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BETER LIVE redefines the gaming landscape with a breakthrough – an in-house promotions engine

Published

2 years ago

March 21, 2024

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Reading Time: 2 minutes

BETER Live, the leading provider of premium live content to operators in core markets across the world, has launched a bonus engine that includes two exciting new features that take the player experience to the next level – Bet & Get and Tournaments.

Bet & Get has been designed to enhance player engagement and allows players to place a bet and receive exclusive Bonus. This bonus money can be converted into real money as soon as the wagering requirement is met.

BETER Live has ensured the feature is highly flexible, so it can be customised by targeting different groups of players, setting bonus limits, wagering amount, games, payout etc.

In addition, live casino provider has rolled out an exciting Tournaments feature aimed at increasing bettors’ retention as well. For the player, there’s no need to click anything as they are automatically opted-in to the tournament. For the operator, there’s unrivalled flexibility with them being able to determine the prize pool, promotion period, modules of earning point, terms and conditions and more.

Players earn points in many different ways by playing our games – the more points they earn, the higher up the leaderboard they climb and the bigger the prizes they can potentially win.

Anna Vikmane, Director at BETER Live, said: “At BETER Live, we work hard to continually bring products and experiences to market that enhance gameplay without interrupting it, and with our bonus engine featuring Bet & Get alongside Tournaments we have done just that.

“The flexibility built into each product means that operators can customise our new features to meet the specific needs of their players and deliver experiences that hit the mark.

“They can be incredibly granular with the bonus offered, segmenting players into different categories and targeting them with dedicated promotions and tournaments. This is unique in the live space and is why BETER Live is in such high demand.”

Edvardas Sadovskis, Chief Product Officer at BETER Live, added: We have developed an in-house promotional engine that allows us to build any kind of promotional tools on our platform. “Bet & Get” and “Tournaments” were highly sought-after features by our partners, and they were the first to be implemented, but certainly not the last. Our partners are pleased that all promotional features are fully automated, from pop-up messages to final prize payouts and congratulations messages.

We spend a lot of resources to ensure that we are following the entire user journey, addressing every edge case in a seamless way, and allowing players to enjoy gameplay without any interruptions. “Bet & Get” and Tournaments bring another level of engagement and fun to our live games, further setting them apart from others in the market.

I am very excited and proud of the entire Beter Live team for enhancing our product significantly with the Bet & Get and Tournament features.”

The post BETER LIVE redefines the gaming landscape with a breakthrough – an in-house promotions engine appeared first on European Gaming Industry News.

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Diana Larina CMO at Evoplay

Evoplay promotes Diana Larina to Chief Marketing Officer

Published

30 minutes ago

May 12, 2026

Wladimir P.

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Evoplay has promoted Diana Larina to Chief Marketing Officer, expanding its senior leadership team.

Larina joined Evoplay in 2022 as Head of B2B Marketing. She was promoted to Head of Growth Marketing in 2023 and appointed Head of Marketing in November 2024.

Evoplay said Larina has led marketing initiatives spanning brand, performance and partner-focused campaigns, and contributed to a shift towards a more B2C-focused approach aimed at strengthening player engagement.

Diana Larina, CMO at Evoplay, said: “I’m incredibly proud of what the marketing team has achieved at Evoplay and I’m excited about what comes next. This promotion is a reflection of the hard work of everyone around me, and I look forward to continuing to push boundaries, build the brand and drive growth as we expand our presence across global markets.”

Ivan Kravchuk, CEO at Evoplay, added: “From the moment Diana joined us, she demonstrated exceptional drive, leadership and ambition. Her journey through the company is a testament to both her talent and dedication, and this promotion to CMO is incredibly well deserved. Diana has consistently delivered impactful results while inspiring those around her, and I’m confident she will continue to play a key role in shaping Evoplay’s future.”

The post Evoplay promotes Diana Larina to Chief Marketing Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Playson supplies slots to StarVegas in Switzerland deal via Greentube

Published

30 minutes ago

May 12, 2026

Wladimir P.

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Playson has partnered with Swiss online casino operator StarVegas to distribute its slot content in Switzerland, with integration handled via Greentube.

StarVegas is operated by Casino Interlaken. Under the agreement, StarVegas players in Switzerland gain access to Playson titles including Thunder Coins XXL: Hold and Win, Coin Strike: Hold and Win and Pink Joker: Hold and Win.

Blanka Homor, Sales Director at Playson, said: “Switzerland is a key area of opportunity and growth for Playson, and through StarVegas, we look forward to reaching even more local players and meeting the high demand for our games with a highly regarded and responsible partner.”

Mayke Wolf, COO at StarVegas, said: “As one of the first licensed Swiss online casinos, StarVegas offers a wide selection of games from leading international providers and a high-quality gaming experience tailored to the Swiss market. Our players are huge fans of Playson’s thoughtfully crafted portfolio, with its larger-than-life slots and characters that resonate strongly and stand the test of time. This makes the integration a natural addition to our platform, and we are delighted to bring this highly requested content to our players. The full portfolio can be accessed via starvegas.ch as well as through the popular StarVegas mobile apps.”

The post Playson supplies slots to StarVegas in Switzerland deal via Greentube appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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UAE Lottery and Zulekha Hospital run orthopaedic workshop for Berkeley UAE workers

Published

30 minutes ago

May 12, 2026

Wladimir P.

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The UAE Lottery, operated by The Game L.L.C (a Momentum Group company), partnered with Zulekha Hospital to deliver an orthopaedic workshop for residents in Berkeley UAE’s shared accommodation on April 30, 2026.

The one-hour session, titled “Stronger Body, Safer Work”, focused on injury prevention, posture improvement, safer lifting techniques, and basic exercises for workers in physically demanding roles involving lifting, movement, and repetitive tasks.

Zulekha Hospital specialists led the workshop, including Dr. Saleh Kagzi, Specialist Orthopaedic Surgeon, and physiotherapist Ms. Ceona Prakash Chopde, who delivered live stretching and strengthening demonstrations. Organisers also offered optional onsite medical consultations for participants to discuss back, neck, shoulder, and joint concerns.

Commenting on the initiative, Suzan Kazzi, Associate Director of CSR at Momentum – The UAE Lottery, said: “Through H.O.P.E. we are proud to deliver initiatives that promote health and wellbeing across various communities in the UAE. This workshop reflects our commitment to bringing practical, accessible support directly to those who can benefit most.”

Dr. Aniruddha Lahiri, Senior Director Administration at Zulekha Hospital added: “We were delighted to partner with The UAE Lottery on this important initiative. Prevention, movement, and early care play a vital role in maintaining long-term health, particularly for individuals in physically demanding professions. We hope that our practical advice helps participants in their daily lives.”

The post UAE Lottery and Zulekha Hospital run orthopaedic workshop for Berkeley UAE workers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.