Gambling in the USA
Strive Gaming Announces New Investment Round to Propel Future U.S. Commercial Growth Ambitions
OpenBet leads round, positioning Strive as strategic U.S. Player Account Management partner for the global sports betting powerhouse
Strive Gaming, a leading Player Account Management (PAM) platform within the U.S. betting and gaming industry, today announced it has raised a new investment round. OpenBet, a leading content, platform and service provider to the global betting industry, led the round.
OpenBet’s agreement with Strive Gaming complements its existing product architecture and is set to provide increased commercial opportunities for both organizations across North America, including in newly operating tribal markets. OpenBet already holds a strong position within the U.S., with several leading brands entrusting its technology, content and services to power their retail and digital offerings.
The investment deepens the collaboration between both companies and brings their leading platforms to market as a fully-integrated solution. The combined offering includes player protection and regulatory compliance features from Neccton, which OpenBet acquired in 2023.
Strive Gaming was founded in 2021 by Damian Xuereb and Max Meltzer, who will continue to lead the company and operate independently. Strive Gaming’s PAM solution will retain its platform-agnostic nature while maintaining the deepest integration with OpenBet to drive future expansion opportunities.
Jordan Levin, CEO of OpenBet, said: “This investment in Strive Gaming unlocks major new opportunities for OpenBet and bolsters our position as an end-to-end global industry-leader. With the strength of Strive Gaming’s PAM as a future-proofed solution for the U.S. market, combined with OpenBet’s high standards, we can offer U.S. operators a fully integrated, turnkey proposition that will fuel responsible betting experiences. This new partnership sparks a new chapter in our history, and we are looking forward to working closely with the Strive Gaming team.”
Max Meltzer, CEO of Strive Gaming, said: “Strive Gaming is perfectly positioned to increase our PAM market share and become a leader in the U.S. online betting industry over the coming years. OpenBet is a key, trusted brand in the global sports betting arena, and we welcome the company’s investment, in a move that will take us in a bold new direction, while maintaining our independence. We are extremely excited for our partnership with OpenBet – together, OpenBet and Strive Gaming have expertise across the entire betting industry, combined with strong tech and talent.”
Within three years of its founding, Strive Gaming has emerged as one of the leading U.S. PAM providers in terms of quantity of customers, with partners including Four Winds Casino, Golden Nugget (DraftKings), Desert Diamond and Betsafe.
Strive Gaming’s PAM offering has been specifically designed to address the requirements of U.S. facing operators. It offers speed to market in the complex regulatory environment, and a competitive set of features and functionality, as well as integrations to a wide range of the world’s leading content providers.
In addition to OpenBet, participants in the investment round included Knutsson Holdings AB, the former largest shareholder of casino content giant, NetEnt before its acquisition by Evolution Gaming. Astralis Capital Management LP, a specialist gaming fund, and a founder of one of Europe’s fastest growing casino operators, also joined the consortium alongside Betsson AB, the global gaming operator that was a seed investor in Strive Gaming’s exponential growth.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
WyoLotto’s COO, Robin Medina, has been named to join a national committee to support problem gambling initiatives. The committee is through the National Council on Problem Gambling and will manage the annual selection of nominations and election of the Board of Directors that oversees NCPG. Last year WyoLotto applied for and was accepted to the NCPG and NASPL’s (North American State and Provincial Lotteries) Responsible Gambling Verification Programme. WyoLotto’s Responsible Gambling Programme includes an in depth plan to ensure the organisation honours its commitment to educating players, retailers and the general public about how to gamble responsibly and what to do if gambling becomes a problem for yourself or someone you know.
As Hard Rock Hotel & Casino Tejon moves closer to its highly anticipated grand opening, the company is engaging with the Kern County community through exclusive informational sessions at Bakersfield College’s Renegade Event Room located at 1801 Panorama Drive. The first session, held on April 4, provided local leaders and invited guests with insights into upcoming job and vendor opportunities in the region. The second session took place on April 5 from 10:00 AM to 12:30 PM. Job opportunities for Hard Rock Hotel & Casino Tejon will be posted on the recruitment site, www.gotoworkhappy.com, starting in May.
