eSports
DreamHack Dallas Hosts Over $1M in Esports Competitions Across Marquee Titles
ESL FACEIT Group (EFG), the leading esports and video game entertainment company, and DreamHack, a leading global gaming festival, have announced a full slate of esports programming for DreamHack Dallas, taking place the weekend of May 31-June 2, 2024, at the Kay Bailey Hutchison Convention Center.
One of DreamHack’s longest-running North American gaming festivals, DreamHack Dallas features everything gaming under one roof. From the world-famous bring-your-own-computer (BYOC) LAN party, panels, and an expo, to art, cosplay, creator meet-and-greets, and much more, DreamHack Dallas offers attendees a great variety of activities for an unforgettable experience. Furthermore, the festival will host 13 unique esports competitions – including iconic titles like Counter-Strike 2, Overwatch, StarCraft® II, and more to come – with over $1 million in total prizing.
For the first time, several DreamHack Dallas esports events – including competitions in EA SPORTS FC
24, Tekken 8, Street Fighter 6, and more – will offer aspiring competitors the chance to qualify for this summer’s debut Esports World Cup. With new pipelines to a $60 million prize pool and a global audience in Riyadh, DreamHack is offering more opportunities than ever for grassroots talent to fight their way to the world stage.
“Esports has been part of the fabric of DreamHack Dallas since the festival’s inception, and we’re excited once again to welcome tens of thousands of fans this summer to celebrate their favorite competitive titles,” said Shahin Zarrabi, Vice President, Festivals, ESL FACEIT Group. “From the 100th IEM event to the first-ever OWCS live event and qualifiers for Esports World Cup, DreamHack is celebrating every type of gamer, from world-class competitors to the next breakout stars.”
Dallas Hosts 16 Top Counter-Strike 2 Squads for 100th IEM Event
The birthplace of North American Counter-Strike esports will invite 16 of the world’s best teams to clash in Intel® Extreme Masters (IEM) Dallas, the 100th IEM event. With an ESL Pro Tour (EPT) Masters trophy, $250,000 in prizing, and qualification to an EPT Championship up for grabs, fans will watch as hometown heroes challenge international hopefuls in the US’s biggest Counter-Strike event of the year.
Overwatch Luminaries Assemble for First-Ever International Live Event for OWCS
The first-ever in-person Major tournament of Blizzard Entertainment and EFG’s Overwatch Champions Series invites eight of our competitive region’s top teams for a three-day showcase of industry-class talent. Featuring a prize pool supported by crowdfunding, fans can watch the action unfold live – or at home with the official broadcast or partnered co-streams – as teams face off to be the first team to claim an international OWCS title and qualify to compete at Esports World Cup.
ESL Impact Returns to DreamHack Dallas with $123K Season Finale
ESL Impact, a global all-women Counter-Strike circuit, returns to DreamHack Dallas for the exciting conclusion of Season 5 of competition. Eight of the world’s best women’s Counter-Strike teams representing North America, Europe, South America, and Asia will face off to see who will claim the title and the lion’s share of the $123,000 prize pool.
ESL Pro Tour in StarCraft® II Makes Masters Stop at DreamHack Dallas
The EPT in StarCraft® II, the title’s premier global esports circuit, continues with the ESL SC2 Masters: Spring 2024 Finals at DreamHack Dallas. Not only will competitors battle for their share of the $100,000 prize pool, but the opportunity to qualify for StarCraft® II competition at this summer’s inaugural Esports World Cup.
EA SPORTS FC
24 at DreamHack Dallas Kicks off Esports World Cup Qualifications
Electronic Arts’ soccer title, EA SPORTS FC
24, comes to DreamHack Dallas for the first time this summer with a world-class tournament. With the top two players securing their spot at Esports World Cup this August, the competition offers up to 250 competitors their first opportunity to qualify for EWC, in addition to $100,000 USD in total prizing.
Fighting Games take Center Stage with New DreamHack Fighters, Esports World Cup Tournaments
DreamHack’s marquee fighting game hub, DreamHack Fighters, brings six open tournaments to Dallas, including a mix of modern mainstays and FGC classics. Open to all registered attendees, competitors can face off to claim a slice of the $16,000 total prize pool. Participating titles include:
- Super Smash Bros. Ultimate – Singles ($5,000)
- UNDER NIGHT IN-BIRTH II Sys:Celes (UNI 2) ($2,500)
- Granblue Fantasy Versus: Rising ($2,500)
- Guilty Gear Strive ($2,500)
- Mortal Kombat 1 ($2,500)
- Super Smash Bros. Ultimate – Doubles ($1,000)
For the first time, DreamHack will also host competitions in Tekken 8 and Street Fighter 6, which include the chance to qualify for Esports World Cup. Both tournaments offer $50,000 in prizing each, as well as pipelines to compete on some of the titles’ biggest stages in Riyadh this summer.
Brazil
Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília
Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”
During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.
He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.
Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.
“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.
The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.
eSports
Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026
Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.
After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.
AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT
For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.
The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.
Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.
“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.
PERFORMANCE AND RESPONSIBILITY
The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.
Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.
“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.
The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Belgium
Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp
Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.
Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.
A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.
Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.
The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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