Octoplay Expands UK Presence by Going Live with William Hill

Octoplay continues its UK expansion by going live with William Hill, the iconic sports betting and gaming brand.  Following on from its recent successful launches with both Flutter and Entain in the UK market, Octoplay is quickly establishing itself as a must-have supplier in one of the world’s largest regulated markets.

The partnership will bring Octoplay’s most popular titles, including Cash Link Express: Hold & Win, Lightning Blitz Supercharged, and 777 Hot Reels, to William Hill’s players for the first time. A highlight of this release is a bespoke version of Octoplay’s premium opt-in jackpot solution, created in collaboration with William Hill, reflecting the strong partnership between the two companies.

Nick Vuchev, Commercial Director at Octoplay, stated: “Partnering with William Hill represents a significant step in our expansion strategy. The bespoke Jackpot Hunt solution we’ve developed for William Hill showcases our ability to collaborate closely with tier-one operators to create tailored, innovative content. We’re excited to bring our premium games and other innovative platform solutions to William Hill’s vast player base in the UK.”

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Keiron Downs, Head of Gaming UK, Content Operations at William Hill, commented: “At William Hill, we’re always looking to enhance our gaming portfolio with high-quality, engaging content. Octoplay’s games and Jackpot Hunt align perfectly with our commitment to providing an exceptional gaming experience.”

This collaboration underscores Octoplay’s rapid growth in Europe’s regulated markets and continues to strengthen its position in the iGaming industry through strategic partnerships and market entries. With licenses in the UK, Sweden, Malta, Ontario, Slovakia, Greece, and Romania, Octoplay’s expanding reach demonstrates its commitment to operating in regulated jurisdictions and partnering with leading operators to deliver high-quality gaming content.