DraftKings Inc. and ESPN unveiled details at the MIT Sloan Sports Analytics Conference for account linking between DraftKings’ No. 1-rated Sportsbook and ESPN. Customers will be able to unlock a more personalized and streamlined experience by linking their accounts, along with access to exclusive features such as the new “Bet Your Bracket” offering. Account linking is launching ahead of the March Madness men’s and women’s tournaments, which most recently drew its highest viewership in over 30 years. Fans who link their accounts will receive one free month of ESPN Unlimited.

Once live, DraftKings customers can open their Sportsbook app and navigate to the Bet Your Bracket tab to link their ESPN account. After linking, fans who created a bracket in ESPN’s No. 1 college basketball bracket game, ESPN Tournament Challenge, will automatically gain access to a personalized betting experience. Features include wagers aligned with their bracket picks, along with tailored suggestions and additional ways to engage throughout the tournament.

“DraftKings and ESPN share a deep passion for sports and a commitment to enhancing how fans engage with the moments that matter most—especially during the pinnacle of the college basketball season. As we work toward bringing the full DraftKings sports experience together nationwide through our upcoming Super App, DraftKings Sports & Casino, integrating account linking with ESPN is a natural step in creating a more seamless, connected platform for fans,” said Stephanie Sherman, Chief Marketing Officer of DraftKings.

“Account linking creates a level of personalization that no one else in the market can match. The Bet Your Bracket feature during March Madness is just the start. Soon fans will be able to seamlessly track upcoming, live and settled bets within the ESPN app and on ESPN.com, and receive bets and timely promotions based on their favorite sports, teams, players, and fantasy rosters,” said Mike Morrison, Vice President of ESPN Betting & Fantasy.

The ESPN and DraftKings account linking reflects a strategic collaboration that goes beyond a traditional marketing arrangement, redefining how fans engage with sports. This forward-thinking approach is emblematic of DraftKings’ broader vision, including initiatives like DraftKings Predictions, which expands interactive opportunities for fans in states such as California, Florida, and Texas to participate in marquee sports events like March Madness.

Together, DraftKings and ESPN will continue to collaborate to advance a shared commitment to responsible gaming. Customers can visit rg.draftkings.com for tools and resources.

Quick Custom Intelligence (QCI) announced a new API integration with Maropost, enabling high-speed, high-volume data synchronization between the two platforms.

The integration allows organizations to seamlessly sync customer, transaction, and engagement data in near real time, while significantly accelerating backend upload speeds in large-scale environments.

“Our partnership with QCI helps gaming operators move from insight to action faster. By connecting QCI’s powerful analytics with Maropost’s engagement platform, we’re enabling operators to activate their data in real time and deliver more personalized guest experiences,” said Jeff Marshall, AVP Global Partnerships, Maropost.

Built for performance-driven operators, the direct API connection eliminates manual data transfers, reduces latency, and ensures faster data availability for campaign execution and customer outreach.

Key benefits include:

• Real-time customer and transaction data synchronization

• Accelerated high-volume backend uploads

• Reduced operational lag between systems

• Improved segmentation and targeting capabilities

• Faster campaign deployment.

“In high-volume environments, speed isn’t optional, it’s mission-critical. Our integration with Maropost ensures data moves quickly, securely, and reliably, so gaming and entertainment operators can engage customers with precision and confidence,” said Andrew Cardno, Co-founder and CTO of QCI.

For gaming and entertainment operators, this integration delivers immediate impact. High-volume player and transactional data flows seamlessly between systems, ensuring offers, tier updates, and loyalty incentives reflect current guest activity with minimal delay. The result is faster campaign execution, sharper targeting, and a more seamless guest experience — driving stronger engagement and increased revenue per visit.

By connecting Maropost’s customer engagement platform with QCI’s data platform, clients gain a unified system that streamlines operations, strengthens targeting precision, and supports scalable growth.

The integration further reinforces QCI’s commitment to delivering high-performance data infrastructure built for enterprise-scale environments.

Predigy, the AI-powered gaming technology venture founded by industry visionary Kent Young, announced the launch of Predigy Edge. This groundbreaking prediction technology (patent pending), is designed specifically for state-regulated gaming markets in the US, providing operators with a compliant, competitive alternative to federally regulated event contract platforms.

Predigy Edge enters the market as an industry first, allowing state-licensed operators to license and deploy a sophisticated prediction market equivalent product within existing regulatory frameworks. While traditional prediction markets have primarily operated under CFTC (Commodity Futures Trading Commission) jurisdiction, Predigy Edge bridges the gap, empowering state-regulated entities to offer these high-demand applications directly to their players. Predigy Edge offers prediction equivalent products, including and beyond sports applications, utilizing a binary bet weighted application.

Utilizing advanced liquidity and proprietary “edge” functionality, unlike standard “exchange” models that often struggle with thin liquidity, Predigy Edge features a proprietary LMSR (Logarithmic Market Scoring Rule) engine. This advanced automated market maker provides:

• Guaranteed Liquidity: Continuous pricing and availability, ensuring users can always enter or exit positions without waiting for a counterparty.

• Superior Competitive Application: A robust feature and content set that rivals or exceeds the prediction markets currently offered by CFTC-regulated operators.

• Adaptive Pricing: An AI-driven environment where prices reflect real-time probabilities with smooth price impact, even during volatile events.

“The launch of Predigy Edge represents a pivotal moment for state-regulated markets. As prediction markets explode in popularity, our technology ensures that state operators aren’t left behind. We’ve built a product that doesn’t just mimic an exchange; it uses a high-performance LMSR engine to create a dynamic, immersive wagering experience that is tailor-made for the nuances of state regulation,” said Kent Young, Founder of Predigy.