Latest News
BETER LIVE redefines the gaming landscape with a breakthrough – an in-house promotions engine
BETER Live, the leading provider of premium live content to operators in core markets across the world, has launched a bonus engine that includes two exciting new features that take the player experience to the next level – Bet & Get and Tournaments.
Bet & Get has been designed to enhance player engagement and allows players to place a bet and receive exclusive Bonus. This bonus money can be converted into real money as soon as the wagering requirement is met.
BETER Live has ensured the feature is highly flexible, so it can be customised by targeting different groups of players, setting bonus limits, wagering amount, games, payout etc.
In addition, live casino provider has rolled out an exciting Tournaments feature aimed at increasing bettors’ retention as well. For the player, there’s no need to click anything as they are automatically opted-in to the tournament. For the operator, there’s unrivalled flexibility with them being able to determine the prize pool, promotion period, modules of earning point, terms and conditions and more.
Players earn points in many different ways by playing our games – the more points they earn, the higher up the leaderboard they climb and the bigger the prizes they can potentially win.
Anna Vikmane, Director at BETER Live, said: “At BETER Live, we work hard to continually bring products and experiences to market that enhance gameplay without interrupting it, and with our bonus engine featuring Bet & Get alongside Tournaments we have done just that.
“The flexibility built into each product means that operators can customise our new features to meet the specific needs of their players and deliver experiences that hit the mark.
“They can be incredibly granular with the bonus offered, segmenting players into different categories and targeting them with dedicated promotions and tournaments. This is unique in the live space and is why BETER Live is in such high demand.”
Edvardas Sadovskis, Chief Product Officer at BETER Live, added: We have developed an in-house promotional engine that allows us to build any kind of promotional tools on our platform. “Bet & Get” and “Tournaments” were highly sought-after features by our partners, and they were the first to be implemented, but certainly not the last. Our partners are pleased that all promotional features are fully automated, from pop-up messages to final prize payouts and congratulations messages.
We spend a lot of resources to ensure that we are following the entire user journey, addressing every edge case in a seamless way, and allowing players to enjoy gameplay without any interruptions. “Bet & Get” and Tournaments bring another level of engagement and fun to our live games, further setting them apart from others in the market.
I am very excited and proud of the entire Beter Live team for enhancing our product significantly with the Bet & Get and Tournament features.”
The post BETER LIVE redefines the gaming landscape with a breakthrough – an in-house promotions engine appeared first on European Gaming Industry News.
Latest News
Arizona Department of Gaming and Arizona Lottery Announce Proclamation Recognizing September 2025 as Responsible Gaming Education Month
State agencies join forces to raise awareness, promote prevention, and provide tools for safe and responsible play.
The Arizona Department of Gaming (ADG) and the Arizona Lottery are proud to announce a joint effort in support of a new Proclamation recognizing September 2025 as Responsible Gaming Education Month in Arizona.
Responsible gaming is about ensuring that individuals who choose to play have the tools, resources, and knowledge they need to make informed decisions and enjoy gaming as a form of entertainment. While problem gambling initiatives focus on helping those already experiencing harm from gambling, responsible gaming emphasizes prevention by encouraging healthy play behaviors before they reach a critical point.
Throughout September, and continuing in the months ahead, the ADG and Arizona Lottery will work together to strengthen education and awareness initiatives. The goal is to equip players with strategies and resources that help them keep gaming fun and safe, while helping reduce the risks associated with problem gambling.
“For over 30 years, the Arizona Department of Gaming has safeguarded the integrity of gaming through strong consumer protections, enforcement against illegal operators, and support services for those impacted by problem gambling,” said Jackie Johnson, Arizona Department of Gaming Agency Director. “During Responsible Gaming Education Month, we remind everyone that part of playing responsibly is being informed—always double-check before you place your bet to ensure you are using a legal, regulated operator at gaming.az.gov/checkyourbet.”
The Arizona Lottery also remains steadfast in its commitment to responsible play and has a Level 2 certification with the World Lottery Association for responsible gaming. Lottery games benefit the people of Arizona by generating critical revenue that funds education, healthcare, environmental conservation, and economic development. At the same time, the Lottery prioritizes the well-being of its players. Each ticket includes clear odds of winning, vending machines display game odds, and the 1-800-NEXT-STEP helpline is featured across Lottery products and advertising.
“We are proud to deliver entertainment that benefits communities across our state, while recognizing our responsibility to promote safe play,” said Alec Thomson, Arizona Lottery Executive Director. “Through transparency and awareness, we want every player to have the tools they need to make informed decisions and enjoy the Lottery responsibly.”
As Arizona observes Responsible Gaming Education Month, ADG and the Arizona Lottery encourage all players to stay informed, know their limits, and seek help if needed. Together, we can ensure that gaming remains a source of entertainment that strengthens, rather than harms, Arizona communities.
