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RubyPlay partners with Flutter’s MaxBet for expansion in Serbian market

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Latest agreement sees slot provider’s continued growth into European markets

RubyPlay, an innovative B2B iGaming development studio, is solidifying its presence in the Serbian market through its newest partnership with MaxBet, a leading sports betting and gaming operator in the Balkans.

Under this new deal, RubyPlay’s diverse portfolio of engaging games including fan favourite titles such as Diamond Explosions 7s ,Immortal Ways Buffalo and Zeus Rush Fever Deluxe, have been integrated with MaxBet, becoming available to its large customer base.

Acquired by Flutter in September 2023, the operator has an estimated 20% online market share in Serbia and continues to thrive under the umbrella of the global entertainment group.

The partnership underscores RubyPlay’s continued commitment to expansion across European regulated markets, delivering exceptional gaming experiences to players through the industry’s biggest brands.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are thrilled to announce our new partnership with MaxBet, a leader in the Serbian gaming industry.

“This collaboration represents a significant opportunity for us to expand our footprint into the Serbian market and beyond. We look forward to delivering our exciting portfolio of games to MaxBet’s loyal customer base.”

Vukašin Marelj, Head of Online Casino at MaxBet, added:At MaxBet, we are determined to deliver the best gaming experiences to our casino players.

“Partnering with RubyPlay allows us to further enrich our platform with high-quality content, including its popular Immortal Ways series, catering to the diverse preferences of our players.”

The post RubyPlay partners with Flutter’s MaxBet for expansion in Serbian market appeared first on European Gaming Industry News.

Balkans

Expanse Studios Signs Content Distribution Deal with Lobbet

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Expanse Studios, a subsidiary of Golden Matrix Group, has signed a content distribution agreement with Lobbet, a licensed sports betting and iGaming operator in Montenegro and part of the Fortuna Entertainment Group (FEG). The distribution will be delivered through DualSoft, a leading aggregation platform with an established footprint across regulated European markets.

Under the agreement, Lobbet will integrate Expanse Studios’ proprietary iGaming content into its online offering, expanding the availability of Expanse titles within the Montenegrin regulated market. DualSoft will facilitate distribution and technical integration, enabling scalable deployment across its broader operator network.

The transaction further strengthens Expanse Studios’ presence in regulated European markets and supports Golden Matrix Group’s broader B2B growth strategy. DualSoft represents a high-potential distribution channel, serving more than ten active operators across multiple regulated jurisdictions, with additional expansion planned.

Lobbet operates in Montenegro as part of Fortuna Entertainment Group, one of the largest betting operators in Central Europe, which recently entered the Montenegrin market through the acquisition of Lob, reflecting growing institutional confidence in the country’s regulated gaming sector.

“This agreement reflects our approach to regulated market expansion across Europe, through scalable B2B distribution. Working with DualSoft allows us to reach high-quality operators such as Lobbet while creating optionality across a broader network of regulated markets. Our focus remains on disciplined growth through partners that operate within clear regulatory frameworks,” said Damjan Stamenkovic, CEO of Expanse Studios.

The post Expanse Studios Signs Content Distribution Deal with Lobbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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40 Treasures

CT Interactive Enters into Partnership with Mozzartbet.rs

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CT Interactive has entered into a strategic partnership with Mozzartbet.rs. As part of this collaboration, a selection of CT Interactive’s most popular slot titles is now live and available to Serbian players.

The newly launched lineup features fan favourites such as King of Clovers, Chilli Fruits, 40 Treasures, Lucky Clover, Wild Clover and more, delivering a diverse and engaging gaming experience. In addition, CT Interactive is introducing one of its Buy Bonus titles to Serbian players — Fruits & Sweets Buy Bonus. This game offers next-generation gameplay with a three-level Buy Bonus feature, giving players enhanced strategic options and greater control over their gaming experience.

“Expanding our collaboration with Mozzartbet.rs strengthens CT Interactive’s footprint in Serbia and allows us to further showcase our portfolio in a well-established regulated market. Their strong operational expertise and local insight make them a valuable partner for delivering engaging, high-quality content to Serbian players,” said Antonio Donov, Head of Business Development EMEA and Asia at CT Interactive.

Martin Ivanov, Chief Operating Officer at CT Interactive, said: “This partnership supports our long-term strategy of growing sustainably within regulated European markets. By working closely with Mozzartbet.rs, we are reinforcing our commitment to providing compliant, reliable, and entertaining gaming experiences that resonate with local audiences.”

This partnership further strengthens the presence of both companies in Serbia and highlights their shared commitment to the sustainable growth of the regulated iGaming sector in the region.

The post CT Interactive Enters into Partnership with Mozzartbet.rs appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Kiril Kirilov takes on new leadership role at CT Interactive

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Kiril Kirilov has been named Chief Customer Success Officer (CCSO) at CT Interactive, representing a notable achievement in his career and underscoring the firm’s dedication to leadership quality.
In the last four years, Kiril has progressed through three key positions—from Account Manager to Head of Account Management—before taking on his current executive role, consistently showcasing robust leadership, business insight, and industry knowledge.
Kiril leverages a strong background in Account Management and Customer Relationship Management (CRM) to implement a customer-focused, results-oriented strategy for CT Interactive’s commercial endeavors. His selection demonstrates the company’s dedication to nurturing internal talent, maintaining leadership continuity, and enhancing collaborations via seasoned, growth-focused executive management

The post Kiril Kirilov takes on new leadership role at CT Interactive appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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