Latest News
PIN-UP.INVESTMENTS at ICE Barcelona: Unlock Collaboration Opportunities for Innovative Projects
From January 20–22, 2025, the international investment fund PIN-UP.INVESTMENTS will participate in the ICE conference. The fund will be showcased at stand 5G31 within the Tech Village of the global holding PIN-UP Global. This marks the fund’s second appearance at international exhibitions.
What Awaits at Booth 5G31?
Visitors will have the opportunity to engage directly with representatives of the fund, discuss potential collaboration opportunities, and participate in an interactive investment game.
The fund emphasizes its mission to support innovative projects and transform ambitious ideas into successful products. After initial introductions and a thoughtful review of the projects, teams gain access to comprehensive support from a seasoned team of experts. This includes funding, operational assistance, and potential integration into the global PIN-UP holding ecosystem.
Delegates at the ICE conference can join an interactive investment game to test their decision-making skills in risk-free scenarios with instant feedback.
Ihor Denysov, COO of PIN-UP.INVESTMENTS, emphasized:
“PIN-UP.INVESTMENTS goes beyond traditional investment – we are a partner in realizing ambitious projects, providing comprehensive support through industry expertise, operational excellence, and access to our global ecosystem.
Our primary focus areas include MarTech tools, traffic solutions and teams, advertising agencies, casino game studios and iGaming solutions, FinTech projects, and AI/ML technologies. Through our expertise and strategic investment, we help promising companies accelerate their growth and achieve market leadership.”
Showcase Your Project to PIN-UP.INVESTMENTS
Maximize your opportunity to connect with PIN-UP.INVESTMENTS by filling out a brief application form in chatbot. Provide your contact details and a concise description of your project. The fund’s representatives will review submissions, select the most promising ideas, and arrange meetings to discuss potential next steps.
The ICE Barcelona conference is a pivotal event for discovering innovative projects. Fund representatives look forward to discuss collaboration opportunities at booth 5G31.
About PIN-UP.INVESTMENTS
PIN-UP.INVESTMENTS is the investment fund of the international iGaming holding PIN-UP Global, dedicated to transforming promising projects across MarTech, FinTech, AI/ML, iGaming, and analytics. The fund provides financial support, expert guidance, and access to the PIN-UP Global ecosystem, enabling innovative projects to scale and achieve market leadership.
The post PIN-UP.INVESTMENTS at ICE Barcelona: Unlock Collaboration Opportunities for Innovative Projects appeared first on European Gaming Industry News.
Latest News
Altenar and Greentube Announce Strategic Sportsbook Partnership
Leading sportsbook provider joins forces with one of the industry’s most established gaming content and technology brands
18 June, 2026
Altenar, the leading sportsbook and iGaming software provider, has announced a strategic partnership with Greentube, the Digital Gaming and Entertainment Division of NOVOMATIC, in a deal that will further strengthen both companies’ offerings across key regulated European markets.
The agreement will see Greentube integrate Altenar’s sportsbook technology, enabling the company to enhance its sports betting proposition with a scalable, feature-rich solution designed to maximise player engagement and operational performance.
Altenar delivers a fully managed and highly configurable sports betting platform, offering comprehensive pre-match and live betting coverage, advanced risk management, personalised promotional tools, and a flexible framework tailored to the needs of operators in regulated jurisdictions worldwide.
By combining Greentube’s extensive market presence and digital expertise with Altenar’s sportsbook capabilities, the collaboration aims to create new opportunities for growth while providing players with a seamless and engaging betting experience.
Charlie Williams, Commercial Director at Altenar, said:
“We are delighted to partner with Greentube, a company that has built an outstanding reputation for innovation, quality and excellence across the global gaming industry.
“At Altenar, we pride ourselves on delivering a sportsbook solution that combines flexibility, reliability and localisation, enabling operators to create unique experiences for their players while remaining competitive in increasingly demanding markets such as Spain and the UK.
We look forward to working closely with the Greentube team and supporting their continued growth.”
Ronald van den Brink, Chief Commercial Officer at Greentube, added:
“Partnering with Altenar reflects our commitment to evolving our product suite in line with the demands of regulated markets. Our players expect a broad, high-quality entertainment experience, and sports betting is an increasingly important part of that.
Altenar has a strong record in delivering sportsbook solutions that perform across diverse jurisdictions, and by bringing that capability together with our content portfolio and technology platform, we’re well placed to offer something compelling in markets where the bar for quality continues to rise.”
The collaboration is expected to unlock new opportunities for growth while delivering enhanced value to operators and players alike.
About Altenar
Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.
About Greentube
Step inside the “Home of Games” with Greentube, delivering safe and secure casino entertainment to players around the world. As the NOVOMATIC Digital Gaming and Entertainment division, Greentube offers a diversified portfolio of Video Slots, Table Games, AWP Reloaded Slots, Server-Based Gaming, Social Casino Gaming, Video Bingo and more. Greentube’s omnichannel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming.
Alberta
MediaTroopers lines up eight operator partners ahead of Alberta launch
MediaTroopers said it is preparing to launch in Alberta’s regulated gaming market on July 13, as Canada’s next regulated commercial gaming market opens.
The digital marketing and customer acquisition firm said it plans to enter Alberta alongside eight “premium operator” clients, which it said are also preparing for their own market entries. MediaTroopers did not name the operators.
The company said its Alberta offering will mirror its work in Ontario, including localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance campaigns.
MediaTroopers also said it has seen “strong interest” from Alberta players through pre-registration activity, without providing figures.
“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”
The post MediaTroopers lines up eight operator partners ahead of Alberta launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Awards
Greentube compliance director Roxane Scicluna wins Women in Gaming award
Greentube said its Director of Group Compliance, Roxane Scicluna, has won the Industry Achiever (Supplier) category at the Women in Gaming Diversity Awards 2026.
According to the company, the award recognises Scicluna’s contribution across more than 15 years in legal, regulatory and operational leadership, including work related to licensing processes with the Malta Gaming Authority (MGA) and building compliance functions in senior in-house roles.
Scicluna said: “I’m honoured to receive this award from Women in Gaming. Throughout my career, I’ve believed that compliance should do more than meet regulatory expectations; it should help build stronger, safer and more sustainable businesses.
“This recognition is especially meaningful because it reflects the progress our industry continues to make in championing responsible innovation, raising standards and creating more inclusive pathways for future talent. I’m proud to be part of that journey at Greentube.”
The Women in Gaming Diversity Awards recognise individuals and organisations for diversity and inclusion across the gaming sector. Greentube said the recognition also reflects its focus on responsible entertainment and standards across the markets where it operates.
The post Greentube compliance director Roxane Scicluna wins Women in Gaming award appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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