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TotalBet Joins Forces with Fast Track to Boost Player Engagement

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Fast Track, a pioneer in customer engagement and CRM solutions for iGaming operators, is thrilled to announce its strategic partnership with TotalBet, a leading brand in the online sports and casino industry. This collaboration marks a significant milestone for TotalBet as it aims to enhance its player engagement strategies and deliver unparalleled gaming experiences to its customers.

With a focus on providing innovative and personalised gaming experiences, TotalBet recognises the importance of leveraging advanced CRM solutions to optimise player engagement and retention. By joining forces with Fast Track, TotalBet aims to streamline its CRM operations and foster long-term player loyalty.

“We are excited to embark on this partnership with Fast Track,” said Gabriel Nita, Director of Operations at TotalBet. “Their expertise in CRM solutions and deep understanding of the iGaming industry align perfectly with our goals of delivering exceptional player experiences and driving sustainable growth.”

Fast Track’s cutting-edge CRM platform offers TotalBet the capabilities to orchestrate real-time campaigns, personalise player journeys, and efficiently manage player interactions across multiple channels. By leveraging Fast Track’s advanced technology and industry-leading expertise, TotalBet aims to establish itself as a market leader in player engagement and retention within the Romanian gaming market.

“We are delighted to collaborate with TotalBet and support their vision of elevating player engagement to new heights,” said Fast Track’s Simon Lidzen, CEO & Co-founder. “Our partnership signifies a shared commitment to innovation and excellence in the iGaming landscape. Together, we are poised to unlock new opportunities and drive mutual success.”

As TotalBet prepares to go live with its site operations in the coming months, the partnership with Fast Track underscores its dedication to delivering unparalleled gaming experiences and exceeding customer expectations. With a focus on innovation, agility, and customer-centricity, TotalBet and Fast Track are poised to redefine player engagement standards in the online gaming industry.

The post TotalBet Joins Forces with Fast Track to Boost Player Engagement appeared first on European Gaming Industry News.

Compliance Updates

Romania Bans Polymarket Over Illegal Cryptocurrency Betting Activities

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Romania’s National Office for Gambling (ONJN) has officially blacklisted Polymarket, a prominent prediction market that allows users to bet on future events, citing its operation as an unlicensed gambling platform. The decision comes amid heightened concerns over crypto-based betting during recent election cycles, where Polymarket reportedly saw trading volumes surpassing $600 million.

ONJN asserts that Polymarket’s “counterpart betting” model – where users wager against each other on future outcomes – falls squarely within the scope of Romanian gambling regulations. The regulator clarified that regardless of whether bets are placed using fiat currency or cryptocurrencies, they are legal gambling activities that require appropriate licensing. ONJN President Vlad-Cristian Soare emphasised that the issue is about compliance with the law, not technology, stating, “It’s about the law, not the platform’s blockchain foundation.”

Although Polymarket promotes itself as an “event trading” platform, ONJN concluded that its operational structure – where users place bets on the outcomes of unpredictable events and the platform earns commissions – meets the legal criteria of gambling. Consequently, Romanian internet providers are now mandated to block access to the platform.

The post Romania Bans Polymarket Over Illegal Cryptocurrency Betting Activities appeared first on European Gaming Industry News.

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Eastern Europe

Soft2Bet Unveils Romania’s First Social Media-Inspired Casino and Betting Platform

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Soft2Bet has launched Swiper, Romania’s first online casino built around the swipe-driven design of social media apps. Designed for mobile users, Swiper blends intuitive navigation with casino gaming, making it easy for players to browse, choose, and enjoy thousands of titles with a simple swipe.

The product embraces a rising trend that brings together the best of casino entertainment and mobile gaming dynamics — fast, engaging, and tailored to today’s digital habits. At the heart of the project is short-form video content, a format familiar to all mobile users, which enhances interactivity and keeps the experience dynamic and immersive.

With over 75% of global users engaging with mobile applications for entertainment, Swiper meets players where they already are. Its interactive interface replicates intuitive gestures from known social apps, enabling users to effortlessly explore and customize their gaming universe, while the design caters to the mobile-native generation and reflects a keen awareness of evolving digital user behavior.

