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BETER Live becomes ICONIC21

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BETER Live, provider of live betting solutions, has officially rebranded to ICONIC21 as it enters a new chapter having separated from the BETER Group.

The strategic move allows ICONIC21 to deploy its own vision with a sharpened focus as it continues to strengthen its position as a must-have provider in the fast-growing online market.

As ICONIC21, the business will operate independently having built a super-star team that includes the brightest minds and creative talents in the gaming content space.

The business has already enjoyed incredible success by taking a client-first approach, responding quickly to requests and ensuring its products and experiences are always ahead of the curve.

ICONIC21 will continue to manage all aspects of operations internally which in turn means it can deliver a highly customisable yet efficient service to its customers while meeting their unique needs and requirements.

The company promises to take this to the next level over the coming months, with a more personalised service, faster delivery of new features and a greater focus on securing strategic partnerships to fuel growth for both ICONIC21 and its customers.

In addition, ICONIC21 will further expand its product portfolio which will boast more variety and innovative features so that its content caters to a wider audience and with deeper player engagement.

This includes focusing on unique, innovative content and games, never-seen-before formats and bonus features, with a greater focus on the ever-popular live gameshow segment.

The company’s robust promotional engine will be further enhanced with the introduction of additional products and tools, enabling partners to run comprehensive, targeted campaigns aimed at driving acquisition and retention

ICONIC21 remains committed to setting the standard for customer personalisation, allowing operators to tailor the live dealer and live games experience offered to their players in a way that perfectly aligns with their branding and player expectations and preferences in each market they target.

Edvardas Sadovskis, CPO at ICONIC21, said: “Our transition to ICONIC21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented toward our partners and players. Our commitment to customer-centricity has been at the heart of our success.

With our new brand, we will accelerate our growth plans, bringing more groundbreaking content and unique game formats to the market.

Rebranding as ICONIC21 symbolizes a new era where we can deepen our commitment to becoming the must-have provider in the gaming industry. We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction.”

The post BETER Live becomes ICONIC21 appeared first on European Gaming Industry News.

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Alea expands global content offering through partnership with FAZI

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The leading iGaming aggregator Alea has announced a new partnership with FAZI, the internationally recognized gaming provider with more than 30 years of experience delivering casino entertainment across more than 60 markets worldwide.

Through this collaboration, FAZI’s portfolio of nearly 300 games will become available to Alea’s global operator network through a single API integration, supporting the company’s expansion across regulated markets in Latin America, Africa, and Europe.

The agreement brings a selection of FAZI’s best-performing titles to the Alea platform, including Wild Hot 40, Golden Crown, Wild Hot 40 Free Spins, Very Hot 5, and Wild Hot 40 Blow.

“We’re happy to welcome FAZI to the Alea platform,” said Eduard Verdaguer, Partnerships Manager at Alea.

“They have a strong portfolio with games that already perform well in different markets, and we’re looking forward to making their content available to our operators.”

“Alea’s strong operator network makes them a valuable partner in scaling our distribution globally,” said Bojan Mitic, CEO of FAZI.

“This collaboration allows us to reach new markets more efficiently and strengthen our position across key regions.”

The partnership further expands the range of content available through Alea’s aggregation platform, giving operators access to a wider variety of games through a single integration while continuing to simplify distribution across global markets.

Alea

Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 23,000 games from 170+ top-tier providers through a single API integration.

Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency.

Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level.

In addition to game aggregation, Alea has introduced Alea Pay, an exclusive payment gateway that further optimizes financial transactions.

With a strong focus on security, compliance, and ongoing support, Alea continues to empower operators with cutting-edge tools to thrive in the evolving iGaming market.

The post Alea expands global content offering through partnership with FAZI appeared first on Americas iGaming & Sports Betting News.

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Yaspa appoints US fintech and gaming veteran Justin Fears as US Sales Director

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Yaspa, a leading fintech specialising in payments and identity solutions, today announced the appointment of Justin Fears as US Director, Enterprise Sales.

