Balkans
A Successful Debut for SYNOT Group at BEGE Expo

The SYNOT Group participated in the prestigious BEGE (Balkan Entertainment and Gaming Expo) in Sofia for the first time this year. The event, one of the most significant gaming exhibitions in the Balkan region, held on November 27 and 28, with SYNOT presented as an exhibitor at booth no. 2.18.
Key companies within the SYNOT Group, including SYNOT W, SYNOT Games, and SYNOT Interactive, were represented at the expo. Visitors had the opportunity to discuss potential collaborations in both land-based and the online gaming industry.
“BEGE Expo was a great success for us. The exhibition in Sofia is renowned for its popularity across the Balkan region, and despite this being our first time exhibiting, our booth attracted a large number of visitors not only from Bulgaria but also from other countries in the region, such as the North Macedonia, Serbia, Croatia, Romania, Greece, Cyprus, Poland, and the Baltic states. During the two days of the expo, SYNOT’s sales team signed several deals, which is another evidence for the important role of our brand in this region,” said Stanislav Stanev, SYNOT Group’s International Business Development Director.
The MAGIC BALL LINK progressive multigame jackpot system attracted significant attention. This system offers a 4-level linked bonus jackpot common for all game titles. Visitors had the chance to try out eight popular linked games, including fan favourites such as Aztec Jaguar, Tiki Princess, and Legend of Medusa. MAGIC BALL LINK was showcased in modern UP2-32 cabinets, featuring cutting-edge design, three 32″ screens, and high-performance hardware components.
Another major highlight was the SUPER LINK system, offering up to 20 linked titles with a “linked bonus” and Pay-to-Win features. This system was displayed in both AWP and VLT versions within the elegant Eclipse FL-32 cabinets.
Visitors also explored further products such as the Explosive Games Premium+, Firebird Blue and Firebird Red gaming systems displayed in the UP1-27 and UP2-32 cabinets. These systems offer a wide range of games from classic fruit to themed ones, including Hold & Respin titles.
In the online gaming section, SYNOT Games showcased its extensive portfolio of online slots, while SYNOT Interactive presented its comprehensive iGaming solutions.
A notable milestone was the nomination of the MAGIC BALL LINK product for an award at the 15th BEGE Awards in the “Jackpot System of the Year 2024” category. This nomination further underscores the quality and innovation of SYNOT Group’s products.
“Participating in BEGE Expo represents another significant step in our expansion within the Balkan market. We were delighted by the interest in our products and held many productive discussions during the expo. We are proud to have been part of such a prestigious occasion this year,” said Roland Andrýsek, SYNOT Group’s Sales Director.
The post A Successful Debut for SYNOT Group at BEGE Expo appeared first on European Gaming Industry News.
Balkans
BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.
At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.
“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”
Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”
In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.
Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.
With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.
The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.
Balkans
7777 gaming partners with LiveScore to elevate its new operations in Bulgaria

7777 gaming is excited to announce a strategic partnership with LiveScore Bet, a leading brand in the sports betting industry. This collaboration aims to elevate the online gaming experience for customers by offering 7777 gaming’s innovative casino games on LiveScore Bet in Bulgaria.
LiveScore Bet™, is a sportsbook offering customers in the UK, Ireland, Nigeria, and Bulgaria a new and improved betting experience within the LiveScore ecosystem. Building on the existing user relationship with the trusted “LiveScore” brand that is already a core part of the live sport experience, LiveScore Bet seeks to deliver a best-in-class product and represents a new opportunity for customers to bet responsibly. LiveScore Bet has been able to emerge from the crowd with a vibrant personality, a world-class product and demonstrable growth that has set it apart from the chasing pack.
Through this partnership, Bulgarian players of LiveScore’s new website will gain access to 7777 gaming’s diverse portfolio of engaging and immersive casino games, enhancing their overall gaming experience.
This collaboration underscores 7777 gaming’s commitment to expanding its presence in the Bulgarian market and delivering high-quality gaming content to a broader audience.
Elena Shaterova, CCO at 7777 gaming commented: “Partnering with LiveScore Bet is a strategic step forward in our mission to deliver world-class gaming experiences. LiveScore Group’s established presence and dedication to high-quality entertainment align perfectly with our vision. We are excited to bring our unique and engaging casino content to their platform and provide Bulgarian players with next-level gaming.”
Chris Reiff, Marketing Director at LiveScore, added: “We are thrilled to collaborate with 7777 gaming as we are launching our online operations in Bulgaria with such a strong brand name on the market. Their innovative approach to casino content perfectly complements our commitment to providing top-quality entertainment and a world-class product. This partnership will ensure our users enjoy a seamless and engaging gaming experience.”
7777 gaming has established itself as a dominant force in the Bulgarian iGaming market, partnering with top-tier online operators and continuously expanding its reach on the market and beyond.
The post 7777 gaming partners with LiveScore to elevate its new operations in Bulgaria appeared first on European Gaming Industry News.
Balkans
New Installation of Diamond King 3

CT Gaming has announced two new successful installations at Princess Casino, Svilengrad and Princes Astoria, Sofia two of the most prominent gaming venues in Bulgaria. The installation includes 5 NEXT cabinets in each location. The slots are designed to offer unparalleled comfort and a seamless gaming experience. Each cabinet is equipped with advanced technology and ergonomic features, ensuring player satisfaction while optimizing operator performance.
To enhance NEXT features, the machines are paired with Diamond King 3, CT Gaming’s bestselling multigame, renowned for its diverse and engaging content. Among the 50 captivating titles, players can discover the revived legendary Mega Jack Trio – Aztec Gold, Slot-O-Pol Deluxe and Champagne Party, delivering nostalgia with enhanced gameplay.
“We are sincerely grateful to our partners at Princess Casinos for their trust and collaboration. These installations not only strengthen our presence in the local market but also further solidify our valued partnership,” Biser Bozhanov, Director of Strategy & Business Development at CT Gaming, said.
The post New Installation of Diamond King 3 appeared first on European Gaming Industry News.
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