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BETER Live becomes ICONIC21

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BETER Live, provider of live betting solutions, has officially rebranded to ICONIC21 as it enters a new chapter having separated from the BETER Group.

The strategic move allows ICONIC21 to deploy its own vision with a sharpened focus as it continues to strengthen its position as a must-have provider in the fast-growing online market.

As ICONIC21, the business will operate independently having built a super-star team that includes the brightest minds and creative talents in the gaming content space.

The business has already enjoyed incredible success by taking a client-first approach, responding quickly to requests and ensuring its products and experiences are always ahead of the curve.

ICONIC21 will continue to manage all aspects of operations internally which in turn means it can deliver a highly customisable yet efficient service to its customers while meeting their unique needs and requirements.

The company promises to take this to the next level over the coming months, with a more personalised service, faster delivery of new features and a greater focus on securing strategic partnerships to fuel growth for both ICONIC21 and its customers.

In addition, ICONIC21 will further expand its product portfolio which will boast more variety and innovative features so that its content caters to a wider audience and with deeper player engagement.

This includes focusing on unique, innovative content and games, never-seen-before formats and bonus features, with a greater focus on the ever-popular live gameshow segment.

The company’s robust promotional engine will be further enhanced with the introduction of additional products and tools, enabling partners to run comprehensive, targeted campaigns aimed at driving acquisition and retention

ICONIC21 remains committed to setting the standard for customer personalisation, allowing operators to tailor the live dealer and live games experience offered to their players in a way that perfectly aligns with their branding and player expectations and preferences in each market they target.

Edvardas Sadovskis, CPO at ICONIC21, said: “Our transition to ICONIC21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented toward our partners and players. Our commitment to customer-centricity has been at the heart of our success.

With our new brand, we will accelerate our growth plans, bringing more groundbreaking content and unique game formats to the market.

Rebranding as ICONIC21 symbolizes a new era where we can deepen our commitment to becoming the must-have provider in the gaming industry. We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction.”

The post BETER Live becomes ICONIC21 appeared first on European Gaming Industry News.

Casino Malta

EvenBet Gaming and SBC set private poker tournament for SBC Summit Malta

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Invite-only No Limit Hold’em event runs 30 April at Casino Malta, InterContinental Hotel, with prizes for SBC Summit attendees.

EvenBet Gaming will host an invite-only No Limit Hold’em poker tournament with SBC on 30 April, the final day of SBC Summit Malta. The event will take place at Casino Malta at the InterContinental Hotel and is restricted to conference delegates.

The companies are positioning the tournament as a networking format built around a “premium, fast-paced poker experience,” with professional hosting at the venue.

Prizes listed for the event include an iPad Air, Apple Watch 11, and AirPods Pro 3.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “This tournament is sure to be one of the highlights of SBC Summit Malta, combining the thrill of competition with the social and strategic elements that make poker such a powerful connector.

“Taking place in Casino Malta, the event is reserved exclusively for conference attendees, and we look forward to welcoming them to the table to create new connections while enjoying one of the industry’s most iconic card games.”

The post EvenBet Gaming and SBC set private poker tournament for SBC Summit Malta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Just Slots

QTech Games adds Just Slots to its aggregation platform

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Deal expands distribution for Just Slots titles via QTech’s operator network, with a focus on Africa and Latin America.

QTech Games has signed a new content partnership with slots studio Just Slots, adding the supplier’s catalogue to QTech’s aggregation platform for its operator clients.

The integration makes a range of Just Slots titles available via QTech, including Shogun Skylord, Rain and Ruin, Book of Abyss, and Shadow Pirates. The companies said the deal is aimed at extending distribution across emerging markets, particularly Africa and Latin America.

QTech Games CEO Philip Doftvik said: “We’re dedicated to rolling out more and more elite content and product innovation that drives revenue for our partners. So, this deal with Just Slots extends our impressive sequential pipeline into 2026 – and we’ve so much more to come this year! In today’s marketplace, only premium games of the highest standard separate you from the crowd. So, we look forward to sharing their wide spectrum of games with both leading and challenger operator brands in emerging markets worldwide.

“Just Slots’ stunning portfolio will assist any platform partner ensure a complete brand experience that players enjoy and return to, driving dwell-time and fresh revenue streams. Their games introduce compelling narrative twists to their features, appealing to the culturally varied proclivities of new players across a swathe of untapped territories.”

Nick Formosa, Head of Client Strategy at Just Slots, said: “This is a partnership we’re genuinely excited about. QTech has the reach, the operator relationships, and the on-the-ground expertise in markets where slot demand is growing fastest. Being part of their platform puts our content exactly where we want it to be, and we’re looking forward to seeing our games find new audiences across Asia, Africa, and Latin America.”

The post QTech Games adds Just Slots to its aggregation platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BettingStartups

Defy the Odds partners with BettingStartups to boost early-stage igaming support

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The groups will collaborate on startup programming starting at SBC Summit Americas on June 9–11 in Fort Lauderdale.

Defy the Odds (DTO) and BettingStartups have announced a strategic partnership to support early-stage startups across igaming and sports betting. The first public collaboration is scheduled for SBC Summit Americas (June 9–11) in Fort Lauderdale, where both organisations said they will support startup-focused programming.

DTO, which advises early-stage founders in igaming, sports betting, sportstech and fintech, and BettingStartups, which focuses on the real money gaming early-stage ecosystem, said the partnership aims to improve access to community, collaboration and capital for founders.

The organisations said the combined effort is intended to increase visibility for emerging companies, improve connections across fragmented industry networks, and help founders become “investor-ready,” including support such as pitch preparation, financial modelling and introductions to investors active in the sector.

Kelly Kehn, Co-Founder of Defy the Odds said of the partnership, “Innovation doesn’t happen in a vacuum. It happens when founders connect, share ideas and push each other forward. That’s what community does. This partnership with BettingStartups is about bringing more startups together and making sure the wider industry pays attention to what they’re building. Because the future of our industry is being shaped by these founders.”

Jesse Learmonth, founder of BettingStartups, adds “We’ve always been about providing high-signal infrastructure for founders to scale. This partnership with DTO doubles down on that mission, linking our audience with a community that actually opens doors. Starting with the Startup Zone at SBC Americas, we’re giving founders a direct, affordable line to the operators and investors who define this industry.

Both organisations said additional joint initiatives are planned throughout 2026.

The post Defy the Odds partners with BettingStartups to boost early-stage igaming support appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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