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PRAGMATIC PLAY ADDS TO BET365 COLLABORATION WITH GREEK EXPANSION

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its partnership with bet365 in Greece by supplying its multi-product offering to the operator.

The deal sees bet365’s players in Greece gain access to Pragmatic Play’s award-winning Slots portfolio, which includes epic titles such as Gates of Olympus, Big Bass Bonanza, The Dog House Megaways™, and many others.

In addition, the provider’s leading range of Live Casino games, from classics such as Roulette, Baccarat and Blackjack to engaging game shows such as Sweet Bonanza CandyLand and Boom City, is set to go live with the operator.

bet365’s players in Greece will also be able to participate in Pragmatic Play’s industry-leading Drops & Wins promotion, which offers a staggering combined prize pool of €2,500,000 every month to players across participating Slots and Live Casino products.

Greece becomes one of the latest regulated markets over the last year to see an expansion between Pragmatic Play and bet365, following similar product rollouts in the UK, Sweden, Spain, and Ontario.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Our partnership with bet365 continues to go from strength to strength. Greece is an exciting market with significant potential for Pragmatic Play Slots and Live Casino products to engage and entertain bet365 players in the country.”

A bet365 spokesperson said: “Pragmatic Play’s Slots and Live Casino products have cemented themselves as fan-favourites in every market we’ve launched them in so far, so logically the next step is to further expand the portfolio into another jurisdiction, Greece. It is a region that we are confident Pragmatic Play titles can have significant cut through with our brand, and we look forward to our latest collaboration.”

Greece

Greece’s National Bioethics Committee Warns of Surging Teen Gambling Addiction

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Greece’s National Bioethics and Technoethics Committee has issued a formal recommendation urging stronger measures to protect adolescents from exposure to gambling and betting platforms, citing growing concern over addiction among young people.

The committee examined the worrying rise in cases of teenage addiction to betting and gambling across the country and prepared a policy recommendation aimed at addressing the phenomenon.

According to the recommendation, the rapid expansion of digital betting and gambling applications has increased minors’ familiarity with such platforms, even though Greek law prohibits their use by underage users. The committee stressed that authorities must not only control illegal applications but also restrict advertising by legal betting platforms when adolescents may form part of the audience.

The committee emphasised that these measures were necessary for public health reasons, particularly to prevent addiction cases among young people.

In addition, the National Bioethics and Technoethics Committee argued that authorities should introduce stricter user identification procedures to prevent indirect access by minors to gambling applications.

The committee stated that the state must implement targeted measures to protect adolescents from broader exposure to gambling, beyond the already announced legislative initiative aimed at controlling the illegal gambling market.

The recommendation aims to halt the alarming increase in addiction cases observed in recent years, which the committee linked to the rapid growth of the gambling market.

Among the proposed measures, the committee called for legislation regulating permitted gambling advertisements on radio and television, especially during programmes with high audience figures, such as major sporting broadcasts. The General Secretariat for Communication and Information should draft the relevant provisions, while the National Council for Radio and Television should oversee their enforcement.

The committee also proposed that the Hellenic Gaming Commission cooperate with industry companies to include similar provisions in the Advertising and Communication Code as part of the sector’s self-regulation framework.

Authorities should also establish rules governing the frequency and content of gambling advertisements on the internet. As with broadcast advertising, the General Secretariat for Communication and Information should set the regulatory framework, and the National Council for Radio and Television should supervise its implementation.

The committee further recommended that the Ministry of Education launch initiatives within schools to inform adolescents about the risks of gambling addiction. Such educational programmes should combine with the planned cooperation between the Hellenic Gaming Commission and the National Organisation for the Prevention and Treatment of Addictions.

Another key proposal focuses on strengthening identity verification for gambling platform users. The committee suggested using the Gov Wallet digital identity infrastructure, where citizens’ identity data is stored securely and interoperably. Authorities are already considering this system for verifying minors’ access to social media platforms.

By linking verification to the Gov Wallet system, authorities could prevent minors from bypassing existing authentication procedures and gaining access to betting platforms using anonymous prepaid cards.

The committee noted that the proposal aligns with its recent declaration on protecting children from harmful algorithmic effects on social media.

It also recommended that the Ministry of Digital Governance lead the initiative in cooperation with the Hellenic Gaming Commission.

