Balkans
RubyPlay partners with Flutter’s MaxBet for expansion in Serbian market
Latest agreement sees slot provider’s continued growth into European markets
RubyPlay, an innovative B2B iGaming development studio, is solidifying its presence in the Serbian market through its newest partnership with MaxBet, a leading sports betting and gaming operator in the Balkans.
Under this new deal, RubyPlay’s diverse portfolio of engaging games including fan favourite titles such as Diamond Explosions 7s ,Immortal Ways Buffalo and Zeus Rush Fever Deluxe, have been integrated with MaxBet, becoming available to its large customer base.
Acquired by Flutter in September 2023, the operator has an estimated 20% online market share in Serbia and continues to thrive under the umbrella of the global entertainment group.
The partnership underscores RubyPlay’s continued commitment to expansion across European regulated markets, delivering exceptional gaming experiences to players through the industry’s biggest brands.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are thrilled to announce our new partnership with MaxBet, a leader in the Serbian gaming industry.
“This collaboration represents a significant opportunity for us to expand our footprint into the Serbian market and beyond. We look forward to delivering our exciting portfolio of games to MaxBet’s loyal customer base.”
Vukašin Marelj, Head of Online Casino at MaxBet, added: “At MaxBet, we are determined to deliver the best gaming experiences to our casino players.
“Partnering with RubyPlay allows us to further enrich our platform with high-quality content, including its popular Immortal Ways series, catering to the diverse preferences of our players.”
The post RubyPlay partners with Flutter’s MaxBet for expansion in Serbian market appeared first on European Gaming Industry News.
Balkans
Strong Customer Response Marks Successful Belgrade Future Gaming 2026 for NOVOMATIC
NOVOMATIC concluded a highly successful participation at Belgrade Future Gaming 2026, further reinforcing its strong presence in the Southeast European market. Throughout the exhibition, the company welcomed a steady stream of visitors to its stand, providing an excellent platform for strengthening existing partnerships, establishing new business contacts and discussing future opportunities with customers from across the region.
The comprehensive product showcase featured a broad selection of NOVOMATIC’s latest gaming innovations. Among the highlights were Impera PROLINK 2 and the internationally successful XTENSION LINK series, including Volumes 2, 3, 4 and 5 as well as XTENSION LINK Ultimate, all of which attracted strong interest from visitors thanks to their proven performance and engaging feature mechanics. Visitors also explored VISION LINK, NOVOMATIC’s latest multi-feature linked progressive concept, alongside the versatile GAMINATOR X5, renowned for its flexible game mix and customization options.
A particular highlight for the regional market was the Impera Line HD Edition 10 – Balkan Special, which generated significant interest thanks to its carefully selected game mix tailored specifically to local player preferences.
Taking center stage was the award-winning DIAMOND X QUATTRO 1.55J, whose striking design and immersive player experience made it a standout attraction on the show floor. The portfolio was further complemented by a premium V.I.P. X setup, including the V.I.P. X Royal 1.85 and, for the first time at a Balkan trade show, the V.I.P. X Galaxy 2.65, both showcasing NOVOMATIC’s commitment to delivering high-end gaming experiences for modern casino environments.
As in previous years, NOVOMATIC’s successful cooperation with long-standing partner FAZI contributed to a strong exhibition presence, while the popular ADMIRAL Bet Pub catering concept once again provided a welcoming atmosphere that encouraged networking and business discussions in a relaxed setting.
“The positive response we received throughout the show was truly outstanding. Belgrade Future Gaming remains one of the most important industry events in Southeast Europe and provides an excellent opportunity to engage directly with our customers and partners. We were delighted by the strong interest in our product portfolio, particularly the Impera Line
HD Edition 10 – Balkan Special and the first presentation of the V.I.P. X Galaxy 2.65 in the region. The many valuable conversations and promising business opportunities generated during the event once again demonstrated the strength of the Balkan market and the value of close collaboration with our customers. I would like to sincerely thank all visitors, customers, partners, and our dedicated team for contributing to another successful edition of Belgrade Future Gaming,” said Miloš Pejić, Regional Manager SEE at NOVOMATIC.
