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EveryMatrix showcases ‘Everything is possible’ experience across three stands in four days at ICE 2025

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EveryMatrix is just weeks away from unveiling its biggest ever ICE show presence across three stands with its ‘Everything is Possible’ experience in Barcelona.

EveryMatrix’s trio of stands will focus on three areas; its core brand that includes flagship turnkey and best-of-breed products CasinoEngine, SlotMatrix boosted by Fantasma Games and player account management technology GamMatrix (stand number 2G32); a dedicated area for rapidly growing sportsbook and data feeds division OddsMatrix (5K10); and a third space for affiliate management platform and data tracking technology PartnerMatrix at the adjoining iGB Affiliate show (K36) from 20th to 23rd January 2025.

The EveryMatrix stand – its largest ever at three times the size of ICE 2024 – is designed for visitors to enjoy the ‘Everything is Possible’ experience across several touchpoints including:

  • Interactive video content, demo pods, and customer success stories detailing EveryMatrix’s largest turnkey and best-of-breed projects and how its clients have achieved record numbers because of its advanced technology
  • ‘EveryMatrix Effect’ presentation area. Based on the video learning series between EveryMatrix and iGaming Business, experts from the industry’s fastest growing technology provider will present live workshops on how operators can navigate the most pressing challenges in online casino and sports
  • a stunning networking cocktail bar area and boardroom-style meeting space
  • a purpose-built shop where delegates can exchange branded coins for a wide selection of EveryMatrix merchandise to ensure an unforgettable ‘Everything is Possible’ experience. Based on EveryMatrix’s new LoyaltyEngine cross-vertical suite of loyalty tools that boost player engagement, retention and lifetime value, the more areas visitors experience, the higher value rewards they can claim.

A five minute walk away the OddsMatrix stand (5K10) centres on an atmospheric sports bar serving the best Barcelona beverages, surrounded by official memorabilia. This is accompanied by tier-1 customer case studies displaying how OddsMatrix has delivered record client results, while delegates will also be treated to one-on-one live demonstrations of the full sportsbook environment including the latest omnichannel journey.

Ebbe Groes, CEO & Co-Founder, EveryMatrix, said: “A new ICE venue, combined with yet another record year of growth and profitability for EveryMatrix and our customers, is the ideal opportunity to give visitors our unique ‘Everything is Possible’ experience. Here they will see first-hand the incredible results our advanced technology is having on our global customers. Plus, they will be well rewarded for the time they spend with us at the end of a unique journey. We can’t wait to open the doors to welcome you all in.”

Book a meeting with an EveryMatrix expert today!

The post EveryMatrix showcases ‘Everything is possible’ experience across three stands in four days at ICE 2025 appeared first on European Gaming Industry News.

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Highlight Games’ platform clears Italy’s ADM collaudo certification

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Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.

Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.

Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.

The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.

Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.

‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’

 

The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine

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The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.

PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.

The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.

To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.

PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.

The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.

 

The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show

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Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.

CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.

The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.

When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”

CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”

 

The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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