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SBC Summit: Safeguarding the Player – Innovations in Player Protection
The gambling and sports betting industry is experiencing significant transformations in the digital realm, striving to leverage all available innovations. However, one thing remains unchanged: the importance of dedicating time and effort to understanding how to keep player safety at the forefront.
To support this, the upcoming SBC Summit will feature a dedicated ‘Player Protection Zone’, providing a framework for a robust gambling harm prevention ecosystem. This event, welcoming 25,000 industry professionals, will take place from September 24-26 at the Feira Internacional de Lisboa.
The dedicated show floor will provide delegates with the opportunity to explore the next generation of safeguarding systems and products, as well as meet leading safer gambling service providers and associations. Brands already confirmed include BetBlocker, Crucial Compliance, EPIC, GamCare, Gamble Alert, Gordon Moody, Mindway AI, Neccton, Recover Me, Safer Gambling Training, Verifeye Online and W2 by FullCircl.
In addition, the positioning of the zone on the show floor will provide delegates with seamless access to the Food Festival, featuring a series of food trucks offering multiple catering options and a dedicated lounge.
Rasmus Sojmark, CEO & Founder of SBC, remarked, “The online space has brought a wealth of innovations to the industry, from advanced betting platforms to new marketing avenues. However, with each innovation, there is always a risk that a small minority may seek to exploit it.
“The goal of this zone is to educate companies on best practices, tools, and strategies to ensure responsible gambling and safeguard players. This includes teaching them how to monitor player behaviour and protect vulnerable groups, educating them on current regulations and legal requirements, and encouraging them to connect with experts who can help enhance their protective measures.”
Delegates aiming to enhance their knowledge can look forward to three days of in-depth discussions on the latest issues affecting the player protection sector. On day one of the educational programme, topics will include the future impacts of emerging technology on responsible gambling strategies, how operators can use existing data to make a meaningful difference in the lives of at-risk players, how operators should respond to increased regulatory scrutiny, how the industry can collaborate with influencers to ensure their interactions with players can be safe as well as profitable, and much more.
On the second day, discussions will focus on how compliance leaders can stay ahead of the curve and ensure thorough oversight, how technology suppliers are incorporating safer gambling initiatives into both new and existing products and the differences and similarities in player protection across established and emerging markets. Additionally, panels will address whether the introduction of affordability checks and loss limits will benefit or hinder industry growth, and how operators can utilise technology, self-regulation measures and partnerships, to enhance regulatory framework implementation.
The final day will spotlight topics including the convergence of responsible gambling with environmental and social governance, the need for internal diversity to effectively address diverse external experiences, strategies for attracting talent from various fields outside the gambling industry, and whether harm prevention initiatives impact long-term profitability.
Player protection and safer gambling experts confirmed to feature across the conference include Fredrik Wastenson (CEO, Svenska Spel Sports & Casino), Tammi Barlow (VP – Global Responsible Gaming, Bally’s), Martin Lycka (SVP for American Regulatory Affairs and Responsible Gambling, Entain), Andrea McGeachin (CEO, Neosurf), Hugo Baungartner (CCO, Aposta Ganha), Mike De Graaff (Co-Founder & Chief Compliance Officer, BetComply), Rasmus Kjaergaard (CEO, Mindway AI), Sam McKnight (Head of UK Compliance & Deputy MLRO, Fitzdares) and many more.
In addition to the Player Protection Zone, delegates can explore the Sports Betting Zone and Casino & iGaming Zone, the Media Headquarters and dedicated Affiliate Leaders, Payment Expert & ESI Lisbon Summits. Each area will include a dedicated show floor, targeted networking sessions, catering options, and a focused educational programme.
The post SBC Summit: Safeguarding the Player – Innovations in Player Protection appeared first on European Gaming Industry News.
Betano says it will fund weekly training for 192 athletes with Down syndrome and support the FUT21 National Tournament pathway ahead of October.
Betano has partnered with Fundación Empate to launch an adapted football-friendly tournament in Argentina, as part of the operator’s “Desafiá tus límites” (Challenge Your Limits) corporate responsibility programme.
The company said the partnership will support 192 athletes with Down syndrome by funding weekly practices, while also providing operational resources to strengthen training in the run-up to the FUT21 National Tournament in October. Fundación Empate describes FUT21 as Argentina’s main futsal competition for athletes with Down syndrome, bringing together delegations from across the country.
Germán Laborda, President of Fundación Empate, said: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”
Alvaro Ferreres, Betano Country Manager for Argentina, added: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”
Beyond athlete funding, Betano said it will develop Teacher Training Workshops for Inclusive Sports aimed at more than 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The company positioned the initiative as part of its broader adapted sports activity under “Desafiá tus límites”, which it said also includes support for Argentina’s national blind football team, Los Murciélagos (The Bats).
