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BETER LIVE redefines the gaming landscape with a breakthrough – an in-house promotions engine

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BETER Live, the leading provider of premium live content to operators in core markets across the world, has launched a bonus engine that includes two exciting new features that take the player experience to the next level – Bet & Get and Tournaments.

Bet & Get has been designed to enhance player engagement and allows players to place a bet and receive exclusive Bonus. This bonus money can be converted into real money as soon as the wagering requirement is met.

BETER Live has ensured the feature is highly flexible, so it can be customised by targeting different groups of players, setting bonus limits, wagering amount, games, payout etc.

In addition, live casino provider has rolled out an exciting Tournaments feature aimed at increasing bettors’ retention as well. For the player, there’s no need to click anything as they are automatically opted-in to the tournament. For the operator, there’s unrivalled flexibility with them being able to determine the prize pool, promotion period, modules of earning point, terms and conditions and more.

Players earn points in many different ways by playing our games – the more points they earn, the higher up the leaderboard they climb and the bigger the prizes they can potentially win.

Anna Vikmane, Director at BETER Live, said: “At BETER Live, we work hard to continually bring  products and experiences to market that enhance gameplay without interrupting it, and with our bonus engine featuring Bet & Get alongside Tournaments we have done just that.

“The flexibility built into each product means that operators can customise our new features to meet the specific needs of their players and deliver experiences that hit the mark.

“They can be incredibly granular with the bonus offered, segmenting players into different categories and targeting them with dedicated promotions and tournaments. This is unique in the live space and is why BETER Live is in such high demand.”

Edvardas Sadovskis, Chief Product Officer at BETER Live, added: We have developed an in-house promotional engine that allows us to build any kind of promotional tools on our platform. “Bet & Get” and “Tournaments” were highly sought-after features by our partners, and they were the first to be implemented, but certainly not the last. Our partners are pleased that all promotional features are fully automated, from pop-up messages to final prize payouts and congratulations messages.

We spend a lot of resources to ensure that we are following the entire user journey, addressing every edge case in a seamless way, and allowing players to enjoy gameplay without any interruptions. “Bet & Get” and Tournaments bring another level of engagement and fun to our live games, further setting them apart from others in the market.

I am very excited and proud of the entire Beter Live team for enhancing our product significantly with the Bet & Get and Tournament features.”

The post BETER LIVE redefines the gaming landscape with a breakthrough – an in-house promotions engine appeared first on European Gaming Industry News.

Gamification

Soft2Bet launches MEGA Shoot World Cup gamification engine

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Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.

The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.

MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.

Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”

The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead

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Kinetic Digital has published new jackpot data across its casino brands, showing more than €600,000 paid out across the top 10 progressive jackpot wins. The biggest single payout in the dataset was a €285,992 win by a Slingo.com player.

In the breakdown, Slingo.com, Mega Casino and Genting Casino Online accounted for all of the top 10 wins cited in the release. Kinetic Digital said Slingo.com delivered three of the 10 largest jackpots, including the €285,992 payout on Fluffy Favourites Mega Jackpot, while its second-largest win was “more than €70,000.”

Mega Casino recorded four of the top 10 payouts, making it the most frequent brand in the top tier. Its largest jackpot in the dataset came from 777 Strike (€63,254), and another player won €48,684 on Piggy Riches 2 Megaways.

Genting Casino Online contributed two entries, with wins of €40,683 and €37,438 respectively.

Kinetic Digital also pointed to a portfolio-wide trend: the biggest jackpots skewed toward long-running slot franchises rather than newer releases. The company highlighted titles including 777 Strike, Age of the Gods and Rainbow Jackpots as prominent among the largest wins, suggesting established mechanics and jackpot networks continue to drive progressive play.

The post Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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UAE Lottery partners SmartLife and GEMS to run financial workshop for bus staff

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The UAE Lottery, operated by The Game L.L.C., partnered with SmartLife Foundation and Premier Schools Accommodation – GEMS Education to deliver a financial awareness workshop in Abu Dhabi on 18 June, 2026.

Held at GEMS Education’s Premier Schools Accommodation, the session brought together more than 60 school bus drivers and helpers for training on budgeting and saving basics, fraud prevention, and retirement planning. The workshop also included quizzes and certificates.

Suzan Kazzi, Associate DirectorCorporate Social Responsibility at Momentum- The UAE Lottery, said: “Financial knowledge is a powerful enabler of confidence, and long-term financial stability. Through H.O.P.E., we are committed to driving initiatives that equip individuals with practical life skills to help them build better opportunities for themselves and shape a more secure future. This workshop reflects our belief in people-focused partnerships that create meaningful and lasting impact across communities.”

Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we strongly believe that knowledge creates empowerment. Many bluecollar workers dedicate themselves tirelessly to supporting their families yet often have limited access to structured financial education. Through partnerships like this, we can help individuals make informed financial decisions, build healthier financial habits, and plan more confidently for the future.”

The organisers said the initiative sits under the “Opportunities” pillar of H.O.P.E., The UAE Lottery’s CSR platform covering Healthcare, Opportunities, Planet, and Enrichment, and is aligned with national priorities for social impact in the UAE.

The post UAE Lottery partners SmartLife and GEMS to run financial workshop for bus staff appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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