Latest News
GeoLocs by mkodo Strikes Geolocation Partnership with Betty for Ontario Launch
GeoLocs, the geolocation verification service by award-winning B2B front-end iGaming supplier, mkodo, is pleased to announce their new partnership with Betty. The online casino operator has chosen to integrate GeoLocs as its dedicated iGaming geolocation service within their Ontario offering. The partnership will allow Betty players across the region to play safely, securely and fraud-free on their website.
This partnership empowers Betty to deliver a seamless user experience for location verification. Players can swiftly verify their location directly within the app or website, eliminating lengthy approval processes and the need for additional app downloads. GeoLocs not only streamlines this process but also addresses unique challenges encountered by iGaming operators through fast, efficient and developer-friendly integration processes, an intuitive self-service portal including data export and activity map features, and an overall commercially competitive offering. The platform guarantees and assures operators that they are providing responsible and compliant gaming to their customers, whilst providing a positive user experience.
Having been operational and continually evolving for over a decade, GeoLocs was initially exclusive to mkodo’s clients. It was the pioneer cross-platform geolocation provider in Ontario and has since become one of the largest in region since its official launch in January 2023. Designed specifically to support iGaming operators, GeoLocs ensures compliance with licensed jurisdictions and promotes responsible gaming practices, ultimately enhancing the overall user experience for players.
“We are excited to announce that we have partnered with mkodo and GeoLocs to provide geolocation services for our platform. Our primary goal is to ensure our players have the best user experience possible while playing on Betty.ca. We chose GeoLocs as our geolocation provider because they offer a seamless user experience and eliminate players needing to verify their location in a separate application or download.
This partnership allows us to offer our players a genuinely unique and mobile-first online casino experience. Furthermore, it ensures that we remain compliant with Ontario’s regulations. We are grateful for the incredible support and expertise provided by the GeoLocs team, particularly during the launch of our first regulated market.” – Justin Park, Co-Founder & CEO
“The partnership with Betty and GeoLocs is really exciting for both parties. We’re pleased to be supporting an innovative online casino like Betty, looking for new and innovative ways to bring entertainment to the iGaming space, which aligns with mkodo and our mobile-first approach to betting and gaming. We’re excited for Betty to offer their players the best user-experience for geolocation verification as they launch in Ontario.” – Stuart Godfree, Managing Director at mkodo
The post GeoLocs by mkodo Strikes Geolocation Partnership with Betty for Ontario Launch appeared first on European Gaming Industry News.
affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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