Balkans
A Successful Debut for SYNOT Group at BEGE Expo
The SYNOT Group participated in the prestigious BEGE (Balkan Entertainment and Gaming Expo) in Sofia for the first time this year. The event, one of the most significant gaming exhibitions in the Balkan region, held on November 27 and 28, with SYNOT presented as an exhibitor at booth no. 2.18.
Key companies within the SYNOT Group, including SYNOT W, SYNOT Games, and SYNOT Interactive, were represented at the expo. Visitors had the opportunity to discuss potential collaborations in both land-based and the online gaming industry.
“BEGE Expo was a great success for us. The exhibition in Sofia is renowned for its popularity across the Balkan region, and despite this being our first time exhibiting, our booth attracted a large number of visitors not only from Bulgaria but also from other countries in the region, such as the North Macedonia, Serbia, Croatia, Romania, Greece, Cyprus, Poland, and the Baltic states. During the two days of the expo, SYNOT’s sales team signed several deals, which is another evidence for the important role of our brand in this region,” said Stanislav Stanev, SYNOT Group’s International Business Development Director.
The MAGIC BALL LINK progressive multigame jackpot system attracted significant attention. This system offers a 4-level linked bonus jackpot common for all game titles. Visitors had the chance to try out eight popular linked games, including fan favourites such as Aztec Jaguar, Tiki Princess, and Legend of Medusa. MAGIC BALL LINK was showcased in modern UP2-32 cabinets, featuring cutting-edge design, three 32″ screens, and high-performance hardware components.
Another major highlight was the SUPER LINK system, offering up to 20 linked titles with a “linked bonus” and Pay-to-Win features. This system was displayed in both AWP and VLT versions within the elegant Eclipse FL-32 cabinets.
Visitors also explored further products such as the Explosive Games Premium+, Firebird Blue and Firebird Red gaming systems displayed in the UP1-27 and UP2-32 cabinets. These systems offer a wide range of games from classic fruit to themed ones, including Hold & Respin titles.
In the online gaming section, SYNOT Games showcased its extensive portfolio of online slots, while SYNOT Interactive presented its comprehensive iGaming solutions.
A notable milestone was the nomination of the MAGIC BALL LINK product for an award at the 15th BEGE Awards in the “Jackpot System of the Year 2024” category. This nomination further underscores the quality and innovation of SYNOT Group’s products.
“Participating in BEGE Expo represents another significant step in our expansion within the Balkan market. We were delighted by the interest in our products and held many productive discussions during the expo. We are proud to have been part of such a prestigious occasion this year,” said Roland Andrýsek, SYNOT Group’s Sales Director.
The post A Successful Debut for SYNOT Group at BEGE Expo appeared first on European Gaming Industry News.
Amusnet has once again been recognised among Bulgaria’s leading employers, securing a place in the prestigious ICAP CRIF “Leading Employers in Bulgaria 2026” ranking.
The company is ranked among the Top 500 private employers in Bulgaria, reaffirming its position as one of the country’s fastest-growing and most successful technology companies. According to the ranking, Amusnet has achieved an impressive 14.29% year-on-year workforce growth.
The recognition comes as a testament to Amusnet’s sustained business expansion, strong employer brand and continued investment in talent development. Over the past year, the company has expanded its teams across multiple functions, supporting the growing demand for its gaming products and technology solutions in regulated markets worldwide.
Beyond its workforce growth, the ranking highlights Amusnet’s outstanding business performance, reflecting the strength of its business model, operational excellence and long-term strategic vision.
The annual ICAP CRIF “Leading Employers in Bulgaria” publication recognises the country’s largest private-sector employers based on official workforce data and serves as one of the most respected benchmarks for business performance and employment contribution in Bulgaria.
Being included among Bulgaria’s leading employers underscores Amusnet’s commitment to creating a dynamic and inspiring workplace where collaboration, and professional growth thrive. The company continues to attract highly skilled talent while fostering a culture that empowers employees to develop their talent.
As Amusnet continues its international expansion, this recognition further validates the company’s role as a key contributor to Bulgaria’s technology ecosystem and one of the country’s most influential employers.
The post Amusnet Strengthens its Position Among Bulgaria’s Leading Employers in ICAP CRIF Ranking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The football-themed virtual sports title is built on Kiron’s GOAL Premier engine and adds new betting markets to MaxBet’s Serbia offering.
Kiron Interactive has launched its Fans World Cup virtual football game with MaxBet Serbia, expanding its footprint in the country’s regulated market.
The title is built on Kiron’s GOAL Premier engine and features short-format virtual matches themed around international football. Kiron said the product includes broadcast-style visuals and a range of betting markets.
Steven Spartinos, Co-CEO of Kiron Interactive, said: “Football continues to be the most popular sport across Europe, and Fans World Cup was developed to capture the passion and excitement of the World Cup currently taking place in the USA. We are delighted to see the game launch with MaxBet Serbia, a valued partner that shares our commitment to delivering high quality entertainment . This launch represents another important step in expanding the reach of our proprietary games portfolio across key regulated markets.”
Zeljka Jevic, Virtual Games Manager at MaxBet added: “We are always looking for innovative content that resonates with our players and strengthens our offering. Fans World Cup delivers a fresh take on virtual football, combining high quality visuals and a format that reflects the excitement of the international competition. This launch reinforces our successful partnership with Kiron and our shared commitment to delivering premium entertainment experiences to our players.”
Kiron said Fans World Cup offers football betting markets including full time result, correct score, goalscorers and card outcomes. The supplier framed the MaxBet rollout as part of its wider strategy to grow distribution of proprietary virtual sports content through operator partnerships in regulated markets.
The post Kiron Interactive rolls out Fans World Cup with MaxBet Serbia appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The supplier says the partnership supports the club and aligns with its growing focus on sports betting via its Sportsbook platform.
EGT Digital has signed a sponsorship partnership with Bulgarian football club CSKA Sofia, with the companies positioning the deal as a long-term collaboration.
“Sport has the unique ability to unite communities, inspire future generations, and create opportunities for personal growth,” said Vladimir Dokov, CEO of EGT Digital. “Our partnership with CSKA Sofia reflects our long-term commitment to supporting initiatives that have a meaningful impact. We are proud to stand behind a club with such a rich history and strong dedication to developing talent.”
Vangel Vangelov, CEO of CSKA, said: “Partnering with an internationally recognized brand like EGT Digital is a strategic opportunity that will support CSKA’s continued development and help us achieve our long-term objectives. It is also a testament to the club’s importance in society and its role as a true social phenomenon. We are delighted to welcome EGT Digital as a partner that shares our vision for a sustainable, long-term collaboration in support of such a socially significant sector as sport.”
EGT Digital also tied the sponsorship to its sportsbook business, citing its Sportsbook platform as part of the company’s growing presence in the sports sector. The supplier said the product is designed for operators and offers technology-led features, coverage and customization options.
Financial terms, contract length, and sponsorship asset details were not disclosed.
The post EGT Digital signs sponsorship deal with CSKA Sofia appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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