21VIRAL, the game aggregation provider focusing on Latin America today, confirmed it is committed to raising the industry standards by introducing next-generation AI technology via its GameConnector platform. This AI technology is designed to ‘speed up’ integration between operators and game content studios, reducing the time from months to weeks.

21VIRAL was founded by industry entrepreneurs with 20+ years of successful experience building and streamlining high-tech supply chain platform technology solutions and enhancing commercial benefits to stakeholders.

Christoph Härtel, CEO of 21VIRAL, emphasized the company’s customer-first approach. He stated, “Our goal is to build a product and solution experience that truly meets the needs of our customers. This is why we decided to specialize in the Latin American market, given its current and expected growth rates.”

“We looked at market-product fit and listened to operators seeking unique game content for their local market in weeks rather than months. So, we launched GameConnector, which will be debuted at the SBC Summit in Lisbon.

The 21VIRAL GameConnector is the equivalent of an engineering hub. It reduces integration headaches for operators and game providers, increases speed to market by using AI, and includes transparent game pricing and commission reporting, which is also a headache for operators in terms of figuring out which games make them money.

Advertisement

We have onboarded several industry-established operators and game providers in record time using AI to facilitate faster and more streamlined workflows. However, one of the limiting factors of scale-up businesses, especially if you are an operator or game provider, is the technical integration expertise and market access within the supply chain.

Part of the solution to these problems is commercial pricing transparency and integration support, so we have created more accessibility for onboarding operators and game providers. GameConnector will be the enabler for all the technical integration, heavy lifting, and onboarding. We will also offer reverse integration, a process where we integrate our GameConnector Platform into their systems, thereby reducing their work effort. Therefore, the operators have little to zero work effort – it’s a win-win for all parties involved.”

21VIRAL, the iGaming casino and games aggregation supplier, announced that it had hired Luz Beatriz Jaramillio Serna as Sales Manager for Colombia, Central, and South America.

Christoph Härtel, CEO of 21VIRAL, said: “Our business is seeing steady growth, and our enquiry pipeline is expanding nicely. We had a great reception at the recent Caribbean Gaming Show (CGS) held in Recife, Brasil, proving that our casino and games aggregation services are in demand with operators and games studios alike. Luz has joined our growing team, with partners across Latin America at the right time and will further drive our sales, business development, and customer experience.”

Luz Beatriz, LatAm Sales Manager North, said: “21VIRAL is already making an impact in the rapidly growing Central and South American market, and the recent attendance at CGS, Recife has evidenced that.  As a business and team, we will solve pain points for our customers and put them at the centre of our operations so they can scale their business quickly by adding faster integrations using the latest AI technology, with revenue-enhancing content from our game providers. I look forward to the next few months as we onboard and activate new operators and games providers.”

21VIRAL, which aims to create a simplified integration, onboarding and transparent pricing in the iGaming casino and games aggregation supply vertical, today announced the expansion of its sales team with the industry appointment of Juliana Querino as Sales Manager for Latin America.

Christoph Härtel, CEO of 21VIRAL, said: “We are delighted to have Juliana Querino join our expanding team. Having held positions with Better Collective and Endorphina in sales and commercial development roles, Juliana will and can provide and facilitate comprehensive solutions as 21VIRAL expands its iGaming aggregator services across Latin America.”

Juliana Querino, Sales Manager, said: “I’ve always admired 21VIRAL over the years as the company has expanded its business solutions within the iGaming supply chain. The business puts its customers first [operators & games providers] and its people when delivering streamlined game aggregation solutions for today’s multi-jurisdictional operators and game providers. I look forward to attending one of the biggest shows in Brasil, CGS, Recife, stand 19 August 29^th – 30^th, and meeting with new and existing partners and working from our Brasil Sales Office over the months ahead across all LatAm markets.”