EveryMatrix Press Releases
EveryMatrix showcases ‘Everything is possible’ experience across three stands in four days at ICE 2025
EveryMatrix is just weeks away from unveiling its biggest ever ICE show presence across three stands with its ‘Everything is Possible’ experience in Barcelona.
EveryMatrix’s trio of stands will focus on three areas; its core brand that includes flagship turnkey and best-of-breed products CasinoEngine, SlotMatrix boosted by Fantasma Games and player account management technology GamMatrix (stand number 2G32); a dedicated area for rapidly growing sportsbook and data feeds division OddsMatrix (5K10); and a third space for affiliate management platform and data tracking technology PartnerMatrix at the adjoining iGB Affiliate show (K36) from 20th to 23rd January 2025.
The EveryMatrix stand – its largest ever at three times the size of ICE 2024 – is designed for visitors to enjoy the ‘Everything is Possible’ experience across several touchpoints including:
- Interactive video content, demo pods, and customer success stories detailing EveryMatrix’s largest turnkey and best-of-breed projects and how its clients have achieved record numbers because of its advanced technology
- ‘EveryMatrix Effect’ presentation area. Based on the video learning series between EveryMatrix and iGaming Business, experts from the industry’s fastest growing technology provider will present live workshops on how operators can navigate the most pressing challenges in online casino and sports
- a stunning networking cocktail bar area and boardroom-style meeting space
- a purpose-built shop where delegates can exchange branded coins for a wide selection of EveryMatrix merchandise to ensure an unforgettable ‘Everything is Possible’ experience. Based on EveryMatrix’s new LoyaltyEngine cross-vertical suite of loyalty tools that boost player engagement, retention and lifetime value, the more areas visitors experience, the higher value rewards they can claim.
A five minute walk away the OddsMatrix stand (5K10) centres on an atmospheric sports bar serving the best Barcelona beverages, surrounded by official memorabilia. This is accompanied by tier-1 customer case studies displaying how OddsMatrix has delivered record client results, while delegates will also be treated to one-on-one live demonstrations of the full sportsbook environment including the latest omnichannel journey.
Ebbe Groes, CEO & Co-Founder, EveryMatrix, said: “A new ICE venue, combined with yet another record year of growth and profitability for EveryMatrix and our customers, is the ideal opportunity to give visitors our unique ‘Everything is Possible’ experience. Here they will see first-hand the incredible results our advanced technology is having on our global customers. Plus, they will be well rewarded for the time they spend with us at the end of a unique journey. We can’t wait to open the doors to welcome you all in.”
The post EveryMatrix showcases ‘Everything is possible’ experience across three stands in four days at ICE 2025 appeared first on European Gaming Industry News.
EveryMatrix has extended its partnership with Betsson Group, giving the global operator’s brands access to its full content library across a range of licensed markets.
The first phase of the new agreement sees Betsson Group launch exclusive in-house content from Fantasma Games, following the successful integration with EveryMatrix’s platform.
Ahead of the second phase of the partnership, EveryMatrix and Betsson Group are reviewing several high-performing third-party studios, with the aim of further strengthening the operator’s casino offering across additional licensed markets.
The agreement builds on EveryMatrix’s recent go-live with Betsson Africa in Cameroon, where the technology provider delivered a full turnkey casino and sports integration, including front-end development, player account management, payments and affiliate management.
EveryMatrix Casino has the world’s largest casino aggregation platform, offering more than 45,000 games from 180 vendors and 355 game studios.
Mark Hothersall, Head of Business Development, EveryMatrix Casino, said: “Our initial launch with Betsson in Cameroon was another strong showcase of our ability to support tier-1 operators with scalable, regulated technology.
“Extending this partnership through the launch of Fantasma Games shows the value of our relationship and the value our casino portfolio can bring across multiple brands in regulated markets.”
Karl Shranz, Director of Gaming, Betsson Group, said: “Following the successful launch with EveryMatrix in Cameroon, we saw a clear opportunity to explore further areas of collaboration, with content being a natural next step.
“EveryMatrix offers a strong portfolio, quality titles, and the operational standards required to support our brands across regulated markets.”
The post EveryMatrix extends Betsson Group partnership with Fantasma Games launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
New unit will build digital-first lottery products, including numbers games, pool sports and eInstants, as the supplier expands its lottery footprint.
EveryMatrix has launched a dedicated Lottery division to develop digital-first technology, features and functionality for the global lottery industry.
The company said the new unit will expand its lottery product capabilities and support long-term investment in the segment. Planned product areas include numbers games, pool sports, and a selection of eInstants.
Nikolina Gabelica has been appointed Managing Director of the new business unit. Gabelica joined EveryMatrix three years ago as Head of Lottery and has more than 20 years of experience across the lottery and iGaming sectors. EveryMatrix noted she has also been involved in European Lotteries (EL) initiatives, including serving as Executive Chair of the Marketing & Communications Working Group.
EveryMatrix cited existing partnerships with tier-1 lottery groups including Szerencsejáték Zrt in Hungary, Norsk Tipping in Norway, Veikkaus in Finland, OPAP in Greece and Danske Spil in Denmark.
Gabelica said: “We strongly believe there is room in the lottery world for a new approach, bringing modern, modular and digital-first technologies that help lotteries grow, innovate and better meet expectations of today’s players.
“The creation of a dedicated Lottery business unit is a natural next step and an important milestone for EveryMatrix that reflects our long-term commitment to the lottery sector.”
The post EveryMatrix sets up dedicated Lottery division, names Nikolina Gabelica MD appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The operator is the first UK partner to launch on EveryMatrix’s new in-house front-end, covering sportsbook, casino, platform and affiliates.
BetAhoy has gone live in the UK on EveryMatrix’s full turnkey platform under a multi-year partnership agreement between the companies.
EveryMatrix said the launch includes sportsbook, casino, platform services and affiliate management, supported by its UK-based teams. The supplier also said BetAhoy is running its proprietary horse racing solution as part of the same integrated technology stack.
The operator is the first UK partner to launch with EveryMatrix’s new front-end, which the supplier described as a responsive, bespoke solution built in-house by its UX and product teams and designed to connect to the wider EveryMatrix turnkey ecosystem.
Jonas Groes, Co-CEO, EveryMatrix, said: “BetAhoy is an exciting partner and the first UK brand to launch with our new front-end. Our UK expansion is strong with a significant number of turnkey success stories including BetGoodwin, Ken Howells, FitzBet and BetTOM.”
Sam Carrington, CEO, BetAhoy, added: “EveryMatrix has shown clear momentum in the UK and their technology gives us the platform, products and support needed to launch with confidence.”
The post BetAhoy goes live on EveryMatrix turnkey platform in UK deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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