Leading Latin American based sports betting operator Aposta Ganha has joined the International Betting Integrity Association (IBIA), strengthening the association’s presence in the region. The operator launched six years ago and is targeting further growth internationally, notably in Brazil where it will be seeking a licence and where all sports betting operators will be required to join a monitoring body.

Aposta Ganha will now feed into IBIA’s world-leading integrity monitoring network, joining over 50 sports betting companies who operate over 125 sports betting brands globally. Aposta Ganha entered the Mexican market earlier this year with its localised brand, www.apuestagana.mx, and will work with IBIA to combat corruption and match-fixing.

Hugo Baungartner, Aposta Ganha CCO, said: “We’re proud to partner with the IBIA who share our complete commitment to protecting the integrity of sports and the safety of betting customers. Through our association, alongside other leading businesses, we’re excited to play a key role contributing to the important work the IBIA continues to do.”

Khalid Ali, CEO of IBIA, said: “IBIA is delighted to welcome Aposta Ganha to our association of leading global sports betting companies. The operator further strengthens our position in the LatAm region and globally. Aposta Ganha’s decision to join IBIA is another vote of confidence in the association and the success of its approach to protect the businesses of its sports betting operator members from corrupt betting practices. Ensuring product integrity is of paramount importance and we look forward to integrating Aposta Ganha within our monitoring network.”

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IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets from match-fixing. IBIA’s global integrity monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300bn in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone. IBIA recently released a report on the Availability of Sports Betting Products which includes a focus on the Brazilian market.

Aposta Ganha, a prominent iGaming operator catering to the LATAM market with a focus on Brazil, announces a strategic partnership with Fast Track, a leading CRM technology company, to elevate player engagement and loyalty in their markets.

Aposta Ganha, recognised for its comprehensive igaming offerings and commitment to delivering exceptional player experiences, collaborates with Fast Track to integrate innovative CRM solutions. This partnership marks a significant milestone in enhancing player engagement strategies across the iGaming landscape, leveraging Aposta Ganha’s market expertise with Fast Track’s advanced CRM technology.

By seamlessly integrating Fast Track’s AI-powered CRM platform, Aposta Ganha can now deliver personalised gaming experiences at scale, driving deeper player engagement and retention. Fast Track’s real-time data capabilities and automation empower operators to execute hyper-targeted campaigns and dynamic player journeys, tailored specifically for their audience.

“We are excited to partner with Fast Track to enhance player engagement and loyalty in the Brazilian market,” said Halison Rodrigues, Commercial Director of Aposta Ganha. “This collaboration represents a strategic move to further strengthen our position as a leading iGaming operator in the region, leveraging Fast Track’s expertise to deliver personalised gaming experiences that resonate with our players.”

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Simon Lidzén, CEO and Co-Founder of Fast Track, shared his enthusiasm for the partnership, stating, “Partnering with Aposta Ganha presents a unique opportunity to elevate player engagement in the Brazilian market. Together, we are committed to delivering personalised gaming experiences that drive long-term player loyalty and satisfaction.”