Latest News
Redefining iGaming: The Thrilling Journey of Atlas-IAC to Atlaslive
Reading Time: 2 minutes
Atlas-IAC has taken a bold step forward, unveiling its new identity as Atlaslive, the dynamic iGaming platform. Teaming up with the esteemed Banda agency, the company started a fresh era in iGaming tech marked by innovation, dynamism, live tech and bold creative approach.
“Fueled by the dynamic nature of our industry and the rapid evolution within our company, we felt compelled to embrace change that would reflect these transformations. As we review on the strides made over recent years – from refining our unique product to forging new partnerships worldwide – it became clear that a new brand strategy is the natural next step in our journey,” commented Bogdana Yavorskaya, Chief Marketing Officer at Atlaslive, on the preconditions leading to the rebranding.

Nowadays tech builds in people’s lives becoming life itself, and removes the line between what is real and what is not. Yaroslav Serdiuk, Strategy Director at Banda agency, emphasizes: “The principle of outstanding technology is to mirror life, give important outcomes, and remain unnoticeable in use. The best technology is live tech. That is why we chose the notion of “live” and built the brand entity around it, incorporating it into the brand name as well. The company’s tagline stresses its progress into a dynamic iGaming platform.”
The brand’s visual identity retains its focus on blue but now incorporates new accents and shapes. The cool palette captures the essence of technology, while the shapes, approaches, and the identity system itself underscore continuous dynamism.
Keeping “Atlas” and combining it with “live”, the new Atlaslive logo marks not only just a new word, but reflects a fresh phase in the industry, seamlessly blending legacy with innovation.

The mission of Atlaslive is to discover how far iGaming tech can evolve. Bogdana Yavorskaya, CMO at Atlaslive, emphasizes, “Just like with life, you never know where it will bring you eventually. But we are up for this journey.”
The core values of Atlaslive are to connect, evolve, and deliver. Maxim Slobodyanyuk, CEO of Atlaslive, believes these values mirror the company’s core principles,
“It is crucial for us to maintain open interactions between employees, clients, and partners to foster the creation of new ideas. Responsive to the changing world, we prioritize evolution and continuous improvement as our fundamental principles. Additionally, we ensure our platform is efficient and delivers scaling-up outcomes.”

