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Xtremepush opens Brazil office in São Paulo

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Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, is opening an office in São Paulo as it continues to invest in the LatAm region.

To aid this expansion, experienced sports betting and CRM specialist, Álvaro Camargo has been hired as Country Manager, and will be building a team to ensure Xtremepush’s Brazilian clients and partners are fully supported with all their CRM, loyalty and gamification needs.

Camargo joins from WeContent, a leading digital marketing company for iGaming in Brazil, where he held the role of Operations Director since 2016. The São Paulo native has vast experience within CRM and has been using the Xtremepush platform as a customer over the past few years.

Xtremepush is exhibiting at next week’s SBC Summit Rio with Camargo attending alongside CEO Tommy Kearns who will be taking part in the ‘AI Revolutionising the Future of Betting Products’ panel. The company lifted the lid on its groundbreaking new AI solution at ICE London and will be on hand to explain its benefits to attendees in Rio.

The opening of the Brazil office and appointment of Camargo is the latest stage in Xtremepush’s growth plan in LatAm following deals over the past few months with casino platform and game developer Vibra Gaming, Brazilian sportsbooks Playr.Bet and Betsul and Arena Esportiva.

Tommy Kearns, CEO of Xtremepush, said: “Brazil and the wider LatAm region is a key strategic focus for Xtremepush in 2024, so it’s incredibly exciting to be opening our first office in São Paulo.

“There are huge opportunities in Brazil, and we already have a solid footprint there, but we are looking to grow quickly and I’m delighted to welcome Álvaro to the Xtremepush family.

“We’ve known him for a long time and he has a really deep understanding of Brazilian marketing and CRM in general. Xtremepush offers a unique combination of CRM, gamification and loyalty marketing powered by AI, so I’m sure he will be a fantastic addition.”

Álvaro Camargo said: “I am so happy to be joining Xtremepush at what is an historic time for sports betting and gaming in Brazil. I have used the Xtremepush platform as a customer and have seen first-hand the value that it has brought to player retention.

“As we’ve seen in the US over the past few years, acquisition is the initial battle but to win the war you need retention and Xtremepush’s platform is the perfect fit for the Brazilian market.

“I couldn’t be starting at a better time with next week’s SBC Summit Rio and I look forward to meeting with any company that is looking to take their CRM and loyalty marketing to a completely new level.”

Xtremepush is exhibiting at SBC Summit Rio (Stand A560) next week and CEO Tommy Kearns is speaking on the ‘AI Revolutionising the Future of Betting Products’ panel at 11:20 local time on Thursday 7 February.

ClearStake

Star Sports adopts ClearStake’s bank-based solution for player verification

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Independent bookmaker Star Sports has partnered with ClearStake to enhance its player verification and compliance procedures using secure bank-driven verification technology.

The collaboration will enable Star Sports to incorporate ClearStake’s newly-introduced ID by Bank solution.

The product enables users to confirm their identity in seconds through their banking app, eliminating the requirement for document submissions and manual assessments. It results in a notable rise in the success rate of verification processes, which consequently boosts the number of depositing players while decreasing fraud and operational costs.

Star Sports will utilize ClearStake’s current affordability and source of funds technology.

Flynn Goward, Managing Director of Star Sports, said: “We’re always looking for ways to make the player journey smoother without compromising on compliance. ClearStake’s technology gives us exactly that balance. It’s been simple to integrate and we’re already seeing faster verification and fewer hurdles for genuine customers.”

Martin Burt, CEO of ClearStake, added: “Star Sports is one of the most recognised and trusted betting brands in the UK, so we’re thrilled to be helping them enhance their verification processes. By adopting ID by Bank alongside our affordability and source of funds tools, they’re setting the benchmark for what modern player verification should look like.”

ID by Bank has been implemented by several other major UK operators in recent weeks and is transforming the way operators authenticate players online, resulting in significantly improved pass rates, lowered operational costs and fraud, as well as enhanced FTD conversion rates.