The post Betano partners Fundación Empate on adapted football program in Argentina appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
In a seven-day Onclick campaign, Social Traffic delivered 23.3% of registrations from 17.3% of impressions, the company reports.
PropellerAds has published new user acquisition results from a seven-day game registration campaign in Nigeria, reporting that its “Social Traffic” segment outperformed overall traffic on registrations and revenue efficiency.
According to the company, Social Traffic represented 17.3% of total impressions (20,076 of 115,671) but delivered 23.3% of registrations (199 of 853) and 24.5% of revenue ($96.06 of $392.46). Registrations per 1,000 impressions rose to 9.91 for Social Traffic versus 7.37 campaign-wide, a 34.5% increase. Revenue per 1,000 impressions (RPM) increased to $4.78 versus $3.39, up 41%.
Social Traffic is a targeting subtype within PropellerAds’ Onclick/Popunder format. When enabled on the company’s Self-Service Platform (SSP), ads are served only in placements where a user arrived from a social network such as Facebook or Instagram immediately before landing on the publisher’s page.
PropellerAds attributed the performance gap to browsing context and user intent, arguing that users coming from social platforms are more likely to complete multi-step actions such as registration. Petros Sofroniou, Account Strategist at PropellerAds, said: “In highly competitive user acquisition environments, traffic quality is increasingly critical. In practice, Social Traffic helps advertisers reach users who are more engaged and willing to take action, thereby improving registration performance in campaigns.”
The company positioned the results against what it described as a rapidly expanding Nigerian games market, citing estimates of a $3.5 billion market with roughly 60 million active users and 61% year-over-year growth. PropellerAds said it recommends testing Social Traffic as a dedicated segment and, where results hold, splitting it into a separate campaign for clearer optimization signals; it also suggested using roughly 20× target CPA as a test budget and running tests for 36–48 hours, while noting performance can vary by market and product.
The post PropellerAds says Social Traffic lifts game registrations 34.5% in Nigeria test appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Créditos: Giovanna Shirassu/CriaMov
Marca reuniu mais de mil convidados entre ex-atletas, influenciadores e artistas para celebração inspirada em uma das tradições culturais mais populares do país, durante o principal momento do futebol internacional em 2026
O maior São João brasileiro realizado fora do Brasil tomou conta de Miami na última terça-feira (23). Promovido pela Betnacional e organizado pela AMG, agência especializada em posicionar grandes marcas brasileiras nos Estados Unidos, reuniu mais de mil convidados e levou uma das manifestações culturais mais populares do país para os Estados Unidos justamente no período em que a cidade concentra milhares de brasileiros acompanhando o principal momento do futebol mundial.
Realizado no Jóia Beach Club, o São João Betnacional transformou o espaço em um grande arraial à beira-mar, reunindo música, gastronomia típica, experiências interativas e referências às tradições juninas celebradas em todas as regiões do Brasil. A proposta foi transportar para Miami a atmosfera de uma das festas mais emblemáticas da cultura brasileira e proporcionar aos convidados uma experiência de conexão com suas origens mesmo longe de casa.
“Tem coisa mais brasileira do que isso? De um lado, milhares de pessoas reunidas para viver a emoção de acompanhar a Seleção. Do outro, o São João acontecendo por todo o país. A gente quis trazer essas duas paixões para o mesmo lugar. E não de qualquer jeito. Fizemos questão de construir um São João de verdade, com respeito às tradições, à música, à cultura e às pessoas que fazem essa festa ser tão especial. Ter o Movimento Verde e Amarelo com a gente tornou tudo ainda mais simbólico. Foi uma noite para celebrar o Brasil em sua essência”, afirma Jorge Peixoto, Head de Brand Experience da Betnacional.
E o encontro entre essas paixões também se refletiu no público presente. O evento reuniu personalidades brasileiras, influenciadores, atletas, artistas e convidados especiais, que vem acompanhando a trajetória da seleção nos Estados Unidos.
Tradição brasileira em solo americano
A autenticidade da experiência também esteve presente nas atrações da noite. Entre os destaques da programação estavam a apresentação da quadrilha junina e os shows da cantora Gabi Lacombe, artista radicada nos Estados Unidos que levou ao evento o tradicional forró pé de serra, e do músico Rafa Mesquita, com um repertório marcado pela música brasileira contemporânea. Com apresentações cheias de energia e identidade, os artistas ajudaram a transportar para Miami o clima característico do São João brasileiro.
The post Betnacional realiza o maior São João brasileiro fora do Brasil em Miami appeared first on Americas iGaming & Sports Betting News.
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