Albert Bellavista CEO at Betsala
Relax Gaming enhances Latin American presence with Betsala partnership
Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the LatAm market, by partnering with leading Chilean brand Betsala.
The agreement will see Betsala significantly boost its offering to players across Chile, with curated content from Relax’s award-winning portfolio becoming available to the operator.
Betsala players will now be able to enjoy top-performing titles such as Money Train 4, Temple Tumble and Beast Mode, all of which have proven to be huge hits in key regulated markets.
This latest LatAm development for Relax sees the supplier further improve its profile within the region, where it has already cemented its status as a leading supplier of iGaming content after a successful launch in Colombia in 2022.
Betsala launched in 2020 and is fronted by Chilean football legend Marcelo Salas, with the former Lazio and Juventus star also serving as a brand ambassador.
Nadiya Attard, CCO at Relax Gaming, said: “We are delighted to partner with Betsala. The LatAm market is one of the most exciting in the world with Chilean players seeking the most comprehensive offerings from suppliers.
“Partnering with the best brands is important in enhancing our footprint in such a key jurisdiction. Betsala’s leading platform will help present our offering to a wider audience.”
Albert Bellavista, CEO at Betsala added: “Relax Gaming has earned a reputation as a leading content provider across all regulated markets and we are thrilled to be able to integrate curated content into our platform. We pride ourselves on delivering a best-in-class offering and Relax’s content is a game-changer for us and will significantly boost engagement and enjoyment with our players.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
Players can dive into the award-winning Bet with Streamers game, offering a socially charged experience where they bet alongside streamers for dynamic, real-time gameplay.
Players at Betsala can enjoy a socially charged experience like no other after the leading online sportsbook and casino in Chile put pen to paper on a deal to bring Livespins to its lobby for the very first time.
Livespins has revolutionised the way players engage with online casino and slots with its “Bet with Streamers” game which sits in the casino lobby and allows players to join a selection of streams at any given time.
Not only do players get to watch the streamer as they spin the reels on top-tier slot games, but they can bet with the streamer, too. If the streamer wins, they win – it’s that simple.
This creates a group bet and shared experience while still choosing your own bet and number of spins, offering a high level of personalization.
Livespins is all about social interaction with players able to chat with each other and the streamer throughout – they can also drop emojis, reactions and gifs based on the action taking place across the reels.
Betsala has become one of the most popular online sportsbook and casino brands in Chile, with the addition of Livespins allowing it to further differentiate from its competition and deliver a new, exciting online casino experience to its players.
Michael Pedersen, Chief Commercial Officer at Livespins, said: “Players at Betsala can look forward to a thrilling online casino experience, with Livespins combining the excitement of slot gameplay and streaming in a unique way.
“We’re excited to bring the Livespins experience to Chile for the first time at Betsala, and can’t wait for players to try it out.”
Albert Bellavista, CEO at Betsala, added: “We have become the go-to destination for online casino players in Chile because we have always embraced innovative content and experiences, and this deal with Livespins is a testament to that.
“Bet with Streamers offers a socially charged online casino experience like no other and we are confident that our players will be drawn to the thrilling gameplay, led by the streamer, and the option to bet on the action taking place across the reels.
“It’s a truly unique combination that promises to put players on the edge of their seats game round after game round.”
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