BETANO

Kaizen Gaming to participate at SBC Summit Latinoamérica

Published

1 year ago

October 24, 2024

kaizen-gaming-to-participate-at-sbc-summit-latinoamerica

Kaizen Gaming, one of the biggest GameTech companies in the world, and its premium brand Betano will be attending this year’s SBC Summit Latinoamérica, taking place in Miami between October 29^th – 31^st, to share business progress across the region and to establish new connections and partnerships.

The summit forms part of a pivotal year for Kaizen Gaming in Latin America, where Betano has already established itself as a leading operator in Brazil, Chile, Peru and Ecuador, working closely with local authorities to provide a safe experience for players in regulated or soon to be regulated environments. It has also more recently entered Argentina and Mexico with more markets in the region to follow soon.

A Year of Landmark Sponsorships and Prestigious Collaborations

This year, Betano achieved a major milestone by becoming the official partner of CONMEBOL Copa America 2024. At the same time, through its sponsorship of UEFA EURO 2024, it also made history as the first gaming brand to sponsor both of these prestigious international football tournaments simultaneously.

In addition, Betano is the main sponsor of Campeonato Brasileiro Série A, known as “Brasileirão Betano,” and holds naming rights for Copa Betano do Brasil until 2025. It also serves as the primary sponsor of the prestigious Clube Atlético Mineiro in Brazil and FBC Melgar in Peru. Earlier this year, Betano also announced a new partnership with the Argentine Football Association, becoming the exclusive betting partner of Liga Profesional de Fútbol and the title sponsor of both the ‘Torneo Betano’ and ‘Copa Betano’.

Growing Affiliations Across Latin America

Kaizen Gaming goes from strength to strength thanks to its innovative products and dedicated teams, among other things. One of the teams responsible for Kaizen Gaming’s success is the affiliate team. The team boasts native-speaking Affiliate Managers, ensuring personalised support for partners in each region.

Kaizen’s Gaming Affiliate program plays a pivotal role in driving acquisitions and revenue for the Betano brand, supported by a network of over 1,300 individual affiliates in markets across the globe. Through consistent delivery of customised, market-specific campaigns across key channels such as SEO, APPs, Influencers, PPC, email marketing, and CRM, the program meets our diverse needs. With a focus on a people-centric approach, data-driven strategies, and the use of innovative tools like Income Access, Kaizen Gaming continues to raise the bar in affiliate partnerships and market engagement.

Visit Stand F54 at SBC Summit Latinoamérica to learn more about Kaizen Gaming and its affiliate programs. Also make sure to reach out to the Kaizen Gaming team, composed of employees from various departments, throughout the Summit to meet up and explore potential collaborations.

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BETANO

CT Interactive Partners with Betano.cz for Live Rollout

Published

1 day ago

February 20, 2026

Wladimir P.

ct-interactive-partners-with-betano.cz-for-live-rollout

CT Interactive has unveiled its newest partnership with Betano in the Czech Republic, representing a significant advancement in the firm’s continuous global growth plan.

As a result of this collaboration, a selection of 30 exciting titles is now offered on the Betano.cz platform, enhancing the online gaming experience for players in the area. The collection includes several of CT Interactive’s most favored games, such as Win Storm, Wild Clover, 40 Treasures, Purple Fruits, and The Big Chile.

Through this launch, CT Interactive maintains its emphasis on offering content suited to local player tastes, reinforcing its dedication to delivering high-quality entertainment. The inclusion of these titles is anticipated to improve Betano Czech Republic’s collection, providing players with a varied and engaging gaming atmosphere.

“We are thrilled to extend our reach into the Czech market, which holds significant growth potential,” said Martin Ivanov, Chief Operating Officer at CT Interactive. “Our forward-thinking approach and understanding of local player preferences will be key as we work to redefine the online gaming experience in this region. We believe this partnership will create exciting opportunities for players and set a new benchmark for the industry in the Czech Republic.”

Monika Zlateva, Chief Commercial Officer at CT Interactive, added: “Building on our long-standing and strong relationship with Kaizen Gaiming across multiple markets, this collaboration enables us to deliver a fresh content tailored to player preferences. We are confident that CT Interactive’s titles will resonate with the audience and contribute to the overall gaming experience on Betano.cz.”

The post CT Interactive Partners with Betano.cz for Live Rollout appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Accra

Kaizen Gaming Launches Betano in Ghana — 20th Regulated Market & Responsible GameTech Expansion

Published

2 weeks ago

February 9, 2026

Wladimir P.

