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Xtremepush opens Brazil office in São Paulo

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Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, is opening an office in São Paulo as it continues to invest in the LatAm region.

To aid this expansion, experienced sports betting and CRM specialist, Álvaro Camargo has been hired as Country Manager, and will be building a team to ensure Xtremepush’s Brazilian clients and partners are fully supported with all their CRM, loyalty and gamification needs.

Camargo joins from WeContent, a leading digital marketing company for iGaming in Brazil, where he held the role of Operations Director since 2016. The São Paulo native has vast experience within CRM and has been using the Xtremepush platform as a customer over the past few years.

Xtremepush is exhibiting at next week’s SBC Summit Rio with Camargo attending alongside CEO Tommy Kearns who will be taking part in the ‘AI Revolutionising the Future of Betting Products’ panel. The company lifted the lid on its groundbreaking new AI solution at ICE London and will be on hand to explain its benefits to attendees in Rio.

The opening of the Brazil office and appointment of Camargo is the latest stage in Xtremepush’s growth plan in LatAm following deals over the past few months with casino platform and game developer Vibra Gaming, Brazilian sportsbooks Playr.Bet and Betsul and Arena Esportiva.

Tommy Kearns, CEO of Xtremepush, said: “Brazil and the wider LatAm region is a key strategic focus for Xtremepush in 2024, so it’s incredibly exciting to be opening our first office in São Paulo.

“There are huge opportunities in Brazil, and we already have a solid footprint there, but we are looking to grow quickly and I’m delighted to welcome Álvaro to the Xtremepush family.

“We’ve known him for a long time and he has a really deep understanding of Brazilian marketing and CRM in general. Xtremepush offers a unique combination of CRM, gamification and loyalty marketing powered by AI, so I’m sure he will be a fantastic addition.”

Álvaro Camargo said: “I am so happy to be joining Xtremepush at what is an historic time for sports betting and gaming in Brazil. I have used the Xtremepush platform as a customer and have seen first-hand the value that it has brought to player retention.

“As we’ve seen in the US over the past few years, acquisition is the initial battle but to win the war you need retention and Xtremepush’s platform is the perfect fit for the Brazilian market.

“I couldn’t be starting at a better time with next week’s SBC Summit Rio and I look forward to meeting with any company that is looking to take their CRM and loyalty marketing to a completely new level.”

Xtremepush is exhibiting at SBC Summit Rio (Stand A560) next week and CEO Tommy Kearns is speaking on the ‘AI Revolutionising the Future of Betting Products’ panel at 11:20 local time on Thursday 7 February.

Artificial intelligence

Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets

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Kaizen Gaming has launched Betano Trivia, a live trivia product it describes as the world’s first fully GenAI-powered live trivia experience. The free-to-play game is now available across the 20 markets where Kaizen Gaming operates.

The product was developed by Kaizen Labs, the company’s innovation incubator. Kaizen Gaming said Betano Trivia uses generative AI to power the avatar presenter, create dynamic trivia content, and generate supporting audiovisual assets, positioning it as a new engagement format inside the Betano brand.

Players are invited to answer questions spanning sports, entertainment and pop culture and compete for prizes, according to the company. Kaizen Gaming also tied the timing of the launch to heightened global football attention, pitching the game as a second-screen-style entertainment layer for fans.

George Kourakos, Director of Innovation at Kaizen Gaming, stated: “Betano Trivia demonstrates how AI can be used to create entirely new forms of entertainment and customer engagement. At Kaizen Gaming we never use technology for its own sake. We have a clear goal to elevate the world-class gaming experience we offer to our customers. What makes this achievement particularly special is that it was developed entirely by our internal teams, combining creativity, engineering excellence and a shared passion for innovation across the board.”

Kaizen Gaming framed the release as part of its broader generative AI push, arguing that internal teams can use the technology to scale new product experiences across multiple regulated markets.

The post Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ELA Games

ELA Games adds slots portfolio to Fonbet.gr in Greece

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Deal expands ELA Games’ distribution under its Hellenic Gaming Commission licence, with localized titles now live on Fonbet’s Greek site.

ELA Games has partnered with Fonbet to roll out a selection of its slot titles to Greek players via Fonbet.gr.

The supplier said the integration makes its portfolio available through Fonbet’s Greek-facing operation, including titles such as Piñatas Festival, Flame Fruit Frenzy and Riches Express. The release positions the launch as a lobby expansion for Fonbet and a further distribution step for ELA Games in the market.

ELA Games said the deal builds on its existing presence in Greece, citing its Hellenic Gaming Commission licence. The company also claimed active users in Greece rose 86.3% over the last two quarters, while bet counts increased 201.9% over the same period.

