Latest News
Altenar announces Kero Gaming partnership to bolster micro-betting offering
Leading sportsbook becomes first platform provider to adopt supplier’s micro-betting technology
Altenar, a leading sportsbook and iGaming software provider, has announced a landmark agreement with Kero Gaming, entrusted to become the first partner to deliver Kero’s bespoke technology to its bettor base.
Kero’s micro-betting offering is uniquely powered by a recommendation engine that leverages proprietary algorithms to curate markets that are personalised and contextually relevant to gameplay.
The provider’s unique approach to market creation provides operators with an unparalleled level of engagement, transforming the live betting experience to deliver the most engaging and relative betting markets to players in every moment of a match.
Antonis Karakousis, Director of Operations at Altenar, said: “Micro-betting is the future of sports betting, but it requires robust and sophisticated technology, well-architected frameworks, and rock-solid processes to overcome the challenges.
“This is why we chose Kero; we are confident they will best serve our global customers’ needs on a local level and optimise their potential.”
Tomash Devenishek, CEO at Kero Gaming, said: “Altenar is a dynamic force in the gaming industry, renowned for their expansive and happy global customer base. We are thrilled to be partnering with such a distinguished company.
“At Kero, we are committed to pushing the boundaries of innovation and delivering the best in-game micro-market experiences. Altenar’s top-tier sportsbook platform makes them the ideal partner to help propel our global growth and continue our tradition of excellence.”
Kero football markets will become available to Altenar customers ahead of Euro 2024 with plans to expand market coverage across a portfolio of basketball, baseball and American football later this year.
The multi-year partnership supports Altenar’s commitment to innovation and ever-enhancing the user experience.
The post Altenar announces Kero Gaming partnership to bolster micro-betting offering appeared first on European Gaming Industry News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
-
10bet4 days agoEllis Park Stadium signs five-year naming rights deal with 10bet
-
central asia4 days ago
Groove confirms attendance at SBC Summit Tbilisi 2026
-
Bucharest3 days ago
Eeze opens 1,200 sqm Bucharest hub for technical teams
-
API integration3 days ago
Belatra signs cooperation deal to distribute slots via VeliGames
-
affiliate marketing4 days ago
SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta
-
Caesars Rewards7 days ago
Raise a Glass: The Vanderpump Hotel Celebrates $813,553 Jackpot Win
-
Compliance Updates4 days ago
KSA Updates Guidelines for Conducting Means Test
-
Crypto7 days ago
Curaçao’s Crypto Haven Status Challenged By New Regulations
