Latest News
Meridianbet Group Strengthens the ESG Reporting Segment
Meridianbet Group, one of Europe’s oldest names in the online sports betting and gaming industry, has announced a strategic initiative to improve its Environmental, Social, and Governance (ESG) reporting capabilities. This move highlights the Group’s strong commitment to sustainability and corporate responsibility, fitting well with its growth strategy and ongoing social impact.
Advanced Integration and Comprehensive Monitoring
Meridianbet is enhancing its ESG efforts with new solutions designed for smooth integration into its current operations. This integration will support detailed monitoring and reporting across essential environmental areas, including energy consumption, management of waste, emissions, and the use of renewable energy sources. Increased data analyses will also deliver more in-depth coverage of societal impact, both internally and externally. This comprehensive approach ensures thorough coverage of sustainability issues, advancing Meridianbet’s commitment to transparency and responsible business practices.
Accountability in Line With Sustainability
By adopting an advanced ESG reporting framework, Meridianbet is focusing on 100% transparency across every facet of its business, with specific attention to regulatory and investor interests. The objectives are meticulously defined: to remove the need for manual data entry, employ cutting-edge data analytics, and utilize detailed visualization tools. These measures aim to streamline operations significantly and provide all stakeholders with a comprehensive view of Meridianbet’s dedication to sustainability and responsible business practices.
Building on the Foundation of a Rich CSR Agenda
Meridianbet’s latest initiative builds on its strong foundation in corporate social responsibility (CSR) and ESG principles. The Group has a rich history of engaging in CSR activities, from promoting environmental sustainability to enhancing public health, raising awareness on key issues, supporting charitable causes, and backing grassroots sports. In 2023 alone, the Group launched 225 CSR campaigns worldwide.
These efforts reflect Meridianbet’s resolve to contribute positively to society. The move to enhance ESG reporting marks a new phase in this journey, affirming the Group’s dedication to leading with actions that emphasize diversity, inclusion, and a sustainable future.
About Meridianbet Group
Established in 2001, Meridianbet Group, soon to be a part of the Golden Matrix Group Inc. (NASDAQ:GMGI) portfolio, subject to the closure of the Sale and Purchase Agreement, stands as a leading online sports betting and gaming group. With licenses in over 15 jurisdictions across Europe, Africa, and South America. The Group employs proprietary technology and scalable systems for multi-country and multi-currency operations.
The post Meridianbet Group Strengthens the ESG Reporting Segment appeared first on European Gaming Industry News.
affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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