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BETBY’s AI LABS LAUNCHES BETTING TIPS TOOL AIMED AT TRANSFORMING PLAYER BETTING UX

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Betby, a leading innovator in the sports betting industry, is thrilled to announce the launch of its new Betting Tips API, a cutting-edge tool designed to provide players with insightful and engaging betting advice. This latest addition to the award-winning AI Labs suite aims to enhance player experience, drive higher conversion rates, and increase betting frequency by offering a sense of informed betting.

The Betting Tip is an additional tool in the existing range of tools which include Churn and LTV prediction, Risk Management Automation, and Prompt-based BI Reporting. The Betting Tips API, initially available in English, Portuguese, Spanish, and Turkish, provides players with detailed information and suggestions for betting markets in popular sports such as football, basketball, baseball, hockey, cricket, and tennis. Future plans include expanding the number of markets and sports covered, as well as adding support for additional languages.

The Betting Tips API offers players tailored hints on what to bet on, creating a more informed and confident betting environment based on insights from the latest news, interesting team facts, and other relevant information.

Betby has streamlined the integration process, ensuring that the betting tips can be easily incorporated into clients’ existing backends without the need for extensive data mapping. The API allows for broad customization, adapting not only the data structure but also the format of the tips’ texts to suit client preferences. Betby can also add support for a new language or sport within a very short timeframe, ensuring comprehensive coverage and client satisfaction.

Danil Emelyanov, Head of Betby AI Labs said: “The Betting Tips tool is a component of the larger GenAI Sport Content project. Betby AI Labs is developing live betting tips and integrating them into this project, which also encompasses audio podcasts and various marketing content, such as SEO articles and SMM posts. So new updates are already on the way.”

The post BETBY’s AI LABS LAUNCHES BETTING TIPS TOOL AIMED AT TRANSFORMING PLAYER BETTING UX appeared first on European Gaming Industry News.

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PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot

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PopOK Gaming has launched Macaco Millionario, a vibrant online slot inspired by Chinese symbolism and designed with an innovative double-grid bonus feature.

Rich red and gold visuals, lucky symbols, and a playful Macaco character combine to deliver a visually engaging and rewarding gaming experience.

The game features a 5×3 layout with 30 fixed paylines and two types of Wilds, including Double Wilds that count as two symbols for higher winning potential. The Double Fortune Free Spins round introduces an extra 5×3 reel set, allowing players to spin two grids simultaneously. Wins across both grids trigger multipliers up to x20, and retriggers extend the bonus for bigger payouts.

With a maximum multiplier of x1,732, Macaco Millionario delivers exciting bonus features, including Free Spins, Double Free Spins, Double Win Multipliers, Extra Spins, and a jackpot option. The game offers an RTP of 96.56% and supports bets from EUR 0.02 to EUR 100, fully optimized for web and mobile play. Multi-language support includes English, Brazilian Portuguese, Spanish, Chinese, and Hindi.

“Macaco Millionario blends cultural familiarity with a unique bonus structure that delivers thrilling moments in every spin,” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “The double-grid feature sets it apart from traditional slots, offering operators and players something truly innovative.”

The slot is now live and available for integration across all platforms supporting PopOK Gaming content. Operators interested in adding Macaco Millionario to their portfolios can contact PopOK Gaming directly.

The post PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI in lottery

Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering

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Scientific Games has appointed Rich Wasserman as Senior Vice President of Product Engineering, reinforcing its commitment to advancing lottery systems technology and digital innovation.

Based in Atlanta, the global lottery provider continues to expand its technology leadership as one of the fastest-growing suppliers of retail and digital lottery solutions worldwide.

Leadership Experience from Amazon, Facebook and Stitch Fix

Wasserman brings more than 20 years of experience leading engineering, data science and product teams across high-performance technology platforms.

He previously held senior leadership roles at:

  • Amazon
  • Facebook
  • Stitch Fix

At Stitch Fix, he served as Vice President of Engineering and Data Science, leading automation, AI-driven systems and platform optimization initiatives. Wasserman holds a Ph.D. in Electrical Engineering and a Computer Science degree from the University at Buffalo.

Driving Innovation Across Global Lottery Platforms

In his new role, Wasserman will oversee Product Engineering across Scientific Games’ global portfolio serving more than 150 government-regulated lotteries. His responsibilities include advancing:

  • Retail lottery systems
  • Digital lottery platforms
  • Hardware and software innovation
  • Data analytics and AI capabilities
  • Consumer engagement technologies

CEO Pat McHugh stated that Wasserman’s experience scaling AI-powered platforms at world-class technology firms will help accelerate innovation and deliver next-generation lottery solutions focused on sustainable growth.

Strengthening Lottery Technology Leadership

Scientific Games continues to invest in technology, analytics and digital transformation to enhance consumer experiences across retail and online lottery channels. The appointment underscores the company’s strategy to integrate advanced analytics and machine learning into its global lottery ecosystem.

The post Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Esportes da Sorte and Corinthians Renew Master Sponsorship Until 2029

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Esportes da Sorte has renewed its master sponsorship agreement with Sport Club Corinthians Paulista, extending the high-profile partnership through 31 December 2029. The new long-term deal significantly increases investment and expands commercial activations across Brazilian football.

Investment Details and Contract Value

Under the renewed agreement, the sponsorship moves into a higher investment tier, estimated at BRL 150 million per year, with performance-based incentives that could raise the total annual value to over BRL 200 million.

All funds will be allocated directly to Corinthians, with the club maintaining full responsibility for managing the investment and strategic deployment.

Expanded Commercial Rights and Activations

The renewed master sponsorship includes:

  • Brand visibility on match and training kits
  • Digital and stadium activations
  • Fan engagement experiences
  • Institutional initiatives
  • Support for sporting and social projects

The partnership also strengthens activations at Neo Química Arena, including continued support for the Doe Arena Corinthians campaign, which has already raised more than BRL 40 million.

Strategic Focus on Brazilian Football

Darwin Filho, CEO of Grupo Esportes Gaming Brasil, emphasized that the renewal reinforces the company’s long-term commitment to Brazilian football and its connection with one of the country’s most passionate fan bases. The agreement is positioned as a benchmark master sponsorship model, built on sustained investment, brand engagement and institutional development.

Since the partnership began in 2024, Esportes da Sorte and Corinthians have launched numerous initiatives, including matchday activations, hospitality programs, social media campaigns and on-pitch experiences. The sponsorship has also supported both men’s and women’s football operations, helping strengthen competitive performance and fan engagement across multiple areas of the club.

With this renewal, Esportes da Sorte consolidates its presence in Brazil’s sports sponsorship landscape, while Corinthians secures long-term financial backing to support its sporting and commercial ambitions.

The post Esportes da Sorte and Corinthians Renew Master Sponsorship Until 2029 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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