Latest News
Betbazar Signs Partnership with Leading Supplier SIS
Betbazar, a top provider in B2B marketplace solutions, has teamed up with Sports Information Services (SIS) to enhance its range of content.
Betbazar, the leading B2B marketplace of sports, esports, casino content and sportsbook solutions, has today announced a strategic partnership with Sports Information Services (SIS) which will boost its portfolio further.
This latest deal means that SIS will integrate its hugely popular horse and greyhound racing products along with its numbers offering into the Betbazar platform.
For over 35 years, SIS has garnered a reputation for supplying comprehensive end-to-end online and offline betting solutions. Its live pictures, data, on-screen graphics, and a wide range of markets and pricing which all drive betting revenues are now also available via Betbazar marketplace.
Betbazar has established itself as iGaming’s leading marketplace for B2B content and this latest integration will further reinforce this position with the addition of three great new products that will now be available to Betbazar customers around the world.
Speaking on behalf of Betbazar, Max Sevostianov, COO said: “Our strategy is to continue expanding our portfolio with the industry’s most “in demand” providers to ensure our customers have access to the most dynamic sports betting and casino content in the market.
“We are thrilled to announce this collaboration and I’m sure it is just the start of what we hope will be a very long and successful relationship.”
Andy Kelly, Head of Commercial Partnerships at SIS said: “We pride ourselves on delivering best-in-class content and solutions and I am delighted this has been recognised by Betbazar who will integrate some of our most popular products and provide them to its customer base.
“We have spent many years refining our offerings to create an exceptional portfolio that appeals to both operators and partner platforms and I’m excited for the evolution of this relationship with Betbazar in the coming months and years.”
The post Betbazar Signs Partnership with Leading Supplier SIS appeared first on European Gaming Industry News.
ai game recommendations
Vegangster Integrates ZingBrain AI for Smart Game Recommendations Across Operator Lobbies
Vegangster has integrated ZingBrain AI‘s smart lobby personalisation into its platform, adding a new layer of game discovery for players across Vegangster-powered brands.
Casino lobbies now feature AI-driven recommendation sections tailored to each player’s preferences, much like those on Spotify or Netflix. Players see personalised rows such as “Picked for You”, “Because You Like…” and “Try Other Games With Similar Mechanics”, which point them to relevant titles. These recommendations can also be presented directly in Vegangster’s own Scroll & Play feed, giving each player a personalised discovery experience in a well-known format.
According to ZingBrain AI’s published results, smart lobby personalisation delivers a 5–15% uplift in GGR and turnover, 10–15% more games played, and a 5–10% increase in player active days, while cutting time spent on lobby management by 80%.
Michael Oziransky, Chief Product Officer at Vegangster, commented:
“ZingBrain works hand in hand with our own Scroll & Play feed: the engine decides which games are right for each player, and Scroll & Play puts them in front of them as gameplay clips they can watch and jump straight into.”
In practice, this changes how the lobby works for both sides. A player who keeps coming back to crash games sees fresh titles with similar mechanics instead of the same generic top grid, and players returning after a break land in a lobby built around what they already love. Operators, meanwhile, stop curating lobby positions by hand: a new game release reaches the players most likely to enjoy it from day one, without competing for a banner slot.
Another application of the engine is provider cost optimisation. Operators set priority levels for individual providers and games based on deals, campaigns, or new launches, and ZingBrain applies those priorities to personalised recommendations. In A/B tests across four brands, this redirected up to 20% of turnover and GGR to more profitable titles, with no drop in player performance.
The integration is now available to all Vegangster operator clients.
About Vegangster
Vegangster provides a full iGaming platform built for speed, scale, and operator control. Its turnkey, white-label, and sweepstakes solutions bring casino and sportsbook content, payments, CRM, compliance, and social features together in one mobile-first system. With Vegangster, operators can launch quickly and grow with confidence.
About ZingBrain AI
ZingBrain AI is an easy-to-integrate AI performance platform for the iGaming industry, providing smart lobby personalisation, player analytics, and churn and GGR predictions for online casinos and sportsbooks. The company is ISO 27001 certified and works with 60 live brands worldwide.
The post Vegangster Integrates ZingBrain AI for Smart Game Recommendations Across Operator Lobbies appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BC.GAME
BC.GAME names Guillermo Ochoa brand ambassador for Mexico push
BC.GAME has signed Mexican footballer Guillermo “Memo” Ochoa as a brand ambassador to support its growth strategy in Mexico through BCGAME.mx.
The company said Ochoa will front football-led brand activity, including local promotions and fan engagement campaigns designed for Mexican audiences. BC.GAME positioned the partnership as part of its continued investment in what it described as the regulated Mexican market.
Kar Kheng Giam, CEO of BC.GAME, said: “Mexico is an important market for BC.GAME, and localisation is central to how we build meaningful relationships with users.
“Guillermo Ochoa is more than an outstanding goalkeeper. He is a figure who genuinely connects with Mexican football fans across generations, and that makes him an ideal ambassador for BCGAME.mx.
“As we continue to invest in our platform for the Mexican market, we want to work with partners who understand the culture, passion and community around football. Ochoa’s profile, professionalism and connection with fans make him a natural fit for BC.GAME.”
Ochoa said: “I am very happy to partner with BC.GAME at such a special time for Mexican football.
“Football has always been about passion, community and shared experiences. I look forward to working with BC.GAME and BCGAME.mx to connect with fans in new ways.”
BC.GAME said the agreement comes during a “landmark summer” for football across Mexico, the United States and Canada, and described the signing as part of a broader sports entertainment strategy spanning football, esports and entertainment partnerships. The company also said responsible gaming remains an important part of its platform experience in markets where it is permitted to operate.
The post BC.GAME names Guillermo Ochoa brand ambassador for Mexico push appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Tom Horn Gaming ships Royal Ruby FeatureStorm slot worldwide on 14 July 2026
New Hold & Win title adds a collection meter, Bonus Buy options, and max win of 13,920x on a 5×3, 9-payline setup.
Tom Horn Gaming will launch Royal Ruby FeatureStorm worldwide on 14 July 2026, adding a new Hold & Win slot to its portfolio.
The game runs on a 5×3 reel layout with nine paylines and is positioned as a high-volatility release. Tom Horn Gaming said the title offers a maximum win potential of up to 13,920x the stake and is built around its Hold & Win FeatureStorm mechanic.
In the base game, a collection meter above the reels fills as Ruby symbols land. According to the company, completing the meter can trigger one of seven bonus combinations that include collectors, multipliers and jackpots, while landing three Ruby symbols triggers the Hold & Win Bonus Game immediately.
During the bonus, Ruby symbols convert into locked Value Coins on a 5×3 grid, with three respins awarded and the counter resetting when new symbols land. Tom Horn Gaming said Collector, Multiplier and Jackpot symbols can interact during the feature, and the game includes two Bonus Buy options: 50x total bet for direct access to the Hold & Win bonus, or a 120x option that “guarantees all three special symbols are active from the outset.”
Ondrej Lapides, CEO at Tom Horn Gaming, said: “Royal Ruby FeatureStorm builds on the enduring appeal of Hold & Win gameplay while introducing a collection mechanic that keeps players engaged throughout every session. Combined with rewarding bonus interactions and strong win potential, the game delivers an experience that resonates with players while offering operators a valuable addition to their content portfolios.”
The post Tom Horn Gaming ships Royal Ruby FeatureStorm slot worldwide on 14 July 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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