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BETER Live becomes ICONIC21

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BETER Live, provider of live betting solutions, has officially rebranded to ICONIC21 as it enters a new chapter having separated from the BETER Group.

The strategic move allows ICONIC21 to deploy its own vision with a sharpened focus as it continues to strengthen its position as a must-have provider in the fast-growing online market.

As ICONIC21, the business will operate independently having built a super-star team that includes the brightest minds and creative talents in the gaming content space.

The business has already enjoyed incredible success by taking a client-first approach, responding quickly to requests and ensuring its products and experiences are always ahead of the curve.

ICONIC21 will continue to manage all aspects of operations internally which in turn means it can deliver a highly customisable yet efficient service to its customers while meeting their unique needs and requirements.

The company promises to take this to the next level over the coming months, with a more personalised service, faster delivery of new features and a greater focus on securing strategic partnerships to fuel growth for both ICONIC21 and its customers.

In addition, ICONIC21 will further expand its product portfolio which will boast more variety and innovative features so that its content caters to a wider audience and with deeper player engagement.

This includes focusing on unique, innovative content and games, never-seen-before formats and bonus features, with a greater focus on the ever-popular live gameshow segment.

The company’s robust promotional engine will be further enhanced with the introduction of additional products and tools, enabling partners to run comprehensive, targeted campaigns aimed at driving acquisition and retention

ICONIC21 remains committed to setting the standard for customer personalisation, allowing operators to tailor the live dealer and live games experience offered to their players in a way that perfectly aligns with their branding and player expectations and preferences in each market they target.

Edvardas Sadovskis, CPO at ICONIC21, said: “Our transition to ICONIC21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented toward our partners and players. Our commitment to customer-centricity has been at the heart of our success.

With our new brand, we will accelerate our growth plans, bringing more groundbreaking content and unique game formats to the market.

Rebranding as ICONIC21 symbolizes a new era where we can deepen our commitment to becoming the must-have provider in the gaming industry. We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction.”

The post BETER Live becomes ICONIC21 appeared first on European Gaming Industry News.

Formula 1

PlayamoPartners brings Formula 1 Precision to iGB Affiliate Barcelona 2026 — Visit Booth 81-M10.

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playamopartners-brings-formula-1-precision-to-igb-affiliate-barcelona-2026-—-visit-booth-81-m10.

Barcelona, January 20–21, 2026 — At iGB Affiliate Barcelona, PlayamoPartners invites industry leaders to experience an affiliate program built on discipline, precision, and stability — a philosophy closer to Formula 1 than to show business. Because speed without a system is a risk, and long‑distance victories are won by control and consistency.

Meet the Program That Runs on Timing, Control, and Accountability

This year at Fira Barcelona Gran Via, PlayamoPartners will be at Booth 81-M10 with a program engineered for performance under pressure. The PlayamoPartners × TAG Heuer × Formula 1 alignment is not a “collaboration” — it’s a statement of approach: master the clock, execute with accuracy, own the result.

What to Expect at Booth 81-M10

Beyond offers and conversations, the stand is a live demonstration of service as a ritual — where premium is the standard of execution, not a marketing trick.

  • Butler-Led Service: Guests are welcomed by a real butler and guided through a streamlined experience designed for clarity and confidence at every touchpoint.
  • Code of Honor: An invitation-only club where recognition is earned by level. Become part of the Code by inscribing your partnership values in the Book of Honor at the stand — your commitment becomes your entry to win MacBook Air, iPhone 17 Air, and AirPods Max headphones. VIP partners reinforce their status with TAG Heuer timepieces.
  • House of PlayamoPartners: The space extends this logic with a photo mirror that captures the moment of entry — not for noise, but as a mark of belonging to a system where premium is the baseline, not a marketing trick.
  • Gifts as House Rules: In our House, gifts are customary. Snap your photo at the PlayamoPartners photo mirror and follow the posted instructions to enter a 3,000 USDT raffle — their way of welcoming you.

