Hard Rock Bet
Kambi Group plc signs first major odds feed partnership with leading US operator Hard Rock Digital
Operator’s Hard Rock Bet brand to leverage Kambi’s new Odds Feed+ product, marking a significant milestone in Kambi’s modularisation strategy
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has entered into a landmark agreement with Hard Rock Digital, one of the leading sports betting operators in the US, to deliver its new cutting-edge Odds Feed+ solution to the operator’s multi-state Hard Rock Bet brand which is available in eight US states including Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia.
The partnership will see Kambi provide Hard Rock Bet with its comprehensive suite of odds across both pre-match and live betting, with odds uniquely benefitting from the power of Kambi’s leading turnkey sportsbook, as well as Kambi’s AI trading division Tzeract. Hard Rock Bet is expected to launch with Kambi’s Odds Feed+ in Q4 2024.
Kambi’s full library of odds are delivered through a single API integration, giving operators the ability to create their own bespoke Odds Feed+ package, with the freedom to revise on demand. Hard Rock Bet will initially offer a selection of Kambi’s global sports odds, however, the flexibility of Kambi’s single API odds feed provides Hard Rock Bet the ability to add additional international or US sports as required.
As Kambi’s first major Odds Feed+ partnership, the collaboration with Hard Rock Digital marks a significant milestone in Kambi’s long-term strategy. The partnership has great potential to become a significant source of revenue for Kambi, subject to the scope of additional services taken by Hard Rock Digital over the coming years.
Werner Becher, Kambi CEO, said: “This Odds Feed+ partnership with Hard Rock Digital represents another important step forward for Kambi. The deal builds on the strategy Kambi set out 18 months ago to leverage our position as the world’s leading sportsbook provider with the offer of standalone products that uniquely benefit from our turnkey sportsbook. Hard Rock is one of the leading sportsbook operators in the US and precisely the kind of prestigious partner we were targeting as part of this modularisation approach.”
Matt Primeaux, Executive Managing Director & President of Hard Rock Digital, added: “The addition of Kambi’s odds feed will provide us with a greater range of betting options and more flexibility, while still allowing our team to maintain control of our core product. We’re excited to partner with Kambi and create more unique experiences for players on our top-rated platform.”
Hard Rock Bet has launched a responsible gaming website offering educational content, support resources, and interactive tools.
The Seminole Hard Rock Digital operator said its portal contains information on setting deposit, wager, and session limits.
Users can also find information on using time-out features and self-exclusion, with links to national and state-level resources also included.
“We consider ourselves to be our players’ partner in responsible gaming, and this new site gives our community the guidance, tools and support needed for a confident and enjoyable gaming experience,” said Danny Crook, Hard Rock Digital’s senior vice president of operations.
The responsible gaming website is part of Hard Rock Bet’s role in Responsible Gaming Education Month in the US, organised by the American Gaming Association.
The post Hard Rock Bet Launches New Responsible Gaming Website appeared first on Gaming and Gambling Industry in the Americas.
Hard Rock Bet
RLX Gaming partners with Hard Rock Bet Casino to deliver leading content in New Jersey
RLX Gaming, the iGaming aggregator and supplier of unique content, will supply its portfolio of games to Hard Rock Bet Casino in New Jersey.
The partnership will see RLX Gaming’s extensive library of in-house and third-party titles made available on Hard Rock Bet Casino’s top-rated app.
Top-performing RLX Gaming slots such as Temple Tumble, The Great Pigsby and Bill & Coin will go live alongside a selection of the studio’s latest releases. This latest partnership underscores RLX Gaming’s commitment to offering flexible, global-ready content from studios that are shaping the future of online casinos.
Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said: “Partnering with Hard Rock Bet Casino marks an exciting milestone for RLX Gaming as we expand our presence in North America. Hard Rock Bet’s commitment to providing exceptional entertainment aligns perfectly with our mission, and we look forward to delivering engaging slot experiences to players in New Jersey.”
