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Betby strengthens partnership with Bad Hombre Gaming

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Betby, an innovative sports betting provider, has reinforced its partnership with Bad Hombre Gaming by launching multiple betting brands and having its AI-based sportsbook tools made available to all brands powered by the partnership.

Bad Hombre Gaming, a next-gen casino platform supplier specialising in crypto payments, utilizes Betby’s sportsbook platform and the Betby.Games eSports odds feed to power over 15 brands, with its brand portfolio further boosted with the launch of three further brands powered by the Betby sportsbook solution.

With Betby launching and showcasing its innovative AI-based sportsbook tools in London, Bad Hombre Gaming also announced that it is planning to roll-out these tools to its partner network. The sportsbook tools, branded by Betby as “AI Labs”, focus on churn and LTV prediction, bet recommendation, risk management automation, and a prompt-based BI Reporting system.

Christian Vuchev, Head of Operations at Bad Hombre Gaming said: “We’re pleased to strengthen our longstanding collaboration with Betby by not only launching a new brand but also integrating Betby’s innovative AI Labs tools. These tools will empower Bad Hombre Gaming to enhance the overall betting experiences through personalized features, predicting and reducing churn rates, and identifying high-value players in a reduced timeframe. All this whilst improving operational performance through an automated risk management for quicker detection of suspicious activities for our operators.”

Chris Nicolopoulos, Chief Commercial Officer at Betby said: “The continued partnership between Bad Hombre Gaming and Betby, marked by further brand launches and the roll out of our proprietary AI-based sportsbook tools, showcases Betby’s steadfast commitment to enhancing the performance of its partners with the best solutions in the sportsbook landscape. In Bad Hombre Gaming we have found a partner with whom we share common values and ambitions, and we look forward to further strengthening the relationship going forward.”

Abigail Welch Editor of iGaming News

Press Box PR Becomes Official Sponsor of Women in iGaming, Backed by iGaming News

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iGaming News is excited to reveal Press Box PR, a top digital and conventional PR firm for the iGaming and sports betting sector, as the official Women in iGaming sponsor of the publication. This collaboration backs iGaming News’ Women in iGaming initiative, a program focused on honoring, showcasing, and elevating the accomplishments of women leaders advancing the industry.

To launch the partnership, iGaming News has unveiled a new category, sponsored by Press Box PR, at its first iGaming News Awards: “Woman of Influence,” highlighting outstanding women who are transforming the industry and fostering innovation.

Abigail Welch, Editor of iGaming News, said: “We are thrilled to welcome Press Box PR as the official sponsor of our Women in iGaming initiative. Their expertise in digital PR will help us bring the incredible stories of women across the industry to a wider audience. This partnership is about celebrating women every day, supporting their achievements and inspiring the next generation of leaders.”

Sarah Williams, B2B account manager for Press Box PR, said: “We’re thrilled to be a part of iGaming News’ Women in iGaming initiative! With International Women’s Day coming up this Sunday as well as March being Women’s History Month, there’s no better time to announce this fantastic partnership. By putting our time, money and effort behind initiatives like Women in iGaming, Press Box PR is showing support all year long, not just on certain days or months.

“While we are certainly seeing more women excelling and leading in the industry, only about 16% of executive-level roles in the sector are held by women, according to the latest 2025 data from the Gambling Survey for Great Britain. I hope that by shining a light on the skilled women in this industry, we can see that representation increase.”

The partnership will feature editorial pieces, interviews, podcasts, and campaign material highlighting women who are shaping history in iGaming, their professional paths, and how they are progressing the industry. Uniting iGaming News’ industry influence with Press Box PR’s digital communication skills and client network, the collaboration aims to amplify women’s voices and enhance recognition for female leaders.

The post Press Box PR Becomes Official Sponsor of Women in iGaming, Backed by iGaming News appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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HAPPY MONEY HENS

INSPIRED UNVEILS HAPPY MONEY HENS™, GOLDEN WINNER GRAND CHANCE SUPER WHEEL™ & GOLD CASH FREE SPINS RISING WINS™ ACROSS ONLINE & MOBILE

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Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has unveiled three new online and mobile slot releases—Happy Money Hens™, Golden Winner Grand Chance Super Wheel™, and Gold Cash Free Spins Rising Wins™—now live across the UK and Maltese iGaming markets.

