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BETER Live becomes ICONIC21

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BETER Live, provider of live betting solutions, has officially rebranded to ICONIC21 as it enters a new chapter having separated from the BETER Group.

The strategic move allows ICONIC21 to deploy its own vision with a sharpened focus as it continues to strengthen its position as a must-have provider in the fast-growing online market.

As ICONIC21, the business will operate independently having built a super-star team that includes the brightest minds and creative talents in the gaming content space.

The business has already enjoyed incredible success by taking a client-first approach, responding quickly to requests and ensuring its products and experiences are always ahead of the curve.

ICONIC21 will continue to manage all aspects of operations internally which in turn means it can deliver a highly customisable yet efficient service to its customers while meeting their unique needs and requirements.

The company promises to take this to the next level over the coming months, with a more personalised service, faster delivery of new features and a greater focus on securing strategic partnerships to fuel growth for both ICONIC21 and its customers.

In addition, ICONIC21 will further expand its product portfolio which will boast more variety and innovative features so that its content caters to a wider audience and with deeper player engagement.

This includes focusing on unique, innovative content and games, never-seen-before formats and bonus features, with a greater focus on the ever-popular live gameshow segment.

The company’s robust promotional engine will be further enhanced with the introduction of additional products and tools, enabling partners to run comprehensive, targeted campaigns aimed at driving acquisition and retention

ICONIC21 remains committed to setting the standard for customer personalisation, allowing operators to tailor the live dealer and live games experience offered to their players in a way that perfectly aligns with their branding and player expectations and preferences in each market they target.

Edvardas Sadovskis, CPO at ICONIC21, said: “Our transition to ICONIC21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented toward our partners and players. Our commitment to customer-centricity has been at the heart of our success.

With our new brand, we will accelerate our growth plans, bringing more groundbreaking content and unique game formats to the market.

Rebranding as ICONIC21 symbolizes a new era where we can deepen our commitment to becoming the must-have provider in the gaming industry. We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction.”

The post BETER Live becomes ICONIC21 appeared first on European Gaming Industry News.

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QTech Games adds UU Slots content in new supplier deal

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Partnership integrates UU Slots’ e-Games and slots catalogue into QTech’s aggregation platform for operator customers.

QTech Games has signed a new content partnership with UU Slots, adding the supplier’s slots and e-Games catalogue to QTech’s aggregation platform for its operator customers.

QTech said the integration brings titles including Bonanza Wilds Party, Golden Aztec Multiways, Ultimate Ace, Bolt of Olympus and the Mahjong Wilds series to its platform distribution.

UU Slots’ Board of Directors commented: “QTech is a natural habitat for our superior digital content. We are widening our scope across developing regions and their market-leading platform provides a flexible gateway to some previously overlooked regions.

“Operators are invited to take a dive deep into UU Slots’ vast ocean of slot games. Tailored for enthusiasts, our mobile slot game collection offers unparalleled gaming experiences, and we can’t wait to see how these titles now perform outside of our home territories.”

Philip Doftvik, QTech Games’ CEO, said: “It’s another welcome validation of our platform’s diversity to have integrated more premium content from UU Slots. They’re a dynamic supplier that offers some exciting localised games, which have long reigned supreme in Eastern markets. With their flagship features and adrenaline-packed gameplay, we’re now confident of taking this portfolio into new markets, continuing to raise the bar and shape a fresh experience for global players who, in many cases, will be new to the immersive worlds of UU Slots.”

The post QTech Games adds UU Slots content in new supplier deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Private London Forum Connecting iGaming Leaders, Investors and Advisers on Growth and M&A

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London’s status as a key global financial centre will serve as the backdrop to the launch of the industry’s first World Gaming M&A Summit (WGM&A). Taking place on 1 July and serving as the curtain raiser to iGB L!VE, the WGM&A represents the only dedicated forum for corporate development officers and M&A advisors working in iGaming.

The WorldGaming M&A Summit brings a dedicated focus on mergers and acquisitions in iGaming. Convening leadership from public and private operators alongside sector-focused investment banks, legal advisers and corporate finance specialists, attendees will benefit from a highly targeted opportunity to engage with key decision-makers, originate deal flow, assess strategic fit and gain insights from active market participants.

The event provides direct access to London’s deep sector expertise built over decades of transactions and its unparalleled ecosystem of strategic acquirers, potential targets, leading advisory firms and business leaders across the M&A value chain.

Industry expert and WorldGaming chairman Michael Caselli stated: “M&A is a business imperative in the current iGaming landscape and this event features insights from sector-specialist advisers and industry leaders including Morgan Stanley’s Laurence Hopkins and Paolo Della Rovere, and Bally’s Robeson Reeves.

“Also featuring strategic intent sessions, industry leaders will host round tables to explain their growth theses, define their M&A criteria and share their business’ vision for consolidation and growth. Following the sessions attendees are invited to the M&A Summit cocktail reception and dinner where conversations will continue and deals will be cemented.”

Explaining the background to the Tier 1 event, World Gaming managing director Stuart Hunter said: “Legislative and fiscal developments, including the increase in UK gaming taxes which were announced by the government in the November 2025 budget, evolving European regulations and wider global legislative adjustments, have prompted the introduction of the World Gaming M&A Summit.

“The WGM&A is part of a broader programme of business-critical events taking place at iGB L!VE. With so many investors and decision makers based in London, iGB L!VE is closer to the people who are critical to the future development of the iGaming industry.”

In order to maintain a focused, high-level attendance, the WorldGaming M&A Summit is limiting its attendance and tickets are by application only. Applicants should be actively seeking strategic partnerships or be an experienced adviser in the sector. Applications are being accepted at  igblive.com/igb-live-ma-summit.

The post Private London Forum Connecting iGaming Leaders, Investors and Advisers on Growth and M&A appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026

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Groove has been named a finalist for Best Aggregator 2026 at the SiGMA Asia Awards, with the ceremony scheduled for 2 June 2026 at the SMX Convention Centre Manila during the SiGMA Asia Summit.

The shortlist was announced by Global Gaming Insider, according to the company. Groove said its platform aggregates more than 15,000 games from over 150 providers via a single API.

Giusy Campo, Business Development Director at Groove, said: “This shortlist is external recognition of a truth we already feel internally: Groove is moving at a different pace. Asia is not a single market, it is a collection of distinct regulatory environments, player behaviours, and partnership opportunities”

Campo added: “Our platform is built to respect that complexity, not smooth it over. Being named a finalist for Best Aggregator tells us that our approach; deep integration, localised content strategies, and commercial precision; is resonating with the operators who matter most in this region. We are not just bringing games to Asia. We are bringing a roadmap for sustainable growth.”

Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded. Differentiation is everything. This nomination confirms that our vision, transforming aggregation from a commodity into a strategic growth discipline, is taking hold.” He added: “Operators across Asia are no longer asking for just volume or speed. They are asking for structural resilience, data intelligence, and a partner who can execute across fragmented regulatory landscapes with precision. Groove delivers that. To be recognised alongside the best in Asia is a privilege, but the real work continues in Manila and beyond. We are here to win, not just awards, but the trust of the operators who build their businesses on our platform.”

The post Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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