Balkans
HIPTHER Renews Media Partnership with Balkan Entertainment & Gaming Expo – BEGE and The Eastern European Gaming Summit (EEGS)

HIPTHER, the pioneering event organizer and media agency in Central and Eastern Europe specializing in cutting-edge Gaming and Technology sectors, is thrilled to continue the fruitful media partnership with the renowned Balkan Entertainment & Gaming Expo – BEGE and The Eastern European Gaming Summit (EEGS).
This year marks the Anniversary editions of the Balkan Entertainment & Gaming Expo – BEGE and the Eastern European Gaming Summit (EEGS), both celebrating 15 successful years. The exhibition and the conference will be held on November 27-28. The longevity and continued success of these events underscore their significance in the gaming industry.
Representatives from BEGE & EEGS have participated in ICE London 2024, seizing the opportunity for iGaming industry professionals to connect, network, and lay the groundwork for business growth in the Balkans and Eastern Europe.
Anticipation for BEGE 2024 is already building, with many exhibitors from the previous year securing their space for the upcoming event. This trend is a testament to the positive experiences and business opportunities created through BEGE.
The success of BEGE and EEGS in 2023 was extraordinary, with over 80 exhibitors hailing from 3 continents and 68 countries participating in the exhibition. BEGE 2023 saw a staggering attendance of over 6000 visitors, highlighting its status as a premier gaming expo in the region.
EEGS 2023, the Eastern European Gaming Summit, featured 50 speakers from 25 countries, attracting over 400 delegates to participate in insightful discussions and networking opportunities.
“We are delighted to extend our media partnership with HIPTHER into 2024. Leveraging a robust foundation that we’ve meticulously built, we aim to enhance our past accomplishments, as well as to cultivate fresh successes collaboratively.” – shared Natalia Baevska, Project Manager at BEGE & EEGS.
Zoltan Tundik, Co-Founder and Head of Business at HIPTHER commented: “We at HIPTHER are immensely proud to renew our media partnership with the Balkan Entertainment & Gaming Expo (BEGE) and The Eastern European Gaming Summit (EEGS). This year, as they celebrate the 15th anniversary of these landmark events, our collaboration stands as a testament to our dedication to the gaming and technology sectors. The success of BEGE and EEGS in recent years, marked by significant international participation and groundbreaking discussions, perfectly aligns with our mission to foster growth and innovation in the industry. As we prepare for an exciting array of events in 2024, we look forward to further elevating our content and networking opportunities, while continuing to showcase the dynamic developments in Central and Eastern Europe, the Balkans, and beyond. Here’s to another year of unparalleled achievements and to making a significant impact on the global stage!”
The renewal of the media partnership between HIPTHER, BEGE, and EEGS underscores a commitment to delivering exceptional content and networking opportunities to the gaming and technology sectors. As HIPTHER prepares for a highly successful calendar of premier GameTech events in 2024, spanning across CEE, the Balkans, and the D-A-CH regions, and with EEGS and BEGE celebrating 15 years of stellar gaming exhibitions, we eagerly anticipate communicating our continued success across Europe and around the world.
Balkans
Enhanced Regional Presence: The Partnership Between SYNOT Games and BET.bg

SYNOT Games, a leading content provider in the iGaming industry, has announced a strategic partnership with BET.bg, one of the foremost online casinos in Bulgaria. This collaboration, made possible through the EGT aggregator platform, marks another key milestone in SYNOT Games’ continued expansion across the Balkan region.
As a recognized leader in Bulgaria’s competitive gaming landscape, BET.bg strengthens its offerings by incorporating SYNOT Games’ comprehensive portfolio of online slot titles. The integration provides a diverse selection of high-quality games to BET.bg’s players, including popular titles such as Aztec Jaguar Megaways, Legends of the Colosseum, and Crazy Free Fruits.
The partnership serves several strategic objectives for the SYNOT Games. First and foremost, it supports the company’s long-term vision of establishing a robust presence across the Balkans by aligning with trusted and high-performing regional operators. The collaboration with BET.bg enables SYNOT Games to tap into a loyal player base in Bulgaria, driving higher brand recognition and user engagement. Furthermore, it accelerates the company’s mission to diversify its distribution channels and leverage aggregators like EGT to maximize reach and operational efficiency.
“We’re excited to team up with BET.bg, a respected and trusted operator that holds a great position in Bulgaria,” said Martin Krajčí, Chief Commercial Officer at SYNOT Games.
“With the amazing support of EGT’s aggregation platform, we’ve been able to share our portfolio with a wider audience. This partnership highlights our strategic focus on the beautiful Balkan region and showcases our commitment to delivering quality content that truly meets the needs of local players‘ preferences,” she continued.
BET.bg team added: “We’re always on the lookout for fresh ways to enhance our offerings and bring top-notch entertainment to our users. By teaming up with SYNOT Games, we can do just that! Their diverse and engaging portfolio beautifully complements our existing lineup, and we can’t wait to see how our players enjoy these high-performing titles.”
The launch of SYNOT Games’ content on BET.bg continues the provider’s momentum in regulated markets, supported by a steady rollout of new titles and proven performers tailored to diverse player bases. The move exemplifies SYNOT Games‘ strategy of forming long-term partnerships that ensure content visibility and align with partners’ growth ambitions in key European markets.
The post Enhanced Regional Presence: The Partnership Between SYNOT Games and BET.bg appeared first on European Gaming Industry News.
Balkans
SYNOT Games Signs Strategic Partnership with Star Bet