For more information and resources, visit gaming.az.gov/ResponsibleGaming or ArizonaLottery.com/ResponsibleGaming. If you or someone you know may be struggling with problem gambling, call or text 1-800-NEXT-STEP for confidential support available 24/7.
The post Arizona Department of Gaming and Arizona Lottery Announce Proclamation Recognizing September 2025 as Responsible Gaming Education Month appeared first on Gaming and Gambling Industry in the Americas.
Internet Gaming Operator by the Alcohol and Gaming Commission of Ontario (AGCO).
This significant milestone authorizes absolutebet to offer regulated iGaming services in Ontario’s legal market under the oversight of AGCO and iGaming Ontario (iGO).
The registration marks a key step in absolutebet’s mission to bring a trusted, responsible, and innovative online casino experience to Ontario players. absolutebet is committed to operating with integrity and transparency, meeting all provincial standards for player protection, responsible gambling, anti-money laundering, and game integrity.
“Securing AGCO registration is more than a milestone—it’s the start of absolutebet’s journey in one of the most exciting regulated markets in the world,” said Chen Truman, Founder of absolutebet. “We are building a brand that will grow with the Ontario community and set the stage for future expansion.”
On the regulatory milestone, Krisztina Kalla, Legal & Regulatory Compliance Advisor of absolutebet, commented: “I’m incredibly proud to see all the hard work behind this license pay off. Securing AGCO registration has taken months of preparation and close collaboration with regulators and partners. I am very happy to see the result of that work, and even more excited as we move into the launch phase and open up the absolutebet community to Ontario players in a fun and responsible way.”
Ontario is recognized as one of the most competitive and fast-growing regulated iGaming markets in North America. With AGCO registration secured, absolutebet will move forward with the final stages of its iGO onboarding process in preparation for launch.
The post absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Seasoned iGaming executive brings decade of commercial expertise to drive B2B growth
VeliTech, the B2B technology division of Veli Group, today announced the appointment of Mats Lundin as Chief Sales Officer (CSO). Lundin brings over 10 years of commercial leadership experience across the iGaming sector to accelerate VeliTech expansion as operators worldwide seek battle-tested platform solutions.
In his new role, Lundin will spearhead VeliTech global sales strategy, focusing on delivering the company’s comprehensive suite of iGaming solutions to operators seeking proven technology backed by real-world performance. His appointment reinforces VeliTech commitment to partnering with operators who demand more than promises – they want technology that is already winning in the market.
“Mats embodies the kind of proven expertise that our operator partners expect,” said Giorgi Aleksidze, CEO at VeliTech.
“His track record of building meaningful relationships and driving revenue growth aligns perfectly with our approach of backing our technology with real results. When we say we bet on our tech, we need leaders who understand what that means in practice.”
Lundin joins VeliTech from Vegangster, where he served as Sales Manager. His career spans key roles including Director of Sales and Chief Commercial Officer at Gaming Corps, Head of Sales at iSoftBet, and various commercial positions where he consistently delivered revenue growth and market expansion
“What drew me to VeliTech is their unique position in the market,” said Lundin.
“This is not just another platform provider making bold claims – this is a team that operates their own gaming brands and proves their technology works where it matters most. That combination of technical excellence and real-world validation creates compelling value for operators.”
Throughout his career, Lundin has specialised in provider and operator relationship management, regulatory navigation, and market analysis. His expertise spans both B2B and B2C sectors, with a proven ability to identify growth opportunities and translate them into sustainable commercial success.
The VeliTech platforms cover all critical aspects of iGaming, including player account management, no-code CRM, payment gateway, content aggregation, and game development. The appointment of Lundin as CSO comes as the company continues expanding its presence across regulated markets, from European casinos to emerging African markets.
The post VeliTech Appoints Mats Lundin as Chief Sales Officer appeared first on European Gaming Industry News.
-
eSports3 days agoTEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION
-
Conferences in Europe5 days agoEGT Digital and EGT to rock the show at SiGMA Euro-Med 2025
-
Africa5 days ago
QTech Games wins Best Innovation of the Year at the 2025 SBWA+ Eventus Awards
-
Colombia5 days ago
Spintec Strengthens its Partnership with Merkur in Colombia and Peru
-
Latest News4 days ago
Octoplay advances on its European growth strategy by partnering with Evoke Group in the UK and Denmark
-
Blanka Homor Sales Director at Playson4 days ago
Playson strengthens Ontario foothold with Casino Time integration
-
Baltics4 days ago
CT Interactive Expands its Certified Game Portfolio in Latvia
-
Balkans4 days ago
CT Gaming Secures Certification for its Latest Multigame – Diamond King 5
