Latest News
Gaming Innovation Group signs new partner for next-gen Sportsbook, powering up with global market expansion
Gaming Innovation Group Inc. (GiG) has today announced the signing of a pan European agreement with new partner GP Gaming, for the provision of its powerful full turnkey solution, driven by its revolutionary Sportsbook, SportX and underpinned by iGaming Platform CoreX.
The full signed agreement will see GiG’s sportsbook SportX and platform CoreX launch into strategically targeted multi-jurisdiction European markets, alongside a separate launch in the highly regulated French market for sports betting only, pending separate regulatory approvals.
SportX has been built to stand out as one of the most feature-rich sportsbook solutions available on the market, combining a wealth of expertise and advanced technology across the widest possible number of sports, that allows more competitive odds, better insights, and a more engaging betting experience than ever before. Powered by an innovative backend and supported by a dedicated trading team that enables real-time adjustable margins, and features to appeal to the widest range of interests that include, virtuals, horse racing and bet-builder amongst a host of others, SportX has integrated with a suite of leading specialist technologies and data feeds, including Betmakers and Sportscast, to ensure SportX delivers a premier sportsbook tailored for partner growth.
GP Gaming is a new venture that harnesses the collective power of some of the most influential figures in European online sports betting, and will look to quickly establish a foothold leveraging its significant and established influence in some of Europe’s most competitive sportsbook markets.
GiG’s full suite of platform and sportsbook technology has been designed to drive growth and support expansion for its partners in the most complex of global regulated markets, maximising revenue across online sports and casino betting.
Andrew Cochrane, Chief Business Officer at GiG Platform & Sportsbook said; “The partnership with GP Gaming and the proven track record their management have in building successful online sports betting brands, is further evidence of the reliance preeminent industry partners have in SportX’s promise to drive long-term revenue growth. The strength of our sportsbook and platform technology is anchored to the wealth of experience we have in multi-jurisdictional markets across the globe, and I’m again proud that our commitment to delivering innovative and product rich solutions continues to attract ambitious new partnerships.”
Samuel Ruff, Chief Operating Officer at GP Gaming, added;”We are delighted to have partnered up with GiG, identifying their best-in-class sports betting and platform technology as the ideal solution to power our new venture, generating long-term and sustainable growth throughout multiple markets worldwide.”
The post Gaming Innovation Group signs new partner for next-gen Sportsbook, powering up with global market expansion appeared first on European Gaming Industry News.
Casino Content
Groove says its casino content library passes 20,000 games
Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.
The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.
Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”
Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”
The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-aggregation
Octoplay integrates with Lottomart to expand UK distribution
Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.
Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.
Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”
Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”
The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Commercial Gaming
Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval
Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.
The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.
Scott Burton, Chief Operating Officer, Momentum Group, said:
“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”
Conor Grant, President, Fanatics Gaming, said:
“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”
Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.
The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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