Balkans

RubyPlay partners with Flutter’s MaxBet for expansion in Serbian market

Published

2 years ago

April 2, 2024

George Miller

rubyplay-partners-with-flutter’s-maxbet-for-expansion-in-serbian-market

Reading Time: < 1 minute

Latest agreement sees slot provider’s continued growth into European markets

RubyPlay, an innovative B2B iGaming development studio, is solidifying its presence in the Serbian market through its newest partnership with MaxBet, a leading sports betting and gaming operator in the Balkans.

Under this new deal, RubyPlay’s diverse portfolio of engaging games including fan favourite titles such as Diamond Explosions 7s ,Immortal Ways Buffalo and Zeus Rush Fever Deluxe, have been integrated with MaxBet, becoming available to its large customer base.

Acquired by Flutter in September 2023, the operator has an estimated 20% online market share in Serbia and continues to thrive under the umbrella of the global entertainment group.

The partnership underscores RubyPlay’s continued commitment to expansion across European regulated markets, delivering exceptional gaming experiences to players through the industry’s biggest brands.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are thrilled to announce our new partnership with MaxBet, a leader in the Serbian gaming industry.

“This collaboration represents a significant opportunity for us to expand our footprint into the Serbian market and beyond. We look forward to delivering our exciting portfolio of games to MaxBet’s loyal customer base.”

Vukašin Marelj, Head of Online Casino at MaxBet, added: “At MaxBet, we are determined to deliver the best gaming experiences to our casino players.

“Partnering with RubyPlay allows us to further enrich our platform with high-quality content, including its popular Immortal Ways series, catering to the diverse preferences of our players.”

The post RubyPlay partners with Flutter’s MaxBet for expansion in Serbian market appeared first on European Gaming Industry News.

Related Topics:Balkans latest-news partnerships Press Releases

Up Next

Relum announces Thunderspin Partnership

Don't Miss

3 Oaks Gaming extends European reach with Romania licence

Balkans

Kiril Kirilov takes on new leadership role at CT Interactive

Published

2 weeks ago

January 19, 2026

Wladimir P.

kiril-kirilov-takes-on-new-leadership-role-at-ct-interactive

Kiril Kirilov has been named Chief Customer Success Officer (CCSO) at CT Interactive, representing a notable achievement in his career and underscoring the firm’s dedication to leadership quality.

In the last four years, Kiril has progressed through three key positions—from Account Manager to Head of Account Management—before taking on his current executive role, consistently showcasing robust leadership, business insight, and industry knowledge.

Kiril leverages a strong background in Account Management and Customer Relationship Management (CRM) to implement a customer-focused, results-oriented strategy for CT Interactive’s commercial endeavors. His selection demonstrates the company’s dedication to nurturing internal talent, maintaining leadership continuity, and enhancing collaborations via seasoned, growth-focused executive management

The post Kiril Kirilov takes on new leadership role at CT Interactive appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Balkans

CT Interactive Appoints Martin Dimitrov as its New Commercial Manager

Published

2 weeks ago

January 16, 2026

Wladimir P.

ct-interactive-appoints-martin-dimitrov-as-its-new-commercial-manager

CT Interactive has appointed Martin Dimitrov as its new Commercial Manager. Martin brings over eight years of experience in sales, client management and business development, with the past two years dedicated to the dynamic iGaming industry.

Throughout his career, Martin has managed a diverse portfolio of clients and partners, successfully developing and strengthening long-term commercial relationships. His active participation in key industry events has enabled him to build an extensive professional network and maintain a strong, up-to-date understanding of market trends and dynamics.

Martin’s strong leadership and strategic thinking allow him to identify new business opportunities, drive sustainable growth and support partners with tailored commercial solutions. His collaborative approach and results-driven mindset make him a trusted point of contact for clients and colleagues alike.

With his deep understanding of the iGaming landscape and proven commercial expertise, Martin Dimitrov is a valuable addition to the CT Interactive team.

The post CT Interactive Appoints Martin Dimitrov as its New Commercial Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Balkans

CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers

Published

3 weeks ago

January 15, 2026

Wladimir P.

ct-interactive-appoints-vasil-parvanov-as-team-lead,-commercial-managers

CT Interactive has appointed Vasil Parvanov as Team Lead, Commercial Managers. In this role, he will be responsible for managing the commercial team and supporting the company’s growth through strategic partnerships and data-driven decision-making.

With a strong background Vasil brings his extensive experience to the CT Interactive team. His expertise includes developing CRM and customer segmentation strategies, designing onboarding and engagement journeys, and implementing cross-selling and upselling initiatives that improve retention, customer loyalty and long-term value.

This promotion reflects CT Interactive’s commitment to nurturing internal talent and ensuring that partners continue to work with an experienced, and growth-oriented commercial leadership team. In his new role, Vasil is expected to play a key part in strengthening CT Interactive’s commercial performance and driving sustainable growth.

The post CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.