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Genius Sports will let fans get hands-on with game-changing BetVision product at ICE

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Genius Sports will give visitors to ICE the chance to get hands-on with its game-changing BetVision product to kick off a key period for the immersive live betting solution.

BetVision is the world’s first sports wagering experience that combines ultra-low-latency live streams together with integrated bet slips, statistical insights, personalised bet tracking and real-time augmentations within a single interactive player.

Since launching in September 2023, it has been a massive hit with NFL fans, with millions enjoying the experience via sportsbook partners including DraftKings, FanDuel, Caesars and BetRivers since the start of the last season.

And the team at Genius Sports are gearing up for a key period for BetVision, with the NFL play-offs underway ahead of the Super Bowl on February 9.

Genius Sports has plans to expand BetVision into new sports, including football and basketball, in 2025 and will use their booth at ICE to let fans experience the product first-hand. Visitors will get the chance to step into a virtual NFL arena and throw a pass, to produce real-time stats to highlight the super-low latency and augmentation features of BetVision.

Josh Linforth, Chief Revenue Officer at Genius Sports, said: “The goal at ICE is to let our customers experience first-hand that BetVision isn’t just another in-play or streaming solution. Instead, we’re building a new category of immersive betting with a groundbreaking experience that sets the new standard of what fans will come to expect.

Genius Sports is the exclusive distributor of NFL Official League Data and live game video streams to sportsbooks and will use ICE as the launchpad for what promises to be a pivotal year for BetVision, with continued product development and the addition of new sports paving the way for potential partnerships with new leagues and entry to more markets.

Linforth added: “BetVision is a product that maximises the live betting opportunity, bringing what was previously a fragmented experience of video, stats and betting in one place, and putting it in the hands of the fan.”

The BetVision immersive experience will be at Genius Sports booth 5K18 at ICE Barcelona from January 20 to January 22.

The post Genius Sports will let fans get hands-on with game-changing BetVision product at ICE appeared first on European Gaming Industry News.

euphoria lab

What Does a Win Feel Like? WinSpirit Is Trying to Find Out

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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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casino summer campaign

What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

what-does-a-win-feel-like?-winspirit-is-trying-to-find-out

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Latest News

What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

Continue Reading

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