DEGEN Studios has gone live with Superbet across Brazil, bringing its diverse games catalogue to one of the industry’s most recognisable sports betting and gaming brands. Superbet is the leading commercial brand of global entertainment powerhouse Super Technologies and a top three ranked operator in Brazil.

The rollout gives Superbet players access to DEGEN Studios’ existing games, with future titles also set to join the roster as the studio continues to build out its roadmap. The launch brings DEGEN’s growing portfolio to Brazilian players through Superbet, pairing one of the market’s most recognisable brands with a catalogue designed to cut through busy casino lobbies.

Among the titles included are Plague City, where Cluster Pays, Sticky Wild multipliers and evolving Free Spins create a clear path towards a 10,000x max win, alongside the upcoming Howl N’ Huff, which combines persistent house upgrades, cash reveals and tiered Free Spins into a progression-led gameplay experience. Both titles reinforce DEGEN Studios’ approach to building games around visible progression, volatility and engaging max win chases.

For DEGEN Studios, the partnership is about more than distribution. It puts the studio’s existing and future releases in front of Brazilian players in a market where entertainment, speed and content differentiation matter.

Danny Gordon, Head of Studio at DEGEN Studios, said: “Superbet is exactly the kind of brand we want to partner with. It has built a strong audience in Brazil and a reputation for delivering entertainment-led experiences. That is the type of stage our games are made for.”

“DEGEN titles are not background noise. They are sharp, loud and built to make players take notice, from the games already live to the next releases coming through. Taking that into Brazil with Superbet is a big moment for us.”

Caterina Chatzipantazi, Director of Commercial Partnerships – Gaming at Super Technologies, added: “We always explore new ways to thrill our customers, and this partnership exemplifies this mindset. DEGEN Studios brings a very different energy to the casino mix. Their games have a clear sense of identity, with worlds and mechanics that feel distinct from more conventional content. For us, this partnership adds something novel to the player experience, building on a strong portfolio of proven games while introducing innovations that can potentially shape the future of entertainment.”

RubyPlay, a provider of premium content and platform-level engagement tools for the global iGaming industry, has significantly strengthened its foothold in Brazil’s regulated iGaming market through a new partnership with Flutter-owned brand Betnacional.

Founded in 2021, Betnacional has firmly established itself as one of the leading online betting brands in Brazil and this latest launch is set to propel RubyPlay’s studio content to a brand-new audience.

The strategic partnership was facilitated by Flutter Brazil, the recently formed Brazilian arm of global giant Flutter Entertainment. Established following the acquisition of the NSX Group, the original creators of Betnacional, Flutter Brazil seamlessly combines deep local roots and management with world-class global expertise.

As one of the country’s most prominent regulated operators, the partnership represents an important milestone in RubyPlay’s ongoing expansion strategy across LatAm.

The operator is now live with a variety of top-performing titles from the provider’s studio ecosystem, elevating its casino offering with a diverse range of game themes and mechanics.

This includes the integration of fan-favourite RubyPlay Studio games, Brilliant Gems and Gummy Giga Match®, which have proven highly engaging with players in Brazil already.

Betnacional also benefits from the addition of slots developed by Koala Games, including Voltage Blitz® Zeus Up, one of the studio’s strongest-performing titles in Brazil, alongside additional releases from the popular Voltage Blitz® series.

As one of the fastest growing studios in RubyPlay’s ecosystem, Koala Games delivers highly unique and impactful experiences that are growing in popularity amongst LatAm players.

Together with additional content in the pipeline from its localised Brazilian studio, Mad Hat Games, as well as the xSlots and Firerose studios, RubyPlay’s layered ecosystem continues to enable operators to access a broader portfolio of market-focused experiences tailored to different player preferences.

Launching with Betnacional reaffirms RubyPlay’s strong reputation for supplying high-performing, localised content to operators in Brazil and beyond, while showcasing the speed-to-market capabilities enabled by its studio ecosystem.

Dima Reiderman, Chief Commercial Officer at RubyPlay, said: “Betnacional is a major player in Brazil’s regulated market, and this partnership represents an important milestone in our continued growth across LatAm. Partnering with one of Brazil’s leading operators further strengthens our position in one of the industry’s most dynamic regulated markets and reinforces our commitment to delivering content that resonates with local audiences.

