Latest News
NetBet Launches Industry’s First AI-Powered Bet Assistant
Introducing NetBet’s Bet AI Assistant – The Industry’s First AI-Powered Betting Assistant
NetBet Sport – a renowned online sports betting operator – is thrilled to announce the launch of their Bet AI Assistant, the first AI-powered betting assistant in the industry. Developed in-house by NetBet’s machine learning and AI teams, Bet AI Assistant represents a groundbreaking innovation designed to enhance user experience and streamline the betting process.
Already known for their simple-to-use product that provides a straightforward and engaging betting experience, NetBet’s pioneering tool marks a significant milestone in the betting industry that promises to transform how users engage with betting platforms.
The Bet AI Assistant is equipped with a range of features tailored to provide users with a seamless and intuitive betting experience. These include:
Comprehensive Information Access: Users can effortlessly check betting rules, search for match/event information, view betting odds, plus much more.
Bet Placement Assistance: The assistant helps users place their bets, integrating data from multiple sources to deliver accurate and up-to-date information.
Data-Driven Insights: By connecting NetBet’s extensive sports data to the OpenAI API using a Retrieval Augmented Generation approach, Bet AI can select the most relevant data for any given query.
To provide players with the best betting experience possible, NetBet’s Bet AI Assistant leverages advanced NLP capabilities to interact with users in natural language. Whether users ask, “Who are Manchester City playing next?” or seek more complex information, the Bet AI Assistant interprets these queries and provides insightful, coherent responses in real time, making it highly intuitive and user-friendly.
The new tool also has revolutionary responsible gaming features. Bet AI Assistant promotes responsible gaming and can identify if a user shows signs of distress. When this happens, the assistant recommends seeking advice or human interaction, providing a link to the contact page.
“We are incredibly excited to introduce our Bet AI Assistant to the World,” said Marcel Prioteasa, CEO at NetBet. “This assistant not only simplifies the betting process but also aligns with our commitment to responsible gaming. We believe Bet AI represents the future of betting, combining advanced AI technology with user-centric design.”
NetBet’s Bet AI Assistant is now live in the UK and Ireland, with additional markets soon to follow.
The post NetBet Launches Industry’s First AI-Powered Bet Assistant appeared first on European Gaming Industry News.
2026 EGR Europe Awards
RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards
RocketPlay Casino has been awarded European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards for its innovative community-led campaign, RocketWisdom: The Book. The EGR Europe Awards recognise trailblazers and leaders shaping the iGaming industry across Europe, with winners chosen through a rigorous judging process.
What the Award Recognises
The European Marketing Campaign of the Year – B2C category honours marketing initiatives that achieve significant commercial impact or enhance brand development. Judges evaluate originality, creativity, quality of execution, and measurable results.
About RocketWisdom: The Book
RocketPlay’s winning campaign began as a player research project. Over two months, the casino invited its community to share their gaming habits and “rituals,” gathering over 1,000 responses. These insights were transformed into a book featuring 100+ authentic player stories, curated but not rewritten by the brand.
The campaign gained rapid momentum after streamers discovered the book. Within just three days, RocketPlay received around 1,000 direct requests, turning a private research initiative into a fully-fledged public campaign. The project was amplified across owned channels, social media, creator content, media coverage, and in-product activations.
Campaign Highlights
- 13,000+ downloads
- ~100 streams showcasing the project (~200,000 viewers)
- 50+ media outlets coverage
For RocketPlay, the award represents a major milestone and underscores the power of community-driven storytelling. The campaign demonstrates that authentic engagement can deliver measurable performance, not just visibility. RocketPlay continues to build its reputation in the community, maintaining top ratings across platforms including 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.
The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
2026 EGR Europe Awards
RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards
RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.
What this award recognises
European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes
About RocketWisdom: The Book
RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.
The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.
Highlights of the campaign
- 13,000+ downloads
- ~100 streams featuring the project (~200,000 viewers)
- 50+ media outlets
For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.
The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Americas iGaming & Sports Betting News.
Latest News
RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards
RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.
What this award recognises
European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes
About RocketWisdom: The Book
RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.
The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.
Highlights of the campaign
- 13,000+ downloads
- ~100 streams featuring the project (~200,000 viewers)
- 50+ media outlets
For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.
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