Balkans
HIPTHER Renews Media Partnership with Balkan Entertainment & Gaming Expo – BEGE and The Eastern European Gaming Summit (EEGS)

HIPTHER, the pioneering event organizer and media agency in Central and Eastern Europe specializing in cutting-edge Gaming and Technology sectors, is thrilled to continue the fruitful media partnership with the renowned Balkan Entertainment & Gaming Expo – BEGE and The Eastern European Gaming Summit (EEGS).
This year marks the Anniversary editions of the Balkan Entertainment & Gaming Expo – BEGE and the Eastern European Gaming Summit (EEGS), both celebrating 15 successful years. The exhibition and the conference will be held on November 27-28. The longevity and continued success of these events underscore their significance in the gaming industry.
Representatives from BEGE & EEGS have participated in ICE London 2024, seizing the opportunity for iGaming industry professionals to connect, network, and lay the groundwork for business growth in the Balkans and Eastern Europe.
Anticipation for BEGE 2024 is already building, with many exhibitors from the previous year securing their space for the upcoming event. This trend is a testament to the positive experiences and business opportunities created through BEGE.
The success of BEGE and EEGS in 2023 was extraordinary, with over 80 exhibitors hailing from 3 continents and 68 countries participating in the exhibition. BEGE 2023 saw a staggering attendance of over 6000 visitors, highlighting its status as a premier gaming expo in the region.
EEGS 2023, the Eastern European Gaming Summit, featured 50 speakers from 25 countries, attracting over 400 delegates to participate in insightful discussions and networking opportunities.
“We are delighted to extend our media partnership with HIPTHER into 2024. Leveraging a robust foundation that we’ve meticulously built, we aim to enhance our past accomplishments, as well as to cultivate fresh successes collaboratively.” – shared Natalia Baevska, Project Manager at BEGE & EEGS.
Zoltan Tundik, Co-Founder and Head of Business at HIPTHER commented: “We at HIPTHER are immensely proud to renew our media partnership with the Balkan Entertainment & Gaming Expo (BEGE) and The Eastern European Gaming Summit (EEGS). This year, as they celebrate the 15th anniversary of these landmark events, our collaboration stands as a testament to our dedication to the gaming and technology sectors. The success of BEGE and EEGS in recent years, marked by significant international participation and groundbreaking discussions, perfectly aligns with our mission to foster growth and innovation in the industry. As we prepare for an exciting array of events in 2024, we look forward to further elevating our content and networking opportunities, while continuing to showcase the dynamic developments in Central and Eastern Europe, the Balkans, and beyond. Here’s to another year of unparalleled achievements and to making a significant impact on the global stage!”
The renewal of the media partnership between HIPTHER, BEGE, and EEGS underscores a commitment to delivering exceptional content and networking opportunities to the gaming and technology sectors. As HIPTHER prepares for a highly successful calendar of premier GameTech events in 2024, spanning across CEE, the Balkans, and the D-A-CH regions, and with EEGS and BEGE celebrating 15 years of stellar gaming exhibitions, we eagerly anticipate communicating our continued success across Europe and around the world.
Balkans
SYNOT Group Showcased its Latest Products at Belgrade Future Gaming 2025

SYNOT Group once again took part in the prestigious Belgrade Future Gaming exhibition, held on May 27–28, 2025, in Belgrade, Serbia. At booth A3, featuring a brand-new casino-inspired design, SYNOT presented its latest technologies and gaming solutions, which were met with positive feedback from both visitors and business partners.
This year’s presentation built on the successful introduction of the company’s new visual booth concept at the ICE exhibition in Barcelona. Representatives from SYNOT W, SYNOT Games and SYNOT Interactive brought a comprehensive range of products and solutions to the Serbian capital.
SYNOT unveiled its newest product innovations and technological advancements, including a broad portfolio of the latest gaming cabinets and systems. The world premiere of the ST3-27 cabinet, which features 27-inch monitors, attracted significant interest when it was unveiled to the public for the first time in Belgrade.
Among other presented models was the modular ST2-32 cabinet, the first of its kind in the SYNOT portfolio. It was showcased in a configuration featuring an LED jackpot display and the Gamifire Prime gaming system, offering 36 games. Also on display were the brand-new Firebird Gold system, offering a mix of 42 classic and Hold and Respin games, and Firebird Platinum, featuring a combination of 36 classic and linked games.
Visitors could also see other proven models, including the UP2-32, UP1-27, and Eclipse FL-32. The presentation was further enriched by updated jackpot systems, such as the new version of SUPER LINK for slot machines with 8 linked games, presented in the UP2-32 cabinet with LED display; MAGIC BALL LINK in the Eclipse FL-32 setup; and the well-known Firebird Red, Blue and Explosive Games Premium+, which drew significant attention.
A key part of the SYNOT presentation was the SYNNET Casino Management System, introduced by experts from SYNOT Interactive. The company also showcased its complete portfolio of iGaming software solutions. Meanwhile, SYNOT Games highlighted its growing offer of over 200 online games, including the innovative retention tool PEAK, which enables operators to launch targeted promotional campaigns.
“Belgrade Future Gaming is traditionally an important event for us. It provides the opportunity to present our latest innovations, meet with partners, and explore new business opportunities. We were very pleased with the high attendance at our booth and the positive reactions to both our new products and booth design. Throughout the exhibition, we held numerous productive meetings that opened up further opportunities for collaboration. This strong interest from industry professionals confirms that BFG remains a key platform for strengthening the SYNOT brand and expanding our business in the region,” said Roland Andrýsek, Sales Director of SYNOT GROUP.
The post SYNOT Group Showcased its Latest Products at Belgrade Future Gaming 2025 appeared first on European Gaming Industry News.
Balkans
Merkur Showcased its Latest Product Portfolio at Belgrade Future Gaming

