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Kambi Group plc signs first major odds feed partnership with leading US operator Hard Rock Digital

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Operator’s Hard Rock Bet brand to leverage Kambi’s new Odds Feed+ product, marking a significant milestone in Kambi’s modularisation strategy

Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has entered into a landmark agreement with Hard Rock Digital, one of the leading sports betting operators in the US, to deliver its new cutting-edge Odds Feed+ solution to the operator’s multi-state Hard Rock Bet brand which is available in eight US states including Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia.

The partnership will see Kambi provide Hard Rock Bet with its comprehensive suite of odds across both pre-match and live betting, with odds uniquely benefitting from the power of Kambi’s leading turnkey sportsbook, as well as Kambi’s AI trading division Tzeract. Hard Rock Bet is expected to launch with Kambi’s Odds Feed+ in Q4 2024.

Kambi’s full library of odds are delivered through a single API integration, giving operators the ability to create their own bespoke Odds Feed+ package, with the freedom to revise on demand. Hard Rock Bet will initially offer a selection of Kambi’s global sports odds, however, the flexibility of Kambi’s single API odds feed provides Hard Rock Bet the ability to add additional international or US sports as required.

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As Kambi’s first major Odds Feed+ partnership, the collaboration with Hard Rock Digital marks a significant milestone in Kambi’s long-term strategy. The partnership has great potential to become a significant source of revenue for Kambi, subject to the scope of additional services taken by Hard Rock Digital over the coming years.

Werner Becher, Kambi CEO, said: “This Odds Feed+ partnership with Hard Rock Digital represents another important step forward for Kambi. The deal builds on the strategy Kambi set out 18 months ago to leverage our position as the world’s leading sportsbook provider with the offer of standalone products that uniquely benefit from our turnkey sportsbook. Hard Rock is one of the leading sportsbook operators in the US and precisely the kind of prestigious partner we were targeting as part of this modularisation approach.”

Matt Primeaux, Executive Managing Director & President of Hard Rock Digital, added: “The addition of Kambi’s odds feed will provide us with a greater range of betting options and more flexibility, while still allowing our team to maintain control of our core product. We’re excited to partner with Kambi and create more unique experiences for players on our top-rated platform.”

Grant Williams

Play’n GO Announces New Partnership with Hard Rock Digital

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Play’n GO, the world’s leading casino entertainment provider, has announced a new operator partnership with renowned gaming brand Hard Rock Digital for their top-rated Hard Rock Bet online casino platform in New Jersey. The Hard Rock brand is synonymous with entertainment worldwide, and this partnership will see Hard Rock Bet players in New Jersey gain access to hit Play’n GO titles such as Piggy Blitz, Book of Dead, and Rise of Olympus 100.

Magnus Olsson, Chief Commercial Officer at Play’n GO, said: “We’re excited to expand our US portfolio with a new operator partnership, and teaming up with a renowned brand like Hard Rock Digital is a significant achievement for us.

“New Jersey is a key state for our US operations, and we’re delighted to offer Hard Rock Bet’s players access to our top-tier casino gaming content. We believe this partnership will be highly beneficial for both Hard Rock Digital and Play’n GO, and we anticipate many shared successes in the coming months and years.

“Play’n GO remains committed to being active in every regulated market globally and to ongoing growth in the US. Partnerships like this one with Hard Rock Digital are crucial to our long-term success in the region.”

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Grant Williams, SVP of casino at Hard Rock Digital, said: “We’re excited to roll with Play’n GO and add its entertaining titles to the over 2,000 games on our top-rated platform in New Jersey. We’re committed to making Hard Rock Bet the best place to play, and are proud of our recent online casino enhancements, including a more personalized experience, integrated rewards, and one of the largest selections of games in the market.”

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Jacksonville Jaguars Partners with Hard Rock Bet

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The Jacksonville Jaguars and Hard Rock Digital announced a partnership to make Hard Rock Bet the official sportsbook of the Jaguars. The 2024 season will mark the first season kickoff with legal sports betting in Florida, and as Florida’s only legal sportsbook, Hard Rock Bet will elevate game days with exclusive promotions and experiences for its players and Jaguars fans in Northeast Florida and beyond.

“We’re always looking for innovative ways to provide Jaguars fans with unique opportunities and entertaining experiences. Through our partnership with Hard Rock Bet, Jags fans will have access to a best-in-class sportsbook app, free-to-play casino games, and chances to make ‘money-can’t-buy’ memories,” said Scott Massey, Jaguars senior vice president of corporate partnerships.

The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital, CRM, and social campaigns throughout the season. In addition, Hard Rock Bet players will receive backstage pass experiences at EverBank Stadium and exclusive VIP access to Jaguars off-site events. Hard Rock Games will also help entertain Jags fans on the team’s official Jaguars app, where free-to-play games will be linked via the Hard Rock Neverland Casino social gaming platform.

“Hard Rock Bet is thrilled to Roll with the Jaguars and engage fans in DUUUVAL and beyond with our top-rated app. We’re proud to be the sportsbook for every kind of player and look forward to enhancing game days by bringing Jags fans closer to the action than ever before,” said Nick Menas, Hard Rock Digital’s Managing Director, Corporate Strategy.

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Florida Panthers Announce Multi-Year Partnership with Hard Rock Bet

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The Florida Panthers announced that the club has agreed to a multi-year partnership with Hard Rock Digital to engage fans on its Hard Rock Bet sports betting platform and in-person at Amerant Bank Arena. This marks the first partnership in this category for the Panthers.

“We are thrilled to enter into an exciting new partnership with Hard Rock Bet,” said Florida Panthers Chief Revenue Officer Shawn Thornton. “Through this partnership, we will increase fan engagement and excitement around the game of hockey in South Florida and beyond by adding an entirely new element to the game.”

The partnership will officially begin at tonight’s game against the Ottawa Senators with on-site activations, digitally enhanced dasher boards, marquee signage, and digital branding. Starting with the 2024-25 season, additional enhancements will be unveiled to further engage fans on-site and online.

“We’re excited to join Panthers Territory and partner with the club to bring hockey fans closer to the action,” said Nick Menas, Hard Rock Digital’s Managing Director, Corporate Strategy. “With thousands of bets available on sports from around the world and live streaming of NHL games nightly on the Hard Rock Bet app, we’re thrilled to entertain hockey fans like no one else can.”

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Hard Rock Bet is Florida’s only legal sportsbook and has thousands of ways to engage with hockey action – including pre-game and live wagering, plus Same Game Parlays – and over 20 other sports from around the world. The Hard Rock Bet app is available for download in the App Store and Play Store, and a web sportsbook experience can be accessed at HardRock.bet. As a sign-up bonus, new online players will receive up to $100 back in Bonus Bets if their first bet doesn’t win. In-person sports betting is also available at Seminole Hard Rock Casinos and Seminole Casinos in Florida.

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