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Aston Villa and Betano announce Principal Partnership

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Aston Villa and Kaizen Gaming, the leading global GameTech operator, are delighted to announce a new long-term partnership that will see Betano, Kaizen Gaming’s premium brand, become the Club’s new principal and front-of-shirt partner.

Hot on the heels of Betano’s UK market debut in partnership with BVGroup, the two-year agreement will see the Betano logo feature on the front of Aston Villa’s men’s team’s jerseys starting from the 2024-25 season. This new partnership comes just a few weeks after Betano’s sponsorship announcements of the UEFA EURO 2024 and CONMEBOL Copa America 2024.

Chris Heck, President of Business Operations, Aston Villa said: “We are delighted to welcome Betano as Aston Villa’s new principal partner. Their dedication to innovation, customer satisfaction and responsible gaming aligns perfectly with the values we hold dear as a club. Aston Villa and Betano share a commitment to excellence, and we look forward to achieving great success together on and off the pitch. This collaboration marks an exciting chapter for both our organisations”.

Kaizen Gaming’s Co-Founder and CEO, George Daskalakis said: “Aston Villa fans have a lot to be proud of in the Club’s long and illustrious 150-year history. Their passion matched on the pitch by incredible players and management taking the Club on the road to glory makes The Villans one of the most formidable teams in world football today. Aston Villa’s sensational on-field success in the Premier League along with their return to European football matches Betano’s own growth and continuing accomplishments.”

Betano’s sponsorship will complement Aston Villa’s positive community impact, as the brand has continuously contributed to the local societies where it is present via joint Corporate Responsibility initiatives, tailored to each market, that, for instance, promote inclusion, improve healthcare and raise awareness on important social issues.

The post Aston Villa and Betano announce Principal Partnership appeared first on European Gaming Industry News.

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Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity

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Tequity Publishing has launched K-Pop Drop, a Burst Game from Mirror Image Gaming, with an exclusive first release on Stake. The game went live on 11th May 2026 and will be available only on Stake initially, before expanding to Tequity’s wider operator network the following week.

According to the companies, K-Pop Drop is an anime-inspired Burst Game featuring escalating multipliers and interactive mechanics. The title includes potential multipliers of up to 5000x and follows a character called Sakura as she progresses through gameplay features including boosts, landing zones, bonus triggers, and hazards.

“K-Pop Drop immediately stood out to us as the type of modern, high-energy content we believe is becoming increasingly important within the market,” said Dominic Sawyer, VP Growth at Tequity. “Players today are looking for more interactive, entertaining experiences that feel highly engaging from the first second of gameplay. Mirror Image Gaming has done a fantastic job creating a game with real personality and strong replayability, and we’re excited to launch it first with Stake before rolling it out across the wider network.”

Mirror Image Gaming CEO Gray Wagner said the Stake launch is intended to broaden the game’s reach. “We wanted K-Pop Drop to feel fast, unpredictable, energetic, and memorable – something that instantly stands out both visually and through gameplay,” said Wagner. “Working with Tequity Publishing and launching first with Stake gives the game an incredibly strong platform from day one, and we’re excited to see players experience it.”

Tequity said K-Pop Drop will become available to its wider operator network from the week commencing 18th May.

The post Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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SkillOnNet launches MegawaysCasino in .com markets under MGA licence

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SkillOnNet has launched MegawaysCasino across multiple international .com markets under its Malta Gaming Authority (MGA) licence, the company said.

The expansion follows a relaunch of MegawaysCasino in the UK in March under the SkillOnNet umbrella, which the company described as a strong performer.

MegawaysCasino is built around the Megaways™ slot mechanic, a variable reel system originally developed by Big Time Gaming that can offer up to 117,649 ways to win, according to the release. SkillOnNet said the platform includes more than 8,000 games spanning slots, crash games, table games and live casino.

Giordana Anticoli Kalifa, Country Manager at SkillOnNet, said: “MegawaysCasino has performed exceptionally well in the UK, and it quickly became clear that there was strong demand for this experience in other regulated markets. With Megaways™ already hugely popular worldwide, expanding under our MGA licence allows us to bring this iconic product to even more players in a safe and fully compliant way. This is just the beginning of our global journey.”

The post SkillOnNet launches MegawaysCasino in .com markets under MGA licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bragg Expands Partnership with 711 in Belgium

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Bragg Gaming Group has announced that it has signed a definitive agreement to expand its partnership with leading operator 711 in the Belgian market. This agreement paves the way for the upcoming launch of 711’s new online sportsbook, following 711’s successful acquisition of an F+ license from the Belgian Gaming Commission.

The new sportsbook offering, powered by Kambi’s Turnkey Sportsbook, will be seamlessly integrated into Bragg’s robust Player Account Management (PAM) technology platform. This expansion builds upon the strong existing relationship between Bragg and 711 in Belgium, where 711 successfully operates an online casino under a B+ license since December 2025.

As part of a unified user experience, players visiting 711.be will soon be greeted with a streamlined portal allowing them to choose between the casino and the soon- to-be-launched sportsbook platforms. The go-live is strategically scheduled to occur ahead of the upcoming 2026 World Cup, providing Belgian sports fans with a premium betting destination just in time for the world’s biggest football event.

Following the successful deployment of Bragg’s award-winning Fuze player engagement toolset for 711’s Dutch operations, this expansion also marks the introduction of the toolset to 711’s Belgian sports vertical. In addition to a deep integration with Kambi’s sportsbook technology, Fuze will provide a suite of engagement features, such as real-time tournaments and quests. These features and promotional tools will be implemented and utilized strictly in accordance with the Belgian regulatory and compliance framework, ensuring that all player retention and engagement initiatives align with local requirements.

Matevž Mazij, CEO of Bragg Gaming Group, said: “We are thrilled to have finalized this agreement to further strengthen our global relationship with 711. By supporting their entry into the Belgian sports betting market with our flexible PAM platform, Kambi’s world-class sportsbook, and our proprietary Fuze engagement tools, we are providing 711 with a powerful, comprehensive solution to compete at the highest level. We look forward to going live just in time for the excitement of the World Cup.”

Gilles De Backer, COO at 711, said: “Signing this agreement to expand our Belgian footprint with the upcoming launch of 711sports.be is a pivotal moment for our brand. Having already seen great success with our casino offering via Bragg’s platform, it was a natural choice to extend our partnership for the sportsbook.

“The addition of Kambi’s leading sportsbook technology and Bragg’s Fuze tools ensures that 711 will be well positioned to execute its core identity and strategy in the Belgian sports betting market by aiming to provide the best user experience, competitive odds, and strong player-focused features. The launch is also perfectly positioned for the increased sportsbook momentum we expect during the World Cup.”

The post Bragg Expands Partnership with 711 in Belgium appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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