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BETER LIVE redefines the gaming landscape with a breakthrough – an in-house promotions engine

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BETER Live, the leading provider of premium live content to operators in core markets across the world, has launched a bonus engine that includes two exciting new features that take the player experience to the next level – Bet & Get and Tournaments.

Bet & Get has been designed to enhance player engagement and allows players to place a bet and receive exclusive Bonus. This bonus money can be converted into real money as soon as the wagering requirement is met.

BETER Live has ensured the feature is highly flexible, so it can be customised by targeting different groups of players, setting bonus limits, wagering amount, games, payout etc.

In addition, live casino provider has rolled out an exciting Tournaments feature aimed at increasing bettors’ retention as well. For the player, there’s no need to click anything as they are automatically opted-in to the tournament. For the operator, there’s unrivalled flexibility with them being able to determine the prize pool, promotion period, modules of earning point, terms and conditions and more.

Players earn points in many different ways by playing our games – the more points they earn, the higher up the leaderboard they climb and the bigger the prizes they can potentially win.

Anna Vikmane, Director at BETER Live, said: “At BETER Live, we work hard to continually bring  products and experiences to market that enhance gameplay without interrupting it, and with our bonus engine featuring Bet & Get alongside Tournaments we have done just that.

“The flexibility built into each product means that operators can customise our new features to meet the specific needs of their players and deliver experiences that hit the mark.

“They can be incredibly granular with the bonus offered, segmenting players into different categories and targeting them with dedicated promotions and tournaments. This is unique in the live space and is why BETER Live is in such high demand.”

Edvardas Sadovskis, Chief Product Officer at BETER Live, added: We have developed an in-house promotional engine that allows us to build any kind of promotional tools on our platform. “Bet & Get” and “Tournaments” were highly sought-after features by our partners, and they were the first to be implemented, but certainly not the last. Our partners are pleased that all promotional features are fully automated, from pop-up messages to final prize payouts and congratulations messages.

We spend a lot of resources to ensure that we are following the entire user journey, addressing every edge case in a seamless way, and allowing players to enjoy gameplay without any interruptions. “Bet & Get” and Tournaments bring another level of engagement and fun to our live games, further setting them apart from others in the market.

I am very excited and proud of the entire Beter Live team for enhancing our product significantly with the Bet & Get and Tournament features.”

The post BETER LIVE redefines the gaming landscape with a breakthrough – an in-house promotions engine appeared first on European Gaming Industry News.

Amusnet

Amusnet Introduces its “Jackpot Cards Plus” Island at Casino Adjara

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Amusnet has introduced its “Jackpot Cards Plus” island at Casino Adjara, bringing S55J slot cabinets into one of Tbilisi’s most established venues. More than just a placement, the installation represents a strategic step in the company’s growing presence across key regulated markets.

Positioned prominently on the floor, the island format immediately draws attention. The S55J cabinets combine next-generation hardware architecture with high-definition visual performance and ergonomic design, delivering a smooth, immersive playing experience. Integrated with the Amusebox Package which is a curated portfolio of 51 proven titles, the setup delivers both variety and performance in a single, cohesive offering.

At the center of the installation is the multi-level Jackpot Cards Plus system. Designed to heighten anticipation and sustain engagement, it transforms individual gameplay into a shared experience, encouraging longer sessions and driving measurable results for the operator.

The sales team at Amusnet’s Georgia office commented that the market has strong potential and a clear appetite for high-quality land-based entertainment.

“Our installation at Casino Adjara is part of a broader vision to establish a sustainable and scalable presence in the region. With ‘Jackpot Cards Plus,’ we are implementing a performance-driven concept designed to optimize floor dynamics and deliver consistent results. This partnership demonstrates how our land-based portfolio can adapt to established venues while maintaining the identity and strength of our product ecosystem,” they said.

For Amusnet, the rollout marks one of its first strategic land-based installations in Georgia, an important milestone that reflects the company’s ability to successfully transition its established game portfolio into high-performing casino cabinet environments.

Igor Kokanovich, Slot Manager at Casino Adjara, said: “Casino Adjara highly values its partnership with Amusnet, recognizing the company as a dependable, professional, and forward-thinking partner. The launch of the ‘Jackpot Cards Plus’ island, featuring S55J cabinets and the Amusebox Package of 51 games, has strengthened our slot floor offering. The technology platform, cabinet design, and diversified game mix have added new momentum to our gaming environment while enhancing overall player engagement.

“We expect solid commercial results and long-term value from this installation and look forward to further expanding our cooperation.”

Through collaborations with leading operators such as Casino Adjara, Amusnet continues to build its land-based growth trajectory market by market.

The post Amusnet Introduces its “Jackpot Cards Plus” Island at Casino Adjara appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Spillemyndigheden: New Guidance on Responsible Gambling

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The Danish Gambling Authority has published a new gudiance on responsible gambling, which is targeted licence holders who offer betting and online casino.

The guidance reviews the rules on responsible gambling and also contain interpretations on how, as a licence holder who offers betting and online casino, can meet the requirements to offer gambling in a responsible manner.

The DGA’s guidance on responsible Gambling for Betting and Online Casino

The post Spillemyndigheden: New Guidance on Responsible Gambling appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Dr Faye Graver

Gambling Helpline and Specialist Treatment Service to be Launched in Wales

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A new NHS specialist gambling treatment service and helpline will be launched in Wales on April 1.

The Minister for Mental Health and Wellbeing Sarah Murphy described this as a ‘landmark moment’, providing support for tens of thousands of people who could be at risk of gambling-related harm.

The Wales Gambling Helpline will provide information, advice and support to anyone affected by gambling-related harms, including family members and others impacted. If needed, it will also refer people onto treatment services.

Treatment for gambling harms will be accessible through a secure online platform, allowing support to be provided remotely.

Betsi Cadwaladr University Health Board has been awarded £1.3 million a year by the Welsh Government to run the treatment service and helpline. The funding comes from the money raised from the UK-wide gambling levy.

Minister for Mental Health and Wellbeing Sarah Murphy said: “This is a landmark moment marking the first time specialist gambling treatment and support services will be available from the NHS in Wales.

“The helpline will be a form of open access support available to people who need it the most and fits into the ambitions of our Mental Health and Wellbeing Strategy.

“Guided by the evidence, we’re confident this approach is the most effective way to deliver essential support for both prevention and treatment.”

Clinical lead for gambling treatment services at Betsi Cadwaladr University Health Board Dr Faye Graver said: “We are establishing a specialist gambling treatment service and the Wales Gambling Helpline to provide much-needed support for people struggling with gambling addiction.

“They will provide the necessary support, advice and information not only to people experiencing gambling-related harms, but also their family members and others affected.”

The post Gambling Helpline and Specialist Treatment Service to be Launched in Wales appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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