Genius Sports and IBIA establish global sports integrity partnership

The agreement includes Genius Sports becoming an Associate member of IBIA

Genius Sports and the International Betting Integrity Association (IBIA) have agreed a global sports betting integrity information sharing and wider anti-match-fixing partnership. The agreement establishes a powerful alliance that brings together one of the world’s largest sports technology companies in Genius Sports and IBIA which is the largest customer account sports betting integrity monitoring body in the world.

Under the deal, Genius Sports and IBIA will share information relating to suspicious betting activity from their respective monitoring and intelligence platforms within agreed parameters. Access to certain technological resources and integrity reports will be also included in the arrangement, with the potential for collaboration on wider anti-match-fixing activities globally. Genius Sports will also become an Associate member of IBIA.

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Simon Martyn, Director of Integrity and Rights Enforcement at Genius Sports, said: “Cooperation and the sharing of information are vital pillars to safeguarding the global sports industry from the threats of match-fixing and betting-related corruption. Our partnership with IBIA will provide us and our partners with greater transparency over global betting patterns, helping to identify, manage and prevent any integrity threats.”

Khalid Ali, CEO of IBIA, said: “I am delighted that we have reached this important agreement with Genius Sports. It brings together two leading global players in the sports technology and betting integrity environments with a clear focus on protecting sporting events from betting-related corruption. The addition of Genius Sports as an Associate member of IBIA is particularly welcome given the breadth of its sporting and integrity relationships across North and South America, which will assist IBIA’s operational expansion across those regions.”

Genius Sports is the trusted integrity partner to over 150 sports leagues and federations worldwide, including the NFL, Premier League, PGA TOUR and DFB. It provides sports with comprehensive integrity services including 24/7 bet monitoring and reporting, bespoke education tools and robust intelligence solutions.

IBIA is a not-for-profit body that is run by operators for operators to protect regulated sports betting markets from match-fixing. It represents over 50 of the world’s leading betting companies which operate over 125 sports betting brands. IBIA members generate more than $300bn in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.