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The Power of Partnership: A Celebration with SmartSoft

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At SmartSoft, partnership isn’t just a business strategy, it’s a core value that drives everything they do. Recently, the company hosted a wonderful 3 day event in Georgia to celebrate their partners and present an exciting new project: the Partners’ Club. This gathering was all about connection, collaboration, and a shared vision for the future.

A Closer Look at the Partners’ Club

The Partners’ Club is an exclusive community of SmartSoft partners that focuses on building strong, collaborative relationships. It’s more than just business, it’s about partners coming together to share their stories of success, spread their ideas, learn from one another, and innovate in the gaming industry. Members gain access to unique resources and opportunities while helping to create a community. Through the Partners’ Club, SmartSoft aims to strengthen collaboration and ensure that every partnership leads to shared success and growth.

At SmartSoft, cooperation is one of the main values driving their mission and the idea of Partners’ Club is based on their values.. As they put it in their brand platform, “Achieving our ambitious goals relies on teamwork and unity. We cultivate collaboration within our team and with our partners, supporting each other, sharing goals, and working together with shared interests.”
This commitment to cooperation was noticeable during the recent Partners’ Club Launch. The event had a full and varied agenda, starting in Tbilisi and moving to Kakheti .For three days, industry leaders and partners from around the world gathered specifically for this occasion, experiencing Georgia’s 8,000-year-old winemaking heritage, exploring it’s rich culture, and enjoying the highlights of Georgian cuisine.

The event brought partners together in a spirit of collaboration, reinforcing the idea that shared success is built on strong, supportive relationships.

The Partners’ Club Launch hosted key partners in a warm and inviting atmosphere. It was a day filled with lively conversations, networking, and brainstorming new ideas. Guests exchanged insights and discussed upcoming projects, all while enjoying delicious food and the company of  industry key-players.

As Guga Gotsadze, managing partner at SmartSoft, proudly stated: “SmartSoft is a true global player, with partnerships spanning Europe, Latin America, Asia, and beyond. Our global reach reflects the trust we’ve built over the years. We collaborate with over 1,500+ partners in the gaming industry, helping to elevate our offerings through innovative games and platforms. We’re dedicated to reshaping the vision of the gambling industry to make it more about fun and less about anything else.”

Being part of the Partners’ Club means more than just attending an event. It’s about joining a community that values innovation, support, and shared success. Members gain access to exclusive resources, insights, and events designed to deepen connections and boost strategic initiatives.

 

During the launch, attendees enjoyed a carefully planned agenda filled with engaging experiences and interactive discussions. The venue was welcoming, allowing for personal and professional connections to flourish. Highlights included sneak peeks at upcoming projects and valuable opportunities for partners to share their thoughts and feedback. A video capturing the event’s essence is available, showcasing the inspiring conversations and connections made throughout the day.

But this Partners’ Club Launch is just the beginning! SmartSoft is committed to creating ongoing special experiences for its partners. The company understands that these relationships are not one-time events; they are evolving partnerships that grow and thrive over time. By prioritizing these connections, SmartSoft aims to build a vibrant community that benefits everyone involved, ensuring that together, they can achieve even greater success.

 

In short, Smartsoft’s focus on partnership is not just a business model; it’s a heartfelt commitment to collaboration and community.

The post The Power of Partnership: A Celebration with SmartSoft appeared first on European Gaming Industry News.

Andreas Larsson Casino Manager for Entain

Spinomenal content goes live in Estonia via Entain NCE brands

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Spinomenal has expanded its presence in Estonia through a new content partnership with Entain NCE (Entain North and Central Europe).

Under the agreement, Entain NCE’s Estonia-facing brands Ninja Casino and Boost Casino will offer Spinomenal titles via Light & Wonder’s OpenGaming™ platform. Games cited by the company as now available include Majestic King, Demi Gods V and Fairytale Beauties 2.

The deal extends Spinomenal’s wider commercial relationship with Entain across regulated European markets, with the Estonia rollout delivered through Entain NCE’s regional operation.

Yossi Shayovits, Head of Business Development for Spinomenal, said: “Entain is one of the most influential groups in the global gaming industry, and expanding our presence with them in Estonia demonstrates the quality of our content. This is an important part of a broader, evolving relationship across different markets, and we look forward to what’s to come.”

Andreas Larsson, Casino Manager for Entain, added: “Time and time again, Spinomenal knows what it takes to create content that our players genuinely love. Estonia marks the next chapter in a highly productive partnership that we expect will deliver strong results.”

The post Spinomenal content goes live in Estonia via Entain NCE brands appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Infingame expands campaign management for operators with fully customizable engagement tools

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Infingame, a leading gaming aggregator, is enabling iGaming operators to take a more controlled and flexible approach to promotional campaigns through its Challenges and Tournaments tools, built to support fully customizable campaign design, execution, and optimization.