“Our layered studio ecosystem allows us to combine speed to market, localised content and a broad range of player experiences, making us a strong long-term content partner for leading operators such as Betnacional.”

Frederico Cunha, Head of Games at Flutter Brazil, added: “We are always looking for opportunities to enhance our casino proposition and diversify the content available on our platform.

“Bringing RubyPlay’s games to Betnacional supports that goal and provides our players with access to additional entertainment options.”

Together with the FIFA World Cup, N1 Sport Promo, a six-week campaign for partners working with sports and Prediction Markets traffic, has come to an end. Throughout the promotion, participants received increased payouts based on the volume of acquired FTDs.

N1 Partners experts reviewed the campaign results, analyzed the performance, and highlighted the key takeaways: which traffic sources delivered the best results, how audience behavior evolved, and which strategies can help affiliates achieve stronger performance with sports campaigns.

N1 Sport Promo In Numbers

• Duration: June 10 – July 20

• Top 3 GEOs: CA, DE, AU

• Top traffic sources: SEO, ASO, Facebook

• Best-converting brand: N1 Bet

• Brands participating in the promotion: N1 Bet, Lucky Hunter, RollXO

3 Key Campaign Takeaways

1. Which traffic sources and approaches performed best?
   “The most effective traffic sources were those that allowed affiliates to quickly adapt to the sports agenda. 

SEO performed well with users already interested in specific matches, Facebook made it possible to rapidly scale campaigns around trending sporting events, while ASO helped attract more users during periods of high demand for apps.

Match- and tournament-specific creatives delivered the strongest results,” said Daria Smirnova, Affiliate Team Lead, N1 Partners.

2. What were the most common mistakes affiliates made?
   “The biggest issues were weak alignment with current sporting events and generic creatives use instead of materials tailored to specific matches. The faster affiliates update their content during major tournaments, the more effectively they can capitalize on peak demand,” commented Daria Smirnova, Affiliate Team Lead, N1 Partners.
3. What should affiliates keep in mind when preparing for major sporting events?
   “It is essential to prepare for major tournaments in advance. Keep track of key matches, plan your creatives ahead of time, and update your content promptly. An event-driven approach helps scale betting traffic more effectively,” said Daria Smirnova, Affiliate Team Lead, N1 Partners.

Product Analytics

In addition to summarizing the results of N1 Sport Promo, the N1 Partners product team analyzed player behavior during the FIFA World Cup 2026 to identify the key factors influencing player engagement.

As the tournament progressed toward the knockout stage, user activity steadily increased. The decisive matches attracted greater attention, drove higher betting volumes, and increased the share of live betting. Players were more likely to follow matches in real time and placed bets more actively as the games unfolded.

• Spain vs Argentina final delivered peak player activity. Fans were almost equally divided between the two teams, which helped maintain high engagement throughout the entire match.
• France vs Spain and England vs Argentina semi-finals were among the most discussed matches of the tournament. They ranked among the leaders in terms of audience response and the number of live bets placed.
• The average bet size during the semi-final matches was approximately 30% higher than during the group stage. This demonstrates that the tournament’s key matches encouraged significantly more active player participation.
• Match scheduling also had a noticeable impact on performance. Games held at convenient times for players attracted more users than some of the late-night matches during the group stage.

Monetization and Retention After the Tournament

The end of a major tournament is not the end of the opportunity.

To preserve the value of the acquired audience after the tournament, N1 Partners recommends:

• Continue engaging users after the tournament ends.
  Maintain communication with players who may switch to other sporting events and continue their betting activity.

• Prepare the next entry points in advance.
  Build acquisition funnels for upcoming tournaments and championships to retain the traffic you have already received.

• Use cross-promotion and refresh your offers.
  Expand user engagement opportunities by combining sports and Prediction Markets traffic.

• Focus on long-term player value.
  Work with players with a long-term perspective — not only generate FTDs during periods of peak demand but also maintain user activity after the tournament.

N1 Partners team would like to thank all partners for participating in the N1 Sport Promo. More campaigns and even more growth opportunities with N1 Partners are ahead — stay tuned for upcoming updates!

Reasons to work with N1 Partners:

• 14+ casino and betting brands with high Reg2Dep 
• 10+ Tier-1 GEOs
• CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!