Latest News
NetBet Launches Industry’s First AI-Powered Bet Assistant
Introducing NetBet’s Bet AI Assistant – The Industry’s First AI-Powered Betting Assistant
NetBet Sport – a renowned online sports betting operator – is thrilled to announce the launch of their Bet AI Assistant, the first AI-powered betting assistant in the industry. Developed in-house by NetBet’s machine learning and AI teams, Bet AI Assistant represents a groundbreaking innovation designed to enhance user experience and streamline the betting process.
Already known for their simple-to-use product that provides a straightforward and engaging betting experience, NetBet’s pioneering tool marks a significant milestone in the betting industry that promises to transform how users engage with betting platforms.
The Bet AI Assistant is equipped with a range of features tailored to provide users with a seamless and intuitive betting experience. These include:
Comprehensive Information Access: Users can effortlessly check betting rules, search for match/event information, view betting odds, plus much more.
Bet Placement Assistance: The assistant helps users place their bets, integrating data from multiple sources to deliver accurate and up-to-date information.
Data-Driven Insights: By connecting NetBet’s extensive sports data to the OpenAI API using a Retrieval Augmented Generation approach, Bet AI can select the most relevant data for any given query.
To provide players with the best betting experience possible, NetBet’s Bet AI Assistant leverages advanced NLP capabilities to interact with users in natural language. Whether users ask, “Who are Manchester City playing next?” or seek more complex information, the Bet AI Assistant interprets these queries and provides insightful, coherent responses in real time, making it highly intuitive and user-friendly.
The new tool also has revolutionary responsible gaming features. Bet AI Assistant promotes responsible gaming and can identify if a user shows signs of distress. When this happens, the assistant recommends seeking advice or human interaction, providing a link to the contact page.
“We are incredibly excited to introduce our Bet AI Assistant to the World,” said Marcel Prioteasa, CEO at NetBet. “This assistant not only simplifies the betting process but also aligns with our commitment to responsible gaming. We believe Bet AI represents the future of betting, combining advanced AI technology with user-centric design.”
NetBet’s Bet AI Assistant is now live in the UK and Ireland, with additional markets soon to follow.
The post NetBet Launches Industry’s First AI-Powered Bet Assistant appeared first on European Gaming Industry News.
game launches
ENJOY Gaming launches Greek Roulette with Lucky Numbers multipliers
ENJOY Gaming has expanded its live casino portfolio with the launch of Greek Roulette, an automated roulette product that adds multiplier mechanics to standard table gameplay.
The title is set in an ancient Greek-themed studio and uses an automated wheel. Alongside traditional inside and outside bets, each round includes a Lucky Numbers feature that randomly selects between one and twelve numbers and assigns multipliers of up to x777.
If a straight-up bet lands on a Lucky Number, the company said the standard payout is replaced by the assigned multiplier.
Elena Shestak, Art Director at ENJOY Gaming, said: “Greek Roulette demonstrates how traditional table products can be refreshed through careful design, forming part of a wider effort to evolve our live and automated portfolio consistently.
“By introducing Lucky Numbers and dynamic multipliers within a traditional framework, we’re focused on modernising established formats in ways that feel natural, recognisable, and distinctly ENJOY.”
The post ENJOY Gaming launches Greek Roulette with Lucky Numbers multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Games Global
CasinoFriday player wins €10.48m on Games Global’s King Millions network
Games Global has paid out a €10,475,169.87 jackpot to a CasinoFriday player after a win on Fire & Roses Joker King Millions
, the supplier said.
Games Global said the prize is one of the largest payouts on its King Millions
progressive jackpot network. The win came on Fire & Roses Joker King Millions
, a title developed by Triple Edge Studios and connected to the King Millions
network.
Ofir Gal-Mor, Senior Vice President of Customer Experience & Innovation at Games Global, said: “This €10,475,169.87 payout underlines the scale and reach of the King Millions
network across our operator partners. We are proud to support CasinoFriday in delivering premium progressive content, and this result demonstrates the continued performance of Fire & Roses Joker King Millions
within regulated markets.”
The CPO at Funnz, added: “We are delighted to congratulate our player on securing this remarkable €10.4 million King Millions
jackpot win. At CasinoFriday, our focus is on providing high-quality entertainment to our community, and this milestone demonstrates the strength of our partnership with Games Global and the performance of its progressive network.”
Games Global said its progressive jackpot portfolio includes Mega Moolah
, WowPot
, King Millions
, Maple Moolah
and Lotsaloot
, with a combined prize value exceeding €28m.
The post CasinoFriday player wins €10.48m on Games Global’s King Millions network appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Content
ELA Games’ King and Flame shortlisted for Best New Game Release at SiGMA Europe Awards 2026
ELA Games’ King and Flame has been named a finalist for Best New Game Release at the 2026 SiGMA Europe Awards. The awards are scheduled to take place at the Casino Maltese in Valletta, Malta, on May 27.
The company said the nomination reflects its approach of combining narrative design with slot math models. King and Flame is positioned as a medieval fantasy Hold and Win title built around a storyline that “flips classic fantasy tropes upside down,” with a prince unleashing a Dragon Queen.
According to ELA Games, the game includes coin symbols that pay their face value, Mystery Chests that can award instant prizes or trigger the Grand Jackpot, and a “Tamed by the Crown” feature where the Dragon Queen appears as an expanding Full Reel Wild. The studio also highlighted free spins with column-expanding coins and a Super Bonus Wheel that doubles rewards.
Marharyta Yerina, Managing Director of ELA Games, said: “We’re very happy to see King and Flame get a nomination at the very well-regarded SiGMA Europe awards. I know the work everyone at the ELA team put into creating an intricate back story and graphic world for this slot. It is one of the most narrative-based titles we have released to date, and the care the team put into the design has really brought that story to life. It is wonderful to see that dedication noticed on such a prestigious stage.”
SiGMA has opened public voting for the category via its awards site.
The post ELA Games’ King and Flame shortlisted for Best New Game Release at SiGMA Europe Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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