Fears joins the company during a period of rapid international expansion and will lead Yaspa’s strategic commercial growth across North America.

Based out of Yaspa’s Atlanta office, Fears will be responsible for supporting Yaspa’s expansion throughout North America, helping gaming operators modernise payment experiences through real-time bank payments, intelligent transaction solutions, and next-generation payment innovation.

He will work closely with Yaspa’s recently bolstered US and global commercial leadership teams to scale strategic partnerships and market adoption.

Fears brings more than 18 years of specialised experience spanning payments, fintech, SaaS, and AML compliance specific to the gaming industry.

Throughout his career, he has built a reputation for aligning emerging technologies with practical commercial outcomes.

Prior to joining Yaspa, Fears held senior leadership positions at prominent industry organisations including Kinectify, First Data Corporation, Glory Global Solutions, DiTronics Financial Services, NEXGEN Technology, and CASINOMONEY.

Notably, at Kinectify, he played a key role in expanding the adoption of AI-driven AML and KYC solutions purpose-built for the casino industry. Fears is also a veteran of the United States Air Force.

James Neville, CEO of Yaspa, said: “We’re delighted to welcome Justin to the team as we accelerate our footprint in the US market.

His deep operational understanding of gaming-focused financial infrastructure, compliance technologies, and enterprise sales leadership makes him an incredible asset.

Justin’s appointment further strengthens our local team and underscores our commitment to helping North American operators lower costs, reduce fraud, and elevate the player experience through open banking.”

Fears said: “I’m excited to join Yaspa at such an important stage in the company’s growth journey.

The combination of open banking, innovative payment solutions, and intelligent transaction data represents a significant opportunity within the US iGaming market, particularly as operators continue to prioritise player experience, fraud reduction, and payment efficiency.

Yaspa has built an innovative platform uniquely positioned to support the evolving needs of regulated operators, and I look forward to helping expand the company’s presence and strategic partnerships across the US.”

In the last 12 months, Yaspa was named winner of the Real-Time Payments Innovation award at the 2025 Payments Awards and one of the CB Insights Top 100 Fintechs, a global ranking that spotlights the most promising and innovative companies shaping the future of financial services.

This comes during a period of sustained growth for Yaspa in the past 18 months and closed a $12m investment round in July, led by Discerning Capital.

This growth has culminated in the opening of its new Atlanta office in the US, as well as the opening of its tech hub in Leeds, UK, in August 2025.

The post Yaspa appoints US fintech and gaming veteran Justin Fears as US Sales Director appeared first on Americas iGaming & Sports Betting News.

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Habanero launches Nuwa Deluxe slot with variable paylines and two-tier free spins

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Habanero has launched Nuwa Deluxe, a 5×3 slot themed around Chinese mythology. The game introduces a variable payline system and a progression-style Free Games feature that can unlock a second-tier bonus, according to the supplier.

In the base game, paylines can upgrade at random on any spin, moving from 28 to 38, 58 or 88 active lines. The title also includes expanding Wilds that cover the entire first and third reels.

During Free Games, players collect five element symbols. Completing the set during the round unlocks Super Free Games, where full-reel Wilds are guaranteed on two reels on every spin.

Habanero said Nuwa Deluxe supports its Jackpot Race™ and Buy Feature. The launch follows recent releases Steampunk Plinko and Raiden Shogun.

Toni Karapetrov, Head of Corporate Communications at Habanero, commented: “Nuwa Deluxe is an exciting new release that boasts a variable payline system to keep engagement high at the base game, while the element collection mechanic in free spins gives players something to work towards beyond simply triggering the bonus.

“The Super Free Games tier is where the action really kicks in with guaranteed full-reel Wilds on every spin. It is another strong addition to our portfolio and one we expect to have a genuine impact with players.”

The post Habanero launches Nuwa Deluxe slot with variable paylines and two-tier free spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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