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Gaming Innovation Group signs new partner for next-gen Sportsbook, powering up with global market expansion

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Gaming Innovation Group Inc. (GiG) has today announced the signing of a pan European agreement with new partner GP Gaming, for the provision of its powerful full turnkey solution, driven by its revolutionary Sportsbook, SportX and underpinned by iGaming Platform CoreX.

 

The full signed agreement will see GiG’s sportsbook SportX and platform CoreX launch into strategically targeted multi-jurisdiction European markets, alongside a separate launch in the highly regulated French market for sports betting only, pending separate regulatory approvals.

SportX has been built to stand out as one of the most feature-rich sportsbook solutions available on the market, combining a wealth of expertise and advanced technology across the widest possible number of sports, that allows more competitive odds, better insights, and a more engaging betting experience than ever before. Powered by an innovative backend and supported by a dedicated trading team that enables real-time adjustable margins, and features to appeal to the widest range of interests that include, virtuals, horse racing and bet-builder amongst a host of others, SportX has integrated with a suite of leading specialist technologies and data feeds, including Betmakers and Sportscast, to ensure SportX delivers a premier sportsbook tailored for partner growth.

GP Gaming is a new venture that harnesses the collective power of some of the most influential figures in European online sports betting, and will look to quickly establish a foothold leveraging its significant and established influence in some of Europe’s most competitive sportsbook markets.

GiG’s full suite of platform and sportsbook technology has been designed to drive growth and support expansion for its partners in the most complex of global regulated markets, maximising revenue across online sports and casino betting.

Andrew Cochrane, Chief Business Officer at GiG Platform & Sportsbook said; “The partnership with GP Gaming and the proven track record their management have in building successful online sports betting brands, is further evidence of the reliance preeminent industry partners have in SportX’s promise to drive long-term revenue growth. The strength of our sportsbook and platform technology is anchored to the wealth of experience we have in multi-jurisdictional markets across the globe, and I’m again proud that our commitment to delivering innovative and product rich solutions continues to attract ambitious new partnerships.”

Samuel Ruff, Chief Operating Officer at GP Gaming, added;”We are delighted to have partnered up with GiG, identifying their best-in-class sports betting and platform technology as the ideal solution to power our new venture, generating long-term and sustainable growth throughout multiple markets worldwide.”

The post Gaming Innovation Group signs new partner for next-gen Sportsbook, powering up with global market expansion appeared first on European Gaming Industry News.

Dan Murphy Centre Director at Xscape Milton Keynes

MERKUR Casino Milton Keynes lights up the city with a dazzling grand opening celebration

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Milton Keynes’ entertainment scene reached new heights this weekend as MERKUR Casino unveiled its new flagship venue inside Xscape with a show stopping launch event that combined glamour, entertainment and excitement.

Hundreds of guests, including local dignitaries, media, influencers and VIPs, gathered to witness the official ribbon-cutting and experience a night that captured the energy and ambition behind the MERKUR brand.

The evening delivered non-stop live entertainment, featuring performances from Oasis, Queen and Robbie Williams tribute acts, before DJ vs live band concept, The Benny Blanco Allstars took to the stage to bring the celebrations to a finale.

Adding to the spectacle. Roaming performers captivated guests throughout the night, transforming the new 22,000 sq ft venue into a vibrant celebration of music, lights and atmosphere. The excitement continued with a series of exclusive prize giveaways, headlined by a £10,000 cash prize.

Mark Schertle, Chief Operating Officer at MERKUR Casino UK Ltd, said: “The opening marks a defining moment for MERKUR and for the city itself. The atmosphere on launch night was simply electric and a true celebration of what we stand for – entertainment, energy and community.

“We’ve created a destination that blends first-class gaming with live entertainment and a premium social experience, and it’s fantastic to see guests embracing it from day one.”

Dan Murphy, Centre Director at Xscape Milton Keynes said, “We’re thrilled with the incredible success of the unforgettable opening celebration of MERKUR Casino at Xscape.

“The new casino, complete with its impressive sports bar and entertainment spaces, has created a real buzz – offering guests an elevated experience that blends excitement, energy, and top-quality entertainment. It’s fantastic to see such a dynamic addition to Xscape Milton Keynes, bringing even more vibrancy and excitement to the destination.”

The successful launch underscores MERKUR’s commitment to its UK growth strategy and its aim to become one of the best casino destinations outside of London. The venue is now fully open, with the launch event setting the scene for the high-calibre programme of events the casino will continue to host.

The post MERKUR Casino Milton Keynes lights up the city with a dazzling grand opening celebration appeared first on European Gaming Industry News.

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Amusnet and 888.es Join Forces to Boost Spanish Market Reach

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Amusnet is excited to announce the expansion of its footprint in Spain through a new partnership with 888.es, live now. This collaboration enhances Amusnet’s presence in Spain’s regulated market, bringing top-quality gaming experiences to players and further strengthening its position in the gaming landscape.

“Partnering with 888 Spain goes beyond strengthening our presence in the market; it represents a commitment to gaming excellence and entertainment. Together, we’re enhancing the gaming experience for Spanish players through quality, creativity, and trust,” shared Edwin Cruz, Managing Director at Amusnet Spain.

The partnership marks a key milestone in Amusnet’s growth in Spain, with a selection of popular titles now live on 888.es. This includes player-favorite titles: 20 Golden Coins, Shining Crown, Orient Story Deluxe, 100 Power Hot, 100 Super Hot, 20 Hot Blast, 100 Golden Coins, Supreme Hot, 10 Power Hot, and Candy Palace.

This collaboration marks a significant step in Amusnet’s broader European expansion strategy, as it partners with trusted local operators. By combining Amusnet’s engaging content with 888’s strong reputation for safe, responsible, and engaging gaming, the partnership reinforces a shared commitment to delivering top-tier entertainment to Spanish players.

The post Amusnet and 888.es Join Forces to Boost Spanish Market Reach appeared first on European Gaming Industry News.

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Amusnet Shortlisted in Four Categories at the Golden Spades Awards 2025

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Amusnet has been shortlisted in four categories at the Golden Spades Awards 2025, organised by the Association of Organisers of Gambling Games & Activities in Bulgaria (SOHIDB). The company is recognised for its achievements as the Most Successful Bulgarian Company Abroad, for its innovation with the Slot Machine of the Year, for the Debut of the Year for Gaming Machines and as the Online Supplier of the Year.

This recognition highlights Amusnet’s continuous commitment to excellence, and global growth across the online, online live casino and land-based gaming sectors. The Golden Spades Awards celebrate the companies and individuals driving the future of the gaming industry in Bulgaria and beyond, honoring outstanding performance and leadership in technology, product development and business development.

Irina Rusimova, Chief Commercial Officer at Amusnet, said: “It’s a great honor to see Amusnet recognized across multiple categories at this year’s Golden Spades Awards. These nominations reflect the dedication, creativity, and passion of our entire team, as well as our strong partnerships both in Bulgaria and worldwide. We are proud to represent Bulgarian innovation on the global stage and to continue setting high standards for entertainment and technology.”

The post Amusnet Shortlisted in Four Categories at the Golden Spades Awards 2025 appeared first on European Gaming Industry News.

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