ZingBrain AI adds game promotion tool and new analytics in latest update

ZingBrain AI, the artificial intelligence engine for iGaming, has launched its latest major update, adding comprehensive analytics, a supercharged back office and a dedicated game promotion tool to its already powerful platform.

Included in the update is complete integration tracking, across all steps, credentials and  monitoring, with everything now managed in the back office.

There’s also detailed A/B testing and performance analysis of recommendations on the partner’s brand, including key metrics, player behaviour patterns, and the popularity of specific games.

Meanwhile, the new game promotion tool includes flexible management of the ‘Smart Push’ feature, which allows operators to promote a targeted set of games to players.

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Oleg Smolerov, CPO, at ZingBrain AI, said: “Our latest update is very much focused on directly addressing the feedback we’ve received from our partners. With more operators now relying on ZingBrain AI to boost their GGR via personalised recommendations, we have a significant data set with which to drive further improvements. We’d love to share what’s coming next with delegates at the SBC Summit in Lisbon later this month.”

ZingBrain AI is changing the game for operators looking to offer a level of personalisation in line with tech titans like YouTube, Spotify and Netflix. Having analysed more than 15 billion transactions from 3.5 million users, its AI-powered algorithm can serve tailored recommendations to players.

ZingBrain AI will be exhibiting at SBC Summit Lisbon between September 24-26 at stand A495. To find out more or book a meeting, please visit: https://www.zingbrain.ai/