Latest News
BETBY’s AI LABS LAUNCHES BETTING TIPS TOOL AIMED AT TRANSFORMING PLAYER BETTING UX
Betby, a leading innovator in the sports betting industry, is thrilled to announce the launch of its new Betting Tips API, a cutting-edge tool designed to provide players with insightful and engaging betting advice. This latest addition to the award-winning AI Labs suite aims to enhance player experience, drive higher conversion rates, and increase betting frequency by offering a sense of informed betting.
The Betting Tip is an additional tool in the existing range of tools which include Churn and LTV prediction, Risk Management Automation, and Prompt-based BI Reporting. The Betting Tips API, initially available in English, Portuguese, Spanish, and Turkish, provides players with detailed information and suggestions for betting markets in popular sports such as football, basketball, baseball, hockey, cricket, and tennis. Future plans include expanding the number of markets and sports covered, as well as adding support for additional languages.
The Betting Tips API offers players tailored hints on what to bet on, creating a more informed and confident betting environment based on insights from the latest news, interesting team facts, and other relevant information.
Betby has streamlined the integration process, ensuring that the betting tips can be easily incorporated into clients’ existing backends without the need for extensive data mapping. The API allows for broad customization, adapting not only the data structure but also the format of the tips’ texts to suit client preferences. Betby can also add support for a new language or sport within a very short timeframe, ensuring comprehensive coverage and client satisfaction.
Danil Emelyanov, Head of Betby AI Labs said: “The Betting Tips tool is a component of the larger GenAI Sport Content project. Betby AI Labs is developing live betting tips and integrating them into this project, which also encompasses audio podcasts and various marketing content, such as SEO articles and SMM posts. So new updates are already on the way.”
The post BETBY’s AI LABS LAUNCHES BETTING TIPS TOOL AIMED AT TRANSFORMING PLAYER BETTING UX appeared first on European Gaming Industry News.
Aleix Giacomelli Account Manager at MGA Games
bet365 partners with MGA Games on Mina de Oro Golden Edition for Spain
The operator launches a branded version of the classic slot title for its Spanish customers.
bet365 has partnered with MGA Games to launch Mina de Oro Golden Edition bet365 for customers in Spain.
The companies said the release is a reimagined version of Mina de Oro, positioned as an update to one of MGA Games’ long-running titles for the Spanish market.
Luke Rushton, Gaming Product Content Manager at bet365, said: “MGA Games has established an outstanding reputation for innovation and quality, and we are delighted to partner with them on this exciting title.
“Reimagining such a celebrated classic is both a privilege and a significant responsibility, and we are confident customers will greatly enjoy this new experience.”
Javier Lanfranchi, Commercial Director at MGA Games, said: “Mina de Oro Golden Edition bet365 represents the celebration of 10 years of successful collaboration between MGA Games and bet365: a decade built on trust, innovation and a shared commitment to delivering top-level gaming experiences.”
Aleix Giacomelli, Account Manager at MGA Games, said: “Launching such a special edition alongside bet365 is much more than presenting a new game. We believe players are going to greatly enjoy this new version of Mina de Oro.”
The post bet365 partners with MGA Games on Mina de Oro Golden Edition for Spain appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
aggregation
Groove lands Brazil iGaming licence as it pushes LATAM expansion
Groove said it has been granted a licence to operate in Brazil, expanding its regulated footprint in Latin America and adding to its existing infrastructure in Argentina.
The company positions the Brazil approval as a route for operator and supplier partners to enter the market via a single integration, with localisation features including local payment processing and marketing tools. The release did not specify the issuing regulator, licence type, or an effective date.
Rachel Tourgeman, Head of Partnerships at Groove, said: “The green light in Brazil is more than a license; it’s a key that unlocks a kingdom of opportunity for our partners. We’ve built a platform capable of not just entering, but driving in regulated markets.” She added: “Operators can now immediately tap into Brazil’s immense potential, while providers gain a trusted pipeline to a passionate new player base. This is a definitive moment that accelerates the entire LATAM iGaming ecosystem.”
Yahale Meltzer, Co-Founder and CEO of Groove, said: “Our vision has always been to build the bridges that connect great content with passionate players, wherever they are. Securing our Brazilian license and reinforcing our Argentine operations is a testament to our team’s relentless execution and our long-term commitment to LATAM.” He added: “We are not just following trends; we are actively architecting the future of iGaming in the region, providing a secure, scalable, and sophisticated platform for our partners to grow with us. The door to Latin America is now open, and Groove is the key.”
Groove also said its platform offers access to “over 20,000 games” from “over 150 games partners” and noted it has launched a new web domain at www.groovetech.com.
The post Groove lands Brazil iGaming licence as it pushes LATAM expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
diversity and inclusion
GAMOMAT wins Best Diverse Place to Work at WIG Diversity & Inclusion Awards 2026
GAMOMAT has won Best Diverse Place to Work at the WIG Diversity & Inclusion Awards 2026, the company said on Monday 15th June, 2026. The award was presented at an event held last Friday at London’s Savoy Hotel.
According to the company, the Best Diverse Place to Work category recognises organisations “whose values support a diverse, motivated, and effective workforce.”
Dr Alex Krone, Managing Director at GAMOMAT, said: “GAMOMAT securing the Best Diverse Place to Work award against such a strong field is a proud recognition of the culture the company continues to build across the business. The award further reinforces our belief that creating an inclusive, supportive, and people-first environment drives stronger teams, stronger collaboration, and long-term success across the industry.”
GAMOMAT also received an individual award, with Lead Game Composer Iris Wallner named Employee of the Year. The company said the accolade recognises employees who demonstrate service orientation, innovation, open communication and team support, and noted Wallner’s work on “the award-nominated soundtrack for Dead Legion.”
Iris Wallner, Lead Game Composer at GAMOMAT, said: “Being named Employee of the Year is amazing and means a great deal to me. At GAMOMAT, creativity and collaboration go hand in hand, and I’m fortunate to work alongside talented people who constantly inspire and support one another. Bringing game worlds to life through music is something I’m deeply passionate about, so to receive this recognition for doing what I love is truly rewarding.”
The post GAMOMAT wins Best Diverse Place to Work at WIG Diversity & Inclusion Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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