The post Star Sports adopts ClearStake’s bank-based solution for player verification appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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iGaming

Menace sets new retention benchmark

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Just three months after its launch, disruptive new iGaming brand Menace is reporting performance data showing player loyalty well above established market benchmarks.

Menace’s flagship crash game has delivered an average day 1 retention rate of 26%, exceeding the top end of market benchmarks of around 20–22% for comparable titles.

Player loyalty extends beyond initial engagement. During peak months in December and January, Menace recorded day 7 retention of 24–25%, placing it at the very top of industry performance ranges.

The success is partly attributed to Menace’s integrated games studio, Ebaka Games. Around 80% of Menace users played an Ebaka title during a three-month period of exclusivity.

Menace founder Dmitry Belianin said:

“From day one, our goal was not just to launch another operator but to build an ecosystem where content and platform are engineered together for long-term engagement. The early retention data shows that when a studio and an operator act as one product organisation, you can achieve loyalty levels that traditional integration models struggle to reach.”

Ebaka Games content was first launched exclusively with Menace alongside a major brand awareness campaign. Following its proven performance, the content is now available to third-party operators.

These metrics place Menace among the sector’s stickiest operators, with players returning at unusually high rates for a newly-launched brand.

The post Menace sets new retention benchmark appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BetConstruct AI Charts a New Course for Brazil’s iGaming Market at SBC Summit Rio 2026

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BetConstruct AI is thrilled to share its involvement in the SBC Summit Rio 2026, taking place from March 4-5 at the Riocentro in Rio de Janeiro. As Brazil enters its second year of complete regulation, BetConstruct AI emerges at this critical market moment to present a vision of technological empowerment and strategic independence.

At Stand A230, attendees will find an extensive range of AI-powered solutions tailored to satisfy the expectations of the Brazilian crowd. The exhibition highlights the top-tier Sportsbook and Casino Platforms, designed to expand quickly while ensuring peak performance levels.

Apart from the main platforms, BetConstruct AI supplies the necessary framework for a leading online brand. This encompasses CMS Pro, a tailored content management system that enables operators to oversee their complete business from one unified platform, and SpringBuilder X, our mobile-centric, SEO-focused drag-and-drop website creator that removes the necessity for technical expertise. Advancing customization, BetChain AI provides an innovative method to design and develop iGaming sites more efficiently and intelligently, granting partners complete creative authority. These essential tools are crafted to operate in complete synergy with our advanced intelligence layer, establishing a smooth connection between an impressive user interface and intricate back-end automation.

At the heart of the exhibition lies the BetConstruct AI Suite, an advanced set of tools designed to streamline and enhance the operator’s experience.
This encompasses:

●CRM AI: Delivering deep behavioral insights to enhance player retention.
●Umbrella AI: Providing real-time risk management and automated player protection.
●AI Game Recommendation System: Ensuring personalized content delivery to maximize engagement.
●Betting Mate: An intuitive AI companion that elevates the player experience with real-time stats and insights.

Demonstrating its dedication to the long-term success of the Brazilian market, BetConstruct AI will emphasize its unique “The Choice to Grow” initiative. This performance-driven program aims to incentivize partners that reach a 16.67% growth in GGR each quarter. Achieving these goals across a wide array of products – such as Sportsbook, Virtual Sports, and partner brands like PopOK Gaming and CreedRoomz – enables operators to receive a 51% invoice discount every third month, plus exclusive service advantages and tournament participation.

BetConstruct AI encourages all industry stakeholders, operators, and media representatives to stop by Stand A230 at Riocentro. The team will be present during the summit to showcase how a connected, AI-driven ecosystem enables partners to select the route of innovation, efficiency, and market leadership in the Brazilian market.

The post BetConstruct AI Charts a New Course for Brazil’s iGaming Market at SBC Summit Rio 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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