PA Betting Services announces the rebrand to Podium

We’re excited to announce that PA Betting Services has rebranded to Podium. Whilst our look and feel may be different, our commitment to our customers remains the same.

For over 40 years, we are a trusted partner in the racing and betting world, providing real-time data, content, and technology solutions that our customers rely on. Our customers include Flutter, Entain, Evoke, Bet365 RMG, ARC, PMU, many other global rightsholders and sportsbooks.

The rebrand marks a significant milestone following our acquisition of iRace Media (Singapore), the launch of our AdVantage Platform and represents our ambition to expand our global presence, united as one company with a shared vision.

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Our goal has always been to bring together our diverse services under a single, unified brand. By doing so, we’re offering customers access to a comprehensive global database across Sport and Racing, addressing many of our customers’ challenges.

Eugene Delaney, Podium, commented: “This rebrand is a key step in our journey. We’re embracing change while staying true to our core values—speed, accuracy, and unparalleled coverage. As we continue expanding into new markets and creating cutting-edge products, this rebrand reflects our forward-thinking approach to meeting the evolving needs of our global customers and partners.”

The betting industry is changing, and so are we. Our new brand reflects our ongoing dedication to innovation, precision, and our mission to help our partners connect with audiences worldwide in even more meaningful ways.