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BETER Live becomes ICONIC21

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BETER Live, provider of live betting solutions, has officially rebranded to ICONIC21 as it enters a new chapter having separated from the BETER Group.

The strategic move allows ICONIC21 to deploy its own vision with a sharpened focus as it continues to strengthen its position as a must-have provider in the fast-growing online market.

As ICONIC21, the business will operate independently having built a super-star team that includes the brightest minds and creative talents in the gaming content space.

The business has already enjoyed incredible success by taking a client-first approach, responding quickly to requests and ensuring its products and experiences are always ahead of the curve.

ICONIC21 will continue to manage all aspects of operations internally which in turn means it can deliver a highly customisable yet efficient service to its customers while meeting their unique needs and requirements.

The company promises to take this to the next level over the coming months, with a more personalised service, faster delivery of new features and a greater focus on securing strategic partnerships to fuel growth for both ICONIC21 and its customers.

In addition, ICONIC21 will further expand its product portfolio which will boast more variety and innovative features so that its content caters to a wider audience and with deeper player engagement.

This includes focusing on unique, innovative content and games, never-seen-before formats and bonus features, with a greater focus on the ever-popular live gameshow segment.

The company’s robust promotional engine will be further enhanced with the introduction of additional products and tools, enabling partners to run comprehensive, targeted campaigns aimed at driving acquisition and retention

ICONIC21 remains committed to setting the standard for customer personalisation, allowing operators to tailor the live dealer and live games experience offered to their players in a way that perfectly aligns with their branding and player expectations and preferences in each market they target.

Edvardas Sadovskis, CPO at ICONIC21, said: “Our transition to ICONIC21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented toward our partners and players. Our commitment to customer-centricity has been at the heart of our success.

With our new brand, we will accelerate our growth plans, bringing more groundbreaking content and unique game formats to the market.

Rebranding as ICONIC21 symbolizes a new era where we can deepen our commitment to becoming the must-have provider in the gaming industry. We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction.”

The post BETER Live becomes ICONIC21 appeared first on European Gaming Industry News.

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Playtika Announces Organisational Changes and New Layoffs

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Playtika Holding Corp. has announced a major restructuring plan for Q1 2026. In the streamlining process, the company will dismiss 15% of its workforce during Q1 2026 and will recognise costs of $12-15 million for compensating employees and accompanying costs. At the end of 2024, the company had about 3500 employees. This means the company will shed 500 employees. Estimates are that about 1000 of the company’s employees are in Israel.

Playtika founder and CEO Robert Antokol wrote in a letter to employees, “The decision was not made lightly, and it reflects a fundamental change in the way we operate, so that we can invest in the future and continue to lead in the highly competitive environment of the mobile gaming market.”

Antokol added that for years, Playtika has been operating from a broad growth perspective, while implementing similar resource allocation models across its entire game portfolio. “The economic reality of the industry has changed, and the ‘one-size-fits-all’ approach is no longer appropriate for the new reality,” Antokol wrote.

According to him, in order to continue leading, the cost structure must be adjusted. “If we do not make the necessary adjustments to the cost structure today, we will compromise our ability to invest in the growth and future of the company. We cannot continue to allocate resources to mature games at the same historical levels while simultaneously trying to build a new future. By precisely adjusting our investment scope across our entire game portfolio, we can free up the resources needed to invest in games with high growth potential,” he explained.

Antokol continued: “This time is different,” because the change opens a new chapter for the company that will create new growth opportunities for it. “This is not a retreat, but a proactive move to focus strength and power. Our aim remains unchanged: to be the leading independent mobile games company in the West,” Antokol wrote, adding that Playtika will do this, among other things, by developing a new game development channel and expanding direct-to-consumer (DTC) sales, as well as using AI and automation. “This is our moment to shape the next decade of Playtika. I am confident that with your passion and focus, we will not only get through this period, but we will grow together and lead Playtika to be stronger than ever,” concluded Antokol.

The post Playtika Announces Organisational Changes and New Layoffs appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Mash.fun Expands Crypto Sports Betting with Player Props, Hits $1 Million in Trading Volume

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Mash.fun, the innovative crypto-powered sports trading platform, has officially launched its first player props markets, giving users a new way to trade the performance of individual athletes.