Merkur Group has showcased its latest product portfolio at the Belgrade Future Gaming 2025, held on May 27-28.
“Our confidence and optimism regarding the future of gaming in the Balkans remain strong. Our successful presence at the fair has reaffirmed this. Serbia is a market with great potential and continues to be one of our key markets. We look back on two successful days filled with substantive discussions, fresh ideas, and promising new contacts,” said Athanasios “Sakis” Isaakidis, Chief Executive International at Merkur Gaming.
As usual, Merkur Gaming arrived in the Serbian capital with a tailored portfolio to meet the specific preferences of customers and players in the country. Among other offerings, the company introduced its proven multi-game package, Merkur Prime, distinguished by a modern menu interface, an enhanced player experience and additional game titles. Also featured on the exhibition stand was the highly popular Game Ring platform by Reel Time Gaming, tailored for the Balkan market and showcasing the latest and most beloved RTG games on the Mod Ex cabinet.
Given the immense popularity of Linked Progressive Jackpot systems in the Balkans, Merkur Gaming presented Clash Link as another highlight at Belgrade Future Gaming. The system stands out with its unique jackpot mechanics and high frequency of diverse features, capturing the attention of numerous visitors at the Merkur booth. Equally impressive was Link Overdrive, featuring Hold ‘n Spin mechanic, enticing free spins with additional reels and the spectacular Big Reel feature, proving to be a major attraction for attendees.
Borivoje Rajšić, Sales Director at Merkur Gaming Serbia, said: “I am delighted with the overwhelming customer feedback on our exhibition portfolio. It demonstrates that our strategy for the Serbian market is spot on. We have a strong customer base and long-standing partnerships here, which gives us confidence for the future.”
The post Merkur Showcased its Latest Product Portfolio at Belgrade Future Gaming appeared first on European Gaming Industry News.
Balkans
Evoplay partners with Palms Bet to strengthen Bulgarian presence

Evoplay, the award-winning game development studio, has partnered with Bulgaria’s leading betting and casino brand Palms Bet, continuing its expansion across key regulated European markets.
As part of the collaboration, a selection of 32 Evoplay titles has gone live on Palms Bet’s online casino, including standout games such as Hot Volcano, Hot Rio Nights Bonus Buy, and Fruit Super Nova 40.
With over a decade of experience in the industry, Palms Bet has become one of Bulgaria’s leading gaming brands, with a strong focus on its dynamic online platform. While rooted in a network of land-based venues, the company has evolved into the country’s first publicly listed gaming operator and a digital frontrunner, consistently delivering innovative, player-focused experiences in the online space.
The partnership forms part of Evoplay’s ongoing strategy to grow its presence in regulated jurisdictions by aligning with trusted, high-performing operators who share its focus on quality, localisation, and long-term success.
Ihor Zarechnyi, Chief Commercial Officer at Evoplay, said: “We’re delighted to join forces with Palms Bet, a brand that embodies excellence in both land-based and online gaming.
“This launch marks a significant step in our regional strategy, and we’re confident our titles will bring added value to Palms Bet’s online casino and resonate with players in Bulgaria.”
“Evoplay’s reputation for creating innovative, high-quality content made this partnership an obvious choice for us,” said Matey Matev, Chief Operative Officer at Palms Bet. “Their imaginative game design and diverse portfolio align perfectly with our vision to provide top-tier entertainment and elevate the online experience for our players.”
The post Evoplay partners with Palms Bet to strengthen Bulgarian presence appeared first on European Gaming Industry News.
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