bplay
PRAGMATIC PLAY AND BPLAY SEAL DEAL TO FURTHER EXPAND BRAZILIAN FOOTHOLD
Pragmatic Play, a leading content supplier to the iGaming industry, has signed its latest Latin American agreement, this time with leading operator bplay to solidify its position in the rapidly expanding Brazilian market.
The integration of Pragmatic Play’s award-winning products into the operator’s portfolio will allow bplay customers to enjoy a range of Slots, Live Casino and Virtual Sports content, including popular titles such as Gates of Olympus and Blackjack X.
In total, bplay will gain access to more than 300 Slot titles, market leading Virtual Sports titles, and award-winning Live Casino games as it looks to establish itself in the vibrant Brazilian market.
It is the latest deal signed by Pragmatic Play in Latin America, where it continues to grow its commercial presence, aligning with the company’s impressive growth strategy in the region.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Partnering with bplay reinforces Pragmatic Play’s dedication to delivering unparalleled gaming experiences to players in key Latin American markets and highlights the success in growing its commercial footprint in Brazil.”
Leopoldo Saravi, Product Manager at bplay, added: “Partnering with Pragmatic Play marks an important step forward for us as we continue to provide leading entertainment to our players across the Brazilian iGaming landscape.
“Pragmatic Play’s ever-expanding portfolio already resonates highly amongst players on the continent, so adding its titles to our platform will increase our overall offering and helps us meet the evolving needs of our customer base.”
Andrew Cochrane Chief Business Officer at GiG
GiG expands partnership with Bplay, launching into two further regulated provinces in Argentina
Gaming Innovation Group (GiG) has further expanded its partnership with the Boldt Group, as the Bplay brand has seen two successful launches in the Argentinian provinces of Cordoba and Mendoza, making these now the sixth and seventh regulated jurisdictions powered by GiG’s next-generation platform and sportsbook technology.
These latest launches arrive at an extraordinary time for GiG as it continues to enjoy a strong growth trajectory in the region, cementing its position as the turnkey platform of choice for complex regulated markets throughout Latin America.
GiG’s capacity for delivering highly scalable industry-leading solutions continues to strengthen, as the established partnership between the two companies enters new markets. GiG has focused on a suite of secure, scalable, user centric end-to-end features, and a revolutionary new sportsbook, that are adept at maximising opportunities for growth in the most competitive environments around the globe.
iGaming in Latin America overall is experiencing one of the fastest growth rates globally, with revenues expected to top USD $3.7bn in 2025, according to data supplied by Statista. GiG is fully operational in Latin America, and is expected to increase its presence and partnerships in the region, ahead of igaming and sports betting regulation in Peru and Brazil in 2024.
Andrew Cochrane, Chief Business Officer at GiG said: “Our ever-strengthening partnership with the Boldt Group and the continuing expansion of our relationship provides a perfect example of the strength and dexterity our platform and sportsbook technology delivers. I’m extremely optimistic about the opportunities ahead in Latin America, as our proven capabilities in the region have us extremely well-positioned to propel growth across the continent, as regulation becomes more pronounced.”
Argentina
Zitro Digital and bplay Join Forces to Introduce Argentina’s First Omnichannel Slot Tournament: Rock Ups!
Zitro Digital announces a unique collaboration with the renowned casino operator bplay to introduce Argentina’s first-ever omnichannel slot tournament: Rock Ups!.
This pioneering tournament, which began as an online competition, culminated in a live event at the prestigious Casino Puerto Santa Fe where players had the opportunity to live an immersive and memorable gaming experience that goes far beyond the screen.
The objective of this tournament was to embrace the current trend of omnichannel experiences, offering players the best of both worlds; the convenience of playing online and the thrill of a live casino experience. Audiences from the online world came together to participate in this exclusive competition, demonstrating the immense potential of seamless integration between these omnichannel gaming entertainment experiences.
The International President for Zitro Digital, Sebastian Salat, expressed his gratitude, stating: “Thank you to bplay for the initiative and for choosing Zitro Digital for its first omnichannel slot tournament in Argentina. This partnership symbolizes the future of gaming where players can seamlessly transition between online and land-based options while providing operators with diverse cross-selling opportunities. We look forward to continuing to be part of these experiences and further strengthening our collaboration with bplay in Latin America.”
The provider announces a new partnership with Argentinian operator bplay
Pragmatic Play, a leading content provider to the iGaming industry, has extended its partnership with leading operator bplay, this time in the Argentinian province of Mendoza.
Following agreements between the two across Argentina in the Buenos Aires, Santa Fe and Entre Rios provinces, and Buenos Aires City, this latest deal sees Pragmatic Play’s Slots, Live Casino and Virtual Sports offerings integrated into its platform to serve the players of Mendoza.
The award-winning slots Gates of Olympus
and Sugar Rush are available to bplay customers, as well as more recent releases including Big Bass – Hold & Spinner and Lamp of Infinity.
Live Casino fans can also enjoy the supplier’s hugely successful gameshow style experiences such as Sweet Bonanza CandyLand, as well as the classics including blackjack and roulette.
A range of top performing Virtual Sports content completes the deal, with live football, greyhound and horse racing content, all presented with hyper-realism and a wide range of betting markets.
Bplay continues to be a key partner to Pragmatic Play across Latin America, where it maintains its position at the fore of the online casino markets.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play has been enjoying a fantastic working relationship with bplay for some time now across various regions in Argentina, so it’s great to see to continued growth of this cooperation. We’re confident that Pragmatic Play’s content will result in the same strong returns in Mendoza as they have earned elsewhere.”
Sebastian Puente, Product Manager at bplay, said: “We’re well used to the quality that Pragmatic Play delivers to our players and we’re sure that this latest agreement will continue our relationship in just the same vein.
“The variety and sheer entertainment that this multi-vertical deal brings adds tremendous value to our proposition in Mendoza province.”
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