The move comes as Mash.fun celebrates a major milestone, surpassing $1 million in total traded volume.

The new player props feature enables users to speculate on metrics like the aggregate minutes of goals scored by a specific player. For instance, if a player such as Erling Haaland scores in the 61st and 82nd minutes, the market settles at 143. This approach allows traders to long or short individual player performances, offering a more precise and interactive betting experience compared to traditional match outcomes.

“Player props are a natural evolution for Mash.fun, allowing our users to engage with sports betting in a more nuanced way,” said a spokesperson for Mash.fun. “Hitting $1 million in traded volume within weeks highlights strong demand for this innovative trading model.”

Mash.fun combines the user experience of top Gen Z trading apps with sports betting, featuring unique scalar markets, leveraged positions, and dynamic crypto charts. Built on the Solana blockchain, Mash.fun merges the speed and transparency of crypto with the excitement of live sports trading.

In addition to player props, Mash.fun recently introduced Shirts markets, where users trade indices based on the aggregate shirt numbers of goalscorers, further expanding its creative and engaging market offerings.

For more information, visit Mash.fun and explore the future of crypto sports trading

 

The post Mash.fun Expands Crypto Sports Betting with Player Props, Hits $1 Million in Trading Volume appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Logifuture’s Simulate Forecasts Morocco AFCON Glory After 1,000 Final Simulations

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Logifuture’s innovative Simulate sportsbook product has crunched the numbers ahead of the Africa Cup of Nations (AFCON) 2026 final, running the decisive clash between Morocco and Senegal 1,000 times to predict a winner. The results point firmly toward the hosts, with Morocco emerging as favourites to lift their first AFCON title in more than 50 years.

Simulate, Logifuture’s cutting-edge virtual sports betting feature, delivers fast-paced simulations across football and basketball, offering instant results or gameplay over 10- and 30-second intervals. Players can run up to 15 simulations simultaneously, creating a constant stream of betting opportunities and immersive engagement.

AFCON Final Simulation Results: Morocco vs Senegal

According to Simulate’s data-driven modelling, Morocco won 433 of the 1,000 simulated finals (43.3%), while Senegal claimed victory 283 times (28.3%). The remaining simulations ended level after 90 minutes, highlighting the fine margins expected in the final at the Prince Moulay Abdellah Stadium.

Goals are predicted to be at a premium. In line with Morocco’s defensive solidity during the tournament, 67% of simulations (633 matches) finished with under 2.5 goals, reinforcing expectations of a tense, tactical contest.

Early momentum could prove decisive. Only 5% of simulations saw a team recover from a half-time deficit to win in regulation time. Given that Morocco have conceded just once during the tournament, Senegal could face an uphill battle if they fall behind early.

Draws may also shape the outcome, with 28% of simulated matches tied after 90 minutes. Morocco’s resilience under pressure was already demonstrated in their semi-final triumph over Nigeria, where they prevailed 4–2 on penalties.

Third-Place Play-Off: Nigeria vs Egypt

Logifuture’s Simulate also analysed the AFCON third-place play-off between Nigeria and Egypt, running the fixture 1,000 times. The Super Eagles emerged victorious in 467 simulations (46.7%), while Egypt won 333 times (33.3%), with the remaining matches requiring extra time.

Low-scoring outcomes dominated the simulations. Only 267 matches featured over 2.5 goals, while 467 ended with a single goal, underlining expectations of another tightly contested encounter. Goalless draws were rare, occurring in just 67 of the 1,000 simulations, suggesting a breakthrough is likely before full time.

Boosting Sportsbook Performance with Simulate

Beyond predictions, operators using Logifuture’s Simulate have reported sportsbook GGR increases of up to 5%, driven by advanced predictive modelling and enhanced player engagement. By delivering personalised betting experiences and real-time insights, Simulate helps operators optimise offers, improve retention, and drive sustainable long-term growth.

As AFCON 2026 reaches its climax, Logifuture’s Simulate continues to demonstrate how data-led virtual sports betting can enhance fan engagement while delivering measurable commercial impact for sportsbook operators.

The post Logifuture’s Simulate Forecasts Morocco AFCON Glory After 1,000 Final Simulations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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