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BetConstruct and Fast Track Forge Strategic Partnership to Transform CRM Integration
BetConstruct, a global leader in gaming and sports betting solutions, has partnered with Fast Track, an iGaming CRM technology provider. This alliance allows BetConstruct operators to integrate Fast Track’s CRM solutions.
BetConstruct is integrating a third-party CRM for the first time, showcasing the industry’s confidence in Fast Track‘s technology. This partnership combines BetConstruct’s offerings, including sports betting, casino games, and eSports platforms, with Fast Track’s AI-powered CRM, enhancing the player experience.
Fast Track’s real-time data capabilities and automation deliver 1:1 player experiences at scale. Its flagship product, Fast Track CRM, integrates with gaming platforms, distribution channels, and bonus engines, enabling targeted campaigns and personalised player journeys. This integration offers operators a plug-and-play onboarding process and access to real-time data for informed decisions.
The Singularity Model, an AI-driven system at the core of this integration, enhances player experience, retention, and loyalty by delivering personalised content through the right channels at the right times.
Gegham Yegoryan, the CPO of BetConstruct, noted: “We are thrilled to partner with Fast Track, a company that mirrors our ethos of innovation and excellence. This partnership is a fusion of strengths, bringing together BetConstruct’s gaming and betting solutions with Fast Track’s expertise in player engagement and retention.”
Simon Lidzén, CEO and Co-Founder of Fast Track, added։ “Joining forces with BetConstruct represents a significant leap forward in our mission to digitalise the iGaming industry. Together, we are set to deliver a deeply engaging, personalised, and player-centric gaming experience.”
This strategic partnership solidifies BetConstruct’s position as a trailblazer in the iGaming industry. By integrating Fast Track’s advanced CRM capabilities, BetConstruct is enhancing its already robust platform, offering operators and players a superior, data-driven experience. This collaboration is set to drive innovation, operational efficiency, and exceptional value for BetConstruct’s global partners and their audiences.
The post BetConstruct and Fast Track Forge Strategic Partnership to Transform CRM Integration appeared first on European Gaming Industry News.