Latest News
Xtremepush opens Brazil office in São Paulo
Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, is opening an office in São Paulo as it continues to invest in the LatAm region.
To aid this expansion, experienced sports betting and CRM specialist, Álvaro Camargo has been hired as Country Manager, and will be building a team to ensure Xtremepush’s Brazilian clients and partners are fully supported with all their CRM, loyalty and gamification needs.
Camargo joins from WeContent, a leading digital marketing company for iGaming in Brazil, where he held the role of Operations Director since 2016. The São Paulo native has vast experience within CRM and has been using the Xtremepush platform as a customer over the past few years.
Xtremepush is exhibiting at next week’s SBC Summit Rio with Camargo attending alongside CEO Tommy Kearns who will be taking part in the ‘AI Revolutionising the Future of Betting Products’ panel. The company lifted the lid on its groundbreaking new AI solution at ICE London and will be on hand to explain its benefits to attendees in Rio.
The opening of the Brazil office and appointment of Camargo is the latest stage in Xtremepush’s growth plan in LatAm following deals over the past few months with casino platform and game developer Vibra Gaming, Brazilian sportsbooks Playr.Bet and Betsul and Arena Esportiva.
Tommy Kearns, CEO of Xtremepush, said: “Brazil and the wider LatAm region is a key strategic focus for Xtremepush in 2024, so it’s incredibly exciting to be opening our first office in São Paulo.
“There are huge opportunities in Brazil, and we already have a solid footprint there, but we are looking to grow quickly and I’m delighted to welcome Álvaro to the Xtremepush family.
“We’ve known him for a long time and he has a really deep understanding of Brazilian marketing and CRM in general. Xtremepush offers a unique combination of CRM, gamification and loyalty marketing powered by AI, so I’m sure he will be a fantastic addition.”
Álvaro Camargo said: “I am so happy to be joining Xtremepush at what is an historic time for sports betting and gaming in Brazil. I have used the Xtremepush platform as a customer and have seen first-hand the value that it has brought to player retention.
“As we’ve seen in the US over the past few years, acquisition is the initial battle but to win the war you need retention and Xtremepush’s platform is the perfect fit for the Brazilian market.
“I couldn’t be starting at a better time with next week’s SBC Summit Rio and I look forward to meeting with any company that is looking to take their CRM and loyalty marketing to a completely new level.”
Xtremepush is exhibiting at SBC Summit Rio (Stand A560) next week and CEO Tommy Kearns is speaking on the ‘AI Revolutionising the Future of Betting Products’ panel at 11:20 local time on Thursday 7 February.
ELYSIUM Studios
Swintt adds High Noon Duel slot to Elysium Studios line-up
Swintt has released High Noon Duel, a new slot from its Elysium Studios label, themed around a Wild West duel between two characters, Pistol Belle and the Iron Cowboy.
The game uses a 6×4 tumbling reels format. Wins pay for matching symbols landing on adjacent reels from left to right, in any position. Swintt says the title has a maximum win of up to 27,000x the bet.
A health bar mechanic sits above the reels in the base game. When one of the two shooters’ scatter symbols lands, it reduces the opponent’s health. When one side’s health is fully depleted, a free spins feature triggers and the winning character adds a signature wild mechanic.
In the Pistol Belle free spins mode, wilds are fired onto the reels at the start of each spin. In the Iron Cowboy mode, a 2×2 wild appears in a random position each spin. Swintt also describes a third free spins feature triggered by two golden scatter symbols, where either character’s wild feature can activate at the start of each spin. The release adds that “Lady in Black” symbols convert icons between them vertically or horizontally into additional wilds.
Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “Enjoy a winner-takes-all shootout on every spin in High Noon Duel, the latest gunslinging title in Swintt’s Elysium Studios line-up. Filled with explosive features where the bullets really start to fly, the game features a top prize of 27,000x the bet and more wilds than you can shake a pistol at, making it an action-packed tribute to classic Westerns that’s sure to fire its way right to top of operators’ ‘Most Wanted’ lists”
The post Swintt adds High Noon Duel slot to Elysium Studios line-up appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetGames
BetGames launches Chili Cash slot with Hold & Win Plus feature
BetGames has launched Chili Cash, a new high-volatility slot that debuts the supplier’s Hold & Win Plus feature. The game includes 243 ways to win, four jackpots and a stated maximum payout of 10,000x.