Engineered for Partners Who Choose Reliability Over Hype

At the booth, you’ll find:

  • Data-driven planning with transparent pacing and measurable milestones
  • Custom deal structures built for sustained, compounding ROI
  • Direct manager access for integrations, optimizations, and partner onboarding
  • A framework that values long-run consistency over short-term spikes

One-to-One Conversations That Move the Needle

Sit down with the team to align on:

  • Conversion architecture and funnel precision
  • GEO prioritization (Tier 1 mostly) and partner-specific vertical focus
  • Real-time reporting cadence, compliance, and long-term workload planning
  • Growth pathways inside the Code of Honor framework

How to Participate in Rewards and Raffles

  • Book of Honor: Inscribe your partnership values to enter for MacBook Air, iPhone 17 Air, and AirPods Max headphones.
  • Photo Mirror Raffle: Take a mirror selfie at House of PlayamoPartners and follow the on-stand posting/sharing steps to enter the 3,000 USDT draw.
  • Notes: Winners will be selected on the 21st of January at 13:00 at Booth 81-M10; participation is subject to on-site rules and eligibility requirements.

Choose the System. Choose the Standard.

If your benchmark is discipline over noise, your place is on our grid.

iGB Affiliate Barcelona 2026
Fira Barcelona Gran Via
Booth 81-M10

PlayamoPartners. Where time is measured, performance is earned, and premium is the baseline.

The post PlayamoPartners brings Formula 1 Precision to iGB Affiliate Barcelona 2026 — Visit Booth 81-M10. appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BC.GAME

BC.GAME launches Zero Edge: BC Originals titles return 100% of HE in tradable BC tokens

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bc.game-launches-zero-edge:-bc-originals-titles-return-100%-of-he-in-tradable-bc-tokens

BC.GAME has launched Zero Edge, an initiative that returns 100% of the House Edge (HE) on BC Originals titles via Tacoback, paid out in BC tokens.

No complicated bonuses: turn HE into a visible return

BC.GAME says Zero Edge is designed to feel straightforward in real play. Rather than pushing players through layered tasks and bonus mechanics, the programme calculates Tacoback from a game’s actual HE and settles it in-token, so the return is easier to understand and track.

Designed for most players

According to the activity details, Zero Edge is available to BC main-site users from VIP 5, and runs on a UTC day cycle.

The initiative uses a daily-cap model. Users with 7-day turnover starting from 0 can participate, and each player has a daily eligible wagering cap. The next-day cap is updated based on the player’s current VIP level and their wagering over the previous seven days. The applicable cap and programme details (including the eligible BC Originals scope) can be viewed on the official activity page.

BC.GAME also states it has allocated a total of 1 billion tokens for distribution under the programme.

To illustrate how the calculation works, BC.GAME provides an example method: Tacoback is approximately Wager x HE / BC token spot price (final settlement is based on the system). For instance, assuming a wager is 2,000 USDT, the HE at that moment is 2%, and the BC token price is 0.007, the illustrative result would be 2,000 x 2% / 0.007 is approximately 5,714.29 BC. This is only to demonstrate the calculation method; HE and token price vary by game and market conditions and should be taken from real-time data.

BC.GAME notes that wagering counted inside a player’s Zero Edge daily cap does not stack with other promotions/benefits or affiliate commission calculations. Once the daily cap is reached, further wagering reverts to the platform’s standard system for the rest of the UTC day.

BC token trading: in-platform and on-chain venues

BC.GAME says BC tokens can be traded within the platform. As an on-chain asset on Solana, BC can also be viewed and traded via public pages such as OKX Web3 and GMGN.

What’s next

Alongside Zero Edge, BC.GAME has also teased follow-on launches including “Bet Anything” synthetic markets, lower-barrier prediction-style products, and a “Trustless Trust” decentralized architecture.