Kaizen Gaming has officially launched Betano in Ghana, marking the company’s 20th regulated market and its first market entry of 2026.

The launch underscores Kaizen’s global GameTech expansion strategy—rooted in technology, regulatory compliance and responsible operations—bringing safe sportsbook and casino products to Ghana’s fast-growing digital audience.

Official launch and local leadership

A dedicated launch event in Accra brought together Kaizen Gaming leaders—George Skarlatos (Director of Business Development), Daniel Lamberti (Senior Business Development Advisor) and Joseph Owusu Badu (Country Manager, Ghana)—alongside Emmanuel Siisi Quainoo, Acting Commissioner of the Ghana Gaming Commission. The ceremony celebrated market entry and formalized local partnerships designed to ensure a compliant, trusted player experience from day one.

“Ghana is a market with strong long-term potential, an increasingly tech-oriented population, and a clear commitment to building a structured and transparent regulatory environment,” said George Skarlatos. “With responsibility embedded across our technology, processes and operations, we are fully aligned with Ghana’s regulatory framework.”

Acting Commissioner Emmanuel Siisi Quainoo welcomed Betano’s entry, noting the operator’s commitment to player protection, market integrity and adherence to high regulatory standards.

What Betano brings to Ghana: technology, safety, and choice

Betano’s Ghana launch delivers:

A full responsible gaming framework and local customer protections.
A technology-first sportsbook and casino platform optimized for mobile and desktop.
Local operations led by a Ghana-based country manager to support regulatory compliance and customer care.
These features aim to provide Ghanaian players safe, transparent access to licensed online betting and casino entertainment.

Momentum from global recognition and sports partnerships

Kaizen enters Ghana following a standout year of industry awards and partnerships. The operator was named Operator of the Year at both the EGR Operator Awards and the SBC Awards for the second consecutive year, and in 2025 announced a global FIFA partnership for the FIFA Club World Cup. Kaizen also maintains high-profile football partnerships with clubs such as FC Bayern München, Aston Villa FC, FC Porto, Sporting CP, SL Benfica, River Plate and Flamengo, demonstrating the brand’s marketing strength and sports engagement credentials.

Strategic outlook: scaling responsibly in Africa

Ghana’s strong digital uptake and clear regulatory ambitions make it a priority for Kaizen’s global rollout. By centering regulation, local partnerships and responsible-play tools, Kaizen aims to build a scalable, trusted presence in Ghana while contributing to local economic activity and regulated market growth.

The post Kaizen Gaming Launches Betano in Ghana — 20th Regulated Market & Responsible GameTech Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BETANO

Playbook Fusion launches with Betano in Brazil

Published

2 weeks ago

February 5, 2026

GamingAmericas.com

playbook-fusion-launches-with-betano-in-brazil

Provider’s flagship Playbook Football title now available with market leader

Playbook Football, the unique, real-money, virtual football management betting game taking the industry by storm, is now available to players in Brazil with number one betting brand, Betano.

Taking inspiration from mobile sports games such as FC Ultimate Team and Championship Manager, Playbook Football allows players to build their own team, place bets, receive in-game rewards, climb divisions and compete on leaderboards.

The game is delivered via Playbook Fusion’s proprietary RGS platform and supported by the provider’s exclusive distribution partner, Games Global.

Steve Rogers, Founder and CEO at Playbook Fusion, said: “This is a milestone partnership for Playbook Fusion. Betano is the market leader in Brazil, and we expect Playbook Football to hit the spot with its players.

“Playbook Football offers an entirely new format for sports fans and bettors to engage with, delivering progressive gameplay, ownership and tons of added value compared to standard betting and virtual sports games. It’s all about skill development, persistence, content strategy and being part of a community.

“Playbook Football’s early performance shows just how well it has resonated with players, and now that it’s live with yet another tier one operator we expect this trajectory of success to continue.”

Christina Kiousi, Head of RNG at Kaizen Gaming, added: “Brazil is one of our most important markets, with football playing a central role in how players engage with our Betano platform. With Playbook Football, we are introducing a format that feels highly relevant to our audience, combining strategy, progression and competition in a way that goes beyond traditional betting experiences. This launch reflects our product strategy, which focuses on providing our customers with innovative, high-quality and engaging content.

The post Playbook Fusion launches with Betano in Brazil appeared first on Americas iGaming & Sports Betting News.