Salsa strengthens First Sportsbook partnership in Brazil to support client growth

Salsa Technology and First Sportsbook have enhanced their strategic partnership to deliver unparalleled sports betting solutions in the regulated Brazilian market. This collaboration combines Salsa’s extensive localised experience and First’s cutting-edge technology to support operators entering the Brazilian market.

First Sportsbook, a leader in the sports betting industry, offers a robust and consolidated platform renowned for its market-leading technology. The platform is fully integrated into the Salsa Omni PAM, allowing operators using First Sportsbook to leverage the combined capabilities of these industry giants.

Salsa Technology’s Founder, Peter Nolte, said: “The regulated Brazilian market represents a massive opportunity for operators as long as they have the right local know-how and technology. Thanks to our partnership with First, operators who use Salsa Omni PAM will now have an integrated Sportsbook solution that will truly allow them to experience horizontal scalability and high availability – crucial elements for business growth and customer satisfaction. The platform offers a wide range of features designed to enhance UX and operational efficiency, making it a formidable tool for operators aiming to excel in the competitive sports betting landscape.”

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As part of the project, Salsa has created a bespoke page on its site exclusively for First Sportsbook. Here operators will be able to explore comprehensive resources, showcasing the advantages and features of the Brazilian-built platform. Additionally, a specialist team is available to provide 24/7 support to guarantee the success of this tie-up [https://salsatechnology.com/salsafirst/]

Salsa Technology and First Sportsbook will both be in attendance at the upcoming CGS Recife as Elite sponsors and will be available to talk about migrations to the Salsa Omni & First Sportsbook package or moving from an existing sportsbook solution to First. The influential event is being hosted at the Recife Expo Center on August 29-30, 2024.

Tom Light, CEO at First Sportsbook, added: “Our technology combined with Salsa’s second-to-none local insights makes a powerful force. This collaboration means operators expanding into the region benefit from a secure and performance-focused solution that is unmatched in the industry.”