Happy Money Hens™ launches the new Happy Money™ series with a vibrant, hen-themed slot packed with Easter charm and big-win potential. Players interact with three animated hens, represented as pseudo-persistent feature bags above the reels, triggering multiple bonuses including Double Coins, Pot Fill, and the unique Happy Boost. Fast-paced action continues through a three-life Win & Spin Bonus, delivering expanding-win excitement and setting a playful tone for the broader Happy Money™ family.

Golden Winner Grand Chance Super Wheel™ builds on the award-winning Golden Winner Grand Chance series with a shared Super Wheel feature powered by patented Player Link™ technology. High-energy reels, golden bells, and the iconic Grand Chance Cherry come alive with reel “dings” that activate wheel spins, instant cash prizes, and Super Bonuses. Shared prize pots, multiplier-boosting trails, and surprise modifiers create a community-driven, pulse-pounding slot experience designed to keep players returning.

Gold Cash Free Spins Rising Wins™ is the latest chapter in the renowned Gold Cash™ franchise, introducing fresh mechanics while retaining the series’ signature style. The base game features random reel expansions, while the bonus round lets players choose: more spins at lower reel heights for steady wins, fewer spins with taller reels for high volatility, or a mystery option. Additional features include Fortune Bet, Fortune Spins, a Gamble option, and Bonus Buy where permitted, giving players control over risk and reward while enhancing overall excitement.

Claire Osborne, Managing Director of Interactive at Inspired Entertainment, commented:
“These new releases reflect our commitment to delivering diverse, engaging entertainment while supporting responsible play. By blending innovative mechanics with familiar formats, each game offers exciting and balanced gameplay. Inspired remains focused on creating high-quality, innovative, and enjoyable entertainment experiences as we continue to expand our portfolio.”

The post INSPIRED UNVEILS HAPPY MONEY HENS™, GOLDEN WINNER GRAND CHANCE SUPER WHEEL™ & GOLD CASH FREE SPINS RISING WINS™ ACROSS ONLINE & MOBILE appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Isle of Man Govt Publishes its National Risk Assessment (NRA) Covering Money Laundering Risk in Gambling Sector

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The Isle of Man government has published its updated National Risk Assessment (NRA) for the gambling sector.

The assessment identifies key threats of Money Laundering (ML) to the island’s Gambling sector (both Terrestrial and Online) and the materiality and impact of those threats. Both terrestrial and online gambling have been given a risk rating, with an overall rating for gambling as a whole. These risk ratings and key findings of the NRA feed into the wider NRA work, ensuring the Island has a comprehensive view of the entire threat landscape.

The NRA aggregates, compares and weighs the findings across all sectors to determine which risks drive national exposure. This ensures the NRA is not hypothetical: it reflects actual sector-level dynamics so that the Island can understand the “bigger picture” with each sectoral assessment piecing together a border threat picture.

It is important that the island has a comprehensive understanding of risk at all levels, which does not reflect poor standards but instead outlines structural features of a sector. A robust NRA demonstrates that the jurisdiction understands its ML risks and applies targeted controls that are appropriate.

Risk Ratings are as follows:

• The gambling sector overall is assessed as medium-high risk for money laundering.

• The online gambling sector has a medium-high risk, reflecting a large number of international customers and transaction volumes.

• The terrestrial gambling has a medium-low risk, reflecting its smaller size, domestic profile and lower transaction volumes.

Key Takeaways

The Sectoral NRA highlights core threats in both the online and terrestrial sectors, including:

• Criminal ownership and control of gambling businesses or B2B services, via front companies and complex corporate structures.

• Exploitation by organised crime groups, including those from East and Southeast Asia, for money laundering, cyber-enabled crime and other illicit activities globally.

• Criminals use false or stolen IDs, synthetic identities, and mule identities to access gambling services and obscure their true identity to bypass due diligence controls.

• For terrestrial gambling, cash-intensive operations and casino-specific instruments remain primary channels for laundering domestic predicate offences.

It also highlights potential emerging threats such as:

• Use of advanced technologies (AI, deepfakes, virtual assets) to obscure identities, automate fraud, and facilitate cross-border transfers.

• Use of “turnkey solutions” (pre-packaged business setups) allowing rapid establishment of operations and access to banking services with minimal experience.

Importantly, the NRA makes it clear that these risks arise in specific circumstances with the sector operating legitimate international structures, strong governance and applying high standards of AML/CFT compliance. Those features that make activity higher risk for misuse should be considered within that context.

The post Isle of Man Govt Publishes its National Risk Assessment (NRA) Covering Money Laundering Risk in Gambling Sector appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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