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BETER Live becomes ICONIC21

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BETER Live, provider of live betting solutions, has officially rebranded to ICONIC21 as it enters a new chapter having separated from the BETER Group.

The strategic move allows ICONIC21 to deploy its own vision with a sharpened focus as it continues to strengthen its position as a must-have provider in the fast-growing online market.

As ICONIC21, the business will operate independently having built a super-star team that includes the brightest minds and creative talents in the gaming content space.

The business has already enjoyed incredible success by taking a client-first approach, responding quickly to requests and ensuring its products and experiences are always ahead of the curve.

ICONIC21 will continue to manage all aspects of operations internally which in turn means it can deliver a highly customisable yet efficient service to its customers while meeting their unique needs and requirements.

The company promises to take this to the next level over the coming months, with a more personalised service, faster delivery of new features and a greater focus on securing strategic partnerships to fuel growth for both ICONIC21 and its customers.

In addition, ICONIC21 will further expand its product portfolio which will boast more variety and innovative features so that its content caters to a wider audience and with deeper player engagement.

This includes focusing on unique, innovative content and games, never-seen-before formats and bonus features, with a greater focus on the ever-popular live gameshow segment.

The company’s robust promotional engine will be further enhanced with the introduction of additional products and tools, enabling partners to run comprehensive, targeted campaigns aimed at driving acquisition and retention

ICONIC21 remains committed to setting the standard for customer personalisation, allowing operators to tailor the live dealer and live games experience offered to their players in a way that perfectly aligns with their branding and player expectations and preferences in each market they target.

Edvardas Sadovskis, CPO at ICONIC21, said: “Our transition to ICONIC21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented toward our partners and players. Our commitment to customer-centricity has been at the heart of our success.

With our new brand, we will accelerate our growth plans, bringing more groundbreaking content and unique game formats to the market.

Rebranding as ICONIC21 symbolizes a new era where we can deepen our commitment to becoming the must-have provider in the gaming industry. We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction.”

The post BETER Live becomes ICONIC21 appeared first on European Gaming Industry News.

Acquisitions/Merger

Greentube agrees to buy Czech online operator Kingsbet

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Deal gives NOVOMATIC’s digital unit a direct B2C foothold in the Czech Republic, pending regulatory approvals.

Greentube has agreed to acquire Czech online sportsbook and casino operator Kingsbet CZ, moving into the country’s B2C online gaming market. The transaction is a 100% acquisition and is subject to conditions including regulatory approvals.

Greentube, the NOVOMATIC Digital Gaming and Entertainment division, said the deal supports its strategy to expand across regulated European markets.

The company pointed to the scale of the local opportunity, citing official data from the Czech Ministry of Finance that puts 2025 total market value (GGR in CZK) at 68 billion (EUR 2.7 billion), with online gambling accounting for 59.2% of total GGR.

Ronald van den Brink, CCO of Greentube, said: “Entering the Czech market is a natural step in our long-term growth strategy. The Czech Republic stands among the most advanced and well-regulated gaming markets in Europe. By joining forces with Kingsbet, we are gaining a strong local team that will support our expansion.”

David Vaněk, CEO of Kingsbet, added: “We are excited to join the Greentube group. This partnership brings us growth and investment opportunities, and access to advanced technology and globally renowned game studios. It will allow us to deliver an even stronger player experience and continue growing in the Czech Republic.”

The post Greentube agrees to buy Czech online operator Kingsbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alea sponsors the ALL IN Platform Presidio Trophy as iGaming Leaders Return to the Golf Course

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Alea, a leading iGaming aggregator, is sponsoring the second edition of the ALL IN Platform Presidio Trophy, a golf tournament bringing together iGaming executives at the Royal Malta Golf Club on May 11 and 12.

Alea, the leading casino iGaming aggregator, is sponsoring the ALL IN Platform Presidio Trophy, taking place on May 11–12 at the Royal Malta Golf Club.

Now in its second edition, the tournament continues to establish itself as a meeting point for the global iGaming industry.

