Latest News
Meridianbet Group Strengthens the ESG Reporting Segment
Meridianbet Group, one of Europe’s oldest names in the online sports betting and gaming industry, has announced a strategic initiative to improve its Environmental, Social, and Governance (ESG) reporting capabilities. This move highlights the Group’s strong commitment to sustainability and corporate responsibility, fitting well with its growth strategy and ongoing social impact.
Advanced Integration and Comprehensive Monitoring
Meridianbet is enhancing its ESG efforts with new solutions designed for smooth integration into its current operations. This integration will support detailed monitoring and reporting across essential environmental areas, including energy consumption, management of waste, emissions, and the use of renewable energy sources. Increased data analyses will also deliver more in-depth coverage of societal impact, both internally and externally. This comprehensive approach ensures thorough coverage of sustainability issues, advancing Meridianbet’s commitment to transparency and responsible business practices.
Accountability in Line With Sustainability
By adopting an advanced ESG reporting framework, Meridianbet is focusing on 100% transparency across every facet of its business, with specific attention to regulatory and investor interests. The objectives are meticulously defined: to remove the need for manual data entry, employ cutting-edge data analytics, and utilize detailed visualization tools. These measures aim to streamline operations significantly and provide all stakeholders with a comprehensive view of Meridianbet’s dedication to sustainability and responsible business practices.
Building on the Foundation of a Rich CSR Agenda
Meridianbet’s latest initiative builds on its strong foundation in corporate social responsibility (CSR) and ESG principles. The Group has a rich history of engaging in CSR activities, from promoting environmental sustainability to enhancing public health, raising awareness on key issues, supporting charitable causes, and backing grassroots sports. In 2023 alone, the Group launched 225 CSR campaigns worldwide.
These efforts reflect Meridianbet’s resolve to contribute positively to society. The move to enhance ESG reporting marks a new phase in this journey, affirming the Group’s dedication to leading with actions that emphasize diversity, inclusion, and a sustainable future.
About Meridianbet Group
Established in 2001, Meridianbet Group, soon to be a part of the Golden Matrix Group Inc. (NASDAQ:GMGI) portfolio, subject to the closure of the Sale and Purchase Agreement, stands as a leading online sports betting and gaming group. With licenses in over 15 jurisdictions across Europe, Africa, and South America. The Group employs proprietary technology and scalable systems for multi-country and multi-currency operations.
The post Meridianbet Group Strengthens the ESG Reporting Segment appeared first on European Gaming Industry News.
Alistair Johnston CCO at Push Gaming
Push Gaming appoints Jonathan Moretta as Head of Account Management
The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.
Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.
The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.
Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”
Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”
The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley
Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.
The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.
The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.
Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.
Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.
“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.
“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.
“We hope this journey will make the match day experience even better.”
The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CRM
The Mill Adventure deepens Optimove integration for player engagement
The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.
TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.
The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.
Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.
“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”
Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.
“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”
The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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