Latest News
Genius Sports will let fans get hands-on with game-changing BetVision product at ICE
Genius Sports will give visitors to ICE the chance to get hands-on with its game-changing BetVision product to kick off a key period for the immersive live betting solution.
BetVision is the world’s first sports wagering experience that combines ultra-low-latency live streams together with integrated bet slips, statistical insights, personalised bet tracking and real-time augmentations within a single interactive player.
Since launching in September 2023, it has been a massive hit with NFL fans, with millions enjoying the experience via sportsbook partners including DraftKings, FanDuel, Caesars and BetRivers since the start of the last season.
And the team at Genius Sports are gearing up for a key period for BetVision, with the NFL play-offs underway ahead of the Super Bowl on February 9.
Genius Sports has plans to expand BetVision into new sports, including football and basketball, in 2025 and will use their booth at ICE to let fans experience the product first-hand. Visitors will get the chance to step into a virtual NFL arena and throw a pass, to produce real-time stats to highlight the super-low latency and augmentation features of BetVision.
Josh Linforth, Chief Revenue Officer at Genius Sports, said: “The goal at ICE is to let our customers experience first-hand that BetVision isn’t just another in-play or streaming solution. Instead, we’re building a new category of immersive betting with a groundbreaking experience that sets the new standard of what fans will come to expect.
Genius Sports is the exclusive distributor of NFL Official League Data and live game video streams to sportsbooks and will use ICE as the launchpad for what promises to be a pivotal year for BetVision, with continued product development and the addition of new sports paving the way for potential partnerships with new leagues and entry to more markets.
Linforth added: “BetVision is a product that maximises the live betting opportunity, bringing what was previously a fragmented experience of video, stats and betting in one place, and putting it in the hands of the fan.”
The BetVision immersive experience will be at Genius Sports booth 5K18 at ICE Barcelona from January 20 to January 22.
The post Genius Sports will let fans get hands-on with game-changing BetVision product at ICE appeared first on European Gaming Industry News.
ELA Games
ELA Games’ Business Development Team Lead Wins Manager of the Year Award at SBC Awards Europe 2026
ELA Games, an innovative casino game studio, has secured a major leadership victory at the SBC Awards Europe on April 30 at the Xara Lodge in Malta. Its Business Development Team Lead Yaroslav Soloshenko has secured the Manager of the Year title at the event.
This recognition showcases the studio’s leading role in the industry and the exceptional internal culture steering the company forward. It amplifies its overall success, revealing how a solid foundation of studio leadership at ELA, along with Yaroslav’s vital contributions, guides the team to its recent achievements and shapes its reputation for excellence.
Earning the trophy places the studio among the biggest names in the space. The ELA Games team stood tall in the company leadership categories alongside Employer of the Year winner Betsson Group, with Yaroslav honoured among some of the best individual leaders in the industry, including Alea’s Alexandre Tomic and Playtech’s Elena Rousseva, who were jointly awarded Leader of the Year. Being recognized shoulder to shoulder with these industry giants comes down to the entire team’s passion for the games they produce, starting from the very top.
The SBC Awards Europe took place on April 30 at the Xara Lodge. Hosted by renowned sports broadcaster Alison Bender, the ceremony celebrated the operators, affiliates, and suppliers setting new standards across the industry.
The post ELA Games’ Business Development Team Lead Wins Manager of the Year Award at SBC Awards Europe 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ilkka Kosola
Veikkaus Appoints Ilkka Kosola as its New Chief Financial Officer
Veikkaus has appointed Ilkka Kosola as its new Chief Financial Officer (CFO) and a member of the executive management team. He will assume his new role by the end of September 2026.
Kosola will play a significant role in Veikkaus’ ongoing transformation towards the partial multi-license system and the execution of the company’s 2030 strategy. He brings with him extensive experience in demanding financial management positions and a strong track record of leading successful strategic projects and transformations.
“Ilkka’s broad and international experience in leading finance and IT functions, combined with his proven ability to drive change and execute strategic transactions, makes him an excellent fit for Veikkaus as we navigate this period of significant transformation,” said Olli Sarekoski, CEO and President at Veikkaus.
“We are confident that his expertise will be a great asset to our company and our executive management team as we work towards our strategic goals for 2030.”
Kosola joins Veikkaus from his position as Group CFO at Reaktor. He has previously served as Group CFO at Adven Group and has held several senior finance and business control positions at companies such as TietoEvery, Basware and Fortum. His career includes a strong history of successful M&A transactions, financial turnarounds and the development of modern, digitally enabled finance functions. His expertise also includes areas such as artificial intelligence in finance and international board work.
“I am thrilled to be joining the Veikkaus team and to have the opportunity to contribute to the next chapter of this iconic Finnish company,” said Ilkka Kosola.
“Veikkaus is at a pivotal point in its history, and I am eager to apply my experience to support the company’s transformation and the execution of its new strategy in the opening license market.”
The post Veikkaus Appoints Ilkka Kosola as its New Chief Financial Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Genius Sports Announces Close of Acquisition of Legend
Genius Sports Limited, a global leader in real-time sports data, announced it has completed its previously announced acquisition of Legend, a global, digital sports and gaming media network.
Legend provides a scaled media platform, with world-class marketing technology powering owned and operated digital properties including Covers.com, Casino.org and Casino Guru. In 2025, Legend generated 320 million annual visits from 118 million unique visitors, with more than two-thirds returning on a regular basis.
With the acquisition of Legend, Genius Sports is uniquely positioned as the only company operating two synergistic businesses across official sports data and media and advertising.
“Genius Sports has spent years building the data infrastructure behind modern sport. With Legend, we now extend that into the moment where fans choose to participate and act. This combination not only strengthens our core sports business but also expands our ability to monetize new audiences in iGaming, increasing the economic value of our platform across both verticals and driving significant cash flow,” said Mark Locke, CEO of Genius Sports.
The post Genius Sports Announces Close of Acquisition of Legend appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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