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BETER Live becomes ICONIC21

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BETER Live, provider of live betting solutions, has officially rebranded to ICONIC21 as it enters a new chapter having separated from the BETER Group.

The strategic move allows ICONIC21 to deploy its own vision with a sharpened focus as it continues to strengthen its position as a must-have provider in the fast-growing online market.

As ICONIC21, the business will operate independently having built a super-star team that includes the brightest minds and creative talents in the gaming content space.

The business has already enjoyed incredible success by taking a client-first approach, responding quickly to requests and ensuring its products and experiences are always ahead of the curve.

ICONIC21 will continue to manage all aspects of operations internally which in turn means it can deliver a highly customisable yet efficient service to its customers while meeting their unique needs and requirements.

The company promises to take this to the next level over the coming months, with a more personalised service, faster delivery of new features and a greater focus on securing strategic partnerships to fuel growth for both ICONIC21 and its customers.

In addition, ICONIC21 will further expand its product portfolio which will boast more variety and innovative features so that its content caters to a wider audience and with deeper player engagement.

This includes focusing on unique, innovative content and games, never-seen-before formats and bonus features, with a greater focus on the ever-popular live gameshow segment.

The company’s robust promotional engine will be further enhanced with the introduction of additional products and tools, enabling partners to run comprehensive, targeted campaigns aimed at driving acquisition and retention

ICONIC21 remains committed to setting the standard for customer personalisation, allowing operators to tailor the live dealer and live games experience offered to their players in a way that perfectly aligns with their branding and player expectations and preferences in each market they target.

Edvardas Sadovskis, CPO at ICONIC21, said: “Our transition to ICONIC21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented toward our partners and players. Our commitment to customer-centricity has been at the heart of our success.

With our new brand, we will accelerate our growth plans, bringing more groundbreaking content and unique game formats to the market.

Rebranding as ICONIC21 symbolizes a new era where we can deepen our commitment to becoming the must-have provider in the gaming industry. We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction.”

The post BETER Live becomes ICONIC21 appeared first on European Gaming Industry News.

ELA Games

ELA Games releases Spirit of Savanna slot with player-choice bonus

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The new 5×3, 10-payline title features Hold and Win or Free Spins selection and three jackpot tiers.

ELA Games has released Spirit of Savanna, a new online slot that introduces a player-choice bonus mechanic alongside Hold and Win, Free Spins, and three jackpot tiers.

Spirit of Savanna runs on a 5×3 reel grid with 10 paylines and is rated volatility 4 out of 5, according to the supplier. RTP is listed across two ranges: 93.98-94.16% and 96.01-96.12%.

The main differentiator is how a Wild symbol contributes to a winning combination. Instead of triggering a fixed feature, the game prompts players to choose between seven Free Spins or a Hold and Win bonus.

Both bonus paths include a Repeat Win feature that carries the value of the triggering win into each spin of the bonus round. The Free Spins feature can also retrigger using the same Wild-combination logic. The game includes three jackpot tiers, with the Grand Jackpot available either by landing two Antelopes or by filling an entire row with coins during Hold and Win.

The post ELA Games releases Spirit of Savanna slot with player-choice bonus appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Games Global

Games Global launches Candy Combo 2 Power Combo with Slingshot Studios

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Games Global has released Candy Combo 2 Power Combo™, developed with exclusive studio partner Slingshot Studios. The new slot follows the original Candy Combo Power Combo™ and expands the title’s Link&Win™ gameplay and Power Combo™ mechanics.

The 5×3, 20-payline game is set in a pastel candy theme and uses five “candy jar” characters above the reels to collect matching symbols and trigger Link&Win™ modifiers. The Power Combo™ flow activates a Link&Win™ bonus played on a 5×4 grid, where cash coins remain in place as new symbols land.

Returning mechanics include Connector symbols with multipliers of up to 10x for completed rows, Collector symbols that gather visible cash values, and Jackpot symbols that award fixed prizes when four matching symbols are collected.

New features include Adder, which adds values to all other landed symbols, and Extender, which unlocks a second independent reel set to extend the Link&Win™ round. Games Global said up to five features can be active within a single Link&Win™ round, culminating in Super Power Combo™, where all features are active at once. The game also includes Hot Mode™, which adds extra feature symbols to the reels, and Upsizer™, which offers an option to enhance the Link&Win™ feature at a cost before the bonus begins.

Richard Vermaak, Creative Director at Slingshot Studios, said: “Candy Combo 2 Power Combo™ builds on its predecessor – one of our most successful titles – by expanding how features interact within the Link&Win™ format.

“The addition of new jars and the ability to combine multiple mechanics introduces more variation across each round, while staying true to the core gameplay players recognise.”

David Reynolds, Director of Games Strategy and Partner Management at Games Global, said: “Slingshot Studios has done a brilliantly at evolving a well-established concept by adding depth and flexibility to its feature set.

“The result is a bright, engaging title that enhances a proven mechanic while offering players more ways to experience its core gameplay.”

The post Games Global launches Candy Combo 2 Power Combo with Slingshot Studios appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Acquisitions/Merger

LCKY Group agrees to acquire Denmark iGaming operator RoyalCasino

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LCKY Group has entered into an agreement to acquire RoyalCasino, an iGaming operator focused exclusively on Denmark. The companies said the transaction is subject to customary regulatory approvals and is expected to close in the second half of 2026.

LCKY Group said the deal will expand its footprint in Denmark and increase exposure to what it described as “sustainable revenue streams in a well-regulated and stable jurisdiction.” The company also said the acquisition supports its multi-brand strategy in the Danish market.

LCKY Group expects the transaction to be immediately accretive, estimating an 18–20% increase in group revenue and a 29–31% increase in EBITDA.

Richard Brown, CEO of LCKY Group, said: “This is a highly strategic and financially compelling acquisition for LCKY Group. RoyalCasino brings both strong market presence and high-quality earnings in Denmark, a market that aligns closely with our focus on regulated, sustainable growth. The transaction enhances our scale, strengthens our competitive position, and provides clear opportunities to drive synergies and long-term value creation. We look forward to working closely with the RoyalCasino team to realize these opportunities.”

Per Petersen, CEO of RoyalCasino, said: “RoyalCasino is one of the largest online casino operators in Denmark, a market known as both well-regulated and high-value. Our industry is characterised by high levels of innovation and competition, and here we see the combination of RoyalCasino’s local expertise and LCKY’s international scale and iGaming pedigree as an excellent recipe for shared success. We look forward to introducing LCKY to our Danish customer base.” Partis acted as financial advisors to RoyalCasino on the transaction.

The post LCKY Group agrees to acquire Denmark iGaming operator RoyalCasino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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