It brings together competition, partnership, and shared experiences in a setting that extends beyond traditional events.

40 players, six countries, Ryder Cup format

Players from Malta, the UK, Spain, the Netherlands, Dubai, and Canada will take part in a Ryder Cup-style format, with 40 golfers split into two teams competing across singles and doubles matches.

Team Malta, sponsored by ALL IN Platform in association with Alea, returns to defend its title following a tightly contested win in 2025, while Team Shivers, backed by Presidio, looks to reclaim the trophy.

For Alea, sponsoring the tournament with their long-term partner ALL IN Platform, reflects their ongoing effort to reinforce relationships in environments where competition and collaboration naturally intersect.

It’s a format that brings partners together in a more personal manner while still holding onto the competitive edge that defines the industry.

Alongside the tournament, an exclusive iGaming networking event will take place on the evening of May 11, gathering more than 80 industry professionals.

While golf drives the competition, the broader value of the event lies in the relationships it creates and strengthens.

“After the success at Loch Lomond 2025, we wanted to bring that same spirit of partnership to Malta with the ALL IN Platform team.

Excellence is a shared standard for us, both in business and on the green, and the ALL IN Platform Presidio Trophy is the perfect stage to lean into that.

We value the connection of bringing together people who share a sense of precision and purpose.

It’s the ideal moment to celebrate our partners and the journey we’re on together.” — Ramon Glieneke, COO at Alea

“Partnering with Alea on the ALL IN Platform Presidio Trophy reflects exactly how we believe business relationships should evolve—through shared experiences, trust, and a healthy sense of competition.

Alea has been a natural partner for us, aligned in both vision and execution, and this event is a great example of how we can bring the industry together in a way that feels both meaningful and memorable.

It’s not just about the tournament—it’s about strengthening the connections that drive long-term success.”  John Foster , CCO at ALL IN Platform

Set just outside Valletta, the Royal Malta Golf Club is one of the oldest in Europe and provides a course that blends history with a layout that rewards consistency and precision.

It’s a setting that mirrors the nature of the event itself: competitive, focused, and built around performance.

As the tournament returns to Malta, the 2026 edition builds on last year’s momentum, bringing renewed rivalries and a growing international presence as the event continues to establish itself as a distinctive fixture within the iGaming calendar.

Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 17,000 games from 170+ top-tier providers through a single API integration.

Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency.

Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level.

In 2024, the company strengthened its cybersecurity framework through a strategic partnership with Continent 8 and achieved VAPT certification.

The post Alea sponsors the ALL IN Platform Presidio Trophy as iGaming Leaders Return to the Golf Course appeared first on Americas iGaming & Sports Betting News.

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Spinomenal releases 3 Magical Genies slot with Hold & Hit bonus

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Spinomenal has released a new slot title, 3 Magical Genies, expanding its content portfolio with an Arabian-themed game built around a Hold & Hit-style Bonus Game.

The supplier said the game’s Wild symbol substitutes for all symbols except the Bonus, Boost, Collect, Multi and Jackpot symbols, with five Wilds on a winning line paying x10 the bet.

3 Magical Genies includes four Special Bonus symbols—Bonus, Boost, Multi and Collect—designed to affect symbol values during the Bonus Game. Spinomenal said a Mystery symbol can also appear in the feature, transforming into a Boost, Multi, Collect or Jackpot symbol.

According to the company, landing six or more qualifying symbols triggers the Bonus Game with three bonus spins and locked triggering symbols. During the feature, prizes can range from x1 to x10 multipliers of the total bet, alongside a Mini Jackpot (x20), Minor Jackpot (x50) or Major Jackpot (x150). Filling the grid awards the Grand Jackpot, set at x3,000 the total bet, Spinomenal said.

Spinomenal CO-CEO, Omer Henya commented: “3 Magical Genies brings the magic of the Arabian world to life, where riches are within reach for those with luck on their side. The Hold & Hit mechanic, alongside the four Special Bonus symbols, makes this a magical ride full of golden promise.”

The post Spinomenal releases 3 Magical Genies slot with Hold & Hit bonus appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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