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BetConstruct and Fast Track Forge Strategic Partnership to Transform CRM Integration

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BetConstruct, a global leader in gaming and sports betting solutions, has partnered with Fast Track, an iGaming CRM technology provider. This alliance allows BetConstruct operators to integrate Fast Track’s CRM solutions.

BetConstruct is integrating a third-party CRM for the first time, showcasing the industry’s confidence in Fast Track‘s technology. This partnership combines BetConstruct’s offerings, including sports betting, casino games, and eSports platforms, with Fast Track’s AI-powered CRM, enhancing the player experience.

Fast Track’s real-time data capabilities and automation deliver 1:1 player experiences at scale. Its flagship product, Fast Track CRM, integrates with gaming platforms, distribution channels, and bonus engines, enabling targeted campaigns and personalised player journeys. This integration offers operators a plug-and-play onboarding process and access to real-time data for informed decisions.

The Singularity Model, an AI-driven system at the core of this integration, enhances player experience, retention, and loyalty by delivering personalised content through the right channels at the right times.

Gegham Yegoryan, the CPO of BetConstruct, noted:  “We are thrilled to partner with Fast Track, a company that mirrors our ethos of innovation and excellence. This partnership is a fusion of strengths, bringing together BetConstruct’s gaming and betting solutions with Fast Track’s expertise in player engagement and retention.”

Simon Lidzén, CEO and Co-Founder of Fast Track, added։ “Joining forces with BetConstruct represents a significant leap forward in our mission to digitalise the iGaming industry. Together, we are set to deliver a deeply engaging, personalised, and player-centric gaming experience.”

This strategic partnership solidifies BetConstruct’s position as a trailblazer in the iGaming industry. By integrating Fast Track’s advanced CRM capabilities, BetConstruct is enhancing its already robust platform, offering operators and players a superior, data-driven experience. This collaboration is set to drive innovation, operational efficiency, and exceptional value for BetConstruct’s global partners and their audiences.

The post BetConstruct and Fast Track Forge Strategic Partnership to Transform CRM Integration appeared first on European Gaming Industry News.

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3 Oaks Gaming adds Flexible Free Spins to its promo tools

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3 Oaks Gaming has added a new bonus mechanic, Flexible Free Spins, to its promotional tools offering, the company said.

The feature allocates free spins based on a total value rather than a fixed number of spins at a set stake. Players can then select how to use the award from up to 20 options, choosing between different combinations of bet size and spin count while staying within the same budget.

3 Oaks Gaming said each option is mathematically pre-calculated to remain within the defined value. When the award is issued, players see a modal pop-up with the available choices, with the default selection set to the median option.

Anna Nozdran, Acting Product Owner at 3 Oaks Gaming, said: “Flexible Free Spins deliver a fresh take on the traditional bonus setup within an online slot, providing players with greater control over their gameplay experience that suits their preferences.

“Every option is pre-calculated within the same budget, ensuring consistency for operators while offering a more dynamic experience for players. We firmly believe this new addition will complement the existing 3 Oaks Gaming portfolio and deliver greater value for our partners.”

The post 3 Oaks Gaming adds Flexible Free Spins to its promo tools appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Corps brings slots to the Tote casino

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Gaming Corps has partnered with UK betting operator the Tote, owned by the UK Tote Group, to launch a selection of its slot titles on the Tote’s casino platform.

The rollout includes the newly launched Paddy’s Payouts: Race for Riches, alongside recent releases Whole Lotta Honey and Wild Woof Returns.

The Tote said its casino offering features more than 1,500 titles. The operator also stated it has more than half a million registered customers, and that turnover on all Tote products has increased by 67% since 2019.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “The Tote is one of Britain’s most recognisable betting brands, with a history that stretches back nearly a century. Bringing our content to the Tote’s casino offering allows us to introduce our games to a highly engaged audience while working alongside a partner that understands the value of innovation and entertainment for its customers.”

Ian Nicholls, Head of Gaming at the Tote said: “As the Tote continues to grow, expanding our casino portfolio with engaging new content remains a key focus in order to meet our customers’ expectations. Gaming Corps offers a distinctive mix of themes and mechanics, and we are pleased to bring their games to our players as part of our ongoing platform development.”

The post Gaming Corps brings slots to the Tote casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ELA Games joins SBC Summit Malta panel on cinematic and social slots

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Senior Business Development Manager Petr Vonarshenko appears on 29 April 2026 alongside Betsson’s Janick Bonnici and KALAMBA’s Steve Cutler.

ELA Games will appear at SBC Summit Malta on Wednesday, 29 April 2026, with Senior Business Development Manager Petr Vonarshenko set to take part in a panel on the future of slot content. The session runs 15:00-15:45 CEST at the InterContinental Hotel, Malta.

The panel, part of the event’s “Product Visionaries” track, is titled Casino Product Innovation & Content: The Future of Slots. According to the company, discussion will focus on how slot design is moving beyond “traditional solo experiences” toward “socialised play,” including co-op jackpots, friend challenges and audience-influenced features.

The agenda also includes the use of data-led design to build engaged “micro-audiences,” and how “cinematic storytelling, branded crossovers, and episodic content drops” are changing slot content strategy.

Vonarshenko will be joined by Janick Bonnici, Principal Gaming Content Manager at Betsson Group, and Steve Cutler, CEO and co-founder of KALAMBA. Arjan Korstjens, Principal at the Casino Marketing Academy, will moderate the session.

The post ELA Games joins SBC Summit Malta panel on cinematic and social slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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