Balkans
RubyPlay partners with Flutter’s MaxBet for expansion in Serbian market
Latest agreement sees slot provider’s continued growth into European markets
RubyPlay, an innovative B2B iGaming development studio, is solidifying its presence in the Serbian market through its newest partnership with MaxBet, a leading sports betting and gaming operator in the Balkans.
Under this new deal, RubyPlay’s diverse portfolio of engaging games including fan favourite titles such as Diamond Explosions 7s ,Immortal Ways Buffalo and Zeus Rush Fever Deluxe, have been integrated with MaxBet, becoming available to its large customer base.
Acquired by Flutter in September 2023, the operator has an estimated 20% online market share in Serbia and continues to thrive under the umbrella of the global entertainment group.
The partnership underscores RubyPlay’s continued commitment to expansion across European regulated markets, delivering exceptional gaming experiences to players through the industry’s biggest brands.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are thrilled to announce our new partnership with MaxBet, a leader in the Serbian gaming industry.
“This collaboration represents a significant opportunity for us to expand our footprint into the Serbian market and beyond. We look forward to delivering our exciting portfolio of games to MaxBet’s loyal customer base.”
Vukašin Marelj, Head of Online Casino at MaxBet, added: “At MaxBet, we are determined to deliver the best gaming experiences to our casino players.
“Partnering with RubyPlay allows us to further enrich our platform with high-quality content, including its popular Immortal Ways series, catering to the diverse preferences of our players.”
The post RubyPlay partners with Flutter’s MaxBet for expansion in Serbian market appeared first on European Gaming Industry News.
Africa
MozzartBet is Live on Fast Track’s AI-native CRM Platform
MozzartBet, one of South-East Europe’s largest sports betting and gaming operators, has gone live with Fast Track CRM platform, rolling out the platform across its brands in the Balkans, Romania and Africa.
MozzartBet operates across a range of regulated markets, with brands in Serbia, Bosnia, Croatia, Romania, Malta, Kenya and Nigeria. The launch is the next step in MozzartBet’s player engagement strategy, as the operator continues to scale its multi-market presence and deepen the experience it delivers across its brands.
“We have been genuinely impressed with Fast Track from day one. Their team understood our operation, our markets, and what we needed to achieve – and the platform has lived up to it. Our CRM team is already running campaigns in ways we could not before, across all of our markets, and we are excited about what this partnership will let us build for our players going forward,” said Nemanja Savkovic, COO at MozzartBet.
The launch gives MozzartBet’s team a single real-time customer model across its brands, alongside Fast Track AI – the platform’s natural-language and agentic-workflow capabilities, which let operators interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.
“What MozzartBet have built across the Balkans and Africa is genuinely impressive. We are deeply aligned with their vision for where they are going, and we will continue to do everything we can to help them see that vision through,” said Simon Lidzén, Co-Founder and CEO of Fast Track.
The post MozzartBet is Live on Fast Track’s AI-native CRM Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amatic Industries
Amatic Industries to Participate in Belgrade Future Gaming Show
Amatic Industries is going to participate in Belgrade Future Gaming show next month with a unique portfolio of gaming cabinets and online games.
The slant-top Performer Grand Arc and the upright CXs30 will be among the company’s cabinet selection, representing Amatic’s flagship products for Southeast Europe’s gaming markets.
With the addition of the new Multigame software, operators can look forward to a refreshed and diversified game portfolio that “delivers enhanced performance, modern features and a strong competitive edge on the gaming floor.”
With a dedicated team, the online division of the company will also be on hand at the show to engage with interested operators, provide product insights and discuss tailored digital solutions for their respective markets. With an expanded digital portfolio featuring a curated selection of slot titles, attendees can explore how Amatic’s online offering complements the company’s offering in the land-based sector.
“The Belgrade Future Gaming Show remains an ideal platform for Amatic Industries to strengthen its relationships across the Balkan region, unveil new offerings and reinforce its reputation as a trusted provider of both hardware and software solutions,” said a company spokesperson.
The post Amatic Industries to Participate in Belgrade Future Gaming Show appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
40 Coins of Chance
SYNOT Games Enters into a New Partnership with Topwin
SYNOT Games has expanded its European presence through a new partnership with Topwin, an emerging Bulgarian online gaming operator. This collaboration supports SYNOT Games’ long‑term strategy of delivering premium entertainment exclusively within transparent, fully regulated markets.
Through this partnership, Topwin now features a selection of SYNOT Games’ certified titles, including Atlantis Gold, 40 Coins of Chance and Crazy Free Fruits – each known for polished gameplay and strong appeal among both classic and modern slot players.
Martina Krajčí, CCO at SYNOT Games, said: “Partnering with Topwin strengthens our presence in a jurisdiction where regulatory integrity is essential. Our commitment to transparency and responsibility ensures players enjoy not only great entertainment but also fairness and security.”
Momchil Ivanov, COO at Topwin, said: “SYNOT Games’ dedication to regulated, transparent operations aligns perfectly with our values. Bringing their portfolio to our players enhances our offering and supports our mission to deliver trustworthy, high‑quality entertainment in Bulgaria.”
The post SYNOT Games Enters into a New Partnership with Topwin appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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