As operators increasingly move away from rigid promotional formats, the ability to configure campaigns around specific business goals and adjust them in real time has become a key differentiator. Infingame’s engagement tools are designed to give operators that level of control across the entire campaign lifecycle.

Both Challenges and Tournaments allow operators to define campaigns with a high degree of precision, adapting mechanics to match different engagement strategies.

In Tournaments, operators can choose from multiple mechanics, including multiplier races, win races, bet races, highest win, and highest multiplier formats. This makes it possible to tailor campaigns to different player behaviors and monetization goals.

Challenges, in turn, offer mission-based engagement using mechanics such as spins and winning spins, where players earn points based on activity. These formats are particularly suited for retention and progression-driven campaigns.

Across both tools, operators can configure:

  • participation rules and minimum bet conditions
  • eligible games (from 16,000+ titles across 150+ providers)
  • campaign duration and timing
  • reward structures, including cash, free spins, and non-monetary prizes

This level of flexibility allows campaigns to be built around specific segments, markets, or player behaviors, rather than relying on one-size-fits-all mechanics.

A core feature of Infingame’s tools is the ability to monitor and manage campaigns while they are live.

Operators have access to real-time performance data, including player participation and progression, supported by in-game elements such as progress bars, leaderboards, and campaign dashboards.

This visibility allows teams to quickly identify trends and make adjustments without stopping the campaign.

The tools also include configurable engagement features that help operators shape player behavior during campaigns.

For example, the Happy Hours functionality in tournaments allows operators to apply score multipliers during specific time windows, encouraging activity during peak or strategic periods.

Visual elements such as customizable banners and branded pop-ups further support campaign differentiation, allowing operators to maintain a consistent brand experience throughout the player journey.

Campaign execution is supported by automation features that reduce manual workload and improve operational efficiency.

For instance, tournament payouts can be processed automatically or with a single action, eliminating the need for manual prize distribution. Operators can also control how different types of bets are treated within campaign logic, ensuring full alignment with promotional rules.

With all campaign data consolidated within the platform, operators can evaluate performance across different formats and iterate quickly.

Jana Filagina, Head of Commercial at Infingame, comments: “Operators today want more than ready-made promotions. They want full control over how campaigns are built and how they perform. With Challenges and Tournaments, they can configure every element, monitor results in real time, and adjust campaigns instantly. This level of flexibility allows teams to respond faster to player behavior and continuously improve outcomes.”

The ability to compare campaigns, analyze engagement patterns, and adjust mechanics in real time supports a continuous optimization cycle, turning campaigns into an ongoing process rather than a one-off activity.

About Infingame  

Infingame is a leading game aggregator built to help operators move faster and scale smarter. Through a single API integration, the platform gives access to a portfolio of over 16,000 games from more than 150 providers, allowing partners to launch quickly without dealing with multiple integrations.

Delivered via a single API, Infingame offers unparalleled technical excellence, the industry’s fastest spin times, exclusive tournaments and strategic partnerships with top-tier operators in North America, LatAm and beyond. Spanning a portfolio of slots, crash games, sweepstakes and live casino, book a demo via the LinkedIn page, website or at [email protected].

The post Infingame expands campaign management for operators with fully customizable engagement tools appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Pronet Gaming lands nine shortlists at Women in Gaming Diversity Awards 2026

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Pronet Gaming has been shortlisted across nine categories at the 2026 Women in Gaming (WIG) Diversity Awards, set for 12 June at The Savoy Hotel in London.

The omni-channel turnkey provider is nominated for the Corporate Wellness Award, which the company said is driven by an initiative in Bulgaria that provides structured medical and mental health support for employees.

Eight Pronet Gaming employees are also on the shortlist: Barsha Shrestha (Employee of the Year), Jovana Grabez (Industry Achiever), Devora Kotseva (Inspiration of the Year), Gina Lama (Leader of the Year), Klara Tomažič (Positive Role Model of the Year), Sunkiran Boyal (Outstanding Mentor), Tilly Chandler (Executive Assistant of the Year), and Desislava Velcheva (HR Champion of the Year).

Pronet Gaming pointed to its 2025 WIG recognition, when it was shortlisted for Company of the Year and Great Place to Work, alongside nine individual nominations. Jade Sienna-Ricciardi won Young Leader of the Year.

Commenting on the shortlist, Pronet Gaming CEO Alex Leese said: “Being shortlisted once again is something we’re incredibly proud of. These nominations reflect not only the talent and dedication of our people, but also our shared commitment to building a positive, supportive, and forward-thinking workplace culture across the business.”

The post Pronet Gaming lands nine shortlists at Women in Gaming Diversity Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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