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Meridianbet Group Strengthens the ESG Reporting Segment

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Meridianbet Group, one of Europe’s oldest names in the online sports betting and gaming industry, has announced a strategic initiative to improve its Environmental, Social, and Governance (ESG) reporting capabilities. This move highlights the Group’s strong commitment to sustainability and corporate responsibility, fitting well with its growth strategy and ongoing social impact.

 

Advanced Integration and Comprehensive Monitoring

Meridianbet is enhancing its ESG efforts with new solutions designed for smooth integration into its current operations. This integration will support detailed monitoring and reporting across essential environmental areas, including energy consumption, management of waste, emissions, and the use of renewable energy sources. Increased data analyses will also deliver more in-depth coverage of societal impact, both internally and externally. This comprehensive approach ensures thorough coverage of sustainability issues, advancing Meridianbet’s commitment to transparency and responsible business practices.

 

Accountability in Line With Sustainability

By adopting an advanced ESG reporting framework, Meridianbet is focusing on 100% transparency across every facet of its business, with specific attention to regulatory and investor interests. The objectives are meticulously defined: to remove the need for manual data entry, employ cutting-edge data analytics, and utilize detailed visualization tools. These measures aim to streamline operations significantly and provide all stakeholders with a comprehensive view of Meridianbet’s dedication to sustainability and responsible business practices.

 

Building on the Foundation of a Rich CSR Agenda

Meridianbet’s latest initiative builds on its strong foundation in corporate social responsibility (CSR) and ESG principles. The Group has a rich history of engaging in CSR activities, from promoting environmental sustainability to enhancing public health, raising awareness on key issues, supporting charitable causes, and backing grassroots sports. In 2023 alone, the Group launched 225 CSR campaigns worldwide.

These efforts reflect Meridianbet’s resolve to contribute positively to society. The move to enhance ESG reporting marks a new phase in this journey, affirming the Group’s dedication to leading with actions that emphasize diversity, inclusion, and a sustainable future.

 

About Meridianbet Group

Established in 2001, Meridianbet Group, soon to be a part of the Golden Matrix Group Inc. (NASDAQ:GMGI) portfolio, subject to the closure of the Sale and Purchase Agreement, stands as a leading online sports betting and gaming group. With licenses in over 15 jurisdictions across Europe, Africa, and South America. The Group employs proprietary technology and scalable systems for multi-country and multi-currency operations.

The post Meridianbet Group Strengthens the ESG Reporting Segment appeared first on European Gaming Industry News.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

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Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

on

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on Americas iGaming & Sports Betting News.

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Latest News

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

on

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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