Novibet, a leading global online sports betting operator, has joined the International Betting Integrity Association (IBIA). Novibet has licences to operate in Greece, Malta, Cyprus, Ireland and Italy, and has expressed an interest in obtaining a licence in Brazil, which is expected to being its licensing process later this year. The operator joins over 50 companies and 125 leading sports betting brands in IBIA and further cements IBIA’s position as the leading customer account-based betting integrity monitoring body globally.

Panagiotis Skyrlas, Chief International Expansion Officer, Novibet, said: “At Novibet, our commitment to transparency has always been at the core of everything we do. Joining IBIA is a testament to this commitment, as we continually strive to set new benchmarks for integrity and excellence in the online betting industry. By aligning ourselves with IBIA, we are reinforcing our vision to uphold the highest standards and to lead by example. We believe that by working closely with IBIA, we can further elevate trust and confidence in the industry, ensuring that our customers always have a fair and secure betting experience with us”.

Khalid Ali, CEO of IBIA, said: “Novibet is an established name in the sports betting sector and brings with it a global customer base that will be of significant value for IBIA’s monitoring network. IBIA is therefore delighted that Novibet has joined the association and welcomes the operator’s commitment to utilising the best integrity protection available globally for its sports betting products. Ensuring product integrity is paramount to our approach and we look forward to integrating Novibet within our leading global sports betting integrity monitoring system.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members have over $300bn per annum in betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.