Latest News
Betby strengthens partnership with Bad Hombre Gaming
Betby, an innovative sports betting provider, has reinforced its partnership with Bad Hombre Gaming by launching multiple betting brands and having its AI-based sportsbook tools made available to all brands powered by the partnership.
Bad Hombre Gaming, a next-gen casino platform supplier specialising in crypto payments, utilizes Betby’s sportsbook platform and the Betby.Games eSports odds feed to power over 15 brands, with its brand portfolio further boosted with the launch of three further brands powered by the Betby sportsbook solution.
With Betby launching and showcasing its innovative AI-based sportsbook tools in London, Bad Hombre Gaming also announced that it is planning to roll-out these tools to its partner network. The sportsbook tools, branded by Betby as “AI Labs”, focus on churn and LTV prediction, bet recommendation, risk management automation, and a prompt-based BI Reporting system.
Christian Vuchev, Head of Operations at Bad Hombre Gaming said: “We’re pleased to strengthen our longstanding collaboration with Betby by not only launching a new brand but also integrating Betby’s innovative AI Labs tools. These tools will empower Bad Hombre Gaming to enhance the overall betting experiences through personalized features, predicting and reducing churn rates, and identifying high-value players in a reduced timeframe. All this whilst improving operational performance through an automated risk management for quicker detection of suspicious activities for our operators.”
Chris Nicolopoulos, Chief Commercial Officer at Betby said: “The continued partnership between Bad Hombre Gaming and Betby, marked by further brand launches and the roll out of our proprietary AI-based sportsbook tools, showcases Betby’s steadfast commitment to enhancing the performance of its partners with the best solutions in the sportsbook landscape. In Bad Hombre Gaming we have found a partner with whom we share common values and ambitions, and we look forward to further strengthening the relationship going forward.”
British Gambling Commission
Industry Roiled As UK Regulator Steps Gingerly Into ‘Affordability’
The UK Gambling Commission has tentatively introduced its much-feared Financial Risk Assessments (FRA), but despite the regulator tip-toeing across the start line, the industry remains convinced that the highly controversial policy will lead to disaster.
The commission announced on Tuesday (July 7) that it will roll out its FRA project in three stages, with only the most high spending players and the largest operators required to comply during its initial phase.
In this first introductory period, any customer of the market’s largest operators depositing over £5,000 in 24 hours will need to be subject to an FRA, which in most cases will see a check conducted by a credit reference agency in the background without the gambler’s knowledge.
Eventually, that threshold will drop to £1,000 in 24 hours or £3,000 in a rolling 90-day period. Individuals aged under-25 will trigger checks if they deposit more than £750 in 24 hours or £2,000 in a 90-day period.
In some cases, customers will need to submit additional personal documents to allow operators to assess whether they need additional support.
It is these instances to which the industry has responded overwhelmingly negatively, with gambling firms warning of further consumer leakage to a black market that they say is already gaining ground.
The Gambling Commission argues that only 3 percent of customers that trigger these checks will require additional documents or open banking checks to complete their assessments, and that only 1 in 1000 gamblers will even trigger an FRA in the first place.
In fact, the regulator argues that the new system will actually reduce the existing reliance on document checks, by shifting some of that compliance burden onto a “frictionless” background system.
“People who place an occasional bet, are a recent winning customer or even regularly spend hundreds of pounds would be unlikely to need a check,” the regulator said.
Why now?
The commission said that its key motivation for pushing forward with FRAs is that some high spending customers are not being adequately protected.
Where FRAs reveal that a gambler may be spending beyond their needs, operators will be expected to take “proportionate” action, which may include reducing marketing or setting deposit limits, the commission said.
“We are confident that our approach, using high-quality data, will enable support for high-spending customers in financial difficulties, while reducing friction for customers who are not in financial difficulties by removing the need for unnecessary and unpopular document checks to understand financial risk,” said acting Gambling Commission CEO, Sarah Gardner.
During an initial risk assessment phase set to kick off this Summer, licensees will not be penalised if they take no action as a result of an FRA, but the implication is very much that the regulator will take enforcement action in this area in the future.
There is currently no timeline for when the UK industry will move into the second implementation stage or what requirements will be added at that point.
The commission has said only that it will engage with industry implementation groups and other stakeholders beforehand.
Similarly, there is no estimate of when the third and final implementation stage will begin.
“We have listened to feedback throughout the pilot process which has led to us deciding to carefully proceed,” said Gardner.
“We will work with key partners to make sure that they are implemented in the most effective way for consumers and operators.”
Industry aghast
Trade group the Betting and Gaming Council has reacted with dismay to the news, with chief executive Grainne Hurst saying it was “deeply disappointed and frustrated” that the commission had not abandoned the project completely.
Hurst said that the phased implementation was a clear indication that the channelisation risks posed by FRAs, which it has consistently warned of, are real.
“These checks cannot be described as genuinely frictionless if they produce unreliable outcomes, lead to unnecessary account restrictions or ultimately result in customers being asked to provide documents or open banking information,” said Hurst.
The industry, in particular the horseracing sector, remains very concerned that revenues will shrink in the days and months following the introduction of FRAs, much as they did in the aftermath of the affordability regime introduced in the Netherlands in 2024.