Finally, the committee urged the Ministry of Finance to introduce measures limiting the use of prepaid debit cards, which remain one of the most common transaction methods among younger age groups.

The post Greece’s National Bioethics Committee Warns of Surging Teen Gambling Addiction appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games

Booming Games Partners with Interwetten to Accelerate Expansion into Greece

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  • Booming Games will engage with Interwetten’s customers in Greece, showcasing its dedication to expanding in regulated international markets.
  • Interwetten clients initially enjoy access to 19 games, with upcoming intentions to broaden this selection.

Booming Games, a top supplier of high-quality gaming content, has today revealed a strategic alliance with Interwetten, one of Europe’s biggest online betting and iGaming firms. The collaboration will support Booming Games’ growth in Greece, showcasing its dedication to enhancing its position in regulated markets throughout Europe and further afield.

By accessing one of the largest catalogs of casino games in the iGaming sector, the collaboration will enable Booming Games to explore new opportunities in a burgeoning market. Statistics indicate that the iGaming sector in Greece experienced the highest growth rate in Europe during the second half of 2025, and Booming Games is now positioned to capitalize on this substantial growth potential. The shift also illustrates Booming Games’ dedication to driving growth via innovative technology, as Interwetten aids Booming Games in their client acquisition efforts in Greece.

An initial 19 game releases are currently accessible to players in Greece through Interwetten, and Booming Games intends to swiftly expand this number. Booming Games possesses a robust schedule of game launches and intends to enhance both the quality and number of releases this year, featuring localized versions adapted for particular markets.

Simona Lanzoni, Commercial Director at Booming Games, said: “We are delighted to be partnering with Interwetten to power our expansion into Greece. The collaboration marks yet another landmark moment in Booming Games’ growth journey, broadening the reach of our product suite in Europe. With clear plans to rapidly expand the number of games available on Interwetten, we look forward to building successful, long-term relationships with new customers.”

The post Booming Games Partners with Interwetten to Accelerate Expansion into Greece appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brooks Pierce

Inspired and Allwyn Hellas Launch “Soccer 3.6”

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Inspired Entertainment Inc. announced the successful launch of its latest Virtual Sports product, Soccer 3.6, in partnership with Allwyn Hellas, Greece’s largest gaming operator. The innovative new game is now live across approximately 3000 retail venues.

Inspired, as Allwyn Hellas strategic provider of Virtual Sports, has long delivered a diverse and engaging portfolio to one of Europe’s strongest retail gaming networks. The introduction of Soccer 3.6 marks a significant evolution in this collaboration.

At the core of Soccer 3.6 is the debut of a Bet Builder functionality, an advanced feature set enabling players to enjoy more dynamic betting experiences. This mechanic allows players to bet on multiple event outcomes in the same game, significantly enhances engagement and elevates the overall entertainment experience for customers in Greece.

In addition to new gameplay innovations, Soccer 3.6 includes bespoke enhancements developed specifically for Allwyn Hellas, ranging from new animated 2D and in-game design elements to additional triggered messages and preamble banners. These customizations further strengthen Allwyn Hellas’ ability to deliver a localised and highly compelling customer experience.

“We are delighted to expand our longstanding partnership with Allwyn Hellas through the launch of Soccer 3.6, a landmark product that showcases the next generation of Virtual Sports betting. Allwyn Hellas is the first customer to go live with our new Bet Builder mechanics, reflecting our shared commitment to innovation and player engagement,” said Brooks Pierce, President and Chief Executive at Inspired.

“We remain true to our promise to continuously upgrade the experience we offer to our customers. Most recently, we introduced Bet Builder in Virtual Football, bringing into Virtuals a trend that is already shaping Sports Betting and presenting it with a modern visual approach, which refreshes the overall experience. This is the result of our close and long-term collaboration with Inspired, and we are proud to be the first to introduce it to the market,” said Fotis Zisimopoulos, Chief Sales & Marketing Allwyn Stores Officer.

The launch reinforces Inspired’s position as a global leader in Virtual Sports and underscores the Company’s dedication to developing cutting-edge content tailored to its partners’ unique market needs.

The post Inspired and Allwyn Hellas Launch “Soccer 3.6” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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