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BETER LIVE redefines the gaming landscape with a breakthrough – an in-house promotions engine
BETER Live, the leading provider of premium live content to operators in core markets across the world, has launched a bonus engine that includes two exciting new features that take the player experience to the next level – Bet & Get and Tournaments.
Bet & Get has been designed to enhance player engagement and allows players to place a bet and receive exclusive Bonus. This bonus money can be converted into real money as soon as the wagering requirement is met.
BETER Live has ensured the feature is highly flexible, so it can be customised by targeting different groups of players, setting bonus limits, wagering amount, games, payout etc.
In addition, live casino provider has rolled out an exciting Tournaments feature aimed at increasing bettors’ retention as well. For the player, there’s no need to click anything as they are automatically opted-in to the tournament. For the operator, there’s unrivalled flexibility with them being able to determine the prize pool, promotion period, modules of earning point, terms and conditions and more.
Players earn points in many different ways by playing our games – the more points they earn, the higher up the leaderboard they climb and the bigger the prizes they can potentially win.
Anna Vikmane, Director at BETER Live, said: “At BETER Live, we work hard to continually bring products and experiences to market that enhance gameplay without interrupting it, and with our bonus engine featuring Bet & Get alongside Tournaments we have done just that.
“The flexibility built into each product means that operators can customise our new features to meet the specific needs of their players and deliver experiences that hit the mark.
“They can be incredibly granular with the bonus offered, segmenting players into different categories and targeting them with dedicated promotions and tournaments. This is unique in the live space and is why BETER Live is in such high demand.”
Edvardas Sadovskis, Chief Product Officer at BETER Live, added: We have developed an in-house promotional engine that allows us to build any kind of promotional tools on our platform. “Bet & Get” and “Tournaments” were highly sought-after features by our partners, and they were the first to be implemented, but certainly not the last. Our partners are pleased that all promotional features are fully automated, from pop-up messages to final prize payouts and congratulations messages.
We spend a lot of resources to ensure that we are following the entire user journey, addressing every edge case in a seamless way, and allowing players to enjoy gameplay without any interruptions. “Bet & Get” and Tournaments bring another level of engagement and fun to our live games, further setting them apart from others in the market.
I am very excited and proud of the entire Beter Live team for enhancing our product significantly with the Bet & Get and Tournament features.”
The post BETER LIVE redefines the gaming landscape with a breakthrough – an in-house promotions engine appeared first on European Gaming Industry News.
affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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