With a comprehensive portfolio of internationally proven products, regionally tailored solutions and premium gaming innovations, NOVOMATIC once again demonstrated its ability to meet the diverse requirements of the Balkan market. The successful outcome of Belgrade Future Gaming 2026 further highlighted the company’s strong momentum across Southeast Europe and created a solid basis for future growth and collaboration with customers and partners throughout the region.
The post Strong Customer Response Marks Successful Belgrade Future Gaming 2026 for NOVOMATIC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Balkans
Expanse Studios Signs Content Distribution Agreement with MaxBet
Meridian Holdings Inc. announced that the Company’s subsidiary, Expanse Studios, a leading B2B iGaming content provider, has signed a strategic distribution agreement with MaxBet, one of Serbia’s leading omni-channel gaming operators and a subsidiary of Flutter Entertainment. The agreement will enable Expanse to further expand the reach of its proprietary gaming portfolio across the Serbian market
By integrating with MaxBet’s established infrastructure, Expanse Studios gains expanded distribution through one of the region’s dominant operators. The partnership is already in full effect, with Expanse Studios’ suite of titles currently live and accessible to players.
“This agreement offers Expanse and Meridian direct access to Flutter’s increased global scale and capitalizes on the rising demand for our localized, high-performing content. With this collaboration, our focus remains on driving B2B growth through quality distribution and scalable partnerships with market-leading operators in regulated territories,” said Damjan Stamenkovic, CEO of Expanse Studios.
According to Statista, Serbia’s online gambling revenue is projected to grow to $186 million by 2029. MaxBet maintains an estimated 15-20% online market share in the country, making the firm a strong parter for potential increased revenue generation in one of Southeast Europe’s most dynamic regulated markets.
With more than 1500 B2B operator partnerships globally and a portfolio of over 70 proprietary titles, Expanse continues building distribution infrastructure in regulated markets where licensed operators require certified, compliant gaming content from established providers.
The post Expanse Studios Signs Content Distribution Agreement with MaxBet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Monte Casino Sofia Elevates its Premium Gaming Floor with Amusnet’s Type S32
Amusnet continues to expand its premium land-based presence in its domestic market, Bulgaria, through a new installation at the premium Monte Casino Sofia, where state-of-the-art Type S32 slot machines have been added to the venue’s gaming floor.
The Type S32 cabinet delivers a modern gaming experience through its sleek aesthetics, ergonomic construction and advanced functionality. The cabinet features dual 32-inch Full HD displays, immersive surround sound, dynamic LED lighting and a modern digital touch screen button deck. Additional player-focused features, such as wireless charging and the powerful Amuser Plus platform, ensure seamless gameplay and exceptional performance.
The installation at Monte Casino Sofia reflects the venue’s commitment to offering top-tier entertainment and reinforces the successful collaboration between the two companies.
“The installation of the machines was a strategic decision for us. Our partnership with Amusnet is a guarantee for success. As a Slot Manager, I am always looking for solutions that engage players. These machines combine classic style with modern dynamics, making them an essential addition to our slot mix,” said Velizar Bratoychev, Slot Manager at Monte Casino.
The Type S32 provides access to a rich portfolio of Amusnet’s most popular slot titles with AMUSEBOX game pack, which includes a fantastic variety of fruit and character games, engaging player mechanics, including Jackpot Cards, Buy Bonus, Free Spins and many more. The combination of immersive gameplay and premium cabinet design creates a highly engaging gaming environment tailored to the expectations of the users.
With this latest installation, Amusnet further strengthens its position as a provider of land-based gaming solutions, continuing to deliver premium products and long-term value to its casino partners across the region and beyond.
The post Monte Casino Sofia Elevates its Premium Gaming Floor with Amusnet’s Type S32 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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