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BETSSON GROUP LAUNCHES FLAGSHIP BRAND IN ITALY
Betsson Group is proud to announce the launch of its flagship brand, Betsson, in Italy. This strategic move signifies the brand’s further expansion into new markets and underscores the Group’s commitment to position Betsson as a preeminent global brand within the industry.
In Italy, Betsson.it is set to captivate customers with a diverse portfolio, providing a comprehensive sports betting offering, boasting markets from several sporting activities, as well as an extensive array of slots, table games and immersive live casino experiences.
The Betsson brand has recently experienced significant geographic expansion, particularly in Latin America, highlighted by notable sponsorships such as being the main sponsor of three of the region’s most esteemed football clubs: Boca Juniors and Racing Club in Argentina, and Atlético Nacional in Colombia.
The launch of Betsson in Italy showcases the Group’s continued dedication to elevating the Betsson brand and expanding its geographic footprint, yielding benefits of scale across diverse marketing initiatives and global sponsorships.
Ronni Hartvig, Chief Commercial Officer of Betsson Group, commented, “Italy has grown significantly in importance for Betsson, and we believe this is an opportune moment to introduce our flagship brand, Betsson, to the market. By consolidating our operations under the unified Betsson brand, we aim to harness the power of scalability. And together with our extensive experience in the region, we aim to position the brand as a leading sports betting operator in the market.
Having successfully operated in Italy for over a decade with its renowned StarCasinò brand, the Betsson Group reaffirms its dedication to the Italian market. StarCasinò will continue to operate alongside Betsson. Notably, StarCasino.Sport in Italy is recognised for its support of various football clubs, including SSC Napoli, Torino FC, U.S. Sassuolo, FC Palermo, AS Roma, ACR Messina, S.S. Juve Stabia, and Italy’s Serie B.
blask
New Blask heatmap tracks real-time interest across World Cup 2026 nations
Blask has launched the Blask World Cup Index, a free interactive map showing daily interest across the majority of the 48 nations competing in the 2026 tournament. It runs for the duration of the competition.
Blask updates the map every 24 hours. Countries where interest towards the major football tournament grows over the previous day turn green. Countries where it fell turn red. Unchanged markets stay grey. Hover over any country for a quick snapshot, click through for a multi-day view, or follow the leaderboard of the fastest-rising and falling markets.
What the Blask World Cup Index measures
Blask World Cup Index draws from the Blask Index, Blask’s measure of iGaming search volume within a given market. On the landing page it tracks football related categories: how actively people in each country are searching for odds, match markets and other football-related content tied to the 2026 tournament.
Country cards show day-by-day trends; a daily leaderboard surfaces the daily World Cup Index and its change with the previous day. Visitors can track how interest in their country builds in the days before their team’s next match and how fast it collapses after an exit. The leaderboard shows which nation leads the index and how that position shifts with results. For operators and affiliates, the most actionable view is a market where interest is growing faster than the team’s performance would predict — the signal that precedes a volume spike.
After a 4-1 victory over Paraguay, the United States leads our World Cup Interest Index with 14.4 million demand points — more than three times ahead of second-placed Brazil (4.28 million), despite the Seleção’s global popularity. Germany sits third with 3.15 million following a 7-1 win over Curaçao, while England (2.53 million) and Egypt (2.22 million) round out the top five ahead of their opening group-stage matches.
To put the 2026 data in context, Blask has published two research reports drawing on iGaming activity across the 2018 and 2022 World Cups — one covering six European markets (UK, Germany, France, Spain, the Netherlands, Italy), one covering six LATAM markets.
The data shows the effect is not automatic: Germany posted positive acquisition signals at both tournaments despite group-stage exits; Peru surged +41% in 2022 without qualifying; Colombia fell 14% the same year.
Both reports include country-level APS data, cross-market patterns, and 2026 projections.
The post New Blask heatmap tracks real-time interest across World Cup 2026 nations appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Ani Isakhanyan Head of Rights and Content at FeedConstruct
FeedConstruct adds Ecuador’s Liga Básquet Pro to global basketball rights
Supplier takes exclusive worldwide streaming and data rights for all matches in Ecuador’s top men’s league.
FeedConstruct has acquired the exclusive worldwide streaming and data rights for all matches of the Liga Básquet Pro, Ecuador’s premier men’s basketball competition.
The deal adds another Latin American basketball property to FeedConstruct’s rights portfolio, as the supplier positions its content for sportsbook customers seeking additional live betting inventory.
“This partnership with FeedConstruct marks a decisive step in the international projection of Ecuadorian basketball,” said Enrique Zeballos Márquez, President of Liga Básquet Pro. “Working with a global leader in sports media and data rights allows us to maximise the value of our competition, safeguard the integrity of its data, and bring it to new audiences worldwide.”
Ani Isakhanyan, Head of Rights and Content at FeedConstruct, said: “We are excited to expand our regional basketball portfolio with the addition of Liga Básquet Pro. With its passionate fan base and strong competitive profile, the league brings valuable content opportunities to our network of more than 100 operators worldwide.”
FeedConstruct said the acquisition supports its continued expansion across emerging betting markets and strengthens its basketball rights offering.
The post FeedConstruct adds Ecuador’s Liga Básquet Pro to global basketball rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Ani Isakhanyan Head of Rights and Content at FeedConstruct
FeedConstruct Adds Ecuador’s Liga Básquet Pro to Its Global Basketball Rights Portfolio
FeedConstruct has acquired the exclusive worldwide streaming and data rights for all matches of the Liga Básquet Pro, Ecuador’s premier men’s basketball competition.
Latin America continues to emerge as a fast-growing market for the sports betting industry, with basketball playing an increasingly important role in regional engagement. The Liga Básquet Pro has helped elevate the sport’s visibility in Ecuador while building a passionate local fan base. With its growing commercial appeal and competitive matchups, the league continues to strengthen its position within the Latin American basketball ecosystem.
The addition of the competition enables sportsbooks to deliver consistent and engaging basketball content to bettors while benefiting from favorable regional time zones that support increased betting activity and stronger player engagement.
“This partnership with FeedConstruct marks a decisive step in the international projection of Ecuadorian basketball,” said Enrique Zeballos Márquez, President of Liga Básquet Pro. “Working with a global leader in sports media and data rights allows us to maximise the value of our competition, safeguard the integrity of its data, and bring it to new audiences worldwide.”
Ani Isakhanyan, Head of Rights and Content at FeedConstruct, commented: “We are excited to expand our regional basketball portfolio with the addition of Liga Básquet Pro. With its passionate fan base and strong competitive profile, the league brings valuable content opportunities to our network of more than 100 operators worldwide.”
The acquisition further strengthens FeedConstruct’s basketball rights portfolio and supports the company’s continued expansion across emerging betting markets worldwide.
The post FeedConstruct Adds Ecuador’s Liga Básquet Pro to Its Global Basketball Rights Portfolio appeared first on Americas iGaming & Sports Betting News.
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