Hard Rock Bet has become the official sportsbook of the Miami HEAT. As Florida’s only legal sportsbook, Hard Rock Bet will elevate game days with exclusive promotions and offers for HEAT fans at the Kaseya Center and throughout Florida.

“Hard Rock Bet is the preeminent sportsbook on the market. This is a perfect union of two well established Florida brands coming together to deliver fans a new level of fun and excitement through some truly innovative experiences,” said Glen Oskin, Vice President of Corporate Partnerships for the Miami HEAT.

The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital campaigns, in-game entertainment, and the launch of the Hard Rock Bet Heat Club – a free, opt-in club for fans to receive special promotions and engage with their favorite team. In addition, Hard Rock Bet players will enjoy “money can’t buy” experiences at Kaseya Center and exclusive VIP access to HEAT off-site events. Some of the best seats in the house will also feature Hard Rock Bet branding with a soon to be installed courtside platform for Hard Rock Bet players and other VIPs to enjoy the game in style.

“We’re excited to Roll with the HEAT to engage basketball fans in South Beach and beyond, and create unforgettable moments for our players. From exclusive experiences to unparalleled access, we’re bringing our players closer to the action and elevating the way fans connect with the HEAT,” said Nick Menas, Hard Rock Bet’s Managing Director of Corporate Strategy.

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Hard Rock Bet, Florida’s only legal sportsbook, is bringing jai-alai fans closer to the fronton as the World Jai Alai League (WJAL) opens its 2025 Battle Court Winter season. Through Hard Rock Bet, WJAL fans across the state of Florida will have access to an extensive range of betting options and be able to watch each match live on the app’s streaming hub for a dynamic wagering-viewing experience.

“The start of a new season is always exhilarating and the addition of wagering on Hard Rock Bet only adds to the sentiment that Winter 2025 will be our best season yet. We’re excited to bring fans unparalleled action and engagement, both on and off the court,” said Scott Savin, Chief Operating Officer of the World Jai-Alai League.

Jai-Alai is among the over 20 sports available for Florida players on Hard Rock Bet’s top-rated and easy-to-use mobile app, which offers fast deposits and withdrawals, daily promotions, and a free online Loyalty Rewards program. In-person wagering is also available at Hard Rock Sportsbook locations at the Seminole Tribe’s casinos in Florida.

“We’re excited to Roll with World Jai Alai League and the ‘world’s fastest ball sport’ on Hard Rock Bet. Jai Alai is part of the fabric of Florida sports culture and as Florida’s sportsbook, we’re thrilled to be able to bring fans from throughout the state closer to the action on our top-rated platform,” said Nick Menas, Hard Rock Bet’s Managing Director of Corporate Strategy.

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The 2025 season promises to be a landmark one for WJAL, bringing together elite athletes and high-profile team owners who are ready to elevate jai-alai to new heights. With the return of retired NFL legend Ray Lewis, and three-time NBA champion Udonis Haslem as team owners and Grammy Award-winning artist Armando Christian Pérez, aka Pitbull, as equity investor, the league continues to grow in prestige and popularity.

Starting January 20, Battle Court gamedays will be broadcast live from the Magic City Fronton, in Miami, on Mondays and Tuesdays at 5:00 p.m. ET. Friday Gamedays begin at 7:00 p.m. ET. In addition to streaming on Hard Rock Bet, matches can be viewed on the WJAL’s YouTube channel called Jai-Alai Network, ESPN3, FUBO TV, and Jai-Alai TV.