Latest News
BetConstruct and Fast Track Forge Strategic Partnership to Transform CRM Integration
BetConstruct, a global leader in gaming and sports betting solutions, has partnered with Fast Track, an iGaming CRM technology provider. This alliance allows BetConstruct operators to integrate Fast Track’s CRM solutions.
BetConstruct is integrating a third-party CRM for the first time, showcasing the industry’s confidence in Fast Track‘s technology. This partnership combines BetConstruct’s offerings, including sports betting, casino games, and eSports platforms, with Fast Track’s AI-powered CRM, enhancing the player experience.
Fast Track’s real-time data capabilities and automation deliver 1:1 player experiences at scale. Its flagship product, Fast Track CRM, integrates with gaming platforms, distribution channels, and bonus engines, enabling targeted campaigns and personalised player journeys. This integration offers operators a plug-and-play onboarding process and access to real-time data for informed decisions.
The Singularity Model, an AI-driven system at the core of this integration, enhances player experience, retention, and loyalty by delivering personalised content through the right channels at the right times.
Gegham Yegoryan, the CPO of BetConstruct, noted: “We are thrilled to partner with Fast Track, a company that mirrors our ethos of innovation and excellence. This partnership is a fusion of strengths, bringing together BetConstruct’s gaming and betting solutions with Fast Track’s expertise in player engagement and retention.”
Simon Lidzén, CEO and Co-Founder of Fast Track, added։ “Joining forces with BetConstruct represents a significant leap forward in our mission to digitalise the iGaming industry. Together, we are set to deliver a deeply engaging, personalised, and player-centric gaming experience.”
This strategic partnership solidifies BetConstruct’s position as a trailblazer in the iGaming industry. By integrating Fast Track’s advanced CRM capabilities, BetConstruct is enhancing its already robust platform, offering operators and players a superior, data-driven experience. This collaboration is set to drive innovation, operational efficiency, and exceptional value for BetConstruct’s global partners and their audiences.
The post BetConstruct and Fast Track Forge Strategic Partnership to Transform CRM Integration appeared first on European Gaming Industry News.
Adam Lamentowicz
Bragg Powers Super Technologies’ Entry into Greece with RGS and Aggregation Offering
Bragg Gaming Group announced its role in supporting Super Technologies’ successful launch in the regulated Greek market through its flagship brand, Superbet, marking a significant milestone in Bragg’s ongoing global expansion strategy.
Through this partnership, Bragg is delivering its RGS games alongside its HUB aggregation platform, providing access to a diverse portfolio of premium 3rd party content. This includes titles from leading studio partners such as Playson, Wazdan, IGT, Synot and Spribe.
The launch represents Superbet’s official entry into Greece, one of Europe’s most mature and well-regulated iGaming markets, and further strengthens Bragg’s position as a key technology and content partner for tier-one operators expanding into new jurisdictions.
Superbet’s launch combines a “sports-first” philosophy with a compelling iGaming experience tailored to local player preferences. Over the past 12 months, Superbet has built a strong local presence in Athens, enabling a highly localised approach supported by global expertise.
This launch underscores the scalability and flexibility of Bragg’s platform, enabling rapid market entry while delivering localised, high-quality player experiences in regulated environments.
Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, said: “We are delighted to support Superbet’s entry into Greece with our full suite of RGS and aggregation capabilities. As the preferred partner to Super Technologies, this launch reflects a partnership built to win.
“It highlights the strength of our technology and content ecosystem and our ability to scale in regulated markets. Greece is an exciting opportunity, and we look forward to supporting Superbet’s long-term growth in the region while continuing to power this commercial brand across multiple territories.”
Adam Lamentowicz, Chief Commercial Officer CEE at Super Technologies, said: “Every decision that we take is based on our customer-centric vision. And our partnership with Bragg serves this vision by offering the best entertainment experience to our Greek customers. Greece is a mature and thriving market, and we are confident that our product offering will have an immediate impact.”
The post Bragg Powers Super Technologies’ Entry into Greece with RGS and Aggregation Offering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brightstar Lottery PLC
Brightstar Lottery Achieves Highest MSCI ESG Rating of AAA
Brightstar Lottery PLC announced that it received the highest MSCI ESG rating of AAA. This rating exemplifies Brightstar’s commitment to global sustainability leadership in managing ESG-related risks and opportunities. Brightstar received a perfect score for carbon emissions and high scores in the product safety and quality category.
“Receiving the MSCI AAA ESG rating in Brightstar’s first year as a pure-play lottery company highlights our commitment to making sustainability practices a priority throughout our business. This rating from MSCI serves as motivation to continue our work building a sustainable future where our people, our partners, and our planet can thrive,” said Wendy Montgomery, Brightstar SVP, Branding, Communications and Sustainability.
MSCI ESG Ratings measure a company’s resilience to long-term, industry-specific sustainability risks using a rules-based methodology. MSCI analysts research and rate companies on a “AAA” (leader) to “CCC” (laggard) scale based on their exposure to and management of these risks relative to peers.
MSCI Sustainability and Climate products and services are provided by MSCI Solutions LLC and certain related entities, and are designed to provide in-depth research, ratings and analysis of environmental, social and governance related business practices to companies worldwide. ESG ratings, data and analysis from MSCI Sustainability and Climate are also used in the construction of MSCI Indexes.
The post Brightstar Lottery Achieves Highest MSCI ESG Rating of AAA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Springbok Casino Presents “Wild Galaxy Month” with 25 Free Spins on Prosperity Pots
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In Wild Galaxy Month, Springbok Casino compares five famous character types from the classic space-opera world to South African animals that carry the same energy in the bush. From bold young lions to wise old tortoises, each one brings its own style to survival—and the same is true for smart slot play. Knowing when to take a risk like a lion, when to wait like a leopard, or when to play the long game like a tortoise can make all the difference between a quick spin and a legendary win!
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The post Springbok Casino Presents “Wild Galaxy Month” with 25 Free Spins on Prosperity Pots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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