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Thunderkick appoints Ariadna Ölund to bolster Latin American operations
New Account Manager further diversifies growing Thunderkick team
Independent slots studio Thunderkick has unveiled Ariadna Ölund as new Account Manager to support its LatAm expansion goals.
The addition of Ölund continues Thunderkick’s employee diversification – following the arrival of native Italian Andrea Brioschi last year – as the provider continues to develop and tailor its product offering towards targeted markets.
Ölund will join the wider team at the Stockholm headquarters before travelling to SBC Lisbon just four weeks after starting the role, with the Account Manager keen to build relationships and meet prospective clients face to face.
Ölund has a wealth of experience in the marketing sector, previously occupying the positions of PR Communications Manager and Marketing Communications Manager. Born in Barcelona and now based in Stockholm, Ölund will bring valuable Spanish language skills to Thunderkick as the supplier targets further development across the globe.
Thunderkick debuted on the LatAm stage in Q2 of 2023, launching in Mexico with Rush Street Interactive-owned Rushbet. It has since amplified that presence, with Ölund appointed to forge relationships with leading brands in regulated markets such as Mexico, Colombia, and Paraguay.
Svante Sahlström, Chief Commercial Officer at Thunderkick, said: “We are excited to welcome Ariadna to the Thunderkick team. This region remains a focal point for commercial growth, and we have no doubt Ariadna will be pivotal in supporting our Latin American expansion.”
Ariadna Ölund, LatAm Account Manager at Thunderkick, added: “I am delighted to have joined such an innovative company in the industry and am looking forward to building relationships that allow Thunderkick to enhance its footprint on the global stage.”
The post Thunderkick appoints Ariadna Ölund to bolster Latin American operations appeared first on European Gaming Industry News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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