An investigation by the Delaware Division of Gaming Enforcement (DGE) into VGW Luckyland – a subsidiary of the Australian-based VGW Holdings – revealed that VGW Luckyland was operating illegal online gaming. Delaware officials concluded that VGW misrepresented its services as a promotional sweepstakes while enabling players to purchase coins for casino-style games, leading to potential cash winnings. These types of real-money games offered to Delaware residents by an unlicensed entity violate the Delaware Constitution, the Delaware Penal Code and the Delaware Gaming Competitiveness Act of 2012. With the support of the Delaware State Lottery, DGE issued a cease-and-desist order to VGW.
Partnerships
AC Milan announced a new partnership with Reals, a company renowned for its excellence in Brazil’s sports betting and online gaming market, which will become Official Regional Betting Partner of the Rossoneri’s Club in Latin America. Elected in 2024 as the “Best Sportsbook Operator” in Brazil by SiGMA World – the largest international authority in iGaming – Reals has been consolidating its position in the sector, reinforcing its growing trajectory of ascent. The brand is aligned with the best market practices, presenting sustainable growth based on innovation, strategic partnerships and sports engagement.
Scientific Games’ SciQ retail technology is set to roll out at North Carolina Education Lottery retailers as part of the Lottery’s focus on improving the retail environment for its Scratch-Off games. The company will deploy 1000 SciQ units at lottery retailers across North Carolina. NCEL Scratch-Off games represented more than $2.9 billion in retail sales in fiscal year 2024, anchoring NCEL among the world’s top 15 performing instant game lotteries (La Fleur’s 2024 World Almanac). Offering real-time scratch game inventory management data that amplifies the power of Scientific Games’ SciTrak predictive ordering system used by NCEL, SciQ creates supply chain efficiencies proven to lift scratch game sales.
The post Gaming Americas Weekly Roundup – April 7-13 appeared first on European Gaming Industry News.
The renowned Mexican operator Logrand has installed Zitro’s new CONCEPT cabinets and a selection of its latest games at the New York Casino in Monterrey.
Building on its global success, the CONCEPT cabinet line stands out for its Magic Lighting, immersing players in a synchronized light display, resulting in a unique sensory experience. Furthermore, the cabinet’s large Screen Deck blends comfort with intuitive functionality, optimizing the experience for players and operational teams.
The installation of the CONCEPT cabinets is complemented by the addition of the medieval-themed multi-game Legendary Sword, in which players can double their prizes through unique mechanics with the help of a magic sword.
On the other hand, Fairyland Quest takes players to an enchanted forest where Magic Mushrooms give access to a different bonus each, while a friendly Fairy will give a special bonus that doubles the playing area.
Juan David Baracaldo, Director of Operations and Product, highlighted: “The addition of Zitro’s CONCEPT cabinets is a great step to continue offering unique and high-quality experiences to our players. The unique combination of technology, spectacular graphics, and the experience these cabinets offer will further elevate our casino’s entertainment offering.”
For his part, Johnny Ortiz Viveiros, founder of Zitro, expressed: “We are very excited to strengthen our partnership with Logrand, a strategic partner that shares our vision of providing exceptional gaming experiences. The new CONCEPT cabinets and games like Legendary Sword and Fairyland Quest are just the beginning of what will transform how players enjoy entertainment.”
The post NEW YORK CASINO IN MEXICO WELCOMES CONCEPT AND NEW GAMES FROM ZITRO appeared first on Gaming and Gambling Industry in the Americas.
Sky River Casino has announced that an Elk Grove resident has won a whopping $511,311 while playing progressive blackjack on March 31, 2025. The Sky River Rewards member hit the big win after playing the table game for less than an hour.
“Our progressive table games and slot machines continue to be really hot here at Sky River Casino. Our players have had an impressive number of life-changing jackpots and our winning streak continues. We look forward to the next big win and welcome adults near and far to visit to explore and enjoy our high-energy atmosphere, lively promotions, exciting gaming, and unparalleled dining experiences,” said Michael J. Facenda, President of Sky River Casino.
The lucky local guest plans to use her winnings to renovate a kitchen and build a house back home.
“Without question, the best part of my job is watching our valued members and guests experience jaw dropping wins like this one. We all share in the incredible excitement that is absolutely contagious and can be felt throughout the casino,” said Charleen Ripley, VP of Casino Operations for Sky River Casino.
The post Sky River Casino Guest Wins Half-million Dollars Playing Progressive Blackjack appeared first on Gaming and Gambling Industry in the Americas.
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