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Live88 launches to shake up live casino market
New provider reshapes live casino space with fully customisable offering
Live88, a new live casino supplier, has made its debut in the market, providing a customisable offering across a host of live table games.
The new brand aims to provide premium casino titles to operators, offering dedicated tables that can be fully branded and tailored to suit specific needs. Alternatively, Green Screen technology allows operators to easily offer a top-quality live casino with a branded background.
Fully responsive to real-time gameplay, operators can integrate an individually tailored product incorporating reactive animated backgrounds for a unique and immersive experience for players.
Live88 enables operators to adjust bet levels on the tables to suit different player segments, from beginners to VIP high rollers.
With added social features, Live88 aim to inject a community element into gaming, with the product suite enabling players to come together to share the thrill and fun to boost engagement and retention rates for operators.
Launching with an existing portfolio of classic table games, Live88 has also today rolled-out its latest title, Royal Riches Roulette, featuring an industry-first collection-style bonus game and generous multipliers.
Four multipliers can randomly land among 37 standard numbers with each one worth up to 1,000x when landing in a winning number. Players collect keys to start the bonus where multipliers offering up to 500x will be hidden beneath the game’s 10 ornate relics.
The new product offering will be made available via Hub88’s aggregation platform in numerous global markets.
James Corrie, Head of Live Games and RNG at Live88, said: “Whether it’s custom branded tables with dedicated live dealers in a range of different languages, or a fully kitted out lobby with Live88 tables decked out to match a casino brand, we allow operators full flexibility and the highest-quality games.
“Live casino is a hugely popular product globally and our offering takes this vertical to the next level, encouraging players to come together. Our latest title, Royal Riches Roulette, is a great example of how we aim to innovate in the space, bringing industry-first features to players and there is more to come as we set off on this exciting journey.”
The post Live88 launches to shake up live casino market appeared first on European Gaming Industry News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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