Chili Cash is built on a 5×3 reel layout. BetGames said Hold & Win Plus allows players to lock in cash and jackpot prizes when Money symbols land, with a Cash Collector mechanic that can be boosted by random multipliers. The respin counter resets when new symbols appear.
The game also includes a Mini-draw triggered by three or more Scatter symbols, which awards either Free Spins with Stacked Wilds or “immediate bonus action,” according to the company. Chili Cash also features Buy Bonus and Gamble options.
Ian Catchick, Chief Product and Business Development Officer at BetGames, said: “Chili Cash is a game that leads with its theme. We wanted players to be transported the moment the reels come to life, to get a sense of the warmth, colour and energy of the celebration before they even think about the features.
“Of course, the mechanics deliver too, and with new Hold and Win Plus, four jackpots and 10,000x on the table, we believe Chili Cash does exactly that. It is a release we are genuinely proud of.”
The post BetGames launches Chili Cash slot with Hold & Win Plus feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
The “Un-Boring” Update How Mancala Gaming Makes Sure You Click and Stick
Stop us if you’ve heard this one before: “We are thrilled to announce a series of innovative updates…”
Actually, we do have a lot to share, starting with a gorgeous, brand-new website that’s finally as vibrant as our games. But let’s tell the story the right way so it’s worth your time.
It’s not just that we’ve updated our look or tweaked a few tools; it’s about how to be “un-boring” for both our players and our partners. For Mancala Gaming, the rule is simple. Working together should never feel like a routine. From day one, the core of Mancala Gaming, and the big idea behind everything we do, has been: You click. You stick.
Take our new release pace, for example. We used to launch two games a month, and while that was great, we knew both our players and our partners wanted more. So did we. It was never our goal to become a company known for ‘that one cool game from last year.’ So, we expanded our team and dusted off our book of great ideas for the future to move to four releases a month.
This constant movement keeps engagement high and monetization steady, giving players a reason to come back every single week.
One might say that quantity is not the same as quality, and they would be right. The games have to feel right on the inside, too. That’s why we upgraded the Mancala Gaming bonus tool with a progress bar. It’s a tiny mechanic that does a lot of heavy lifting for player attention. We polish every detail like this because perfection has no limit, and as you can see, we are being very modest about it.
As we keep growing, we want Mancala Gaming to stay bright, interesting, and full of life. But there was always one piece of the puzzle that didn’t quite fit, and that was our old website. It served us well, but it didn’t quite capture the energy we have. So, we’ve decided to change it.
What began as a simple refresh turned, in the blink of an eye, into what became a year-and-a-half saga with hundreds of discussions, dozens of ideas, two major design rounds, and one black-or-white debate that came this close to becoming a fight. In the end, we kept both themes to preserve peace in the design department. Pretty diplomatic, wouldn’t you say?
Beyond the visuals, we added a comprehensive FAQ, expanded our partner resources, and introduced intuitive search filters so you can find any game in seconds. So yes, the new site looks very good, but more importantly –– it makes us easier to work with. When partners can quickly find what they need, it’s easier to launch, promote, and use our content in their day-to-day work. And that is exactly what we were aiming for.
Ultimately, all of this is about being a provider that feels truly alive. We want working with us to feel like a breath of fresh air that leads to a win, rather than a chore. Our job is to keep things interesting, engaging, and of course, profitable.
Looking at the results, we’re pretty sure we nailed it. We know you’re going to love it, so go ahead and see it for yourself.
That’s it from us for today. See you later!
Best,
The Mancala Gaming Team
The post The “Un-Boring” Update How Mancala Gaming Makes Sure You Click and Stick appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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