Latest News
BETER to exhibit at SiGMA Asia
Leading provider of fast-paced betting content and data to showcase its full suite of esports and sports products at Asia’s leading trade show
BETER, the in-demand provider of next-generation esports and sports betting content and data, will be exhibiting at the popular trade show SiGMA Asia being held from 3-5 June in Manila, the Philippines.
SiGMA Asia is the leading industry conference for operators and suppliers active in the region.
BETER will be exhibiting at SiGMA Asia and will be showcasing its full suite of fast-paced esports and sports betting products and solutions at stand G801.
Its Esports division provides operators with more than 35,000 events each month via its proprietary ESportsBattle tournaments. This covers hugely popular disciplines such as eFootball, eBasketball, eHockey and CS2.
In addition, the company also provides odds powered by official data for more than 400 international esports tournaments covering 60,000 pre-match and live events per year across CS2, Dota 2, League of Legends, Valorant and many more titles.
For its Sports division, the provider will be showcasing its world-renowned Setka Cup table tennis tournaments and Ping Pong Point events, as well as basketball tournaments under its BSKT Cup brand. In total, it offers more than 10,000 betting events each month.
Delegates can also learn more about BETER’s cutting-edge iFrame and comprehensive Managed Trading Services (MTS), which simplify and improve the management of a sportsbook across both traditional sports and esports content, enhancing operational efficiency and delivering improved performance margins.
BETER is shortlisted in two categories at the accompanying SiGMA Asia Awards in the categories of Best E-Sport Provider and Best Virtual Sports Provider. It has also been nominated in the Digital Sports Betting Supplier category at the Global Gaming Awards Asia-Pacific, which takes place as part of SiGMA Asia.
Additionally, BETER, in collaboration with GR8 Tech, will host an exclusive party on June 3. This event is a perfect opportunity for valued clients and partners to relax and network in a festive setting, celebrating continued partnerships and future successes.
Gal Ehrlich, CEO of BETER, said: “We are thrilled to be attending SiGMA Asia and to be showcasing products and solutions from our esports and sports portfolio. Asia is a fast-growing market and one where players are demanding fast-paced betting experiences, and this is exactly what we offer.
“Our suite of products have proved to be a hit with players around the world, exceeding their high expectations and we expect they will do the same in Asia.”
Chuck Robinson, CRO at BETER, added: “We provide premium fast betting content with 24/7 live streaming and data with a sustained margin retention of 7.5%+ while our commitment to integrity means just 0.01% of matches are flagged for suspicious activity.
“This is what makes us the go-to provider for operators looking to offer their bettors next generation experiences across esports and traditional sports and we are excited to showcase our offering to delegates at SiGMA Asia.”
The post BETER to exhibit at SiGMA Asia appeared first on European Gaming Industry News.
Contributors Program
Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice
The Playa strategic advisor will publish on VIP operations, segmentation and retention, starting with an anonymous VIP Operations Survey 2026.
Gamblers Connect has confirmed Gali Hartuv, Strategic Advisor at The Playa, as the seventh voice to join its 2026 Contributors Program.
The independent B2B iGaming media platform said the programme will reveal one senior industry voice per month throughout 2026, with contributors publishing under the Gamblers Connect Contributor Editorial Code.
Gamblers Connect said Hartuv has more than 15 years’ experience in VIP management, including designing and optimising VIP programmes across more than 50 operator brands, and training “hundreds of professionals” now working in VIP roles across the industry.
Hartuv will publish across four areas: building VIP programmes that drive long-term value; AI-powered VIP identification and player segmentation; hyper-personalisation and retention strategy; and scaling VIP operations across different markets and cultures. His first contribution is a VIP Operations Survey 2026, an anonymous survey intended to benchmark how VIP teams work across iGaming operators, including portfolio sizing, tools, qualification thresholds, workflow standards and where time is spent during the week.
Partnerships and Operations Lead, Luka Dimitrijevic, said: “VIP management is where a great deal of an operator’s value is won or lost, and very few people can speak to it with Gali’s depth. He has spent his career turning high value player relationships into a discipline rather than guesswork, and he is refreshingly candid about what works and what does not. Through the Contributors Program he will share practical insight on VIP strategy, retention, and the smart use of AI, with content grounded in real results rather than recycled best practices.”
The post Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
St8 extends TonyBet partnership to Alberta after securing supplier registration
St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.
Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.
St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.
David Fall, Business Development Manager at St8, said:
“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”
Kiryl Liudvikevich, Head of Product at TonyBet, said:
“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”
The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
St8 continues partnership with TonyBet with an expansion into Alberta
The post St8 continues partnership with TonyBet with an expansion into Alberta appeared first on Americas iGaming & Sports Betting News.
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