Yaroslav Soloshenko, Business Development Team Lead at ELA Games, said: “Partnering with Fonbet is a brilliant step forward for our brand visibility in Greece. The Greek market means a great deal to us and has been a strong focus for our growth strategy recently. Having our content available on their well-respected platform allows us to showcase the true depth of our portfolio to a dedicated audience. We welcome the opportunity to offer players and partners a full, detailed presentation of the immersive mechanics, unique art styles, and gamified features our team puts into every single release.”

The post ELA Games adds slots portfolio to Fonbet.gr in Greece appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

HIPTHER Launches HALLO: The Standard in Compliance Expertise

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A Pioneering Premium Platform Connecting Organizations with Elite Compliance Professionals, Legal Operations Experts, and Trusted Industry Vendors

Europe — HIPTHER proudly announces the launch of HALLO (Highly Aligned Leaders in Legal Operations), a pioneering platform redefining how organizations discover, connect with, and engage compliance expertise.

Embodying the tagline “The Standard in Compliance Expertise,” HALLO combines a premium professional directory, industry intelligence hub, community platform, and visibility ecosystem into a single destination for compliance professionals and the organizations that rely on them.

At a time when regulation is becoming more complex across gaming, fintech, payments, AI, cybersecurity, digital identity, AML, blockchain, and emerging technologies, the need for trusted expertise has never been greater. HALLO addresses that challenge by creating a structured environment where qualified professionals, legal operations specialists, compliance leaders, and service providers can be discovered, evaluated, and engaged with confidence.

Beyond a Directory

HALLO is built as more than a professional directory.

It serves as a dedicated ecosystem for compliance excellence, enabling organizations to identify the right expertise while giving professionals a platform to showcase their experience, achievements, thought leadership, and industry contributions.

Memberships Tailored for Professionals and Organizations

HALLO offers flexible participation options designed to support everyone from independent compliance professionals to large organizations building regulatory, legal, and compliance capabilities.

There is an Individual Professional Membership available as well as an Enterprise Membership for teams and organizations seeking expanded access, visibility, and networking opportunities. All memberships include a 14-day free trial.

Free Expert Profiles, Premium Visibility Opportunities

One of HALLO’s core principles is making compliance expertise discoverable.

Compliance professionals can join HALLO free of charge as Experts, creating publicly visible profiles that showcase their experience, areas of specialization, professional achievements, and industry expertise.

Whether joining as an independent expert, a growing consultancy, or an established enterprise, HALLO provides multiple pathways to build credibility, expand reach, and engage with a highly targeted audience of compliance, legal, regulatory, and operational decision-makers.

Introducing HALLO Resources: A Living Compliance Intelligence Hub

Alongside its directory and community functions, HALLO launches with one of its most powerful features: HALLO Resources.

The Resources section serves as a continuously updated compliance intelligence center featuring more than 17,000 regulatory and compliance-focused articles, bringing together regulatory updates, jurisdictional developments, enforcement news, legal analysis, compliance guidance, and industry intelligence from across the HIPTHER media network.

Designed to support both practitioners and decision-makers, HALLO Resources offers:

  • Daily updates with continuously refreshed content
  • Powerful search functionality by topic, jurisdiction, and keyword
  • Open access with no login required
  • Coverage spanning gaming, fintech, AI, payments, AML, digital policy, cybersecurity, and regulatory affairs

By combining expert discovery with practical intelligence, HALLO is a daily destination for compliance professionals.

Advertising & Thought Leadership

HALLO also introduces premium visibility opportunities through the Wayseers Booklet, the annual compliance handbook distributed at HIPTHER conferences across Europe.

The publication reaches more than 1,500 professionals across gaming, fintech, AI, compliance, and regulatory sectors, creating a unique opportunity for organizations to showcase expertise, promote services, and contribute thought leadership to the wider compliance community.

Advertising opportunities range from directory listings to half-page, full-page, and double-page placements through Standard, Premium, and Platinum packages.

Furthermore, HALLO serves as a trusted source of compliance expertise for HIPTHER’s media and conference initiatives, creating additional opportunities for members to contribute thought leadership, industry insights, and expert perspectives.

Building the Future of Compliance Collaboration

With regulatory complexity increasing across industries and jurisdictions, HALLO arrives at a critical moment for businesses navigating compliance, governance, risk management, legal operations, and regulatory change.

Zoltan Tuendik, Co-Founder & Head of Business at HIPTHER, stated about HALLO: “Navigating the modern regulatory landscape requires more than just standard legal advice; it demands highly specialized, agile compliance expertise. With the launch of HALLO, we are bridging the critical gap between organizations facing complex global standards and the elite professionals who can guide them through. By combining an active directory with a massive intelligence hub, we are setting a new standard for compliance collaboration and empowering businesses to move forward with absolute confidence.”

Join HALLO

Compliance professionals can create their Expert profiles free of charge.

Organizations can explore Professional and Enterprise memberships through a 14-day free trial.

For more information, visit: https://hallocompliance.net/

The post HIPTHER Launches HALLO: The Standard in Compliance Expertise appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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