Latest News
Gaming Innovation Group signs new partner for next-gen Sportsbook, powering up with global market expansion
Gaming Innovation Group Inc. (GiG) has today announced the signing of a pan European agreement with new partner GP Gaming, for the provision of its powerful full turnkey solution, driven by its revolutionary Sportsbook, SportX and underpinned by iGaming Platform CoreX.
The full signed agreement will see GiG’s sportsbook SportX and platform CoreX launch into strategically targeted multi-jurisdiction European markets, alongside a separate launch in the highly regulated French market for sports betting only, pending separate regulatory approvals.
SportX has been built to stand out as one of the most feature-rich sportsbook solutions available on the market, combining a wealth of expertise and advanced technology across the widest possible number of sports, that allows more competitive odds, better insights, and a more engaging betting experience than ever before. Powered by an innovative backend and supported by a dedicated trading team that enables real-time adjustable margins, and features to appeal to the widest range of interests that include, virtuals, horse racing and bet-builder amongst a host of others, SportX has integrated with a suite of leading specialist technologies and data feeds, including Betmakers and Sportscast, to ensure SportX delivers a premier sportsbook tailored for partner growth.
GP Gaming is a new venture that harnesses the collective power of some of the most influential figures in European online sports betting, and will look to quickly establish a foothold leveraging its significant and established influence in some of Europe’s most competitive sportsbook markets.
GiG’s full suite of platform and sportsbook technology has been designed to drive growth and support expansion for its partners in the most complex of global regulated markets, maximising revenue across online sports and casino betting.
Andrew Cochrane, Chief Business Officer at GiG Platform & Sportsbook said; “The partnership with GP Gaming and the proven track record their management have in building successful online sports betting brands, is further evidence of the reliance preeminent industry partners have in SportX’s promise to drive long-term revenue growth. The strength of our sportsbook and platform technology is anchored to the wealth of experience we have in multi-jurisdictional markets across the globe, and I’m again proud that our commitment to delivering innovative and product rich solutions continues to attract ambitious new partnerships.”
Samuel Ruff, Chief Operating Officer at GP Gaming, added;”We are delighted to have partnered up with GiG, identifying their best-in-class sports betting and platform technology as the ideal solution to power our new venture, generating long-term and sustainable growth throughout multiple markets worldwide.”
The post Gaming Innovation Group signs new partner for next-gen Sportsbook, powering up with global market expansion appeared first on European Gaming Industry News.
ADI Predictstreet
BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan
The July 8–9 gathering highlighted a new partnership with ADI Predictstreet, described as FIFA’s Official Prediction Market Partner.
BetConstruct AI held its Harmony Predictstreet networking event on July 8–9, 2026 in Yerevan, Armenia, marking the eighth edition of the Harmony series and drawing “over 300 guests,” according to the company.
The company said the Predictstreet naming reflects a strategic collaboration with ADI Predictstreet, which it describes as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said it has integrated ADI Predictstreet’s prediction market products and “official match streaming rights” into its platform, timed around the FIFA World Cup Final “just days away.”
Day one was hosted at Garni Temple and included networking, a performance by the Armenian National Philharmonic Orchestra, a mapping show and a DJ set by DJ Leblanc, the company said.
Day two began with a visit to SoftConstruct headquarters for an office tour and networking, followed by a gala dinner at Dvin Music Hall. BetConstruct AI said founders and executive leadership presented product and strategy updates spanning Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and updates related to Vivaro.me and Open Stake.
BetConstruct AI positioned the event as a forum for business development and ecosystem direction-setting, and said it plans to continue the series with a ninth edition.
The post BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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