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BETBY’s AI LABS LAUNCHES BETTING TIPS TOOL AIMED AT TRANSFORMING PLAYER BETTING UX

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Betby, a leading innovator in the sports betting industry, is thrilled to announce the launch of its new Betting Tips API, a cutting-edge tool designed to provide players with insightful and engaging betting advice. This latest addition to the award-winning AI Labs suite aims to enhance player experience, drive higher conversion rates, and increase betting frequency by offering a sense of informed betting.

The Betting Tip is an additional tool in the existing range of tools which include Churn and LTV prediction, Risk Management Automation, and Prompt-based BI Reporting. The Betting Tips API, initially available in English, Portuguese, Spanish, and Turkish, provides players with detailed information and suggestions for betting markets in popular sports such as football, basketball, baseball, hockey, cricket, and tennis. Future plans include expanding the number of markets and sports covered, as well as adding support for additional languages.

The Betting Tips API offers players tailored hints on what to bet on, creating a more informed and confident betting environment based on insights from the latest news, interesting team facts, and other relevant information.

Betby has streamlined the integration process, ensuring that the betting tips can be easily incorporated into clients’ existing backends without the need for extensive data mapping. The API allows for broad customization, adapting not only the data structure but also the format of the tips’ texts to suit client preferences. Betby can also add support for a new language or sport within a very short timeframe, ensuring comprehensive coverage and client satisfaction.

Danil Emelyanov, Head of Betby AI Labs said: “The Betting Tips tool is a component of the larger GenAI Sport Content project. Betby AI Labs is developing live betting tips and integrating them into this project, which also encompasses audio podcasts and various marketing content, such as SEO articles and SMM posts. So new updates are already on the way.”

The post BETBY’s AI LABS LAUNCHES BETTING TIPS TOOL AIMED AT TRANSFORMING PLAYER BETTING UX appeared first on European Gaming Industry News.

Contributors Program

Gamblers Connect adds Xessable CEO Vladimir Mihailovski as 2026 contributor

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He becomes the sixth contributor announced this year and will cover software engineering, AI and product development in iGaming.

Gamblers Connect has added Vladimir Mihailovski, CEO and Founder of Xessable, to its Contributors Program as its sixth contributor of 2026.

The B2B iGaming media platform said it plans to appoint 12 contributors this year, announcing one each month. Mihailovski will contribute content focused on software engineering, AI and product development within iGaming.

Mihailovski is an engineer-turned-founder with more than 15 years’ experience in software architecture and has led Xessable since it launched in 2017. Xessable operates between Utrecht and Skopje and provides dedicated engineering teams that integrate with operators’ and suppliers’ product organisations.

According to Gamblers Connect, Mihailovski’s articles will cover software development, applying AI within product teams, scaling engineering organisations and the impact of technical decision-making on long-term product development.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “Software underpins every part of the iGaming industry, yet engineering perspectives are often underrepresented in industry discussion. Vladimir brings extensive experience in software architecture, AI and engineering leadership, and we’re pleased to welcome him to the Contributors Program. His articles will provide readers with practical insights into software development, AI implementation and organisational growth.”

The post Gamblers Connect adds Xessable CEO Vladimir Mihailovski as 2026 contributor appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance

Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse

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Xpoint has launched a proprietary pattern-analysis engine aimed at helping betting and gaming operators detect coordinated fraud, including organized bonus abuse and location spoofing. The company announced the product on 6th July 2026 and said it is currently rolling out with partners in North America.

Xpoint said the engine is designed to catch groups that cycle the same devices, accounts, and locations to farm sign-up bonuses and exploit promotions. Unlike conventional geolocation checks that assess each login in isolation, the new engine analyzes historical location activity to identify patterns that emerge over time.

As an example, Xpoint said the engine can flag groups of users that repeatedly appear together across locations, particularly where some members have previously been linked to location spoofing—signals the company associates with coordinated bonus-abuse rings. Xpoint added that the analysis runs in the background against historical data and is intended to avoid adding friction to the player journey.

The launch follows a new investment round earlier this year, which Xpoint said was dedicated to accelerating growth and supporting further product enhancement.

Manu Gambhir, CEO of Xpoint, said: “Attempts to defraud operators are becoming ever more coordinated and advanced, so operators need the best possible tools to spot areas of concern early.

“Our pattern-analysis engine examines historical data to uncover unusual patterns an operator needs to be aware of, without in any way adding friction to the player journey. It further underlines our commitment to innovative, adaptable compliance solutions for operators.”

The post Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Fan Engagement

Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize

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Midnite has renewed its partnership with Southampton FC for the 2026/27 season, continuing as the club’s Official Training Kit partner and back-of-shirt sponsor.

The company said the extension builds on its first season with the club in 2025/26, when it ran supporter activations including “Midnite Express” away travel, a commemorative tifo marking the 50-year anniversary of Southampton’s FA Cup success, and hospitality giveaways via its “Ticket Treats” campaign.

For 2026/27, Midnite is introducing a season-long fan initiative called “2UP”. Under the format, if Southampton go two goals up in any home league match, one fan wins the 2UP prize pot. Midnite said the pot increases by £1,000 each week a jackpot is not won, and noted Southampton held a two-goal home lead on six occasions last season.

Greg Baker, Chief Revenue Officer of Southampton Football Club said:

“We’re delighted to continue our partnership with Midnite after a successful first season together.

“They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel or fan competitions, and we’re excited to see that continue this season.

“The launch of 2UP is another fantastic example of that commitment and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”

Andrew Mook, Midnite‘s Head of Brand Marketing, added:

“We’re excited to be Southampton’s Official Training Kit partner for a second year.

“During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express and commissioning the club’s commemorative FA Cup tifo, to providing hospitality experiences through Ticket Treats, our aim has always been to add something extra for Saints fans.

“With that said, we are pleased to introduce ‘2UP’ where one lucky fan will win prize money if Southampton take a two-goal lead in any home league fixture, with £1,000 being added to the pot after each game at St Mary’s.

“With Southampton taking a two-goal lead at home six times last season, we’re looking forward to seeing a number of Saints fans rewarded through ‘2UP’ during the campaign.”

The post Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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