Latest News
Cashout Cancellation and Timezone Management: SOFTSWISS Casino Platform Unveils Updates
The SOFTSWISS Casino Platform, an award-winning software for online casinos, releases two bonus features. Cashout cancellation bonus and Timezone management are aimed to influence two vital casino project metrics – engagement and retention.
Cashout Cancellation Bonus
The Cashout Cancellation Bonus allows players to receive a reward for cancelling their cashout requests. Players can cancel their entire cashout or choose to cancel 25%, 50%, or 75% of it. When a player cancels their cashout and receives the bonus, both the bonus funds and the cashout amount are locked in their account until the bonus wagered requirements are met. This feature is available for both the client’s and SOFTSWISS’ frontend platforms. Its primary function is to retain players.
Timezone Management Bonus Feature
The Timezone Management feature allows casinos to consider different time zones when issuing bonuses. Projects using the SOFTSWISS Casino Platform can specify time zones to issue or restrict bonuses to players within certain time zones. This feature aims to increase personalisation and engagement with the casino’s bonus policies, especially for casinos operating across multiple time zones.
Darya Avtukhovich, Head of SOFTSWISS Casino Platform, reflects on these updates: “Despite the many awards, we haven’t stopped to rest on our laurels. Player engagement and retention are crucial elements of an iGaming project’s business strategy. Acquisition costs are extremely high, which is why operators need to work closely with engagement and retention. We are putting much effort into further developing our product features that work towards these metrics.”
These new features are part of SOFTSWISS’ ongoing actions to enhance the company’s robust ecosystem of products for the online casino industry. For licensed operators looking for a complete software solution, the SOFTSWISS Turnkey Casino Solution offers a full suite of services to support smooth operations. To ensure a more successful project implementation in the competitive iGaming market, an operator can leverage Managed Services, which delivers a full range of B2C solutions as well as its own affiliate marketing program based on Affilka by SOFTSWISS platform.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook software, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post Cashout Cancellation and Timezone Management: SOFTSWISS Casino Platform Unveils Updates appeared first on European Gaming Industry News.
ADI Predictstreet
BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan
The July 8–9 gathering highlighted a new partnership with ADI Predictstreet, described as FIFA’s Official Prediction Market Partner.
BetConstruct AI held its Harmony Predictstreet networking event on July 8–9, 2026 in Yerevan, Armenia, marking the eighth edition of the Harmony series and drawing “over 300 guests,” according to the company.
The company said the Predictstreet naming reflects a strategic collaboration with ADI Predictstreet, which it describes as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said it has integrated ADI Predictstreet’s prediction market products and “official match streaming rights” into its platform, timed around the FIFA World Cup Final “just days away.”
Day one was hosted at Garni Temple and included networking, a performance by the Armenian National Philharmonic Orchestra, a mapping show and a DJ set by DJ Leblanc, the company said.
Day two began with a visit to SoftConstruct headquarters for an office tour and networking, followed by a gala dinner at Dvin Music Hall. BetConstruct AI said founders and executive leadership presented product and strategy updates spanning Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and updates related to Vivaro.me and Open Stake.
BetConstruct AI positioned the event as a forum for business development and ecosystem direction-setting, and said it plans to continue the series with a ninth edition.
The post BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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