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GameOn Appoints Carrie Allen-Snell as Account Manager – Marketing Division
GameOn rapidly expands its marketing expertise with latest top-level hire
GameOn has today announced the appointment of Carrie Allen-Snell to the role of Account Manager – Marketing Division, further bolstering the capabilities of its Isle of Man-based marketing and PR team.
With over 13 years of experience in strategic marketing, PR, and business development, Carrie brings a wealth of expertise to her new role. She has previously served as an in-house Marketing Manager for a leading law firm and as a Marketing Account Manager for a renowned UK communications agency. During this time, Carrie has successfully led transformative campaigns, including corporate rebrands, digital marketing initiatives, and high-profile event management.
In her role as Account Manager, Carrie will collaborate with clients to deliver a comprehensive range of services. These include multinational brand management, sales-driven marketing, and the creation and implementation of corporate and product communication strategies. Additionally, she will focus on employee branding and engagement, organisational transformation, market research, and the management of digital acquisition opportunities for clients.
Alex Wilson, co-founder of GameOn’s Marketing Division said, “Carrie’s strategic insight and proven expertise align perfectly with our vision of providing unparalleled marketing support to our clients.
“We’re confident that her leadership will strengthen our new CMO offering and drive remarkable outcomes for the brands we partner with.”
Commenting on her appointment, Carrie Allen-Snell said, “GameOn has earned a remarkable reputation in the gaming industry over the past 20 years, and I’m thrilled to join Sarah, Alex, and the incredibly talented team.
“The launch of the new marketing division reflects the company’s forward-thinking approach to gaming innovation, offering clients a flexible solution to support their strategic marketing needs. I’m excited to work alongside Alex and our clients to contribute to its ongoing success.”
The post GameOn Appoints Carrie Allen-Snell as Account Manager – Marketing Division appeared first on European Gaming Industry News.
Genie Triple Bonanza
R. Franco Digital Unveils Genie Triple Bonanza to Grant Players’ Wishes
R. Franco Digital, the Spanish iGaming company, has unveiled its newest magical offering, Genie Triple Bonanza, a high-volatility slot that fuses legendary tales with three unique bonus features aimed at providing captivating winning opportunities.
The game’s main attraction is its three distinct Scatter symbols, with each one activating a different bonus feature. The Sticky Collect function secures symbols during the free spins, while the Multiplier mechanism introduces random enhancements up to 10x. Moreover, the Xtra Row function doubles the paylines by extending the grid. These features can activate alone or work together at the same time, providing players with a very dynamic and unpredictable experience.
Genie Triple Bonanza is crafted to be a flexible enhancement to any operator’s offerings. Designed to operate in global markets, the title accommodates various languages and provides customizable RTP configurations. For gamers seeking quick thrills, a Direct Purchase feature provides immediate access to the bonus rounds.
This launch highlights R. Franco Digital’s dedication to delivering effective, adaptable content that connects worldwide.
Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “Genie Triple Bonanza showcases our ability to combine creativity with powerful mechanics. By allowing the three core features to trigger individually or in tandem, we’ve created a gameplay loop that is as unpredictable as it is rewarding. This release embodies our goal of crafting games that are polished, memorable, and full of personality.”
The post R. Franco Digital Unveils Genie Triple Bonanza to Grant Players’ Wishes appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Avanti
Avanti Studios and Light & Wonder enter multi-market distribution agreement
Innovative game provider establishes partnership with top international aggregator to deliver the next wave of live casino experiences to operators in licensed markets across the globe.
Avanti, the innovative live casino provider transforming the iGaming sector with its groundbreaking combination of motion capture technology and real-time cloud streaming, has revealed it has finalized a new strategic partnership with Light & Wonder.
Light & Wonder, a top aggregator and iGaming technology provider, has partnered with Avanti to deliver cutting-edge Live Casino solutions to operators in the EMEA and Canada.
Aimed at addressing the irregular display and expensive scalability of conventional live casino games, Avanti’s innovative method involves motion-capturing the movements and behaviors of expert dealers to produce highly realistic digital replicas.
Brought to existence through a mix of 3D animation and sound technology, the look and speech of these clones can be tailored to suit the demands of operators’ target markets, with the final output being streamed into games in impressive HD video.
By approaching it this way, Avanti alleviates the strain of constructing physical studios and persistent dealer expenses, offering a budget-friendly solution that’s flawlessly executed, devoid of human mistakes, and grants operators the freedom to open numerous tables at various limits as required.
The primary emphasis of the agreement will be on introducing the games in Spain and Brazil, marking Avanti’s debut in regulated market launches. For the first time, operators in Spain will have the opportunity to provide live games beyond roulette, featuring the supplier’s exclusive offerings, TORO Y MATADOR and TORO Y MATADOR TURBO EN VIVO, along with BACCARAT, DRAGON TIGER, and – significantly – LIVE BLACKJACK.
In Brazil, via Avanti, operators will gain access to an unlimited selection of Portuguese speaking dealers, as well as tables and bet limits designed to suit Brazilian players.
Jonas Delin, Co-founder at Avanti Studios, said: “Offering flawless presentation, cost-effective scaling and unlimited customisation potential, Avanti is the future of live casino – and we’re thrilled to be able to share content with operators through our collaboration with Light & Wonder.
“Since exiting our stealth mode at ICE, we’ve received a huge amount of interest from operators in Spain and Brazil and Light &Wonder is the perfect distributor to not only support our launch in those markets, but also as we continue to execute on our aggressive market expansion plans for 2026 and 2027
Stuart Banks, Managing Director – Global Partnerships at Light & Wonder, said: “As a company that’s always been at the forefront of innovation in iGaming, Light & Wonder is constantly on the lookout for games that offer something new – and Avanti’s next generation line-up of live casino titles certainly fit the bill.
“Avanti offers a fast and fully customisable solution that can easily scale to keep up with demand; and for that reason, their games are sure to be a popular addition for our operators.”
The post Avanti Studios and Light & Wonder enter multi-market distribution agreement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ashford Kneitel Chief Executive Officer at Konquer
Relax Gaming and Konquer become latest Powered By Relax partners
Relax Gaming, the iGaming aggregator and provider of unique content, has partnered with Konquer, a California based game studio known for their highly original instant-win, crash, and table games.
The collaboration gives Relax Gaming’s wide network of operators access to Konquer’s growing portfolio of games, which have rocked the industry with their new mechanics and themes.
The studio’s debut release, Fortune Cookie Fortunes, invites players to crack open fortune cookies to unlock multipliers while uncovering playful trivia.
The agreement further strengthens Relax Gaming’s Powered By Relax programme, welcoming another forward-thinking studio into the fold. The move expands the breadth of high-quality slot content available to operators while reinforcing Relax’s role as a leading distribution partner for ambitious game developers.
Jennifer Buttigieg, Head of Commercial & Aggregation Partnerships at Relax Gaming, said: “This collaboration reinforces Relax Gaming’s status as a trusted global aggregation partner, empowering both established and up-and-coming studios with the reach, technology, and expertise needed to expand their market presence. We’re delighted to have them on board with us.”
Ashford Kneitel, Chief Executive Officer at Konquer, said: “Konquer’s mission is to create the coolest games ever played—full stop. Partnering with industry-giant Relax Gaming gives us the scale and distribution power to bring that ambition to life faster than ever.”
The post Relax Gaming and Konquer become latest Powered By Relax partners appeared first on Americas iGaming & Sports Betting News.
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