BETANO

Kaizen Gaming to participate at SBC Summit Latinoamérica

Published

1 year ago

October 24, 2024

kaizen-gaming-to-participate-at-sbc-summit-latinoamerica

Kaizen Gaming, one of the biggest GameTech companies in the world, and its premium brand Betano will be attending this year’s SBC Summit Latinoamérica, taking place in Miami between October 29^th – 31^st, to share business progress across the region and to establish new connections and partnerships.

The summit forms part of a pivotal year for Kaizen Gaming in Latin America, where Betano has already established itself as a leading operator in Brazil, Chile, Peru and Ecuador, working closely with local authorities to provide a safe experience for players in regulated or soon to be regulated environments. It has also more recently entered Argentina and Mexico with more markets in the region to follow soon.

A Year of Landmark Sponsorships and Prestigious Collaborations

This year, Betano achieved a major milestone by becoming the official partner of CONMEBOL Copa America 2024. At the same time, through its sponsorship of UEFA EURO 2024, it also made history as the first gaming brand to sponsor both of these prestigious international football tournaments simultaneously.

In addition, Betano is the main sponsor of Campeonato Brasileiro Série A, known as “Brasileirão Betano,” and holds naming rights for Copa Betano do Brasil until 2025. It also serves as the primary sponsor of the prestigious Clube Atlético Mineiro in Brazil and FBC Melgar in Peru. Earlier this year, Betano also announced a new partnership with the Argentine Football Association, becoming the exclusive betting partner of Liga Profesional de Fútbol and the title sponsor of both the ‘Torneo Betano’ and ‘Copa Betano’.

Growing Affiliations Across Latin America

Kaizen Gaming goes from strength to strength thanks to its innovative products and dedicated teams, among other things. One of the teams responsible for Kaizen Gaming’s success is the affiliate team. The team boasts native-speaking Affiliate Managers, ensuring personalised support for partners in each region.

Kaizen’s Gaming Affiliate program plays a pivotal role in driving acquisitions and revenue for the Betano brand, supported by a network of over 1,300 individual affiliates in markets across the globe. Through consistent delivery of customised, market-specific campaigns across key channels such as SEO, APPs, Influencers, PPC, email marketing, and CRM, the program meets our diverse needs. With a focus on a people-centric approach, data-driven strategies, and the use of innovative tools like Income Access, Kaizen Gaming continues to raise the bar in affiliate partnerships and market engagement.

Visit Stand F54 at SBC Summit Latinoamérica to learn more about Kaizen Gaming and its affiliate programs. Also make sure to reach out to the Kaizen Gaming team, composed of employees from various departments, throughout the Summit to meet up and explore potential collaborations.

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Accra

Kaizen Gaming Launches Betano in Ghana — 20th Regulated Market & Responsible GameTech Expansion

Published

5 days ago

February 9, 2026

Wladimir P.

Kaizen Gaming has officially launched Betano in Ghana, marking the company’s 20th regulated market and its first market entry of 2026.

The launch underscores Kaizen’s global GameTech expansion strategy—rooted in technology, regulatory compliance and responsible operations—bringing safe sportsbook and casino products to Ghana’s fast-growing digital audience.

Official launch and local leadership

A dedicated launch event in Accra brought together Kaizen Gaming leaders—George Skarlatos (Director of Business Development), Daniel Lamberti (Senior Business Development Advisor) and Joseph Owusu Badu (Country Manager, Ghana)—alongside Emmanuel Siisi Quainoo, Acting Commissioner of the Ghana Gaming Commission. The ceremony celebrated market entry and formalized local partnerships designed to ensure a compliant, trusted player experience from day one.

“Ghana is a market with strong long-term potential, an increasingly tech-oriented population, and a clear commitment to building a structured and transparent regulatory environment,” said George Skarlatos. “With responsibility embedded across our technology, processes and operations, we are fully aligned with Ghana’s regulatory framework.”

Acting Commissioner Emmanuel Siisi Quainoo welcomed Betano’s entry, noting the operator’s commitment to player protection, market integrity and adherence to high regulatory standards.

What Betano brings to Ghana: technology, safety, and choice

Betano’s Ghana launch delivers:

A full responsible gaming framework and local customer protections.
A technology-first sportsbook and casino platform optimized for mobile and desktop.
Local operations led by a Ghana-based country manager to support regulatory compliance and customer care.
These features aim to provide Ghanaian players safe, transparent access to licensed online betting and casino entertainment.

Momentum from global recognition and sports partnerships

Kaizen enters Ghana following a standout year of industry awards and partnerships. The operator was named Operator of the Year at both the EGR Operator Awards and the SBC Awards for the second consecutive year, and in 2025 announced a global FIFA partnership for the FIFA Club World Cup. Kaizen also maintains high-profile football partnerships with clubs such as FC Bayern München, Aston Villa FC, FC Porto, Sporting CP, SL Benfica, River Plate and Flamengo, demonstrating the brand’s marketing strength and sports engagement credentials.

