Africa
Checkd Dev moves into African market with Smart Acca product alongside 888Africa
Sports betting technology specialist Checkd Dev, part of award-winning Checkd Group, have expanded their Smart Acca product distribution, with their first launch in Africa, working with 888Africa.
The latest product launched by the Manchester-based company, their first release in the African market, aims to innovate the football accumulator betting experience across the continent with Smart ACCA’s launch initially coming in Angola and Zambia, before being rolled out across the rest of 888A’s African websites throughout the 2024-25 football season.
Appearing on both Betlion and 888bets brands’ homepages, Smart ACCA will use the new African focused product to improve the experience for recreational players to build accumulator bets through Checkd Dev’s evolved API.
Taking into account betting habits of the African betting market, the tool presents appealing short odds betting opportunities that are supported by Opta data visualisation covering key metrics such as form in easily digestible graphics.
The Smart ACCA combines both the established self-serve accumulator builder UI design and is accompanied by a carousel of automated accumulator bets, all supported by official Opta data and created using Checkd’s ‘Automated Betting Solution’, the pre-canned bets are one-click add to betslip to provide seamless betting.
The latest product launch from Checkd Dev follows on from the launch of Paddy Power’s Mix ’N Match bet building tool, the Boxing News app and Checkd Dev’s Smart Acca iFrame product, which is licensed for use by top-tier operators like William Hill and Sky Bet.
Checkd Commercial Director, Andrew Grimshaw said: “We’re delighted to expand on our established UK Tier 1 Operator client base by working with such an experienced team like 888 Africa.
“We’re excited to continue Checkd Dev’s growth into multiple new emerging markets with this our first in Africa and working in a partnership with a team that really cares about improving customer experience has been very rewarding.
“As part of the first phase of roll out, the Smart ACCA product for Angola has been translated into Portuguese, with full translation capabilities there’s clearly further opportunity to deliver this into other betting territories.”
888Africa’s Trading Director, Ian Marmion said: “Working with Checkd has been a pleasure and their innovative product aligns well with brand values that we feel are vital in terms of offering best odds and potentially life changing betting opportunities at ease for our growing recreational customer base.”
The post Checkd Dev moves into African market with Smart Acca product alongside 888Africa appeared first on European Gaming Industry News.
Johannesburg venue rebrands as 10bet Ellis Park under new partnership agreement.
Ellis Park Stadium has signed a five-year naming rights agreement with sportsbook brand 10bet, rebranding the Johannesburg venue as 10bet Ellis Park.
10bet Africa Marketing VP Michelle Colborne said: “We are incredibly proud to announce 10bet as the official naming rights partner of Ellis Park Stadium,” adding, “This is more than a naming rights agreement; it is the start of an exciting journey with a stadium that has played such a powerful role in South African sport.”
Ellis Park Stadium Managing Director Pieter Burger said the deal marks “a fresh and exciting chapter for the stadium,” adding: “We are delighted to welcome 10bet into the Ellis Park family as our official naming rights partner.”
10bet brand ambassador and former Springbok Butch James said: “Ellis Park has always been one of the most iconic stadiums in world rugby, and it’s fantastic to see 10bet committing to such a significant partnership.”
The parties said the partnership will focus on improving the matchday experience and, “in partnership with the relevant stakeholders,” supporting the inner-city project around the stadium precinct.
The post Ellis Park Stadium signs five-year naming rights deal with 10bet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Organisers say the annual community race drew more than 3,500 spectators, with Botswana Gambling Authority and the Ministry of Sport and Arts involved.
PopOK Gaming has sponsored Botswana’s annual TT Cup Challenge Horse Racing Event, backing the community race as it drew what organisers described as its biggest crowd to date.
The company said this year’s TT Cup Challenge attracted more than 3,500 spectators from neighbouring villages. The event is positioned as a community sports fixture celebrating Botswana’s horse racing tradition.
PopOK Gaming said it worked alongside long-standing partners including the Botswana Gambling Authority and the Ministry of Sport and Arts, and with TT Cup founder Mr. Tymon and other sponsors, to support delivery of the event.
The company also used the event for stakeholder engagement, saying its team met with Mr. Kemorwale, CEO of the Botswana Gambling Authority, and the Hon. Minister of Sport and Arts, Jacob Kelebeng. PopOK Gaming said discussions covered the future of Botswana’s gaming sector, industry development, and opportunities for collaboration.
PopOK Gaming said the sponsorship forms part of its wider strategy to build partnerships in regulated markets while supporting community engagement and responsible industry development.
The post PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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