“The commission’s announcement does nothing to assuage that concern,” said Chris Elliott, a partner at London law firm Wiggin.
He added that it remains unclear what action operators should take once an FRA is complete and called for more guidance from the Gambling Commission.
“The staged approach risks being a staggered imposition of uncertainty rather than a measured roll-out of clear requirements,” said Elliott.
The UK gambling minister said the government supports FRAs, but appeared to back a tentative approach.
“The right balance must be struck so that assessments protect those in financial difficulties from the risk of gambling-related harm but do not create unnecessary burdens for the industry or consumers,” said Baroness Twycross.
The post Industry Roiled As UK Regulator Steps Gingerly Into ‘Affordability’ appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alternative Payment Methods
Paysafe expands Tebex checkout integration to add cards and more APMs
Tebex connects to the Paysafe API, extending beyond PaysafeCard to card processing and alternative payment methods including Openbucks in the US.
Paysafe (NYSE: PSFE) has expanded its partnership with video game monetization platform Tebex, adding card payments and additional alternative payment methods (APMs) through a single integration to the Paysafe API. The update was announced July 7, 2026 in London.
Tebex has integrated the Paysafe Gateway to support credit and debit card processing alongside APMs. Tebex said its checkout has offered Paysafe’s prepaid eCash product PaysafeCard since 2016, and the new API integration connects Tebex to a broader set of Paysafe payment products.
The integration also links Tebex to Paysafe’s branded APMs. Tebex Checkout is already live with Openbucks, which enables US gamers to pay online with cash using third-party gift cards purchased in-store at “67K+ locations,” or via Openbucks’ Obucks digital card sold through authorized online resellers.
Zak Cutler, President of Global Gaming at Paysafe, said: “We’re delighted to broaden our partnership with Tebex. In a highly competitive market, video game creatives need to satisfy gamers’ increasingly diverse transactional expectations. By connecting the Tebex Checkout to an exhaustive range of payment options, including recognizable brands like our Openbucks solution, the Paysafe Gateway will give Tebex and its customers an edge when it comes to streamlining, simplifying and ultimately optimizing the monetization of gaming.”
Liam Wiltshire, Vice President and GM of Tebex, commented: “At Tebex, we know payments are more than a transaction. They’re a critical part of how studios build relationships with their players and grow their games. Acting as an extension of the studio, our role is to remove the complexity of global payments, compliance, and support so teams can focus on creating amazing experiences. Expanding our partnership with Paysafe allows Tebex to offer greater choice and flexibility at checkout, helping our partners reach more players, reduce friction, and unlock new opportunities for growth.”
The post Paysafe expands Tebex checkout integration to add cards and more APMs appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Paysafe strengthens Tebex’s payment offering for video gaming industry
Expanded partnership sees video gaming monetization platform Tebex integrate to Paysafe API for card payments and multiple alternative payment methods
Paysafe (NYSE: PSFE), a global payments platform, today announced its expanded partnership with Tebex, the game monetization extension and growth platform for game servers and game studios. Tebex, which acts as an extension of a gaming studio, has integrated the Paysafe Gateway into its platform to enable video game merchants to provide their customers with true optionality when they transact – from card payments to alternative payment methods (APMs).
The Tebex Checkout has featured Paysafe’s flagship prepaid eCash solution PaysafeCard since 2016, and now, through a single, streamlined integration with the Paysafe API, it is connected to the company’s complete range of payment solutions. This includes seamless credit card and debit card payments, with all transactions processed in seconds by Paysafe.
The Gateway also connects Tebex to Paysafe’s suite of branded APMs, with the Tebex Checkout already live with the company’s Openbucks solution. Boasting strong brand recognition in the American video gaming community, this APM allows US gamers to pay online with cash using third-party gift cards, which can be bought in-store at 67K+ locations, or Openbucks’ own Obucks digital card, available for purchase online via authorized resellers.
With Openbucks and future Paysafe-powered solutions, Tebex continues to expand its network of local and alternative payment methods, enabling studios to reach players in more markets with payment options that reflect regional preferences and improve conversion rates with a seamless player experience.
Zak Cutler, President of Global Gaming at Paysafe, said: “We’re delighted to broaden our partnership with Tebex. In a highly competitive market, video game creatives need to satisfy gamers’ increasingly diverse transactional expectations. By connecting the Tebex Checkout to an exhaustive range of payment options, including recognizable brands like our Openbucks solution, the Paysafe Gateway will give Tebex and its customers an edge when it comes to streamlining, simplifying and ultimately optimizing the monetization of gaming.”
Liam Wiltshire, Vice President and GM of Tebex, commented: “At Tebex, we know payments are more than a transaction. They’re a critical part of how studios build relationships with their players and grow their games. Acting as an extension of the studio, our role is to remove the complexity of global payments, compliance, and support so teams can focus on creating amazing experiences. Expanding our partnership with Paysafe allows Tebex to offer greater choice and flexibility at checkout, helping our partners reach more players, reduce friction, and unlock new opportunities for growth.”
The post Paysafe strengthens Tebex’s payment offering for video gaming industry appeared first on Americas iGaming & Sports Betting News.
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