Hard Rock Bet Casino offers more than 3,200 games in its New Jersey online casino and is one of the top-rated platforms with 4.9 stars in the App Store. The app’s new dynamic user interface is built to streamline navigation, accelerate players’ game discovery, and provide each player with a level of personalization unmatched in the industry. With weekly Legendary Reward Drops and integration with Unity by Hard Rock, Hard Rock Bet delivers a connected entertainment experience with strong value, benefits, and omnichannel opportunities for players.
Rich Criado, Vice President of Casino at Hard Rock Bet, added: “Our players are at the center of everything we do at Hard Rock Bet, and this partnership with RLX Gaming means even more exciting choices for them. From fan favorites to the newest releases, we’re thrilled to bring a wider variety of engaging and entertaining games to players in New Jersey, all within our top-rated Hard Rock Bet Casino app.”
*RLX Gaming is the U.S. brand of Relax Gaming.
The post RLX Gaming partners with Hard Rock Bet Casino to deliver leading content in New Jersey appeared first on Gaming and Gambling Industry in the Americas.
The Tampa Bay Buccaneers announced a new multi-year partnership with Hard Rock Bet, making it the official sportsbook of the Buccaneers. As a Florida based brand and Florida’s only legal sportsbook, Hard Rock Bet will be recognized as the team’s newest Pewter Partner, the organization’s most prestigious partnership level. This union will elevate gameday experiences with exclusive promotions and offers for Buccaneers fans across the Tampa Bay region and beyond.
“We’re always looking for ways to enhance the gameday experience and evolve with the needs of our fans,” said Buccaneers Chief Commercial Officer Atul Khosla. “With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly emerged as an essential gameday touchpoint for our fans. This partnership brings the best of both worlds — exclusive opportunities and unique in-game app experiences — giving fans more ways to engage, whether they’re watching from home or cheering from their seat at Raymond James Stadium.”
The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital, CRM, and social campaigns throughout the season. In addition, Hard Rock Bet Sportsbook players will receive ‘money can’t buy’ experiences at Raymond James Stadium and exclusive VIP access to Buccaneers off-site events. Through the partnership, Bucs fans will also have the opportunity to receive exclusive promotions in stadium and on the Hard Rock Bet Sportsbook app.
“This partnership will elevate the way fans connect with the Buccaneers and bring our players closer to the action through exclusive experiences and unparalleled access,” said Nick Menas on behalf of Hard Rock Bet. “We’re seeing the excitement around the team in the app – as the Buccaneers are among our most heavily bet teams – and are confident we’ll continue to see that level of engagement and enthusiasm throughout the partnership.”
Hard Rock Bet will also maintain a significant presence on Bucs Beach for select games, the beach-themed activation area located on the south side of Raymond James Stadium, beginning with the team’s 2025 regular season home opener Week 3 against the New York Jets. Locally, fans can also wager on the Buccaneers at the Hard Rock Sportsbook and kiosks at the Seminole Hard Rock Hotel & Casino Tampa.
The post Tampa Bay Buccaneers Partner with Hard Rock Bet as Official Sportsbook appeared first on Gaming and Gambling Industry in the Americas.
-
eSports6 days agoEsports Charts to deliver comprehensive viewership data to GeoGuessr
-
Balkans7 days ago
BEGE Awards Nominations Now Open – Celebrating 16 Years of Industry Excellence!
-
Brazil7 days agoThrillTech secures regulatory approvals to launch jackpots in Latam
-
Africa7 days ago
BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season
-
Asia7 days ago
Digital gaming disruption tackled in 1st AsPac Regulators’ Forum
-
Colombia7 days ago
NOVOMATIC sets high expectations at GAT Bogotá with launches that redefine multi-games
-
Africa6 days ago
Racing1 is exhibiting for the first time at the Grand Prix D’Afrique
-
Latest News6 days ago
Åland-Based Gaming Company Paf Becomes Main Partner of the Finnish Ski Association – One of the Most Significant Sponsorship Agreements in the Association’s History
