Regulating the Game 2025 adds masterclass on safer gambling training and customer care

Gambling law and regulation conference Regulating the Game announced the latest addition to its 2025 Masterclass Series in Sydney: “Beyond Compliance – Safer Gambling Training and Building a Culture of Customer Care,” presented by Jay Robinson, Chief Stakeholder Relations Officer at Focal Research Consultants.

With over 20 years of global experience in developing and delivering training programs across jurisdictions—from pubs and clubs to casinos and online operators—Robinson is a leading voice in creating safer gambling environments.

“Robinson’s approach focuses on building a culture of customer care that prioritizes player protection and staff well-being while enhancing the overall gambling experience,” a press release says.

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This masterclass will delve into:

• How industry leaders, regulators, and frontline staff can embed a culture of safer gambling.

• The critical role leadership plays in sustaining training initiatives.

• Strategies to extend the reach and effectiveness of safer gambling programs, improve customer experiences, reduce staff burnout, and drive long-term benefits for operators and stakeholders alike.

“Effective gambling staff training must meet the real needs of both staff and customers, ensuring that safer gambling practices become second nature. This masterclass is about empowering organizations to go beyond compliance, fostering a culture of care and leadership that makes a lasting impact,” said Jay Robinson.

According to the announcement, this masterclass is “essential for operational leaders, C-suite executives, regulators, and anyone committed to advancing safer gambling initiatives.” Participants will leave with actionable insights and tools to lead cultural change, elevate training outcomes, and strengthen their organization’s reputation.

The Regulating the Game conference seeks to bridge the gap between regulators, industry professionals, and stakeholders. Now entering its fifth year, the conference continues to attract world-class speakers and attendees, driving discussions on policy, regulation, and sector challenges.