SYNOT Games, a leading provider of premium casino solutions, has strengthened its presence in Serbia through a strategic partnership with Star Bet, one of the country’s most prominent brands.
Facilitated via SYNOT Interactive, this collaboration marks a significant milestone as the first and largest brand launched with BetOxygen, the operator behind Star Bet.
Through this integration, Star Bet players now have access to over 140 cutting-edge SYNOT Games titles, including fan favorites such as Aztec Jaguar, Amazons‘ Wonders, 27 Joker Fruits, and Book of Secrets. The partnership aims to elevate Star Bet’s gaming portfolio, delivering an unparalleled player experience with SYNOTS’s renowned mechanics and innovative game features.
SYNOT Interactive, the aggregation platform behind this launch, plays a crucial role in connecting top-tier gaming providers with operators worldwide. With seamless API integration and a diverse content offering, SYNOT Interactive enables partners like Star Bet to access a vast library of high-performing games while ensuring compliance with local regulatory frameworks.
“Our collaboration with Star Bet is a testament to our commitment to expanding in regulated markets. This launch, powered by SYNOT Interactive, allows us to deliver a premium gaming experience to Serbian players. We are thrilled to partner with such a strong brand and look forward to seeing our games resonate with the local audience,” said Martina Krajči, CCO of Synot Games.
“Integrating SYNOT Games into our platform is a significant step in enhancing our offering. Their games are widely recognized for their high-quality graphics, immersive gameplay, and engaging mechanics. We are confident that this partnership will drive growth and excitement among our players,” said Ivan Stojkovic, CEO of Star Bet.
The post SYNOT Games Signs Strategic Partnership with Star Bet appeared first on European Gaming Industry News.
Balkans
Evoplay partners with Hrvatska Lutrija to expand reach in Croatia

Evoplay, the award-winning game development studio, has partnered with Hrvatska Lutrija, to bring a selection of its top-performing titles to the Croatian operator’s online casino brand, Cro Casino.
The collaboration marks a significant step in Evoplay’s growth across regulated European markets and strengthens its presence in Croatia by going live with the country’s only authorised state lottery operator.
As part of the agreement, 12 Evoplay games are now available to Croatian players, with additional game launches expected in the coming months.
Among the initial selection is the studio’s standout title Penalty Shoot-out, a football-themed instant game that continues to perform strongly across multiple regions thanks to its easy-to-play format and competitive edge.
Founded in 1973, Hrvatska Lutrija operates as a state-owned company offering a full range of gaming products, including lottery games, sports betting, and casino content, both in retail locations and online. A trusted name in the Croatian market, the company plays a key role in funding national initiatives in sport, culture, and social welfare.
The launch of Evoplay’s portfolio has been facilitated through Intralot SA, Hrvatska Lutrija’s technology partner and a leading gaming solutions supplier and operator active in 39 regulated jurisdictions worldwide. Evoplay’s games have been integrated into Intralot SA’s Lotos X Omni platform, which is connected to the Bragg Hub aggregation platform.
This partnership supports Evoplay’s ongoing commitment to delivering high-quality, certified content in regulated jurisdictions and engaging new audiences through trusted, local partners.
Ihor Zarechnyi, Chief Commercial Officer at Evoplay, said: “Partnering with Hrvatska Lutrija marks a key milestone in our expansion across Europe. As Croatia’s national lottery operator, Hrvatska Lutrija has a strong and established brand, and offers us a trusted platform to bring our games to a wider audience.
“We’re excited to launch with Cro Casino and deliver a range of engaging titles to players across the country.
Ignacije Čutura, Chief Executive Officer at Hrvatska Lutrija, added: “We’re delighted to partner with Evoplay and bring their innovative content to our players through Cro Casino. Their engaging titles align well with our focus on delivering high-quality, entertaining experiences.
“This collaboration marks an exciting step in strengthening our online offering and continuing to grow within Croatia’s regulated market.”
The post Evoplay partners with Hrvatska Lutrija to expand reach in Croatia appeared first on European Gaming Industry News.
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