About BC.GAME

BC.GAME is a crypto-first online entertainment platform offering casino and sports products alongside a growing suite of in-house “BC Originals” titles. Built around fast, streamlined crypto payments, the platform supports a wide range of digital assets and focuses on product-driven features that make gameplay and value exchange more transparent. 

Contact

Pr manager

Olivia Dixon

BC.GAME

[email protected]

The post BC.GAME launches Zero Edge: BC Originals titles return 100% of HE in tradable BC tokens appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Formula 1

PlayamoPartners brings Formula 1 Precision to iGB Affiliate Barcelona 2026 — Visit Booth 81-M10.

Published

on

playamopartners-brings-formula-1-precision-to-igb-affiliate-barcelona-2026-—-visit-booth-81-m10.

Barcelona, January 20–21, 2026 — At iGB Affiliate Barcelona, PlayamoPartners invites industry leaders to experience an affiliate program built on discipline, precision, and stability — a philosophy closer to Formula 1 than to show business. Because speed without a system is a risk, and long‑distance victories are won by control and consistency.

Meet the Program That Runs on Timing, Control, and Accountability

This year at Fira Barcelona Gran Via, PlayamoPartners will be at Booth 81-M10 with a program engineered for performance under pressure. The PlayamoPartners × TAG Heuer × Formula 1 alignment is not a “collaboration” — it’s a statement of approach: master the clock, execute with accuracy, own the result.

What to Expect at Booth 81-M10

Beyond offers and conversations, the stand is a live demonstration of service as a ritual — where premium is the standard of execution, not a marketing trick.

  • Butler-Led Service: Guests are welcomed by a real butler and guided through a streamlined experience designed for clarity and confidence at every touchpoint.
  • Code of Honor: An invitation-only club where recognition is earned by level. Become part of the Code by inscribing your partnership values in the Book of Honor at the stand — your commitment becomes your entry to win MacBook Air, iPhone 17 Air, and AirPods Max headphones. VIP partners reinforce their status with TAG Heuer timepieces.
  • House of PlayamoPartners: The space extends this logic with a photo mirror that captures the moment of entry — not for noise, but as a mark of belonging to a system where premium is the baseline, not a marketing trick.
  • Gifts as House Rules: In our House, gifts are customary. Snap your photo at the PlayamoPartners photo mirror and follow the posted instructions to enter a 3,000 USDT raffle — their way of welcoming you.

Engineered for Partners Who Choose Reliability Over Hype

At the booth, you’ll find:

  • Data-driven planning with transparent pacing and measurable milestones
  • Custom deal structures built for sustained, compounding ROI
  • Direct manager access for integrations, optimizations, and partner onboarding
  • A framework that values long-run consistency over short-term spikes

One-to-One Conversations That Move the Needle

Sit down with the team to align on:

  • Conversion architecture and funnel precision
  • GEO prioritization (Tier 1 mostly) and partner-specific vertical focus
  • Real-time reporting cadence, compliance, and long-term workload planning
  • Growth pathways inside the Code of Honor framework

How to Participate in Rewards and Raffles

  • Book of Honor: Inscribe your partnership values to enter for MacBook Air, iPhone 17 Air, and AirPods Max headphones.
  • Photo Mirror Raffle: Take a mirror selfie at House of PlayamoPartners and follow the on-stand posting/sharing steps to enter the 3,000 USDT draw.
  • Notes: Winners will be selected on the 21st of January at 13:00 at Booth 81-M10; participation is subject to on-site rules and eligibility requirements.

Choose the System. Choose the Standard.

If your benchmark is discipline over noise, your place is on our grid.

iGB Affiliate Barcelona 2026
Fira Barcelona Gran Via
Booth 81-M10

PlayamoPartners. Where time is measured, performance is earned, and premium is the baseline.

The post PlayamoPartners brings Formula 1 Precision to iGB Affiliate Barcelona 2026 — Visit Booth 81-M10. appeared first on Americas iGaming & Sports Betting News.

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