Fully powered by Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, Swiper redefines user engagement, creating immersive, personalised interactions with every swipe. MEGA, developed entirely in-house by Soft2Bet, represents an independent and innovative technology dedicated to enhancing traditional gaming experiences with missions, challenges, and quests that encourage players to stay engaged for longer, increasing screen time and LTV.

The launch in the Romanian market builds upon Soft2Bet’s recent success with Don.Ro, a brand that was recently recognised as the “Best Launch of the Year 2024” at the 12th Meeting of Gambling Professionals by Casino Inside magazine. Leveraging the same powerful technology stack that propelled Don.Ro to prominence, Soft2Bet again demonstrates how its platform excellence consistently translates into compelling new market entries.

“As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate,” highlighted Yoel Zuckerberg, Chief Product Officer at Soft2Bet. “Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights, and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.”

Swiper introduces several key features to local players :

  • One-handed swipe navigation for rapid game discovery
  • Over 3000 Games, 50 Roulette tables, 120 Blackjack tables, table games, and live casino offerings
  • Over 85,000 live and 70,000 pre-match sports betting events covering diverse sports markets with competitive odds
  • Localised promotions tied directly to Romanian events and holidays
  • The design is adapted to local player preferences and cultural context

Zuckerberg further commented, “Customer experience is our top priority. We know what today’s players want—they value speed, simplicity, and familiarity. With Swiper’s social approach, we’re excited to see how this fresh UI/UX impacts engagement and loyalty.”

Operating under a Class I licence from Romania’s National Gambling Office (ONJN), Swiper, powered by Soft2Bet’s expertise across 19 licences and 11 jurisdictions, guarantees a regulated, safe, and responsible gaming environment that meets stringent international standards. This strong regulatory foundation not only builds credibility for Swiper but also reflects Soft2Bet’s commitment to redefining modern gaming through scalable, innovative, data-driven solutions that enhance player retention across regulated markets, as evidenced by the success of brands like Betinia, CampoBet, QuickCasino, Don.ro, ElaBet, ToonieBet and others.

Launch video:

The post Soft2Bet Unveils Romania’s First Social Media-Inspired Casino and Betting Platform appeared first on European Gaming Industry News.

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Digitain Secures Strategic Partnership with 888 Romania

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Through this partnership, Digitain will deliver scalable sportsbook technology to enhance 888 Romania’s offerings.

Digitain, a leading sportsbook and iGaming solutions provider, is proud to announce a new partnership with 888 Romania, a key brand within the globally recognized Evoke PLC.

This partnership will see Digitain power 888 Romania with its award-winning Sportsbook, further elevating the betting experience for its players. The flexible, customizable platform allows for a tailored experience across channels and languages, underscoring Digitain’s commitment to delivering innovative and engaging sportsbook solutions to the Romanian market.

Vardges Vardanyan, Founder of Digitain, commented: “We are proud to partner with 888 Romania and provide them with our industry-leading Sportsbook. This collaboration reflects Digitain’s ongoing commitment to delivering innovative, flexible, and fully customizable sportsbook technology for leading operators across regulated markets.
By combining our expertise with 888 Romania’s strong market presence, we are confident this partnership will elevate the betting experience, offer unparalleled value to players, and set a new standard for sportsbook solutions in the region.”

Dragos Buriu, Founder and Director of NGS, commented: “Partnering with Digitain is a strategic step in enhancing our sports offering for Romanian players on 888.ro. Digitain’s bespoke technology, flexibility, and deep market expertise will allow us to deliver an even stronger and more localized sports betting experience. This partnership ensures that our platform remains competitive, innovative, and aligned with player expectations. We look forward to a successful collaboration that benefits both our companies.”

This agreement marks another milestone in Digitain’s growth strategy, strengthening its footprint in regulated European markets and advancing its reputation as a trusted technology partner for leading global operators. By delivering scalable and adaptable sportsbook solutions, Digitain continues to empower operators like 888 Romania to offer enhanced betting experiences, respond quickly to market trends, and remain at the forefront of innovation in the iGaming industry.

The post Digitain Secures Strategic Partnership with 888 Romania appeared first on European Gaming Industry News.

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