Strategic outlook: scaling responsibly in Africa

Ghana’s strong digital uptake and clear regulatory ambitions make it a priority for Kaizen’s global rollout. By centering regulation, local partnerships and responsible-play tools, Kaizen aims to build a scalable, trusted presence in Ghana while contributing to local economic activity and regulated market growth.

The post Kaizen Gaming Launches Betano in Ghana — 20th Regulated Market & Responsible GameTech Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BETANO

Playbook Fusion launches with Betano in Brazil

Published

1 week ago

February 5, 2026

GamingAmericas.com

playbook-fusion-launches-with-betano-in-brazil

Provider’s flagship Playbook Football title now available with market leader

Playbook Football, the unique, real-money, virtual football management betting game taking the industry by storm, is now available to players in Brazil with number one betting brand, Betano.

Taking inspiration from mobile sports games such as FC Ultimate Team and Championship Manager, Playbook Football allows players to build their own team, place bets, receive in-game rewards, climb divisions and compete on leaderboards.

The game is delivered via Playbook Fusion’s proprietary RGS platform and supported by the provider’s exclusive distribution partner, Games Global.

Steve Rogers, Founder and CEO at Playbook Fusion, said: “This is a milestone partnership for Playbook Fusion. Betano is the market leader in Brazil, and we expect Playbook Football to hit the spot with its players.

“Playbook Football offers an entirely new format for sports fans and bettors to engage with, delivering progressive gameplay, ownership and tons of added value compared to standard betting and virtual sports games. It’s all about skill development, persistence, content strategy and being part of a community.

“Playbook Football’s early performance shows just how well it has resonated with players, and now that it’s live with yet another tier one operator we expect this trajectory of success to continue.”

Christina Kiousi, Head of RNG at Kaizen Gaming, added: “Brazil is one of our most important markets, with football playing a central role in how players engage with our Betano platform. With Playbook Football, we are introducing a format that feels highly relevant to our audience, combining strategy, progression and competition in a way that goes beyond traditional betting experiences. This launch reflects our product strategy, which focuses on providing our customers with innovative, high-quality and engaging content.

The post Playbook Fusion launches with Betano in Brazil appeared first on Americas iGaming & Sports Betting News.

bet365

Blask Awards 2025: Betano, Bet365, Betway and others lead global iGaming

Published

3 weeks ago

January 26, 2026

Wladimir P.

blask-awards-2025:-betano,-bet365,-betway-and-others-lead-global-igaming

The global results of the Blask Awards 2025 mark a decisive shift in how leadership is defined in the iGaming industry. Instead of juries, submissions or sponsorship packages, the awards rely entirely on data, measuring real demand, competitive strength and scalable performance across regulated markets worldwide.

At the center of this year’s global rankings stands Betano, which emerged as the most consistently dominant licensed operator across multiple continents. But the broader picture is more complex: a market where leadership fragments by region, speed of growth matters as much as scale, and games increasingly outperform brands in cross-border reach.

“Data is the jury,” said Max Tesla, co-founder and CEO of Blask. “In Blask Awards, brands don’t compete with those who submitted a form, they compete with the entire market”

Global operator rankings

Across worldwide categories, Betano claimed a commanding share of top honors:

Leader of the Blask Year, awarded to the operator with the highest total number of Blask Awards in 2025
Top CEB Performer, recognizing the strongest aggregate revenue baseline across regulated markets
Blask Index Leader, reflecting the highest cumulative demand across licensed geographies
Demand Surge of the Year, for the single largest 30-day demand increase recorded globally

Other global distinctions highlight how varied leadership has become:

Fastest-Growing Brand: MrQ, posting the strongest year-over-year growth in demand
Baseline Breakout: LakiWin, delivering the fastest increase in revenue baseline
Top #1 Footprint: betPawa, holding the largest number of #1 market positions globally
The Monopolist: Singapore Pools, achieving the single highest market power concentration in a regulated market

Together, the results show that global leadership is no longer defined by size alone. Momentum, efficiency and consistency increasingly matter as much as footprint.

Games and providers: global reach beats local borders

If operator leadership fragments by geography, games tell a different story.

In provider and game categories, Pragmatic Play dominated the global rankings, driven by the extraordinary reach of Gates of Olympus 1000, which won: Operator Footprint Champion, Lobby Legend, Slot of the Year

Pragmatic Play also secured Largest Catalog Provider and Full-Shelf Takeover, reflecting unmatched breadth and distribution.

Other game-level winners highlight emerging dynamics:

Game Demand Leader: Chicken Road by InOut Games
Breakout Game of the Year: Roulette European by 7777 gaming
Crash Game of the Year: Aviator by Spribe

Unlike operators, games increasingly scale globally, with player preferences converging across continents.

A different kind of award — and a long-term play

Blask Awards operate without applications, fees, sponsorships or jury voting. Winners are identified algorithmically, using Blask’s proprietary metrics — including Blask Index, BAP and CEB — across regulated markets only.

“This isn’t about trophies,” Tesla said. “It’s about creating a shared, verifiable language for the industry: one where anyone can open the data and see why a brand won. We’re not stopping here. Each year, the coverage gets wider, the benchmarks sharper, and the comparison fairer.”

The post Blask Awards 2025: Betano, Bet365, Betway and others lead global iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.