Eastern Europe
TotalBet Joins Forces with Fast Track to Boost Player Engagement
Fast Track, a pioneer in customer engagement and CRM solutions for iGaming operators, is thrilled to announce its strategic partnership with TotalBet, a leading brand in the online sports and casino industry. This collaboration marks a significant milestone for TotalBet as it aims to enhance its player engagement strategies and deliver unparalleled gaming experiences to its customers.
With a focus on providing innovative and personalised gaming experiences, TotalBet recognises the importance of leveraging advanced CRM solutions to optimise player engagement and retention. By joining forces with Fast Track, TotalBet aims to streamline its CRM operations and foster long-term player loyalty.
“We are excited to embark on this partnership with Fast Track,” said Gabriel Nita, Director of Operations at TotalBet. “Their expertise in CRM solutions and deep understanding of the iGaming industry align perfectly with our goals of delivering exceptional player experiences and driving sustainable growth.”
Fast Track’s cutting-edge CRM platform offers TotalBet the capabilities to orchestrate real-time campaigns, personalise player journeys, and efficiently manage player interactions across multiple channels. By leveraging Fast Track’s advanced technology and industry-leading expertise, TotalBet aims to establish itself as a market leader in player engagement and retention within the Romanian gaming market.
“We are delighted to collaborate with TotalBet and support their vision of elevating player engagement to new heights,” said Fast Track’s Simon Lidzen, CEO & Co-founder. “Our partnership signifies a shared commitment to innovation and excellence in the iGaming landscape. Together, we are poised to unlock new opportunities and drive mutual success.”
As TotalBet prepares to go live with its site operations in the coming months, the partnership with Fast Track underscores its dedication to delivering unparalleled gaming experiences and exceeding customer expectations. With a focus on innovation, agility, and customer-centricity, TotalBet and Fast Track are poised to redefine player engagement standards in the online gaming industry.
The post TotalBet Joins Forces with Fast Track to Boost Player Engagement appeared first on European Gaming Industry News.
Acquisitions/Merger
Super agrees to acquire Romania’s Crafting Technologies for new Cluj tech hub
Deal would add a Romanian engineering base and 50 planned hires, expanding Super’s European technology footprint.
Super has agreed to acquire Crafting Technologies, a software development company based in Cluj-Napoca, Romania, as it moves to open its first technology hub in the country. The transaction is subject to customary approvals.
Super said the acquisition will establish a Romania hub alongside its existing tech hubs in Croatia, Spain, Netherlands, United Kingdom and Brazil, which it says together include more than 900 software engineers and developers.
As part of the expansion in Cluj, Super plans to open an initial 50 new positions and bring Crafting Technologies’ engineering team into the organisation.
Albert Simsensohn, Deputy CEO, Super, said: “We are confident that Romania’s mature and competitive technology ecosystem provides access to specialized engineering capabilities essential for Super’s future roadmap. Moreover, the city of Cluj-Napoca offers a vibrant environment of innovation combined with operational efficiency and proximity to our regional hubs.
“Crafting Technologies will bring a proven internal talent academy that develops engineers and upskills existing talent, strengthening our long-term capacity and supporting the execution of our technology roadmap.”
Gabriel Bota, Co-founder & CEO, Crafting Technologies, added: “Over the past 10 years, through Crafting Software and now Crafting Technologies, we have built a team focused on engineering quality, trust, and long-term partnerships. What started as a small group of friends, passionate engineers, evolved into a company delivering critical systems for high-growth businesses.
“Joining forces with Super feels like a natural next step for us. We already share a strong technical connection, and also a very similar way of thinking about ownership, speed, and building reliable technology that can scale over time.
“We’re excited about continuing to grow the Cluj technology hub together and bringing the same culture and mindset that shaped Crafting since day one.”
The post Super agrees to acquire Romania’s Crafting Technologies for new Cluj tech hub appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alina Mihaela Popa Chief Commercial Officer at ICONIC21
ICONIC21 launches live casino and RNG titles with Maxbet in Romania
Gravity Blackjack, Gravity Roulette and Grand Bonus Blackjack join Maxbet’s lobby, with more ICONIC21 content planned in coming weeks.
ICONIC21 has gone live with Maxbet in Romania, adding a selection of the supplier’s live casino and RNG titles to the operator’s platform. The companies said additional titles are scheduled to roll out in the coming weeks.
The initial live casino lineup includes Gravity Blackjack and Gravity Roulette from ICONIC21’s Gravity Series, alongside Grand Bonus Blackjack. ICONIC21 noted that Grand Bonus Blackjack was “recently recognized at the SBC Awards” for its progressive bonus system.
From ICONIC21’s RNG portfolio, Maxbet players now have access to Lightspeed, described by the supplier as a crash game, and Gravity Plinko. ICONIC21 said further portfolio adoption has already been confirmed for the coming weeks.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “We’ve put a lot of thought and effort into our growth in Romania, so launching with Maxbet is yet another milestone for us in the market. Maxbet is trusted and has a loyal community of players, so being included in their lineup will further increase our games’ popularity in the Romanian market.
What really stands out with this deal is that we’re continuing to lay the foundation for a lasting presence in Romania, with more launches on the way. ICONIC21 is becoming a familiar name for players and operators here, and collaborations like this are making it happen.”
Manuel Bauer, CEO at Maxbet, said: “There’s definitely interest among our community every time something new lands in the lobby, and ICONIC21’s games are already generating plenty of interest. Our players are quick to spot quality and innovation, and we’re confident these new additions will become favorites, especially with the multiplier mechanics ICONIC introduces. This partnership opens the door to even more exciting releases in the near future.”
The post ICONIC21 launches live casino and RNG titles with Maxbet in Romania appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Blazing Flower
CT Interactive Strengthens its Presence in Romania with Newly Certified Games
CT Interactive continues to strengthen its position in Romania’s regulated iGaming market with the certification of 25 additional game titles. Following this expansion, the company’s certified portfolio in the country now comprises 126 games, reinforcing its commitment to growth across regulated European markets.
Among the newly certified titles is Diamond Tree, CT Interactive’s latest progressive jackpot, featuring some of the company’s best-performing games. The progressive jackpot includes popular titles such as 20 Mega Slot, 20 Star Party, 40 Mega Slot, 40 Treasures, Chilli Fruits, HOT 7’s x 2, King of Clovers, Lord of Luck, Lucky Clover, Lucky Clover 20, Moon Lord, Mystic Moon, The Big Chilli, Wild Clover and Win Storm.
In addition, several standout games have also received certification for the Romanian market, including Hell’s Cherries, Happy Miner, Blazing Flower, Win Storm Deluxe and other player-favourite titles.
“Certification in Romania is an important part of our European growth strategy. This expansion not only strengthens our presence in the market but also enables us to deliver a broader and more diverse range of premium gaming content to licensed operators and their players,” said Martin Ivanov, Chief Operating Officer of CT Interactive.
Bogdan Smeu, Regional Manager Romania, added: “Romania continues to be one of the most dynamic regulated markets in the region, with increasing demand for high-quality gaming content. Expanding our certified portfolio allows us to better support our operator partners while providing players with access to proven, high-performing titles.”
With these new certifications, CT Interactive further strengthens its position in Romania, offering operators a diverse portfolio of engaging and fully compliant gaming content.
The post CT Interactive Strengthens its Presence in Romania with Newly Certified Games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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