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Scientific Games and New York Lottery Continue Nearly 50-Year Primary Scratch-Off Game Partnership

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More High-performance Scratch-off Entertainment from Company Coming to New York Player.

Scientific Games and the New York Lottery will continue their nearly 50-year partnership to bring world-leading instant scratch-off games to players in the state with a new primary provider contract. The partnership, which began in 1976, powered the New York Lottery’s Scratch-Off games to a $4.4 billion product by fiscal year 2022-2023 and helped contribute billions in funding for education in the state.

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The New York Lottery boasts one of the highest total lottery profits in North America and is ranked No. 8 worldwide for instant scratch game sales (La Fleur’s 2024 World Almanac). The collaborative, primary provider partnership with Scientific Games has resulted in a well-balanced scratch-off portfolio, with three price points ranked in the top five in the U.S. for weekly per capita sales (MAP 52-week average per capita). Focus on $30 scratch-offs with innovative designs and strategic prize structures that appeal to a broad player base has delivered consistent top performers.

“The New York Lottery is proud to continue its partnership with Scientific Games,” said Gweneth Dean, Director of the New York Lottery. “For decades, our collaboration has resulted in billions of dollars for New York’s public schools, and we look forward to creating exciting new games for our players and supporting our dedicated retailers across the state.”

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As part of the new contract, Scientific Games will continue to provide the New York Lottery with consumer and product research and data analytics, game development and portfolio planning to help ensure the success of the Lottery’s scratch-off games.

“We’re honored to continue as the primary scratch-off game provider to one of the world’s most successful lotteries and support their important mission to fund education for New York students,” said John Schulz, President of Americas & Global Instant Products for Scientific Games.  “Our long-standing, strategic partnership has continued to bring entertaining scratch entertainment experiences to players in the state, and we look forward to many more decades of success together.”

U.S.-based Scientific Games created and produced the New York Lottery’s very first scratch-off game and has worked side-by-side with the Lottery to provide products across the state’s network of approximately 14,000 lottery retailers.

With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest lottery games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world.

 

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Industry Awards

ZettaOnline Wins “Best Payment Service Provider in CEE” at GamingTECH CEE Awards 2025

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ZettaOnline is proud to announce that it has been awarded the prestigious title of Best Payment Service Provider in Central and Eastern Europe at the GamingTECH CEE Awards 2025, held on March 26 in Prague during the opening day of the Prague Gaming & Tech Summit, organized by Hipther.

The award marks a significant milestone for the company, which received its first official recognition in the gaming industry. Competing alongside leading fintech and gaming providers across the region, ZettaOnline advanced from nomination to finalist, before being named winner in one of the event’s most competitive categories.

“This award is a tremendous honor and a reflection of our team’s hard work, vision, and relentless drive to provide outstanding fintech solutions tailored to the gaming industry,” said Milena Tsankarska, Chief Commercial and Marketing Officer at ZettaOnline, who accepted the award on behalf of the company. “We’re especially proud that this is our first award in the gaming sector—it inspires us to aim even higher.”

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In addition to the awards ceremony, ZettaOnline participated in the Prague Gaming & Tech Summit, engaging in strategic discussions with industry leaders and forging new partnerships

“Events like these are essential for innovation and growth,” Tsankarska added. “We’d like to thank the Hipther team for the outstanding organization and continued support throughout the journey.

ZettaOnline remains committed to delivering top-tier, secure, and scalable payment solutions to its partners and clients, and this recognition only strengthens the company’s resolve to lead in the fintech and gaming technology space.

The post ZettaOnline Wins “Best Payment Service Provider in CEE” at GamingTECH CEE Awards 2025 appeared first on European Gaming Industry News.

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Africa

Springbok Casino is Offering 25 Free Spins in Honour of South Africa’s Top 5 Wild Egg Hunters

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Enjoy 25 Free Spins on Charms of the Forest slot from April 1-30

SpringbokCasino.co.za, South Africa’s leading online casino, is ringing in April with an exciting feature: the Egg-citing Safari — where South Africa’s five iconic animals embark on the ultimate Wilderness Easter Egg Hunt.  To join in on the fun, all players will receive 25 Free Spins on the Charms of the Forest slot.

In this adventure-filled experience, Springbok Casino introduces players to five extraordinary egg hunters: the lightning-fast cheetah, the agile springbok, the watchful meerkat, the clever baboon, and the towering ostrich. Each of these remarkable animals uses their unique abilities to track down hidden Easter eggs in the wild and teach us life lessons: 

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EGG-CITING SAFARI: SOUTH AFRICA’S TOP 5 WILD EGG HUNTERS

  • The cheetah teaches us that acting quickly and decisively can help us overcome obstacles.
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Springbok Casino provides customer service in English and Afrikaans, offering hundreds of slots and table games from SpinLogic, all played in Rands. Games are playable on mobile devices or instant play.

The post Springbok Casino is Offering 25 Free Spins in Honour of South Africa’s Top 5 Wild Egg Hunters appeared first on European Gaming Industry News.

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Affiliate Industry

AffPapa Signs Deal with SuperiorShare

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AffPapa, the ultimate platform connecting iGaming operators and affiliates, has announced the addition of SuperiorShare to its growing directory.

SuperiorShare is an affiliate Programme known for its top-tier marketing solutions. Created by former affiliates, it provides an opportunity to drive traffic to high-converting casinos, expand their reach and earn substantial revenue.

“We are thrilled to begin our partnership with AffPapa. At Superior Share, we continuously strive to align ourselves with industry leaders, and we believe that AffPapa offers an exceptional product that provides significant value to operators seeking growth and expansion opportunities,” SuperiorShare said.

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By joining AffPapa’s extensive directory, SuperiorShare gets a chance to reach even more iGaming operators, creating fresh opportunities for collaboration and growth. As both companies aim to connect key players in the industry, the partnership is expected to create significant value for both affiliates and operators alike.

Yeva Avagyan, Head of Commercial at AffPapa, said: “We are excited to welcome SuperiorShare into our directory. AffPapa remains dedicated to creating meaningful connections in the iGaming business, supports growth, and ensures long-term success for both operators and affiliates. SuperiorShare’s addition is another step in strengthening this vision.”

The post AffPapa Signs Deal with SuperiorShare appeared first on European Gaming Industry News.

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