Discover How Far iGaming Tech Can Evolve with Atlaslive.
The post Redefining iGaming: The Thrilling Journey of Atlas-IAC to Atlaslive appeared first on European Gaming Industry News.
Inferno Mayhem
PG Soft cranks up the volume with electrifying Inferno Mayhem slot
PG Soft, the acclaimed mobile game developer, has turned up the heat with Inferno Mayhem, a 5×5 video slot that fuses rock concert intensity with thrilling gameplay. The story unfolds as players step back into the spotlight after Lennox, the king of the stage, mysteriously vanished mid-performance, leaving fans craving a show-stopping experience.
Gameplay and Features
Inferno Mayhem combines collapsing reels, respins, and Wild symbols with multipliers up to x500, immersing players in a roaring rock show atmosphere. Every spin builds toward a mosh pit crescendo, keeping adrenaline levels high.
-
Respin Feature: Wild symbols can appear on any spin, sometimes carrying multipliers from x2 to x500. When Wilds land, wins are multiplied by the combined total of all multipliers, and a free respin is awarded. Locked Wilds during respins dramatically increase winning potential.
-
Free Spins Feature: Triggered by Scatters:
-
3 Scatters = 10 free spins
-
4 Scatters = 12 free spins
-
5 Scatters = 15 free spins
Wild symbols that appear during free spins remain locked until the round ends, boosting chances of epic wins.
-
-
Super Feature Buy: For players seeking maximum thrill, this option ensures all Wild symbols carry multipliers between x2 and x500 throughout free spins.
With a maximum win of x25,000 the bet and high session volatility, Inferno Mayhem delivers an electrifying, headbanging experience.
PG Soft commented:
“With Inferno Mayhem, we wanted to capture the adrenaline of a live rock show and bring it to the reels. From the heavy-hitting Respin Feature to the power-packed Free Spins, this hit title has been crafted to get players headbanging while the guitars shred alongside the action.”
Inferno Mayhem exemplifies PG Soft’s signature approach of combining cinematic themes, innovative mechanics, and high-stakes excitement for mobile players.
The post PG Soft cranks up the volume with electrifying Inferno Mayhem slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Celtic Coins
Spinomenal expands Hold & Hit 3×3 series with Celtic Coins
Leading iGaming content provider Spinomenal has launched its newest release, Celtic Coins – Hold & Hit 3×3, expanding its popular Hold & Hit 3×3 series with a charming Irish twist.
Set against a lush emerald backdrop with a golden border, the game pairs a light-hearted, Irish-inspired soundtrack with a visually engaging 3×3 reel layout. Players encounter a golden Pot of Gold Wild, substituting for all symbols except the Bonus and Bonus Collect. The Bonus symbol appears on reels one and three, while the Bonus Collect is exclusive to reel two.
Landing a Bonus Collect alongside one or more Bonus symbols triggers the Bonus Game, where the triggering symbols remain locked in place. Players fill empty spots and can earn multipliers ranging from x1 to x15 of the total bet. Jackpots include the Mini (x25), Minor (x50), Major (x150), and Grand Jackpot (x1000), with the chance to win up to x5000 the total bet for hitting the maximum. Every Bonus or Bonus Collect symbol refreshes the spin counter to three, keeping the excitement high.
Additionally, the Bonus Blast Feature can activate randomly during the base game, adding more Bonus and Bonus Collect symbols to help trigger the Bonus Game.
Omer Henya, Co-CEO of Spinomenal, said:
“Celtic Coins – Hold & Hit 3×3 is another classy addition to our growing Hold & Hit 3×3 series. The coin-locking feature is on the money and makes for an incredibly exciting reel experience that is perfectly complemented by the jackpots and multipliers on offer.”
The launch reinforces Spinomenal’s commitment to innovative, feature-packed slots that combine visually rich themes with rewarding gameplay mechanics.
The post Spinomenal expands Hold & Hit 3×3 series with Celtic Coins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betting.za.com
Betting.za.com supports amendments strengthening South Africa’s voluntary exclusion system and compliance requirements
Betting.za.com, a leading South African information site for online betting and gambling, has welcomed the publication of draft amendments to the National Gambling Regulations, 2004 in Government Gazette No. 54106, issued under Government Notice R. 7113 by the Department of Trade, Industry and Competition.
The proposed changes focus on improving the administration and enforcement of South Africa’s Voluntary Exclusion Programme through the National Register of Excluded Persons, alongside updates to technical rules for gambling machine re-certification.
“Stronger, clearer processes around voluntary exclusion are an essential part of player protection,” said Dennis Kumar, lead betting expert at Betting.za.com. “Anything that makes it easier to self-exclude, harder to bypass, and clearer for licensed operators to implement should be supported — because gambling should always remain safe, controlled, and within limits.”
Key Amendments Proposed in the Gazette
1. Clearer Registration for Voluntary Exclusion
Players wishing to self-exclude must submit a notice to the National Gambling Board (NGB) using Form NGB 1/1, in hard copy or electronically, including a recent passport-sized photo or digital image meeting minimum specifications.
2. Defined Timelines for Handling Notices
-
Operators must forward exclusion notices to the Board on the day they receive them.
-
The Board must process the notice within five days (excluding weekends/public holidays) and share it with license holders and provincial authorities.
-
Operators must implement administrative procedures within five days after receipt.
-
Exclusion takes effect 10 days after submission to the Board.
3. Strengthened Internal Controls
License holders must submit internal control measures to provincial authorities within 90 days of the regulations taking effect, ensuring effective enforcement in gambling venues. Provincial authorities then report both internal controls and provincial registers to the Board.
4. Updated Gambling Machine Re-certification Rules
The amendments revise timing for technical re-certification of gambling machines and devices, including a 24-month window in certain circumstances.
5. Updated Forms
Forms NGB 1/1 and NGB 1/2 have been revised and included in the Gazette annexure.
What This Means for Players
Voluntary exclusion provides a formal “opt-out” mechanism for anyone wanting to limit their gambling activity. Once registered:
-
Players are excluded from designated gambling areas nationally
-
Names are added to the National Register of Excluded Persons
-
Gambling while excluded may result in forfeited winnings, remitted to the Board
The updated forms also reference support services, including the National Responsible Gambling Programme (NRGP) toll-free helpline: 0800 006 008, and an SMS/WhatsApp line.
Implications for Operators and Regulators
The draft regulations emphasize speed, consistency, and accountability:
-
Operators must escalate notices same-day to the Board
-
The Board has five days to capture and distribute the notice
-
Operators have five days to implement administrative processes
-
Mandatory submission of internal control measures ensures auditability and compliance
Betting.za.com: Championing Safer, Transparent Gambling
Betting.za.com provides independent, plain-language guidance on betting and online casino topics, focusing on licensed operators and player protection.
“Our mission is to be South Africa’s most reliable source for betting and casino information,” said Kumar. “This includes making regulatory updates easy to understand, highlighting practical tools like voluntary exclusion, and ensuring players know where to get help if gambling stops being fun.”
About Betting.za.com
Betting.za.com is South Africa’s trusted destination for expert betting and casino information. Led by Dennis Kumar, the platform publishes independent reviews, guides, and industry updates to help players make informed, safe choices.
Responsible gambling support: NRGP toll-free helpline 0800 006 008
The post Betting.za.com supports amendments strengthening South Africa’s voluntary exclusion system and compliance requirements appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
BIG Cyber7 days agoBMM INNOVATION GROUP TO SPONSOR AND EXHIBIT AT SBC RIO 2026 MARCH 3–5 AT RIOCENTRO, RIO DE JANEIRO
-
Latest News7 days agoCeuta refuerza su apuesta por el Juego en Interazar, la gran Feria española del Sector
-
Compliance Updates6 days agoCrypto.com Receives Limited Financial Institutions Licence in Europe
-
AdmiralBet Serbia6 days agoDigitain Enters into Multi-Vector Collaboration with AdmiralBet Serbia
-
Carlos Freitas6 days agoHölle Games Announces Strategic Partnership with Novibet
-
ELA Games4 days ago“Patrick’s Treasure Pots”: Hunt for the Pot of Gold in ELA Games’ Celtic Adventure
-
Africa5 days agoVeliGames Secures SiGMA Africa’s Industry Rising Star Award
-
HAPPY MONEY HENS4 days agoINSPIRED UNVEILS HAPPY MONEY HENS™, GOLDEN WINNER GRAND CHANCE SUPER WHEEL™ & GOLD CASH FREE SPINS RISING WINS™ ACROSS ONLINE & MOBILE



