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Altenar announces Kero Gaming partnership to bolster micro-betting offering

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Leading sportsbook becomes first platform provider to adopt supplier’s micro-betting technology

Altenar, a leading sportsbook and iGaming software provider, has announced a landmark agreement with Kero Gaming, entrusted to become the first partner to deliver Kero’s bespoke technology to its bettor base.

Kero’s micro-betting offering is uniquely powered by a recommendation engine that leverages proprietary algorithms to curate markets that are personalised and contextually relevant to gameplay.

The provider’s unique approach to market creation provides operators with an unparalleled level of engagement, transforming the live betting experience to deliver the most engaging and relative betting markets to players in every moment of a match.

Antonis Karakousis, Director of Operations at Altenar, said: “Micro-betting is the future of sports betting, but it requires robust and sophisticated technology, well-architected frameworks, and rock-solid processes to overcome the challenges.

“This is why we chose Kero; we are confident they will best serve our global customers’ needs on a local level and optimise their potential.”

Tomash Devenishek, CEO at Kero Gaming, said: “Altenar is a dynamic force in the gaming industry, renowned for their expansive and happy global customer base. We are thrilled to be partnering with such a distinguished company.

“At Kero, we are committed to pushing the boundaries of innovation and delivering the best in-game micro-market experiences. Altenar’s top-tier sportsbook platform makes them the ideal partner to help propel our global growth and continue our tradition of excellence.”

Kero football markets will become available to Altenar customers ahead of Euro 2024 with plans to expand market coverage across a portfolio of basketball, baseball and American football later this year.

The multi-year partnership supports Altenar’s commitment to innovation and ever-enhancing the user experience.

The post Altenar announces Kero Gaming partnership to bolster micro-betting offering appeared first on European Gaming Industry News.

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PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot

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PopOK Gaming has launched Macaco Millionario, a vibrant online slot inspired by Chinese symbolism and designed with an innovative double-grid bonus feature.

Rich red and gold visuals, lucky symbols, and a playful Macaco character combine to deliver a visually engaging and rewarding gaming experience.

The game features a 5×3 layout with 30 fixed paylines and two types of Wilds, including Double Wilds that count as two symbols for higher winning potential. The Double Fortune Free Spins round introduces an extra 5×3 reel set, allowing players to spin two grids simultaneously. Wins across both grids trigger multipliers up to x20, and retriggers extend the bonus for bigger payouts.

With a maximum multiplier of x1,732, Macaco Millionario delivers exciting bonus features, including Free Spins, Double Free Spins, Double Win Multipliers, Extra Spins, and a jackpot option. The game offers an RTP of 96.56% and supports bets from EUR 0.02 to EUR 100, fully optimized for web and mobile play. Multi-language support includes English, Brazilian Portuguese, Spanish, Chinese, and Hindi.

“Macaco Millionario blends cultural familiarity with a unique bonus structure that delivers thrilling moments in every spin,” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “The double-grid feature sets it apart from traditional slots, offering operators and players something truly innovative.”

The slot is now live and available for integration across all platforms supporting PopOK Gaming content. Operators interested in adding Macaco Millionario to their portfolios can contact PopOK Gaming directly.

The post PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI in lottery

Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering

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Scientific Games has appointed Rich Wasserman as Senior Vice President of Product Engineering, reinforcing its commitment to advancing lottery systems technology and digital innovation.

Based in Atlanta, the global lottery provider continues to expand its technology leadership as one of the fastest-growing suppliers of retail and digital lottery solutions worldwide.

Leadership Experience from Amazon, Facebook and Stitch Fix

Wasserman brings more than 20 years of experience leading engineering, data science and product teams across high-performance technology platforms.

He previously held senior leadership roles at:

  • Amazon
  • Facebook
  • Stitch Fix

At Stitch Fix, he served as Vice President of Engineering and Data Science, leading automation, AI-driven systems and platform optimization initiatives. Wasserman holds a Ph.D. in Electrical Engineering and a Computer Science degree from the University at Buffalo.

Driving Innovation Across Global Lottery Platforms

In his new role, Wasserman will oversee Product Engineering across Scientific Games’ global portfolio serving more than 150 government-regulated lotteries. His responsibilities include advancing:

  • Retail lottery systems
  • Digital lottery platforms
  • Hardware and software innovation
  • Data analytics and AI capabilities
  • Consumer engagement technologies

CEO Pat McHugh stated that Wasserman’s experience scaling AI-powered platforms at world-class technology firms will help accelerate innovation and deliver next-generation lottery solutions focused on sustainable growth.

Strengthening Lottery Technology Leadership

Scientific Games continues to invest in technology, analytics and digital transformation to enhance consumer experiences across retail and online lottery channels. The appointment underscores the company’s strategy to integrate advanced analytics and machine learning into its global lottery ecosystem.

The post Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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betting brand sponsorship

Esportes da Sorte and Corinthians Renew Master Sponsorship Until 2029

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Esportes da Sorte has renewed its master sponsorship agreement with Sport Club Corinthians Paulista, extending the high-profile partnership through 31 December 2029. The new long-term deal significantly increases investment and expands commercial activations across Brazilian football.

Investment Details and Contract Value

Under the renewed agreement, the sponsorship moves into a higher investment tier, estimated at BRL 150 million per year, with performance-based incentives that could raise the total annual value to over BRL 200 million.

All funds will be allocated directly to Corinthians, with the club maintaining full responsibility for managing the investment and strategic deployment.

Expanded Commercial Rights and Activations

The renewed master sponsorship includes:

  • Brand visibility on match and training kits
  • Digital and stadium activations
  • Fan engagement experiences
  • Institutional initiatives
  • Support for sporting and social projects

The partnership also strengthens activations at Neo Química Arena, including continued support for the Doe Arena Corinthians campaign, which has already raised more than BRL 40 million.

Strategic Focus on Brazilian Football

Darwin Filho, CEO of Grupo Esportes Gaming Brasil, emphasized that the renewal reinforces the company’s long-term commitment to Brazilian football and its connection with one of the country’s most passionate fan bases. The agreement is positioned as a benchmark master sponsorship model, built on sustained investment, brand engagement and institutional development.

Since the partnership began in 2024, Esportes da Sorte and Corinthians have launched numerous initiatives, including matchday activations, hospitality programs, social media campaigns and on-pitch experiences. The sponsorship has also supported both men’s and women’s football operations, helping strengthen competitive performance and fan engagement across multiple areas of the club.

With this renewal, Esportes da Sorte consolidates its presence in Brazil’s sports sponsorship landscape, while Corinthians secures long-term financial backing to support its sporting and commercial ambitions.

The post Esportes da Sorte and Corinthians Renew Master Sponsorship Until 2029 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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